MGT 351 Fall 2015 New Mexico State University 1 Case Study Guidelines The objectives of case studies are to: • Apply and improve your critical thinking skills. • Identify and suggest potential solution(s) to business problems. • Apply the skills and concepts discussed in the classroom. Some of the case studies might be somewhat complex at first since they deal with real issues, but often the underlying symptoms of the problem mask the root cause of the problem. Your task is to determine the critical information provided in the case and propose recommendations as required. The key to a successful case analysis is integrate and apply the knowledge you have learned in class. In preparing the write-up of the case, please follow these general guidelines: • Be concise and well-structured: no more than three pages (not including tables, figures, and/or references), unless otherwise indicated. • Articulate the content of your case clearly. For proper writing and styling standards please refer to http://goo.gl/GCZ0j5. Some of the cases are to be completed individually, and some will be done in teams. The class honor’s code stipulates that you may include your name on the submission only if you contributed to the case write-up. Suggested Structure* The following is a suggested structure when writing up the case. Please note that depending on the case, some of these sections might not be required. • Title Section: include the title of the case, member(s), due date. (*) • Executive summary: a one-to-two paragraph summary of the case and your recommendation(s). Make sure to include supporting analyses and/or justifications (if any). (*) • Introduction: include relevant information about the company’s industry, key competitors, and financial performance NOT included in the case study. • Problem definition: identify the key issues that need to be addressed. (*) • Analysis/Answers: find key 3-5 points of interest and/or answer the questions asked in the case. Be as descriptive as possible and apply and integrate the class discussions topics covered in the textbook to support your analyses/answers. (*). • References: supporting materials that might include trade/academic journals, books, URLs. Use APA referencing style(*). * Indicates the section is required for all cases. MGT 351 Fall 2015 New Mexico State University 2 Grading Rubric The following rubric is intended to provide you with a guideline regarding the evaluation of your case analysis submission. Performance Rating Evaluation dimensions Excellent Competent Weak Identification of Main issues/problems Identifies and demonstrates a solid understanding of main issues/problems Identifies and demonstrates an understanding of most of the issues/problems Identifies and demonstrates acceptable understanding of some of the issues/problems Analysis and evaluation of issues/problems In ...

1. MGT 351 Fall 2015
New Mexico State University 1
Case Study Guidelines
The objectives of case studies are to:
• Apply and improve your critical thinking skills.
• Identify and suggest potential solution(s) to business
problems.
• Apply the skills and concepts discussed in the classroom.
Some of the case studies might be somewhat complex at first
since they deal with real issues,
but often the underlying symptoms of the problem mask the root
cause of the problem. Your
task is to determine the critical information provided in the case
and propose
recommendations as required. The key to a successful case
analysis is integrate and apply the
knowledge you have learned in class.
In preparing the write-up of the case, please follow these
general guidelines:

2. • Be concise and well-structured: no more than three pages (not
including tables, figures,
and/or references), unless otherwise indicated.
• Articulate the content of your case clearly. For proper writing
and styling standards
please refer to http://goo.gl/GCZ0j5.
Some of the cases are to be completed individually, and some
will be done in teams. The class
honor’s code stipulates that you may include your name on the
submission only if you
contributed to the case write-up.
Suggested Structure*
The following is a suggested structure when writing up the case.
Please note that depending on
the case, some of these sections might not be required.
• Title Section: include the title of the case, member(s), due
date. (*)
• Executive summary: a one-to-two paragraph summary of the
case and your
recommendation(s). Make sure to include supporting analyses
and/or justifications (if
any). (*)
• Introduction: include relevant information about the
company’s industry, key

