This document discusses Microsoft cloud services and how they can help with IT capacity management. Using cloud services allows companies to scale their IT capacity up and down based on fluctuating load and demand. This helps avoid under-supply and waste of IT capacities compared to traditional on-premise models. It also reduces initial investments and shifts costs from capital expenditures to operational expenditures. The document outlines different cloud service models from Infrastructure as a Service to Software as a Service and what portions of the stack each model manages. It provides examples of companies using Microsoft cloud services like Windows Azure to power applications and social media experiences.

1. Microsoft Cloud Services

2. IT Capacity ManagementAllocated IT-capacitiesLoad ForecastIT CAPACITYTIME

3. IT Capacity ManagementAllocated IT-capacitiesLoad Forecast“Under-supply“ of capacities“Waste“ of capacitiesFixed cost of IT-capacitiesIT CAPACITYBarrier forinnovationsActualLoadTIME

4. Capacity Management with CloudLoad ForecastAllocated IT capacitiesNo “under-supply“IT CAPACITYReduction of “over-supply“Possible reduction of IT-capacities in case of reduced loadReduction of initial investmentsActualLoadTIME

5. Cloud ImpactREDUCED MANAGEMENTNEW ECONOMICSINCREASED PRODUCTIVITYPay for what you useLower and predictable costsShift from CapEx to OpExAccelerate speed to valueNo patching, maintenanceFaster deploymentRobust multi-layered securityReliability and fault-toleranceLatest software for usersInternet collaboration Anywhere accessInstant self-provisioning

6. What is Cloud Computing?Cloud Computing Service CategoriesOn-PremiseInfrastructure as a Service (IaaS)Platform as a Service (PaaS)Software as a Service (SaaS)What are the portions “you manage”What are the portions managed by the cloud vendorApplicationsDataRuntimeMiddlewareYou manageO/SVirtualizationServersStorageNetworking

7. On-PremiseInfrastructure as a Service (IaaS)Platform as a Service (PaaS)What is Cloud Computing?Cloud Computing Service CategoriesSoftware as a Service (SaaS)You manageApplicationsApplicationsApplicationsApplicationsDataDataDataDataYou manageRuntimeRuntimeRuntimeRuntimeManaged by vendorMiddlewareMiddlewareMiddlewareMiddlewareYou manageManaged by vendorO/SO/SO/SO/SVirtualizationVirtualizationVirtualizationVirtualizationManaged by vendorServersServersServersServersStorageStorageStorageStorageNetworkingNetworkingNetworkingNetworking

9. CLIENTSERVICESSERVERDeveloper ToolsProgramming ModelApplications Application ServicesRelational DatabaseOperating SystemSystems ManagementExtending Flagship Solutions “into the Cloud”

10. Developer ExperienceUse existing skills and tools.The Windows Azure PlatformplatformManagementRelational dataComputeStorageManagementAppFabricConnectivityAccess control

11. Windows Azure PlatformApplicationMarketplaceInformation MarketplacePersonal Data RepositoryApplication ServicesWorkflow HostingDistributed CacheServices HostingFrameworksClaims-Based IdentityFederated IdentitiesSecure Token ServiceDeclarative PoliciesSecurityRegistryOn-Premise BridgingService BusConnectivityTransact-SQLData SynchronizationRelational DatabaseADO.NET, ODBC, PHPDataComputeC / C++Win32VHDDynamic Tabular DataBlobsMessage QueuesDistributed File SystemContent DistributionStorage

12. Windows Azure PlatformApplication Services“Dublin”“Velocity”Frameworks“Geneva”SecurityAccess ControlProject “Sydney”ConnectivityService BusSQL Azure Data SyncDataComputeTable StorageBlob StorageQueueDriveContent Delivery NetworkStorageIndicates Pre-Release

13. Why Microsoft?Partner ecosystemBreadth of offeringsNew capabilities, familiar programsEnterprise-classDeep investmentsGlobal infrastructure

14. Example: Thuzi Launches Outback Facebook App – Nov. 5, 2009…

15. Outback’s Facebook Results – 2 weeks in!FansWeek 1Week 2350k signups+1,200 / hour20 / secondPowered by Windows Azure

16. Dominos – Will Extend a Java / Tomcat Platform to AzureDomino’s is updating its eCommerce platform

17. Will run on-prem and in cloud with one codebase

18. Using Azure’s interoperabilityJordan Brands – Creates 5 Billion Pixel Social Mosaic25th Anniversary of Air Jordan

19. Azure runs RGB scan of every image, creates 47k x 107k pixel mosaic

20. Updated every 10 minuteswww.jumpman23mosaic.com

21. Microsoft Cloud Services Momentum:Windows Azure platform customers

22. Microsoft Cloud Services Momentum:Microsoft Online Services Customers

23. How can Microsoft cloud services strengthen your business?Test Drive:Microsoft BPOShttp://www.microsoft.com/online/products.mspxCRM Onlinehttp://crm.dynamics.comWindows Azure

24. http://www.microsoft.com/windowsazure/Ask us …microsoft.com/cloudAsk your Microsoft Partner…or find a partner at pinpoint.microsoft.com

25. Extra Credit: Windows Azure ResourcesLearn“What is the Windows Azure Platform?” 4 min videoWindows Azure Case StudiesDeploying a large scale app, Virtual LabUsing your MSDN Premium BenefitsMicrosoft’s DatacentersSecurity Talk SeriesGetGet an Azure accountWindows Azure Tools for Microsoft Visual StudioWindows Azure Platform Training KitInteroperability toolsMicrosoft Web Platform InstallerJoinBizSpark, for startupsThe vibrant online community – http://channel9.msdn.com/azureAzure user groups – http://www.azureusergroup.comAlso on Facebook – www.facebook.com/windowsazure

26. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.