This marketing campaign aims to spread awareness of Microsoft's free Office 365 software for students and achieve 1 million downloads over 3 months. Key tactics include creating a video showing students using Office 365, advertising on Facebook and YouTube, and holding workshops at community centers. Progress will be tracked by monitoring social media views, signups, login counters, and a feedback form to determine which tactics are most effective. The $200,000 budget is allocated to video production, social media ads, and community center workshops. The objectives of awareness, downloads, and sustained usage will indicate the campaign's success in gaining new Office 365 users.
The document outlines a marketing campaign for Microsoft aimed at young mothers. It proposes using TV, digital, radio, and outdoor advertising to promote sharing secrets online for rewards between February and September. The campaign expects to reach over 500,000 mothers and generate $24 million in additional Microsoft product sales. It allocates $2.4 million to the campaign and expects partnerships to offset $2 million of the cost.
The document discusses new revenue models for digital publishers and opportunities for brands. It notes that (1) digital advertising models are flawed by focusing only on direct response rather than branding benefits, (2) quality content and trusted platforms can strengthen brand association, and (3) platform evolution allows new ways to engage audiences and generate revenue through innovative apps and customized experiences. The document advocates considering these broader opportunities beyond direct click metrics.
Microsoft with the Ad Council and TEACH Whitepaper designSam Bae
The Ad Council and TEACH aimed to inspire Millennials to consider careers in education through a campaign across Microsoft platforms. Microsoft delivered a multi-screen campaign including interactive ads on Windows 8 and Xbox to educate users about teaching and engage them with quizzes and videos. The campaign reached over 125 million Millennial users and was highly successful, with expansion rates 5x higher than normal on Windows 8 and a 64% response rate for quizzes on Xbox.
The document discusses a study measuring the impact of multi-screen advertising using TV and internet for a major entertainment/film brand. The study found that 1) exposure to both TV and internet advertising had a greater impact on website visitation than either medium alone, 2) more recent exposures had the greatest impact, and 3) target consumers had a greater response than non-target consumers. The study was able to quantify "media equivalencies" and found that 5 internet-only exposures had the equivalent impact of 1 TV-only exposure. Using both TV and internet advertising combined was found to be more powerful than either medium alone for the case study brand.
Peter Field analysed 108 UK cases from the IPA effectiveness awards databank 2012-2016, to understand the business effectiveness of UK newsbrands. This work builds on his previous analysis of 2012 and 2014 cases.
Newsbrands can demonstrate their ROI through digital measurement. A two-pronged approach uses content partnerships and digital attribution to show impact. Case studies found that newsbrand partnerships were the second most efficient channel for increasing visits. They also predominantly appeared in the middle of consumer journeys. Accounting for cross-channel effects shows newsbrands may be undervalued. Newsbrands delivered ads 10% cheaper than other strategies and were equally as effective at a lower cost per order. Overall, digital newsbrands provide a measurable ROI.
The document outlines a marketing campaign for Microsoft aimed at young mothers. It proposes using TV, digital, radio, and outdoor advertising to promote sharing secrets online for rewards between February and September. The campaign expects to reach over 500,000 mothers and generate $24 million in additional Microsoft product sales. It allocates $2.4 million to the campaign and expects partnerships to offset $2 million of the cost.
The document discusses new revenue models for digital publishers and opportunities for brands. It notes that (1) digital advertising models are flawed by focusing only on direct response rather than branding benefits, (2) quality content and trusted platforms can strengthen brand association, and (3) platform evolution allows new ways to engage audiences and generate revenue through innovative apps and customized experiences. The document advocates considering these broader opportunities beyond direct click metrics.
Microsoft with the Ad Council and TEACH Whitepaper designSam Bae
The Ad Council and TEACH aimed to inspire Millennials to consider careers in education through a campaign across Microsoft platforms. Microsoft delivered a multi-screen campaign including interactive ads on Windows 8 and Xbox to educate users about teaching and engage them with quizzes and videos. The campaign reached over 125 million Millennial users and was highly successful, with expansion rates 5x higher than normal on Windows 8 and a 64% response rate for quizzes on Xbox.
The document discusses a study measuring the impact of multi-screen advertising using TV and internet for a major entertainment/film brand. The study found that 1) exposure to both TV and internet advertising had a greater impact on website visitation than either medium alone, 2) more recent exposures had the greatest impact, and 3) target consumers had a greater response than non-target consumers. The study was able to quantify "media equivalencies" and found that 5 internet-only exposures had the equivalent impact of 1 TV-only exposure. Using both TV and internet advertising combined was found to be more powerful than either medium alone for the case study brand.
Peter Field analysed 108 UK cases from the IPA effectiveness awards databank 2012-2016, to understand the business effectiveness of UK newsbrands. This work builds on his previous analysis of 2012 and 2014 cases.
Newsbrands can demonstrate their ROI through digital measurement. A two-pronged approach uses content partnerships and digital attribution to show impact. Case studies found that newsbrand partnerships were the second most efficient channel for increasing visits. They also predominantly appeared in the middle of consumer journeys. Accounting for cross-channel effects shows newsbrands may be undervalued. Newsbrands delivered ads 10% cheaper than other strategies and were equally as effective at a lower cost per order. Overall, digital newsbrands provide a measurable ROI.
Business Analytics Capstone for Wharton Business School at University of Pennsylvania on Coursera: Helping Yahoo! with problems presented by ad blocking.
A cross-media brand strategy provides greater benefits than a single-channel approach. Research shows that integrating television, digital, and print advertising leads to higher brand awareness, message association, favorability, and purchase intent. While television delivers the greatest reach, digital media provides additional incremental gains and is the most efficient at increasing consideration relative to spending. An effective cross-media campaign leverages the strengths of different channels to drive various brand perceptions.
This document discusses challenges with digital advertising measurement and proposes solutions. It summarizes findings from a study measuring campaign effectiveness across devices using a panel-based approach. Key findings include: 1) True campaign reach can be measured across devices, 2) Ad targeting still has room for improvement according to profile matches, 3) Mobile appears to effectively reach mainstream audiences, and 4) Linking behaviors to attitudes provides insights into campaign impact beyond individual metrics. The study demonstrates how enhanced measurement can address digital industry issues through verification and understanding ad exposure versus self-reported data.
