The document discusses different types of unknowns that can exist for a product including the unknown universe of the product, the certainty nebula, and the unknown unknowns. It also mentions requirements, coding, design, testing, end users, and arrogance. The bottom of the document provides some additional short phrases and includes a link to a Forbes article about what factors can impact companies.

1. The
unknown
universe
of a
product
and the
certainty
nebula
(Raluca Butnaru,
Corina Cilibiu)

5. REQUIREMENTS! !

6. Requirements
Coding
Release
Design
Testing
End user

7. ARROGANCE ?

8. Is your past blocking you?

9. The
unknown
unknown
The
known
unknown
The
known
Beware of tools
and context
http://www.forbes.com/sites/stevedenning/2012/11/20/what-killed-
michael-porters-monitor-group-the-one-force-that-really-matters/

10. Switch between views

11. Words from
the future
Play time

12. balounge.ro