Microbial cultivation involves growing microorganisms in culture by taking samples from an infection site or environment and growing them in artificial conditions in the laboratory. Successful microbial growth requires adequate nutrition, temperature, oxygen, pH and other chemical and physical conditions. Common microbial media used for cultivation include nutrient broth and agar, with variations depending on the microorganism's needs. Methods for culturing microorganisms include inoculation, incubation, isolation, inspection and identification. Microbial growth is measured using plate counts, microscopy, turbidity or biochemical oxygen demand.