Měření komunikačního efektu digitálních kampaní SIMAR
Z Inisght semináře SIMAR proč to (ne)vyšlo konaného 25. května 2017. Změřit skutečný efekt online kampaně není jednoduché. Je třeba otagovat všechny stránky, na kterých se inzerce objeví. Je třeba to udělat u všech vizuálů. A je k tomu třeba mezinárodní tým. A když se vám do toho zamíchá televize, tak zjistíte, že měřit kombinovaný efekt má také svá úskalí. Něco se však přeci jen podařilo. Víme, kolik lidí si všimlo, že reklama běžela a víme, zda na ně celková kampaň měla nějaký efekt.
This document summarizes the results of a multi-platform study on the effectiveness of newsbrand campaigns. The study found that campaigns using multiple platforms, such as print and digital, had a multiplier effect and were more effective at building brand responses than single platform campaigns. Specifically, print plus digital campaigns produced a 3.4 times multiplier effect on average brand health measures compared to print-only campaigns. Additionally, campaigns using print along with computer and tablet produced the strongest multiplier effects. The findings suggest print is effective for brand building and primes readers for multi-platform consumption, while different platforms impact different brand metrics.
Engaging hcp and patients through a Multichannel campaign - eyeforpharma Ista...Sven Awege
Pharma context
Dozens of channels (for HCP & the rest of us)
Channel coverage - today and tomorrow
…and then there’s the sticky question on messages & channels?
…not forgetting compliance & privacy..
…Medical & Regulatory…
..human resistance to change…
…and infrastructure capabilities!
And then there’s that wierd thing happening in social media and mobile devices
Summary:
The concept of closed-loop real-time multi-channel marketing is great, but…
Start with baby steps to learn how to run
Use common sense, ROI calculations are probably impossible to prove and will distract us from focusing on what matters
Absolute clarity on objectives and how to measure results
Key Learnings:
Estimate time necessary then triple it
Validate your objectives (MR, focus groups)
Focus on fewer channels but execute with excellence
Channel selection:
Suitability for objective, Reach, impact, CPI
Internal marketing & educating
Establish processes, R&R
Presentation first given at the Digital Health Summit Turkey, Istanbul, 11 – 12 September 2012. This was the first event of its type in Turkey with representatives of all major healthcare stakeholders: HCPs, patients, pharma, payers, government, academia, regulators, digital agencies and the media. Some 200 delegates participated.
http://www.ptms.com.tr/
Visiolink - Rich Media Advertising WebinarLars Ørhøj
The document discusses rich media advertising in e-papers. It summarizes research showing that rich media interstitial ads in e-papers have click-through rates of 3.6% on average, higher than print ads, and that interactive ad formats generate more interaction from readers. It then outlines two new products from Visiolink that will allow advertisers to create and serve rich media ads as templates or custom-designed ads in e-papers.
Case Study: How did they do it? Tracking KPIs in support of a new Global Comm...Arturo Romboli
Serbia has a robust communication landscape with 196 local papers and magazines, of which approximately 65 have internet portals. TV and radio are still vibrant channels with seven TV stations with national coverage and 84 with local coverage (total 91), and six radio stations with national coverage and 25 with local coverage (total 31).
Mobile phone usage is also high with 91.4% of the population using mobile phones in 2015, while 63.8% of households with internet connections.
The UNICEF Serbia communication team remains relatively small with one communication officer and one consultant who are responsible for all communication aspects that include external relations, C4D, digital, communication for Private Sector Fundraising and advocacy.
The document summarizes global advertising spend by region in 2013, with Asia Pacific receiving 38% of total spend. It projects advertising spend growth rates between 2011-2017, with Latin America and Asia Pacific experiencing the highest growth rates. The document also notes that China has the most socially engaged users, with 85% sharing content monthly on platforms like Facebook and WeChat. It recommends global businesses divert some online ad budgets to emerging markets like these to capitalize on growth and increase returns on investment.
This cable network partnered with Kinetic Social to promote a new late night television series targeting mothers through video views on Facebook. The campaign achieved over 800,000 video views, 3 times the network's average audience size, with a 70% lower cost per view and 4 times higher engagement on mobile versus desktop. Testing showed mobile users had a click-through rate nearly 4 times higher than desktop users, accounting for 93% of video views and engagement.
Video Convergence Powered by Extreme ReachExtreme Reach
Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising.
Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click "Show Notes for Slide #" which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes.
For more information, please contact sales at ExtremeReach dot com.
1) The document discusses priorities and trends for digital marketing in 2009, according to a survey of digital agencies.
2) Maintaining digital infrastructure like websites and tools was considered the top priority, along with search optimization and social networks. Digital advertising, mobile, and email marketing were also seen as important.
3) Technologies like Flash, Dreamweaver, and WordPress were commonly used. Demand was expected for skills in these programs as well as in areas like search engine optimization, social media, and mobile.
Publishers today need to have a sharp focus on mobile or be run over by it. Business Insider's president Julie Hansen presents a case study on the ways BI has embraced mobile and how editorial and advertising are evolving with the rise of consuming content via phone or tablet.
How to Optimize for Brand Effectiveness: Before & During Your CampaignExtreme Reach
Gathered from audience studies across digital and TV media, these insights will help you learn how to optimize your video campaigns for maximum brand effectiveness before they launch and while they're still running.
Multichannel Pharma Marketing by Wiley InterfaceWiley Asia
Are you maximizing your reach to physicians?
Today’s physicians get medical information via multiple channels – conferences, peer-reviewed journals, your communications both online and offline. Find out how you can determine the right channel mix for your physicians to communicate your brand’s message effectively.
Watch our video to learn more and apply multichannel marketing in practice to boost 10% growth.
The document summarizes key trends in the media industry as it undergoes major changes due to digital disruption. It notes that time spent on internet has increased 4x from 2001-2012 while TV viewing has declined. Internet advertising revenue has doubled from 2006-2012 while newspapers and magazines have declined. The rise of mobile devices and social media are changing how content is consumed. Media companies now have an opportunity to develop new business models to engage consumers across multiple platforms.
This document provides an operational management report for the World Society for the Protection of Animals (WSPA) conference being held in Melbourne, including a budget projecting $54,077 in profit, details on logistics like venue, catering, agenda, and target market, as well as contingency plans and implementations for running the event successfully.
Business Analytics Capstone for Wharton Business School at University of Pennsylvania on Coursera: Helping Yahoo! with problems presented by ad blocking.
