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MIDMARK MYSTERY
SALES PROJECT
BY – ADITYA GAONKAR &
SANJANA MISTRY
Mystery Shopping with Sales Team
 Survey on response to customer enquires by our sales
team
Analysis of the quantitative and qualitative responses
Regional leaders and sales team to work on the
improvement areas
Set up
• Random selection of sales teammates across India
• Sample size: 21
• Includes Direct team and Distributors with few sales coordinators
and service teammates
• Calling the sample team as customer/ consultant and placing
enquiry for purchase of beds.
• Mode of communication
• Telephone
• Email
• Text messages
• Survey Period: 1st August to 31st August
Methodology of analysis
• Quantitative analysis
• Response Time
• Tangible fulfilment of customer requirement
• Follow up
• Qualitative analysis
• Curious: KYC
• Consultative approach: KYA
• Communication quality: Written, Verbal
• Upselling and Cross-selling
• Follow up
• Ratings
Quantitative Analysis: Response Time
Rating 4 3 2 1
Response Time
Measurement
Same Day Next
Day
Two Days Beyond Two
Days
5%
24%
47%
24%
Rating Distribution
4
3
2
1
Quantitative Analysis: Fulfillment of
Requirement
Rating 4 1
Ability to understand
requirement and
submit the offer
100% <100%
90%
10%
Rating Distribution
4
1
Quantitative Analysis: Follow up
Rating 4 1
Proactive Follow up after Offer was
submitted
Did follow up Didn’t
Follow up
10%
90%
Rating Distribution
4
1
Qualitative Analysis: Curious - KYC
81%
19%
Rating Distribution
4
1
Rating 4 1
Probing questions to understand the
customer
Asked Didn’t ask
Qualitative Analysis: Consultative Approach - KYA
Rating 4 1
Probing questions to understand
technical requirements
Asked Didn’t ask
68%
32%
Rating Distribution
4
1
Communication Quality: Written
Rating 4 1
Spelling and grammatical errors
Punctuation etc. Misspelling customer
name etc.
Satisfactory Not
Satisfactory
90%
10%
Rating Distribution
4
1
Communication Quality: Verbal
Rating 4 1
Fluency, Pronouncation etc. Satisfactory Not
Satisfactory
81%
19%
Rating Distribution
4
1
Up-Selling & Cross-Selling
Rating 4 1
Exploration to sell higher
version/model and adjacent product
Explored Unexplored
52%
48%
Rating Distribution
4
1
Follow-Up
Ratings 4 1
Proactive follow up calls Followed up Didn’t follow up
10%
90%
Rating Distribution
4
1
Overall Rating
Rating 4 3 2 1
Maximum score 36 > 30 26-30 21-25 < 21
0% 14%
41%
45%
Rating Distribution
4
3
2
1
Improvement Areas
 Response time to be improved
 Follow up is required
 KYC AND KYA should be done
Upselling and cross selling is desired
POSITIVE EXPERIENCES
“Don’t worry sir. I will take care of your requirement”
“Please visit our Experience Centre”
“Sir, since your hospital is in an elite area, I would like to suggest
you to consider ProTilt too”
“We will make sure that your requirements are taken care off
perfectly”
Midmark mystery sales project (final)
Midmark mystery sales project (final)

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Midmark mystery sales project (final)

  • 1. MIDMARK MYSTERY SALES PROJECT BY – ADITYA GAONKAR & SANJANA MISTRY
  • 2. Mystery Shopping with Sales Team  Survey on response to customer enquires by our sales team Analysis of the quantitative and qualitative responses Regional leaders and sales team to work on the improvement areas
  • 3. Set up • Random selection of sales teammates across India • Sample size: 21 • Includes Direct team and Distributors with few sales coordinators and service teammates • Calling the sample team as customer/ consultant and placing enquiry for purchase of beds. • Mode of communication • Telephone • Email • Text messages • Survey Period: 1st August to 31st August
  • 4. Methodology of analysis • Quantitative analysis • Response Time • Tangible fulfilment of customer requirement • Follow up • Qualitative analysis • Curious: KYC • Consultative approach: KYA • Communication quality: Written, Verbal • Upselling and Cross-selling • Follow up • Ratings
  • 5. Quantitative Analysis: Response Time Rating 4 3 2 1 Response Time Measurement Same Day Next Day Two Days Beyond Two Days 5% 24% 47% 24% Rating Distribution 4 3 2 1
  • 6. Quantitative Analysis: Fulfillment of Requirement Rating 4 1 Ability to understand requirement and submit the offer 100% <100% 90% 10% Rating Distribution 4 1
  • 7. Quantitative Analysis: Follow up Rating 4 1 Proactive Follow up after Offer was submitted Did follow up Didn’t Follow up 10% 90% Rating Distribution 4 1
  • 8. Qualitative Analysis: Curious - KYC 81% 19% Rating Distribution 4 1 Rating 4 1 Probing questions to understand the customer Asked Didn’t ask
  • 9. Qualitative Analysis: Consultative Approach - KYA Rating 4 1 Probing questions to understand technical requirements Asked Didn’t ask 68% 32% Rating Distribution 4 1
  • 10. Communication Quality: Written Rating 4 1 Spelling and grammatical errors Punctuation etc. Misspelling customer name etc. Satisfactory Not Satisfactory 90% 10% Rating Distribution 4 1
  • 11. Communication Quality: Verbal Rating 4 1 Fluency, Pronouncation etc. Satisfactory Not Satisfactory 81% 19% Rating Distribution 4 1
  • 12. Up-Selling & Cross-Selling Rating 4 1 Exploration to sell higher version/model and adjacent product Explored Unexplored 52% 48% Rating Distribution 4 1
  • 13. Follow-Up Ratings 4 1 Proactive follow up calls Followed up Didn’t follow up 10% 90% Rating Distribution 4 1
  • 14. Overall Rating Rating 4 3 2 1 Maximum score 36 > 30 26-30 21-25 < 21 0% 14% 41% 45% Rating Distribution 4 3 2 1
  • 15. Improvement Areas  Response time to be improved  Follow up is required  KYC AND KYA should be done Upselling and cross selling is desired
  • 16. POSITIVE EXPERIENCES “Don’t worry sir. I will take care of your requirement” “Please visit our Experience Centre” “Sir, since your hospital is in an elite area, I would like to suggest you to consider ProTilt too” “We will make sure that your requirements are taken care off perfectly”