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Similar to Microformats by Jonathan Stewart (20) More from auexpo Conference More from auexpo Conference (20) Microformats by Jonathan Stewart2. Launched in 1999 500,000 reviews 100,000 products www.reviewcentre.com www.facebook.com/reviewcentre http://twitter.com/review_centre 4. Rich Snippets Google’s Documentation on Microformats http://www.google.com/support/webmasters/bin/topic.py?hl=en&topic=21997 7. Our Approach To Implementation Homepage Tier 1 Tier 2 . . . . . . . . . Items 75% of traffic Reviews 13. 6 weeks after submissionImage source= http://oldcoyote.wordpress.com 15. Our Approach to Implementation Homepage Tier 1 Tier 2 . . . . . . . . . Items Reviews 75% of traffic 17. No need to resubmit Image source= www.core77.com 25. Key Takeaways Don’t expect a great deal of feedback from Google You should see significant traffic uplift Be prepared for a change in traffic patterns Editor's Notes Image Credit to http://www.core77.com