A cross-media brand strategy provides greater benefits than a single-channel approach. Research shows that integrating television, digital, and print advertising leads to higher brand awareness, message association, favorability, and purchase intent. While television delivers the greatest reach, digital media provides additional incremental gains and is the most efficient at increasing consideration relative to spending. An effective cross-media campaign leverages the strengths of different channels to drive various brand perceptions.
This document discusses challenges with digital advertising measurement and proposes solutions. It summarizes findings from a study measuring campaign effectiveness across devices using a panel-based approach. Key findings include: 1) True campaign reach can be measured across devices, 2) Ad targeting still has room for improvement according to profile matches, 3) Mobile appears to effectively reach mainstream audiences, and 4) Linking behaviors to attitudes provides insights into campaign impact beyond individual metrics. The study demonstrates how enhanced measurement can address digital industry issues through verification and understanding ad exposure versus self-reported data.
Měření komunikačního efektu digitálních kampaní SIMAR
Z Inisght semináře SIMAR proč to (ne)vyšlo konaného 25. května 2017. Změřit skutečný efekt online kampaně není jednoduché. Je třeba otagovat všechny stránky, na kterých se inzerce objeví. Je třeba to udělat u všech vizuálů. A je k tomu třeba mezinárodní tým. A když se vám do toho zamíchá televize, tak zjistíte, že měřit kombinovaný efekt má také svá úskalí. Něco se však přeci jen podařilo. Víme, kolik lidí si všimlo, že reklama běžela a víme, zda na ně celková kampaň měla nějaký efekt.
This document summarizes the results of a multi-platform study on the effectiveness of newsbrand campaigns. The study found that campaigns using multiple platforms, such as print and digital, had a multiplier effect and were more effective at building brand responses than single platform campaigns. Specifically, print plus digital campaigns produced a 3.4 times multiplier effect on average brand health measures compared to print-only campaigns. Additionally, campaigns using print along with computer and tablet produced the strongest multiplier effects. The findings suggest print is effective for brand building and primes readers for multi-platform consumption, while different platforms impact different brand metrics.
Engaging hcp and patients through a Multichannel campaign - eyeforpharma Ista...Sven Awege
Pharma context
Dozens of channels (for HCP & the rest of us)
Channel coverage - today and tomorrow
…and then there’s the sticky question on messages & channels?
…not forgetting compliance & privacy..
…Medical & Regulatory…
..human resistance to change…
…and infrastructure capabilities!
And then there’s that wierd thing happening in social media and mobile devices
Summary:
The concept of closed-loop real-time multi-channel marketing is great, but…
Start with baby steps to learn how to run
Use common sense, ROI calculations are probably impossible to prove and will distract us from focusing on what matters
Absolute clarity on objectives and how to measure results
Key Learnings:
Estimate time necessary then triple it
Validate your objectives (MR, focus groups)
Focus on fewer channels but execute with excellence
Channel selection:
Suitability for objective, Reach, impact, CPI
Internal marketing & educating
Establish processes, R&R
Presentation first given at the Digital Health Summit Turkey, Istanbul, 11 – 12 September 2012. This was the first event of its type in Turkey with representatives of all major healthcare stakeholders: HCPs, patients, pharma, payers, government, academia, regulators, digital agencies and the media. Some 200 delegates participated.
http://www.ptms.com.tr/
Visiolink - Rich Media Advertising WebinarLars Ørhøj
The document discusses rich media advertising in e-papers. It summarizes research showing that rich media interstitial ads in e-papers have click-through rates of 3.6% on average, higher than print ads, and that interactive ad formats generate more interaction from readers. It then outlines two new products from Visiolink that will allow advertisers to create and serve rich media ads as templates or custom-designed ads in e-papers.
Case Study: How did they do it? Tracking KPIs in support of a new Global Comm...Arturo Romboli
Serbia has a robust communication landscape with 196 local papers and magazines, of which approximately 65 have internet portals. TV and radio are still vibrant channels with seven TV stations with national coverage and 84 with local coverage (total 91), and six radio stations with national coverage and 25 with local coverage (total 31).
Mobile phone usage is also high with 91.4% of the population using mobile phones in 2015, while 63.8% of households with internet connections.
The UNICEF Serbia communication team remains relatively small with one communication officer and one consultant who are responsible for all communication aspects that include external relations, C4D, digital, communication for Private Sector Fundraising and advocacy.
The document summarizes global advertising spend by region in 2013, with Asia Pacific receiving 38% of total spend. It projects advertising spend growth rates between 2011-2017, with Latin America and Asia Pacific experiencing the highest growth rates. The document also notes that China has the most socially engaged users, with 85% sharing content monthly on platforms like Facebook and WeChat. It recommends global businesses divert some online ad budgets to emerging markets like these to capitalize on growth and increase returns on investment.
This cable network partnered with Kinetic Social to promote a new late night television series targeting mothers through video views on Facebook. The campaign achieved over 800,000 video views, 3 times the network's average audience size, with a 70% lower cost per view and 4 times higher engagement on mobile versus desktop. Testing showed mobile users had a click-through rate nearly 4 times higher than desktop users, accounting for 93% of video views and engagement.
Video Convergence Powered by Extreme ReachExtreme Reach
Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising.
Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click "Show Notes for Slide #" which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes.
For more information, please contact sales at ExtremeReach dot com.
1) The document discusses priorities and trends for digital marketing in 2009, according to a survey of digital agencies.
2) Maintaining digital infrastructure like websites and tools was considered the top priority, along with search optimization and social networks. Digital advertising, mobile, and email marketing were also seen as important.
3) Technologies like Flash, Dreamweaver, and WordPress were commonly used. Demand was expected for skills in these programs as well as in areas like search engine optimization, social media, and mobile.
Publishers today need to have a sharp focus on mobile or be run over by it. Business Insider's president Julie Hansen presents a case study on the ways BI has embraced mobile and how editorial and advertising are evolving with the rise of consuming content via phone or tablet.
How to Optimize for Brand Effectiveness: Before & During Your CampaignExtreme Reach
Gathered from audience studies across digital and TV media, these insights will help you learn how to optimize your video campaigns for maximum brand effectiveness before they launch and while they're still running.
Multichannel Pharma Marketing by Wiley InterfaceWiley Asia
Are you maximizing your reach to physicians?
Today’s physicians get medical information via multiple channels – conferences, peer-reviewed journals, your communications both online and offline. Find out how you can determine the right channel mix for your physicians to communicate your brand’s message effectively.
