The document summarizes the results of a mystery shopping exercise conducted by Midmark with their sales team across India. 21 sales teammates were called as customers to inquire about bed purchases and their responses were analyzed both quantitatively and qualitatively. The analysis found that while response times and follow ups required improvement, communication quality and understanding requirements were generally satisfactory. It was also found that upselling and cross-selling opportunities were not being fully explored. The regional leaders and sales team will work on these identified areas for improvement.