Reload Greece is an initiative that connects, educates, and promotes innovative thinking among Greeks living abroad. It addresses the gap of how Greeks living abroad can help Greece and stay connected to their culture. Reload Greece acts as a platform for entrepreneurs abroad to start projects in Greece and connect with local partners. It also allows speakers from Greece to connect with investors abroad. The case study describes how Reload Greece helped a man named Alekos launch a successful music festival in Greece that has grown each year and boosted tourism in the local economy.

1. Reload Greece
An initiative that connects, educates and promotes
innovative thinking and entrepreneurial action to
the new generation of Greeks and Philhellenes
who live abroad

2. Outline
• Reload Greece – 5 Years Ahead
• The Gap Reload Greece Addresses
• The Role of Reload Greece
• Why now?
• Current Positioning
• Long Term Vision
• 6 Month Objectives:
• Organizational Structure
• Budget Structure

3. 5 years ago Alekos attended a RG
event and shared his vision about a
3 day beach music festival in Greece
that would become a globally
renowned event similar to what Ultra is in the US or
what Sonar and Benicassim are in Spain.
Last month the festival took place for third year in a
row in the island of Elafonisos and it was a great
success! More than 5,000 people attended the event,
doubling last year’s attendees. David Gueatta who
played at the event for the first time this year, flew
directly from Ibiza for his DJ set and after the event he
said that there couldn’t be a better place to party than
this one.
Elafonisos a traditional camping destination in Greece,
has since become a popular tourism destination, with
many 5 stars hotel popping up around the area helping
the whole of Laconia area GRexit the crisis. This
probably explains the 35% increase in tourism and the
presence of Jennifer Aniston and Tom Hanks at the
event.
As for Alekos and his team, they are already thinking
Reload Greece:
A Gateway to and from Greece for new projects and
startup ideas
ahead to next year. His
presentation at TEDxAthens along
with the positive publicity from
international media such as the
Rolling Stone Magazine have
attracted the attention of sponsors,
DJs and audiences which means
that next year they might have to
look for a bigger venue.
But how did all this happen? “I
attended the RG Event, presented
the idea, posted it on the Platform
and it got viral”.
It was easy to connect with people
with different backgrounds and
skills and create a team through the
platform.
Future plans?
The team is growing and there are
thoughts of introducing another
festival that will move to a different
Helena Smith
guardian.co.uk, Tuesday 25 June 2018
location in Greece each year in
order to support different local
economies.
Other than that, “RG introduced us
to an investor who is interested to
bring the festival to Turkey” says
Alekos. “But before that I have to
be in London from some important
meetings with LiveNation, SONY
and the O2.”
If you want to know more about
Alekos, join the Reloaders next
week were he will be talking about
his story so far.

4. Once upon a time….
• There was a Greek term called “Paroikia”
 Edgware Road, Bayswater
• There was a sense of community.
• People made connections
• Knew and helped each other

5. These days…

6. Gap RG Addresses
Still…
- What can I do to help Greece?
- How to relate to Greece?
How can I get global exposure?

7. Role of Reload Greece
How can I get global exposure?
1. Platform for Reloaders
 Get Entrepreneurship into their minds
 Start projects
 “Graduate”: connect with incubators
2. Bridge from UK ->GR
 Educate about opportunities in Greece
 Start projects
 Connect with GR partners
- What can I do to help Greece?
- How to relate to Greece?
3. Platform for speakers (from GR ->UK)
 to showcase achievements
 connect with investors
 find employees with global exposure

8. Why now?
1) Already proved we can do it
- Team is part of the next generation
- Young, enthusiastic, new faces, allow to dream
11,790 GR graduates
20% find a job = 2,358
50% in London = 1,179 fresh supply of people per year
Year Greeks Studying in UK Greeks Living in UK
2011 11,790 36,000
2) The Market & Demand Exist

9. Current Positioning
Road of the Entrepreneur
Active
Passive
Ad-Hoc Regular
Meet You @
Mentors &
Luncheons
Establish a Reload way of doing things – What sets us apart:
Youth, Openness, Regular Interaction, Community feeling
Workshops
Conference
Interaction
Participation

10. Long Term Vision
Events
Mentors &
Lunch
Platform
Events
Workshops Trip to ALBA
GR firms Camp
COMMUNITY
Reloaders & Volunteers
1. Additional offerings:
 Mentors, Luncheons, Trips to GR firms
 Educational workshops and one off projects
 Ongoing relationship with established incubators
Conf Meet-ups
2. Follow up Platform
 Blog and Social media
 Idea ranking & Skills matching
3. Geographical Expansion
Resources
VCs/Media/Partners
Education EducationEvents
London New York

11. 1) Continue & Improve current offering
• Meet @ Reload (Sept/Oct/Nov/Dec)
• Mentor programme
• Luncheons
• Increase mix of geographical diversity
• Connect with incubator partners
• Conference - March
• Educate: ALBA Camp
• Platform design & concept
2) Secure Additional Resources
• Legal form
• Stakeholders
6 month Objective -Offerings

12. 6 Month Objective - Stakeholders
Stakeholders Criteria of choice Value Proposition Success Criteria
Beneficiaries
(Reloaders)
- Next Generation
- Want to take action
- Visionary
- Inspiration, support
- Education & “Graduation”
- Connection to GR
- Increase in numbers
- Increase in quality
- Start projects
Volunteers &
Uni Reps
- Believe in RG Values
- Willing to be trained
- Involvement with GR related project.
- Enhance their resume
- Increase numbers &
quality through RG
induction process
Speakers - Prominent
- Worth listening to
- Showcase their achievements
- Connection to resources
- Self proposed
Mentors - Experienced
- Role Models
- Community feeling
- Give something back
- Benefit of Connection
- 10 Mentors
- Self proposed mentors
Sponsors - Sponsor’s terms
should align with our
objectives
- Help Greeks & Greece
- Bring Greeks back home
- Give exposure of Greece abroad
- 3 Long Term sponsors
- Quality of events
- Build Platform
Overall after 6 first months:
RG won’t be just about the events. People will talk about
a community that is willing to support them and they want to give back to.