Watch our video to learn more and apply multichannel marketing in practice to boost 10% growth.
The document summarizes key trends in the media industry as it undergoes major changes due to digital disruption. It notes that time spent on internet has increased 4x from 2001-2012 while TV viewing has declined. Internet advertising revenue has doubled from 2006-2012 while newspapers and magazines have declined. The rise of mobile devices and social media are changing how content is consumed. Media companies now have an opportunity to develop new business models to engage consumers across multiple platforms.
This document provides an operational management report for the World Society for the Protection of Animals (WSPA) conference being held in Melbourne, including a budget projecting $54,077 in profit, details on logistics like venue, catering, agenda, and target market, as well as contingency plans and implementations for running the event successfully.
India Forum Oct 24, 2008 Indian Equities Markets Suffer Worst Ever LossesJagannadham Thunuguntla
Indian stock markets suffered their worst losses ever on Friday, with the Sensex closing down over 10% as large-scale selling by foreign investors exacerbated the fall. The RBI's decision to keep interest rates unchanged despite expectations of cuts also negatively impacted markets. Weak global cues, such as falls of over 7% in US and European futures markets, compounded the selling in India. Analysts believe recovery from this crisis could take 3-4 years as deleveraging from yen carry trades and a global liquidity crunch force more foreign selling.
Business World 5 May 2010 Despite puny payday, banks vie for govt dealsJagannadham Thunuguntla
"Low fees for the public sector deals could be one of the reasons for the poor performance of these issues," said Jagannadham Thunuguntla, head of equities at SMC Capitals.
Jennifer Branch was observed teaching a 2nd grade reading lesson on folktales. She demonstrated strong content knowledge and conveyed enthusiasm for the subject. Jennifer activated students' prior knowledge and supported their intellectual development. Her lesson was geared towards all learning abilities and she had high expectations. Jennifer used multiple teaching strategies and engaged students through critical thinking questions. She managed student behavior well and established a positive learning environment. The assessment of student understanding through a Venn diagram will help drive further instruction. Overall, Jennifer reflected thoughtfully and is establishing professional relationships to continue growing in her practice.
Este documento define los paradigmas desde las perspectivas de Thomas Kuhn y George Ritzer. Un paradigma es una teoría científica ampliamente aceptada que provee modelos de problemas y soluciones. Ritzer agrega que un paradigma define el objeto de estudio de una ciencia, las preguntas que debe responder y las reglas para interpretar los resultados. Finalmente, se mencionan los paradigmas antropológicos y la influencia de la sociedad en el desarrollo individual.
El Padbol se originó en La Plata, Argentina en 2008 como una fusión de fútbol y pádel. Es un deporte dinámico y accesible con reglas simples que permite el uso de casi todo el cuerpo excepto las manos y brazos. Se juega en equipos de 2 en una cancha de 6x10 metros con paredes laterales y el objetivo es anotar puntos al estilo de tenis.
Os povos indígenas viviam no Brasil antes da chegada dos portugueses em 1500, que vieram buscando riquezas. Africanos foram trazidos como escravos a partir de 1533 para trabalhar. Os escravos sofriam em condições terríveis nas viagens entre a África e o Brasil, amontoados em porões de navios com pouca comida e higiene, e muitos não sobreviviam à travessia.
Este documento discute o racismo, definindo-o como a crença na superioridade de certas raças humanas sobre outras. Aborda os conceitos de raça e racismo, origens históricas do racismo como o Holocausto e o Apartheid, e tipos de racismo. Conclui que o racismo causa exclusão e humilhação das pessoas por sua raça, cultura ou religião.
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In just one sentence, it pitches the idea of using Haiku Deck to easily design slideshows.
O documento descreve as especificações e itens de uma nova Saveiro. A Saveiro possui itens como freios ABS, airbags, ar-condicionado e tração nas quatro rodas. O veículo está disponível em várias cores e possui várias opções de pacotes de conectividade e entretenimento.
Интернет-бизнес Как построить полноценную систему продаж (Бизнес как система)Александр Круглов
Сайт сервиса АвтоВебОфис (АвтоОфис): https://autoweboffice.ru/?r=acs&id=118&lg=ru
Из видео Вы узнаете:
- Как построить полноценную систему продаж?
- Что делать если вы только хотите начать интернет-бизнес?
- Что делать если вы уже начали строить ваш бизнес?
- Что в себя включает бизнес-система?
- Зачем нужен системный подход в построение бизнеса?
- Как создать первый вариант бизнес-системы?
- Основные шаги по улучшению вашего бизнеса
- Основные показатели которые следует измерять в интернет-бизнесе
- Как замерять основные показатели вашего бизнеса?
Akhdiyat Duta Modjo adalah vokalis grup musik asal Yogyakarta, Sheila On Seven. Pria kelahiran Amerika Serikat ini tercatat pernah kuliah di Universitas Gadjah Mada namun tak selesai karena fokus pada musik. Selain bernyanyi, Duta juga pernah membintangi film Tak Biasa bersama Melanie Putria.
Making Strides for Dayton Breast Cancer WalkApril Swett
American Way Van & Storage donated 5,000 water bottles for the Making Strides for Dayton Breast Cancer Walk held on October 17, 2015 at Fifth Third Field in Dayton, Ohio. The company's owners and staff labeled and prepared the bottles for the event, which drew nearly 9,000 walkers, survivors, and volunteers and raised $350,000 to support the fight against breast cancer.
Prof. Fred Magdoff gave a keynote address to the Commission 13 Workshop about the underlying causes of the ecological crisis. He argues that the capitalist economic system, with its sole focus on profit accumulation, is driving resource exploitation, overconsumption, pollution and climate change. A new system is needed that values environmental and social justice over profits and places control of the economy in the hands of workers and communities to meet basic human needs for all in a sustainable way.
The document is a marketing report for MOBIUS SLIP software proposing to expand into the Brazilian market. It provides an overview of MOBIUS and its online education software, analyzes the Brazilian higher education market and competitors in Brazil, and recommends strategies for marketing MOBIUS SLIP in Brazil, including leveraging partnerships, online campaigns, and trade shows. It determines that Brazil is the most lucrative new market due to growing demand for online education and government support for students.
Grad Jobs App brings the traditional graduate job directory into the digital age. With over 250 employers recruiting graduates every year across Australia, this easy to use app provides all the important information graduates need when applying for that dream job!
