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7 Things Google Is Hiding From You...
June 2015
www.BigFinSolutions.com
“How to Instantly Drive More
“Organic Traffic”
To Your Website WithOUT Playing
A Guessing Game!”
www.BigFinSolutions.com
If You Stay Until The End….
www.BigFinSolutions.com
Michael Fleischner
• Wrote the Book on
SEO
• Did website
optimization for top
agencies (secretly
outsourcing)
– Mercury Media
– PING
– Instyler, Dow Jones,
etc
• Over 7 figures on
organic traffic alone
www.BigFinSolutions.com
Done A Lot of Things Right…
www.BigFinSolutions.com
Done A Lot of Things
WRONG…
www.BigFinSolutions.com
After Doing This For 10+ Years…
• Nothing Converts Like
Organic Search
• Simple Things You Can
Add To Any Organic
Program
• Optimize Your Site
WithOUT Feeling Like A
Newbie
• You Can Plug Organic Into
Almost ANY Business
www.BigFinSolutions.com
Most People Think There’s
an Easy Way to Dominate
the Web
Let’s Buy a Few of These!
www.BigFinSolutions.com
www.BigFinSolutions.com
But There’s a Problem
Only 18% of Clicks Go Here!
www.BigFinSolutions.com
82% Go Here!
www.BigFinSolutions.com
So How Can We Dominate?
www.BigFinSolutions.com
We Used To Run Marketing Channels
As Distinct, Separate Silos
www.BigFinSolutions.com
Each Channel Contributed
Individually To The Whole
www.BigFinSolutions.com
Then, Some Marketers Realized The Benefits
Of Channel Integration
www.BigFinSolutions.com
This Integration Benefits from
Two Trends
www.BigFinSolutions.com
Secret #1 - Building a well-
SEO’d site is important for
building a powerful brand.
2011:
I think that’s the only
one I’ve heard of…
2015:
Hmm… Pretty sure that’s 5 of
the 7 largest, best-known auto
insurers in the US?
2011:
I know Sunset, but
none of these others.
2015:
This is the only brand on
page one I don’t know.
www.BigFinSolutions.com
Secret #2 – Local Search Is
Driving Local AND National
Search Engine Results!
www.BigFinSolutions.com
Google Places
Google Places
Only 15% of Businesses
Have Claimed Their
Google Places Profile
www.BigFinSolutions.com
All it took was a FREE Google Places
for Business Profile
Integrated Results
www.BigFinSolutions.com
Secret #3 – Sites Dominating
Local Are Using Data
Aggregators and Distributors.
www.BigFinSolutions.com
Thank a Data Aggregator
www.BigFinSolutions.com
www.BigFinSolutions.com
Secret #4 – Even National and
Local Sites Are Adding Local
Pages… And Getting Results!
www.BigFinSolutions.com
Add Local Pages to Your Site
www.BigFinSolutions.com
#1 in Organic Results
www.BigFinSolutions.com
Secret #5 – Content Is Still
King… But It Must Be Yours!
www.BigFinSolutions.com
www.BigFinSolutions.com
www.BigFinSolutions.com
Content is Good… Make it Yours!
www.BigFinSolutions.com
Secret #6 – It’s All About
Amplification....
www.BigFinSolutions.com
Boost Results
Make It Easy
www.BigFinSolutions.com
www.BigFinSolutions.com
www.BigFinSolutions.com
www.BigFinSolutions.com
Secret #7 – The Link Game Has
Changed…
www.BigFinSolutions.com
This Will Get You in Trouble:
Crappy Links
Seek out
links to rank
better
Acquire
them
manually
Submit,
pay, beg,
trade, etc.
+ + = Low Scalability
Risk of Penalties
This Will Get You the Right Links:
Do stuff
worthy of
attention
Earn
amplifi-
cation
Links come
in naturally
+ + =
Traffic
Branding
Rankings
www.BigFinSolutions.com
www.BigFinSolutions.com
www.BigFinSolutions.com
In The Past Hour…
• Building Well SEO’d Sites Are Essential For
Building A Powerful Brand
• Local Search Is Driving Local AND Nation
Results
• Top Performers Are Using Data Aggregators
• Build Local Pages (National or Local Reach)
• Content Is Still King But It Must Be Yours
• It’s All About Amplification
• The Link Game Has Changed
www.BigFinSolutions.com
If All This Did Was…
• Improve Your Local Exposure… Would It Be
Worth It…?
• Give You That Kick In The Butt To Finally Get
Your Brand Moving… Would It Be Worth It?
• Give You 10%, 20%, or 30% More Organic
Traffic Per Month… Would It Be Worth It?
www.BigFinSolutions.com
“How to Instantly Drive More
“Organic Traffic”
To Your Website WithOUT Playing
A Guessing Game!”
www.BigFinSolutions.com
My Promise
• How To Choose and Implement A Data
Aggregator
• How To Publish Optimized Content Across
Multiple Social Media Channels
• How To Optimize Any Website With Little Or
No SEO Experience
FREE Marketing Forum…. We Talk About
Implementing SEO Best Practices..
@mfleischner
Periscope App
Michael Fleischner, Big Fin Solutions | June 2015
Thank You!
• FREE Marketing Forum
Available at
MySEOMadeSimple.com
• “SEO Made Simple” Available
On Amazon.com
• Sign Up For SEO Email Updates
On MySEOMadeSimple.com

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Michael Fleischner SEO With Convirza

Editor's Notes

  1. Lead with a bold promise
  2. I’m going to show you where to go to get answers to ALL of your SEO and online marketing related questions for FREE…
  3. 7 figures.. I’m going to show you exactly how I do it.
  4. I’m not going to charge X today, but let me ask you something… If/alls But don’t worry guys, I’m not going to charge you that..
  5. Lead with a bold promise