Education + Entertainment

2. Edutainment
Education + Entertainment

3. Edutainment
It refers to any entertainment content that is designed to
ent
ducate as well as to entertain. C
in. Content with a high degree o
both educational and enterta
tertainment value is known as
edutainment.

5. Satyamev Jayate
Truth alone prevails

6. Highlights

7. Engaging Content (Story telling)

8. Content with Social Cause (Social Responsibility
ause

9. Genuinely Interested in others (Concerned)

11. Alarming Facts

13. Dangerous Situation (Scenarios)

14. Action (Urgency)

15. Empowerment (Public Participation)

16. Change (Leading by Example)

17. and Power (Partners in Change) – Reliance / NG

18. Feedback

19. Suggestion

20. Emotional Intimacy with viewers
(Emotional Intelligence)

21. Circle of Influence

22. Circle of Concern

23. Business Model

24. Emotional Intimacy associ
sociated with Social Cause
generates WOM

25. Engaging Content & Viewer’s involvement
Generate Loyalty.

26. mpowerment invoke tre
tremendous participation

27. Website Hits

28. Phone calls

29. SMS

30. Number of Viewers

31. Advertisements / Sponsors

32. Inaugural Episode

33. Inaugural episode touched upon social problems faced by
upo
women community – the largest TV viewing community.
large

34. The Largest TV viewing community.

35. Integrated Marketing Channels..

36. ormat
aises Issues, talks about
Issues,
use and then about people
ho did something or are
illing to do something
generate
ark for action and then end
ith Empowerment leading
participation to
hange the situation.
situation.

37. Important factors that will hold the viewers:
Program with social cause can be of concern for short
e ca
period of time, so the issues should be taken in each
episode very carefully.
No. of episodes should be limited – should not stretch
Format should be consistent

38. Thank you
You can reach me at – vinod.kr.sharma@gmail.com