We want to develop a cloud based e-learning platform that can be use from anywhere on earth. With Cloud Campus, educational institutions and organizations can train their students, employees, vendors or customers.
The Cloud Campus capstone project for the Wharton Business Foundation Specialization on Coursera.
The Micro Focus Academic Program is a collaborative program between businesses, academia and government that aims to address the shortage of high-quality IT talent. The program provides tools, resources and support to educators to develop university IT programs focused on skills like COBOL that meet the needs of modern businesses. It also helps connect students to potential employers to bridge the skills gap faced by many companies.
FOCUS is a time management mobile app designed for students, families, and businesses to help them stay organized. It offers a calendar, planner, document sharing, study guide creation, and a competitive feature allowing users to challenge each other. The app will be available on multiple devices at a cost of $1.99. Marketing will include social media, school websites, and targeted promotions. Projections estimate $15,000 net income the first year and becoming profitable in year 3 with $60,000 net income. The goals are to pay off startup loans, gain users, and become a trusted leader in the time management app category.
Opportunity Execution Project 2 (OEP)
SkillOut.com – Collaborative Learning Cloud is a proof of new innovative ideas helping tear down the walls of the current education system.
Collaborative Learning Cloud System (CLCS) provides learning environment for different types of the target audience, supporting infrastructure, content development, consulting services and post-learning infrastructure and environment.
We must invent a new system from scratch:
with the new technologies from today,
using the latest knowledge about learning (neuroscience),
taking into account the needs of tomorrow.
openSIS - A portal that is must for the educational systemOpen SIS
This document provides information about openSIS, an open source student information system. It summarizes the core and premium features, integrations with Moodle, purchase options including a free community edition, and editions for schools and districts. It also discusses the company behind openSIS and their mission to provide affordable, high quality alternatives to commercial SIS software.
openSIS - A portal that is must for the educational systemEjobIndia
This document provides information about openSIS, an open source student information system. It summarizes the core and premium features, integrations with Moodle, purchase options including a free community edition, and editions for schools and districts. It also discusses the company behind openSIS and their mission to provide affordable, high quality open source alternatives to commercial SIS software.
David Mauro-VP: Enrollment Digital Academy ProposalDavid Mauro
Proposal for Enrollment Digital Academy for any school in the US and Canada. Any online content can be used. We drive enrollment through market analysis, creative digital platform and print design and strategic planning. Proven results for several clients dramatically boosting enrollment.
Transform K12 Education through managed services, technology consulting, strategic planning, enrollment services, digital academies and professional development. We work with over a hundreds schools and districts throughout the country providing leadership, planning and consulting for education technology services, couple with the right blend of onsite and remote support, PD, training and online academies that offer anytime anywhere learning.
This document provides guidelines for developing a marketing strategy to promote free downloads of Microsoft Office through their new education portal. It identifies the target markets as secondary/tertiary students and teachers in Australia/Pakistan. The objectives are to drive awareness of the free Office offering, achieve 1 million downloads/installs, and increase sustained Office usage after download. Insights into the demographics, behaviors, and needs of the target markets in Pakistan are also provided to inform campaign execution strategies within the $200,000 budget over 3 months.
This digital marketing plan seeks to rebrand Open Universities Australia (OUA) by introducing a new centralized interface to provide students with an easier and more engaging online learning experience. The plan aims to increase OUA's brand awareness internally to facilitate organizational change and externally to boost enrollment. Key performance indicators include measures of brand awareness, student engagement, and retention. The marketing strategy incorporates traditional and digital media like blogs, social media, and banner ads to promote OUA's rebranding to its target demographic of online learners aged 20-39, who are mostly female. The plan's effectiveness will be rigorously evaluated through analytics and external market research over the first year.
This document proposes developing the first program dedicated to addressing the technology skills gap in Latin America's growing economies. It would offer online courses in fields like AI, data analysis, and algorithmic trading. Participants would take MOOC courses and receive income share agreements to fund the program. The program aims to prepare participants for jobs in multinational corporations and Latin American startups. Case studies on existing income share agreement programs at universities are provided. Financial projections estimate the potential for $50 million in revenue from 1,000 participants over 10 years. The goal is to launch an MVP over the next 6 months to test the model in Colombia.
BUS2SMV Social Media and Visualisation Assessment 2 SociaVannaSchrader3
BUS2SMV Social Media and Visualisation
Assessment 2: Social Media Marketing Plan
Word limit – 1500 words (+-10%) (excluding Cover Page, Executive Summary, References and Appendices)
Format – Times New Roman, 11 font size, 1.15 spacing, 12pt spacing between paragraphs.
Brief Structure
NORTH Link’s Assistive Technology Cluster
Purpose
To develop a social media marketing strategy and campaign to raise the B2B profile of our
new Assistive Technology cluster and bring in new organisations to work with.
Organisational
Background
NORTH Link is a strong regional partnership of industry, education, health and government,
established in 1995, that plays an integral role across northern metropolitan Melbourne.
A business network and regional economic development advocacy group representing
Melbourne’s northern region, NORTH Link comprises local councils, local tertiary education
institutions, industry, and health.
NORH Link manages/operates a number of projects contributing to the overall aim of
economic development of Melbourne’s north.
On top of advocacy to government and research into the region, projects NORTH Link
manage/run include:
• Melbourne’s North Food Group and Melbourne’s North Advanced Manufacturing
Group, industry groups that grant SMEs discounted access to trade shows,
information webinars, industry tours, collaborative opportunities and more.
• Jobs Victoria Employment Services provider, helping long term (or at risk of long
term) unemployed people find work – particularly those with disabilities, poor
English, single parents, etc.
• Data Analytics Hub and Northern Industry Student Placement Program, two student
placement programs that connect businesses with education to set up student
placements and real-world class projects such as this.
Relevant Project
Marketing Goal
Theams
• Draw interest from businesses that don’t currently engage with our program
• Drive collaboration and communication between health and manufacturing
• Create sharable content that executive staff at larger organisations will show
to less senior staff to broaden knowledge throughout partner organisations as
to the work being done.
NORTH Link is launching a new Assistive Technology Cluster. Assistive technology are
devices or other goods that assist disabled people in living with their disability. A
wheelchair or hearing aid could be considered an assistive technology. Australia often
imports these kinds of devices, which are often not fit for purpose or require
customisation to be properly effective. This may mean needing to send the devices back
overseas if the customisation is especially critical.
https://northlink.org.au/
Challenges
1. The Assistive Technology Cluster is competing for communications airspace with
several other programs and regional news. How can we ensure that we have a
continuous feed of interesting content for the Assistive Technology Cluster t ...