3. competitors, and financial performance NOT included in the
case study.
• Problem definition: identify the key issues that need to be
addressed. (*)
• Analysis/Answers: find key 3-5 points of interest and/or
answer the questions asked in
the case. Be as descriptive as possible and apply and integrate
the class discussions
topics covered in the textbook to support your analyses/answers.
(*).
• References: supporting materials that might include
trade/academic journals, books,
URLs. Use APA referencing style(*).
* Indicates the section is required for all cases.
MGT 351 Fall 2015
New Mexico State University 2
Grading Rubric
The following rubric is intended to provide you with a guideline
regarding the evaluation of your case analysis submission.
Performance Rating

4. Evaluation dimensions Excellent Competent Weak
Identification of Main
issues/problems
Identifies and demonstrates a solid
understanding of main
issues/problems
Identifies and demonstrates an
understanding of most of the
issues/problems
Identifies and demonstrates
acceptable understanding of some of
the issues/problems
Analysis and evaluation of
issues/problems
Insightful and thorough analysis of
all identified issues/problems;
includes all necessary calculations
when appropriate

5. Thorough analysis of most of the
issues identified; missing some
necessary calculations when
appropriate
Superficial or incomplete analysis of
some of the identified issues; omits
necessary calculations when
appropriate
Recommendations on
Effective
Solution
s/Strategies
Diagnosis and opinions supported
with strong arguments and well-

6. documented objective evidence
Diagnosis and opinions supported
with limited reasoning and
somewhat subjective evidence
Little or no action suggested and/or
inappropriate solutions proposed.
Integration to course
readings and additional
research
Appropriate and powerful
connections between identified
issues/ problems and the concepts
studied in the course readings and

7. lectures; supplements with relevant
research
Appropriate but somewhat vague
connections between identified
issues/problems and concepts
studied in readings and lectures;
supplements with limited research
Inappropriate or little connection
between issues identified and the
concepts studied in the readings and
lectures; incomplete research
Writing skills and formatting

8. guidelines
Demonstrates clarity, conciseness
and correctness; formatting is
appropriate and writing is free of
grammar and spelling errors.
Occasional grammar or spelling
errors, but still a clear presentation of
ideas; lacks organization.
Writing is unfocused, rambling, or
contains serious errors; poorly
organized and does not follow
specified guidelines.
References Clearly links to outside readings;

9. sources are cited in References
section in APA style
Limited links to outside readings;
sources are cited in References
section in APA style with errors
outside readings are weak and/or
missing; sources are not cited in
References section and/or not
following APA style
DATARankMovie TitleOpening GrossTotal
GrossTheatersWeeks1Marvel's The
Avengers207,438,708623,357,9104,349222The Dark Knight

10. Rises160,887,295448,139,0994,404213The Hunger
Games152,535,747408,010,6924,137244Skyfall88,364,714304,3
60,2773,526175The Hobbit: An Unexpected
Journey84,617,303303,003,5684,100196The Twilight Saga:
Breaking Dawn Part 2141,067,634292,324,7374,070167The
Amazing Spider-
Man62,004,688262,030,6634,318158Brave66,323,594237,283,2
074,164309Ted54,415,205218,815,4873,3031710Madagascar 3:
Europe's Most Wanted60,316,738216,391,4824,2631911Dr.
Seuss' The Lorax70,217,070214,030,5003,7692112Wreck-It
Ralph49,038,712189,422,8893,7522613Lincoln944,308182,207,
9732,2932414MIB 354,592,779179,020,8544,2481515Django
Unchained30,122,888162,805,4343,0122016Ice Age:
Continental Drift46,629,259161,321,8433,8863017Snow White
and the Huntsman56,217,700155,332,3813,7771418Les
Miserables (2012)27,281,735148,809,7702,9271419Hotel
Transylvania42,522,194148,313,0483,3752220Taken
249,514,769139,854,2873,706202121 Jump
Street36,302,612138,447,6673,1481522Argo19,458,109136,024,
1283,2472823Silver Linings
Playbook443,003132,092,9582,8092924Prometheus51,050,1011
26,477,0843,4421525Safe
House40,172,720126,373,4343,1211426The
Vow41,202,458125,014,0303,0381427Life of
Pi22,451,514124,987,0232,9463528Magic

