An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
Making Sense of Social Networks and their use for business. Several location-based social networks were discussed that enable users to discover information about nearby places, people, and events. Key challenges identified include issues around privacy and data ownership as the business models often rely on collecting and sharing users' location data. The relationship with mobile operators and how to drive network growth through increased usage and engagement were also examined.
The document discusses how social media, especially Twitter, can be used for local search and content sharing. It provides examples of how some companies are integrating Twitter into their local search services by allowing direct messages to Twitter accounts to receive search results or by including tweets in local search result pages. The document also shows that while social media use is growing, traditional media like print yellow pages are still more widely used among older businesses. Overall social media adoption rates among small businesses are currently around 30%.
This document discusses best practices for measuring online and social media efforts. It summarizes five common myths about online measurement, including that everything can be precisely measured instantly and that the number of followers is the most important metric. It then provides guidance on selecting meaningful metrics, including focusing on influence and business outcomes rather than outputs. Key principles discussed are setting goals, prioritizing effect on outcomes over outputs, recognizing the importance of both quantity and quality, and ensuring transparency and replicability.
So you have a team of developers… And a nice architecture to build on… How about making that architecture easy for everyone and getting developers up to speed quickly? Learn all about integrating the managed extensibility framework (MEF) and ASP.NET MVC with some NuGet sauce for creating loosely coupled, easy to use architectures that anyone can grasp.
Augmented Reality uses technology to overlay digital content onto the real world. It aims to move people through augmented experiences. The document discusses Layar, a platform that allows developers to publish augmented reality layers and users to discover and view them through a player. Developers can integrate the Layar player into their iPhone apps through a simple API to offer augmented reality experiences to users.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
Making Sense of Social Networks and their use for business. Several location-based social networks were discussed that enable users to discover information about nearby places, people, and events. Key challenges identified include issues around privacy and data ownership as the business models often rely on collecting and sharing users' location data. The relationship with mobile operators and how to drive network growth through increased usage and engagement were also examined.
The document discusses how social media, especially Twitter, can be used for local search and content sharing. It provides examples of how some companies are integrating Twitter into their local search services by allowing direct messages to Twitter accounts to receive search results or by including tweets in local search result pages. The document also shows that while social media use is growing, traditional media like print yellow pages are still more widely used among older businesses. Overall social media adoption rates among small businesses are currently around 30%.
This document discusses best practices for measuring online and social media efforts. It summarizes five common myths about online measurement, including that everything can be precisely measured instantly and that the number of followers is the most important metric. It then provides guidance on selecting meaningful metrics, including focusing on influence and business outcomes rather than outputs. Key principles discussed are setting goals, prioritizing effect on outcomes over outputs, recognizing the importance of both quantity and quality, and ensuring transparency and replicability.
So you have a team of developers… And a nice architecture to build on… How about making that architecture easy for everyone and getting developers up to speed quickly? Learn all about integrating the managed extensibility framework (MEF) and ASP.NET MVC with some NuGet sauce for creating loosely coupled, easy to use architectures that anyone can grasp.
Augmented Reality uses technology to overlay digital content onto the real world. It aims to move people through augmented experiences. The document discusses Layar, a platform that allows developers to publish augmented reality layers and users to discover and view them through a player. Developers can integrate the Layar player into their iPhone apps through a simple API to offer augmented reality experiences to users.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
This document discusses social media marketing in China. It notes that consumers now have more control over information through social media. While social media offers opportunities for direct brand to consumer connections, many companies in China are still challenged by a lack of understanding of social media and how to measure its effectiveness. The document then provides an example process for conducting a social media marketing campaign on Weibo, including understanding the platform, setting goals and strategy, implementation planning, and evaluating results.
This document discusses how email, Facebook, and Twitter are not actually in direct competition for consumers' attention, as marketers may perceive. While these channels may compete for advertisers, consumers treat them differently and want their distinct purposes respected. The document examines what it meant to be a subscriber, fan, or follower before and after the internet, and how each channel has unique strengths for acquisition, retention, and reach. It provides tips on how to effectively use each channel and highlights the importance of an integrated, collaborative strategy across channels rather than isolated silos.