The document summarizes the top five emerging trends in learning technology:
1. Increased adoption of mobile devices for learning as the number of mobile users grows rapidly worldwide. Mobile learning applications are still immature but demand is driving development.
2. Blended learning environments that combine self-paced and instructor-led learning. Blended approaches can be more effective but integrating different modalities poses challenges.
3. Talent development suites that integrate performance management, learning delivery, communities, content management, and compensation to develop talent holistically. Integration simplifies administration but implementing new suites is challenging.
The document proposes a new networking app called "Accelerate" that connects students, working professionals, and companies. It aims to help students choose careers by consulting employed individuals in different sectors and accessing internship and job opportunities. The app allows professionals to earn money for consultations and helps companies hire students. A marketing plan is proposed to promote the app through social media campaigns, referrals, notifications, and increasing website traffic with a zero initial budget. The implementation would require building infrastructure and an ongoing schedule of promotional activities.
How Much Does it Cost to Develop an Educational App in Canada.pdfMobenture
Developing an educational app in Canada can cost between $30,000 to $150,000 depending on the app's complexity, design, and features. Factors like the development platform, team size, and maintenance expenses can also impact the overall cost. Get a detailed estimate from a trusted app development company before starting your project.
This document appears to be an internship report submitted by Mr. Ameya S Kulkarni to his educational institution, Vivekanand Education Society’s Institute of Management Studies & Research. The report details his summer internship at Harbinger Knowledge Products Pvt. Ltd, where he studied the use of marketing automation tools to improve sales cycles. It includes sections on the company and industry analysis, his training and skills acquired during the internship working with the Callidus Cloud marketing automation platform, data collection, conclusions and recommendations.
The document provides a marketing plan for a new vocabulary learning app called FunCab. The app aims to help students aged 18-24 improve their vocabulary through associating words with visuals, phrases and media like videos and articles. It analyzes the target market of 7.7 million students in India and competitors like VoLT. The plan discusses strategies around the app's unique approach, goals to achieve 1 million users and 5% paid conversion. It proposes a freemium pricing model and advertising the app through social media and colleges. The 6 month plan includes market research, app development, pricing and launch.
All things considered, as a bundle, social media applications are flawed, nor are they static. Like most technologies, these remain imperfect and are dependent upon future developments.
Are Subscription-Based & Open-Source Apps, The Future of Social Media.pdf
Microsoft Protege
1. Microsoft Protégé
[Year]
BY SHAUN HUTCHINS (MIT141122),JOHNROXAS (MIT141127)
& DYLANKANG (MIT140489)
MELBOURNE INSTITUE OF TECHNOLOGY| Consumer Behaviour BK202
2. 1
Executive Summary
This report will contain the marketing campaign of the free launch of Microsoft Office 365®
for students. The goal of this campaign is to spread awareness, achieve 1 million downloads
and maintain sustained usage. To spread awareness we aim to create a video that displays
Office 365®’s uses by the student body in which they use software to do their projects, as well
as to spread news about Office 365® and hold workshops within community centres around
low income areas. With 25% of Australia's population being students, both local and
international (1,313,776), it will be highly achievable to reach the 1 million downloads. By
promoting its free download to not only university students but also to underprivileged students
it will be possible to obtain 1 million downloads and finally sustained usage can be maintained
by providing students with new programs that they can use to further their studies, such as a
social media outlet that also can be used as a word document that multiple students can access
at the same time.
The budget that has been set for this campaign is $200,000 which we split into sections, with
$60,520 on the creation of the video, $40,000 on social media advertising (Facebook® &
YouTube®) and $30,000 on the community centre workshop (including location hire, fliers
and possible wage to students who aid in this outreach program). This leaves $64,480 of the
budget to relocate where it is needed or to fall back on as a contingency plan, with a total overall
cost of $135,520. This will be done over a 3 month period.
Measurement of this can be achieved by, tracking how many views are made from the social
media advertisements which will aid in determining the level of awareness from students, data
collection of how many students sign up for the free Office 365® will assist in tracking the
progress of our final goal of 1 million downloads, adding a counter to each student email
address that is used when registering will allow us to see how many times they login and
determine the level of sustained usage, and finally adding a feedback system to the registration
page to allow us to see where they heard about this free offer and determine which method
works the best.
4. 3
1.0: Introduction
Microsoft® has always been the go to source for any and all work related software, which can
range from students and teaching facility to high corporate usage, whether it is used for writing
a report or essay on Word, making up a spreadsheet on Excel® or designing a presentation with
PowerPoint®, Microsoft® has provided all of these services and now with Office 365®, the
company can provide an even better service to its customers. Office 365® will be a program
that is free to download for anybody who has a valid .edu.com email address, be they students
or facility. By doing this Microsoft® can spread awareness of this new system and all the
features that is offers as well as pinpoint a demographic for its marketing campaign, also by
making incredible program free for students they are providing a better service to those students
who have low income and are unable to purchase the full retail price version of this program.
The following report will cover the student demographic, why it was chosen, the needs of this
demographic and what behaviours they have that may influence their choices in using or not
using this system. A marketing strategy will also be included which will cover the execution
plan (how the product will be advertised), any objectives that will be aimed for and Key
Performance Indicators that will be tracked during the duration of the three month campaign
and finally a detailed outline of the budget plan and the time frame in which this campaign will
operate.
2.0: Target Market insight
The main demographic for the Microsoft Office 365® campaign is university students, with
25% of Australia's population being students, both local and international (1,313,776) (Network,
2015). They are the focus for the Office 365® campaign due to the fact that by having access
and being able to download the free product will greatly help university students with their
education. Since the software is free, university students need not spend any money to acquire
the software meaning that they would not pass up the opportunity to download it and it will
provide support for those underprivileged students who are unable to afford the retail version
of Office 365®. University students then can focus on completing their assignments with ease
without needing to worry about raising funds in order to be able to use the software. Not only
that but since the software is free of cost, this gives the consumers the freedom to explore the
software and get comfortable in using it without any pressure of a trial period. The main reason
in which Office 365® is targeted to tertiary students is due to the fact that the students will have
continuous use of Office 365® meaning that Microsoft® can maintain the market with the
students. Not only that, but since there is no short supply of students but instead the opposite
and the student body is increasing, this means that Microsoft will have more opportunities for
students to acquire Office 365®. Low income households consist of 22% of the total population
within Australia (Abs.gov.au, 2015) and by targeting this market as well as the average
university students we will be able reach the target goal of 1 million downloads and provide a
beneficial service to those students that are from low income households with this free product.