13. Organizational Structure
General Manager
Projects/Events
Manager
Conf Team
Mentoring/Luncheons
team
Meet-ups team
Web/Multimedia
Manager
Head of Blog
2-3 Bloggers
Journalists
Marketing
Manager
Analytics
Manager
Creative Team
Filmer/Video
Editor
Graphic Designer Photographer
Community
Manager
Uni Reps
Translators
ResearcherResearcherResearcher
Accountant
Propose
- Event Format
- Event Venue
- Speakers
- Film crew
- Monitor Social Media Presence
- Website
- Create/Update Social Media
accounts
- Social Media posts + replies
- Content writing
- Press Releases + Newsletters
- Manage Creative Team
Ensure Blog is updated
continuously - Interview speakers during events
- Interveiw people of interest not
easily accessible in GR
Reports on:
- Web Traffic
- Like, Twitts etc
Analyze survey results
Volunteer Recruiting/Volunteer availability
- Event Runners
- Photographers
PR person for Reloaders (know them and
their needs)
The contact of Uni Reps
- 12 people team with clear roles
- Part timers
Rewards?
- Access to events, speakers, partners
- Mention on website
- Member
- Recommendation? Other?
Greek Liaison
2 1 1 1
1
1
1 1 1
1-2 1
Partnership
Manager

14. Budget Structure
“Business as usual” scenario
“Unlimited resources” scenario
Activities
GM (Salary)
0-6 Months Plan
Costs Revenue
£12,000 £0
0-6 Months Plan
3 Meet U
Conference
Legal Structure
Trademark
Luncehons
Website
Platform
New Hire (Salary)
£4,080 £1,920
£10,000 £3,000
£1,000 £0
£1,000 £0
£0 £60
£2,000 £0
£2,000 £0
£5,000
Marketing (New Hire) £5,000
ALBA Camp
Tickets for Events
Travel Expenses
Other Expenses
Total
GM (Salary)
3 Meet U
ALBA Camp
Promo Videos
Marketing
6-12 Months Plan
£2,000 £0
£2,500 £0
£2,500
£1,000
£50,080 £4,980
£12,000 £0
£4,080 £1,920
£10,000 £10,500
£5,000 £0
£10,000 £0
6-12 Months Plan
Platform
2 Sales Reps (Salary)
£6,000 £0
£12,000 £0
Community Manager
GR Education Trips
Geographics Expansion
£6,000 £0
£3,000
£12,000 £4,920
Tickets for Events
Travel Expenses
Other Expenses
Total
£2,500 £0
£2,500
£1,000
£136,160 £23,570
Activities
GM (Salary)
0-6 Months Plan
Costs Revenue
£12,000 £0
0-6 Months Plan
3 Meet U
Conference
Legal Structure
Trademark
Luncehons
Other expenses
Total
£4,080 £1,920
£10,000 £3,000
£1,000 £0
£1,000 £0
£0 £60
£1,000 £0
£29,080 £4,980
GM (Salary)
3 Meet U
ALBA Camp
Promo Video
Marketing
6-12 Months Plan
£12,000 £0
£4,080 £1,920
£10,000 £10,500
£1,000 £0
£3,000
6-12 Months Plan
Platform
Total
£2,000 £0
£61,160 £17,400
What if we had unlimited
resources?

15. Unlimited Resources breakdown
Activities Costs Revenue
GM (Salary) £12,000 £0
Pitching 50% £6,000
Partners & Media 15% £1,800
Platform Research 10% £1,200
Hire & Delegate 10% £1,200
Event Management 10% £1,200
Media Relations 3% £360
Attend Events 2% £240
3 Meet U £4,080 £1,920
Conference £10,000 £3,000
Legal Structure £1,000 £0
Trademark £1,000 £0
Luncehons £0 £60
Website £2,000 £0
Platform £2,000 £0
New Hire (Salary) £5,000
Marketing 50% £2,500 £0
Manage Events 25% £1,250 £0
ALBA Camp 25% £1,250 £0
Marketing (New Hire) £5,000
Video Marketing 50% £2,500
Photoshoot 15% £750
Press Package 15% £750
Advertising 20% £1,000
ALBA Camp £2,000 £0
Tickets for Events £2,500 £0
Travel Expenses £2,500
Other Expenses £1,000
Total £50,080 £4,980
0-6 Months Plan
GM (Salary) £12,000 £0
3 Meet U £4,080 £1,920
ALBA Camp £10,000 £10,500
Promo Videos £5,000 £0
Marketing £10,000 £0
Video Marketing 25% £2,500
SEO 25% £2,500
Fb ads 25% £2,500
Traditional advertising 25% £2,500
Platform £6,000 £0
2 Sales Reps (Salary) £12,000 £0
New Partners 50% £6,000
GR Education Trips 50% £6,000 £1,250
Community Manager £6,000 £0
GR Education Trips £3,000
Geographics Expansion £12,000 £4,920
Manual £1,000
Local recruits £7,000
Marketing £2,000
Travel £2,000
Tickets for Events £2,500 £0
Travel Expenses £2,500
Other Expenses £1,000
Total £136,160 £23,570
6-12 Months Plan