5. 4
3.0: Objectives
To achieve our ideal marketing strategy several objectives and indicators will be set in order to
track the progress of this campaign. There are currently three key objectives that will need to
be achieved in order for this to be a successful campaign. The first being awareness, spreading
awareness of this new system to the target market is essential for success of Office 365®. Our
second objective is to drive 1 million downloads within a three month period and last but
certainly not least is the sustained usage of Office 365® after it has been downloaded.
Our marketing strategy will be tailored with these three key objectives in mind which will be
broken down into three sub-sections below for a more detailed outline of each one.
3.1: Awareness
The first step with any new product to it make it known to the consumer. Our aim is to make
Office 365® the first thing that comes to mind when a student thinks about any assessment,
report, spreadsheet or presentation and to have Office 365® be the program that they seek to
fulfil this need. In order to spread the awareness of this amazing system we intend to target our
advertising in high student traffic areas such as city/public libraries and university campus’ and
making sure that the consumer is aware that this product is indeed FREE for students to
download. Examples of some means to spread awareness can be through social media, which
at present represents a large part of the student lifestyle. By obtaining a partnership with a
company like Facebook® for example would open a large number of doors in which we can
advertise this product to the target demographic. Another method to market this product would
be to display this product on YouTube®, as it is also a frequented site for students to utilize.
The reasoning behind these two outlets is that high volumes of students use both of these
websites and thus all but guaranteeing. Thousands of videos are view each and every day on
YouTube which provide us great opportunity to display our product to the target market
through our video advertisement. Another way to spread awareness to those students who are
from low income families would be to place fliers at community centres promoting the free
Office 365® as well as having workshops that run twice a week to teach those underprivileged
students how to use this software, this can be done by recruiting students from large universities
that are advocates of the student community to do an “outreach” program to those students who
are underprivileged.
3.2: One Million Downloads
The target goal set for this campaign is one million downloads. We believe this is a very
achievable goal as the student body takes up a large portion of the population and is constantly
growing. The overall target will be measured through Key Performance Indicators that will be
set for each month, this will include 350,000 download target for each month. Additionally, we
could track how many people renew their Office 365® each year in order to measure whether
or not people do in fact find the product useful and if they generally like it. By renewing their
Office 365® shows that they are not just trying it out for a year but instead they actively renew
Office 365® because they find it necessary in accordance with their studies and education. We
track how many students renew their Office 365® after the first year and we then use that
number in order to measure and create Key Performance Indicators in accordance with the
results of the renewal. By meeting this target each month will not only get us the one million
6. 5
downloads but also push us over that initial target, setting the monthly target to this amount
will allow us some “wiggle” room should one month fail to meet that target as it can be easily
made up in the following months. However should the monthly target fall drastically low then
a backup strategy will be implemented in which case the Key Performance Indicators for the
following months will be increased and a greater push on awareness will be done through more
advertising (should the budget allow it). One such method in attaining the 1 million downloads
would be to offer something additional to students who sign up with a student email address
and obtain the free download, to achieve this we brainstormed ideas as to what we could offer
and one such idea stood out above the rest. However the idea in question can only be realised
by aiming to have an additional program specifically for the free student download of Office
365® that will enable users to access a number of different, this additional feature will only be
available for students who sign up for the free version of the program using a student email
address. By doing this we will be able to reach our goal of one million downloads as it provides
students with a helpful feature to further their studies.
3.3: Sustained Usage
The final objective in this marketing strategy is to maintain sustained usage of Office 365® by
students. By obtaining sustained usage it will help to determine the success of this strategy and
provide a great resource for students throughout their schooling and continue that long after
they have finished. In order to determine if this product has achieved this objective of sustained
usage it must be tractable in some way, this can be done relatively easily with Office 365®’s
login system, by counting the amount of times a user has login will allow us to get a better
understanding of how often they use this program. Various methods can be implemented to
achieve sustained usage, such as adding additional programs/features to the Office 365®. An
idea to this is that asuniversity students are much busier than perceived within their lives. Many
have different schedules and extracurricular activity. Simple things such as checking emails
become forgettable and assignment due dates are forgotten. Eliminating this time consuming
factor. Considering checking email is a struggle as it is, imagine an application that will remind
you when your work is due and you can uphold conversations/word documents with your
friends while editing the same thing. Many have this social media as a connection to socialize,
this social media outlet will be exclusively used for doing homework, much in the same manner
as Facebook® or LinkedIn® but with features like Google Docs®. This extra application would
be easily accessible for University students as a common factor in which they socialize. This
additional program throws the undemanding way in which students are able to work together
in a safe and controlled environment. It eliminates emailing partners back and forth alongside
remembering the long complex numbered email addresses. This feature could have a chat
feature included so that students can communicate with each other while they work on their
projects for school. By having this feature students will have more incentive to return to Office
365® and use it regularly.
4.0: Execution plan
To achieve a successful marketing campaign users must be made aware of the features and
benefits of the product in question, advertise directly to the target market - in this case students
- in order to make them aware of this product and its uses. With our marketing campaign we
aim to promote this product in a number of different aspects that will appeal to our target
7. 6
market. The first being the benefits this product will bring to the average student, including all
Office 365® systems (word, PowerPoint, excel etc.). In order to market Office 365®, we aim
to advertise in places that are very student heavy to achieve the maximum exposure to this
product as we can get. One method to achieve this is to go viral, nothing spreads faster than
videos over the internet. An idea for the video in question would begin with a group of
university students finishing a presentation to their class and just after the class applauds a
“flashback” begins in which the progress of creating the presentation is shown and within this
flashback the use of Office 365® will be shown by the students as they work on their
presentation. This can be shown by for example having one of the students sitting in a cafe
working on the presentation and upon adding some additional stuff instant messages one of the
partners in the group using Office 365® that they have added it and ask for feedback, the camera
will go split screen to the partner, who is say out with friends, just as he/she receives the instant
message and using Office 365®’s cloud system they login on their smartphone and check the
progress of the work and make a reply back/add something else to the work. By showing this
it displays Office 365®’s quick connect ability and ease of access from anywhere and on any
device. This will be followed by a few other short clips of the presentations creation while also
showing off Office365®’s other features. Following the “flashback” the camera will return to
the students in the classroom and just before it ends one student steps forward and asks to the
camera, “any questions?” Closing with this statement will leave the viewer to think about what
they just saw and perhaps even instil a sense of curiosity in them to search for Office 365® in
an effort to find out more information about the product and to satisfy any questions that may
have arisen follow the clip. Another addition to this is to display a message following the final
comment by the student about how Office 365® is free to students who sign up with their
student email address, providing even more incentive to seek out this program. Finally holding
workshops in underprivileged areas will also help to promote the product to those students who
may have never considered getting this product as it may have been too expensive for them
and it will also provide them with some knowledge of how to use this product to better further
their studies and become successful within their class and allow them to feel more confident
with doing their projects, be it for school or work.
5.0: Budget and timeline
The budget that has been set for this campaign is at $200,000 this will cover our execution
costs as well as advertising cost. We have decided to allocate this budget into two sections, one
being the production and creation of the video itself while the other part will be dedicated to
the actual marketing of the video. The first part of this budget will be used to create the video
in which we aim to promote Office365®, this will include the pre-production, production,
equipment, hired talent and location hire, the post production cost for the video will be at
$17,020 in total and the total production cost will be at $43,500. This totals to $60,520 of the
total $200,000 budget, leaving the rest on advertisement. The second part of the budget
($139,480) will be then dedicated to the sharing and distribution of the finished version video.
Deciding upon advertising on social media we have determined that both Facebook and
YouTube are viable options to reach the target market. By utilizing Facebook we will be able
to allocate a set budget and timeframe for the ad to run while also maintaining complete control
over the budget and timeframe in which it runs. Pricing for Facebook advertising works on a
pay per day method for over a set period of time so we have allocated a budget of $222 for 3
months as the initial budget, this totals to $20,000. Facebook also provides the option to
increase the budget if the ad is performing well or to halt it should it be under performing. As
for YouTube the cost of running an advertisement is considerable low and is based on a pay
8. 7
per view system thus providing a cheap form of advertising and again will have a large
exposure to the target market. Each view for an advertisement for runs at about 0.10c - 0.30c
(Videomi.com, 2015), viewers need only to watch the first 30 seconds of a clip to incite a charge.
As with Facebook® we have allocated $20,000 for the initial run of advertisement. The initial
budget for advertising will be at $40,000 for both websites, however should they both perform
well then and additional $30,000 will be allocated to each one, this leaves the remaining budget
amount at $64,480 with a total expenditure of $135,520. However if one fails to perform well
then the remaining budget for that section ($30,000) will then be relocated to the more
successful of the two. Alternatively another way to allocate the left over budget funds, should
the advertisements be successful, would be to hold introduction courses of Office 365® for
those underprivileged students, $30,000 of the remaining budget could be used to hire a small
room within a local community centre of an underprivileged area to teach the local students
about the advantages of Office 365®, how to use the software and provide information and
promote the fact that it is free to students with a valid student email address. See appendix for
budget expenses.
The timeframe in which we aim to run this marketing campaign will be over a 3 month period,
in which time we will strive to promote the awareness of this campaign through the video by
showing what the product is, its functions and its student free download. In addition to
achieving our 1 million download target and sustained usage.
6.0: Measurement and Conclusion
6.1: Measurement
A way in which the success of this campaign can be measured is by counting up the amount of
people who view our advertisement through the social media outlets, this will help us to
understand the depth of awareness that is being received by the population, also by tracking
the number of students that register to Office 365® with their student emails will allow us to
determine the amount of downloads we have received and how far we are from our target goal
and finally by tracking the login on of students over the short term will give us an understanding
of the sustained usage of this product, alternatively detailing how many students re-register
their student email for Office 365® each year will provide us with information about sustained
usage over the long term. Adding a feedback system to the signup process will also provide us
information as to where the students heard about this product and help us to determine which
method works best for advertising.
6.2: Conclusion
In conclusion, in order to achieve our ideal marketing strategy, we need to target the
demographic which are university and low income students while also trying to achieve the
three main objectives which are to spread awareness of this incredible free product, one-million
downloads within the student body and finally the sustained usage of Office 365®. By making
these the key objectives, this means that Microsoft® will not only gain customers but also
attract new customers to the Microsoft brand and maintain a healthy level of satisfaction with
9. 8
this system. This will all be done while keeping within the budget of $200,000 and the
timeframe of 3 months.
7.0: Appendices
Budget
Overall Production Time Cost Per Hour Total Cost
Pre-Production 4 Days
Conception $150/ph. $3,600
Scripting $150/ph. $3,600
Storyboard $150/ph. $3,600
Talent Search $50/ph. $1,200
Location Search $20/ph. $520
Props $1,500
Wardrobe $3,000
Total $17,020
Production 5 Days
Editing 175/ph. $5,250
Graphics 175/ph. $5,250
Actors 150/ph. $5,000
Equipment
Camera 100/ph. $3,200
Film Lenses 100/ph. $3,200
Stock 100/ph. $3,200
Audio 100/ph. $3,200
Lighting 100/ph. $3,200
Location 400/ph. $12,000
Total $43,500
Advertisement Spots 3 Months
Facebook Initial Run $20,000
YouTube Initial Run $20,000
Total $40,000
Workshop/Tutorial Lesson
Room Hire $15,000
Teacher $5,000
Equipment’s $10,000
Total $30,000
Total Budget $200,000
Overall Cost $135,520
10. 9
Budget Remainder $69,480
Note: IfInitial Run budget on Advertisement Spot is drained, add
$30,000 on top from remaining budget.
8.0: References
Network, A. (2015). Student Numbers at Australian Universities |
AustralianUniversities.com.au.Australianuniversities.com.au. Retrieved 30 April 2015, from
http://www.australianuniversities.com.au/directory/student-numbers/
Abs.gov.au, (2015). 6523.0 - Household Income and Income Distribution, Australia, 2011-12. Retrieved 29
April 2015, from
http://www.abs.gov.au/AUSSTATS/abs@.nsf/Latestproducts/6523.0Feature% 20Article12011-
12?opendocument&tabname=Summary&prodno=6523.0&issue=2011-12&num=&view=
Videomi.com, (2015). Home » A Guide to Advertising & Production Costs. Retrieved 29 April 2015, from
http://www.videomi.com/blog/archives/958