11. Mike39,127,170113,721,5713,1201329The Bourne
Legacy38,142,825113,203,8703,7531330Journey 2: The
Mysterious Island27,335,363103,860,2903,5002031Rise of the
Guardians23,773,465103,412,7583,6722032Zero Dark
Thirty417,15095,720,7162,9461533Flight24,900,56693,772,375
2,6381534Think Like a
Man33,636,30391,547,2052,0521135The
Campaign26,588,46086,907,7463,3021536The Expendables
228,591,37085,028,1923,3551437Wrath of the
Titans33,457,18883,670,0833,5451338Jack
Reacher15,210,15680,070,7363,3521339Dark
Shadows29,685,27479,727,1493,7551440Parental
Guidance14,554,05377,267,2963,3682141John
Carter30,180,18873,078,1003,7491642Act of
Valor24,476,63270,012,8473,0531543This Is
4011,579,17567,544,5052,9311044Contraband24,349,81566,528
,0002,870945Looper20,801,52266,486,2052,9931446Tyler
Perry's Madea's Witness
Protection25,390,57565,653,2422,1611247Battleship25,534,825
65,422,6253,7021148Pitch
Perfect5,149,43365,001,0932,7872049Mirror
Mirror18,132,08564,935,1673,6182050Chronicle
(2012)22,004,09864,575,1752,9081851Hope
Springs14,650,12163,536,0112,4411152Underworld
Awakening25,306,72562,321,0393,078753The Lucky

12. One22,518,35860,457,1383,1751354The
Dictator17,435,09259,650,2223,0141055Total Recall
(2012)25,577,75858,877,9693,601956Titanic
3D17,285,45357,884,1143,674957American
Reunion21,514,08057,011,5213,203858ParaNorman14,087,0505
6,003,0513,4552059This Means
War17,405,93054,760,7913,1891760Project
X21,051,36354,731,8653,0551161The Woman in
Black20,874,07254,333,2902,8561362Paranormal Activity
429,003,86653,921,3003,4121163The Devil
Inside33,732,51553,261,9442,5511164The Odd Life of Timothy
Green10,822,90351,854,8752,7172265Ghost Rider: Spirit of
Vengeance22,115,33451,774,0023,1741266The
Grey19,665,10151,580,2363,2081267Red
Tails18,782,15449,876,3772,5732068The
Possession17,732,48049,130,1542,8601269Diary of a Wimpy
Kid: Dog
Days14,623,59949,008,6623,4012070Sinister18,007,63448,086,
9032,5421271Beauty and the Beast
(3D)17,751,90547,617,0672,6251672Savages
(2012)16,016,91047,382,0682,635973The Best Exotic Marigold
Hotel737,05146,412,0411,2982574Moonrise
Kingdom522,99645,512,4669242375Here Comes the
Boom11,816,59645,290,3183,0141876Red Dawn
(2012)14,276,66844,806,7832,7811377The Three

13. Stooges17,010,12544,338,2243,4821878Star Wars: Episode I -
The Phantom Menace (in
3D)22,469,93243,456,3822,6551579Resident Evil:
Retribution21,052,22742,345,5313,016880The Cabin in the
Woods14,743,61442,073,2772,8111381What to Expect When
You're Expecting10,547,06841,152,2033,0211182Finding Nemo
(3D)16,687,77341,128,2832,9041883End of
Watch13,152,68341,003,3712,7801784Rock of
Ages14,437,26938,518,6133,470985Abraham Lincoln: Vampire
Hunter16,306,97437,519,1393,1091386Lawless10,001,98237,40
0,1273,1381387The Guilt
Trip5,290,62937,134,2152,4311188That's My
Boy13,453,71436,931,0893,030589Trouble with the
Curve12,162,04035,763,1373,2121290The
Watch12,750,29735,353,0003,1681291Frankenweenie11,412,21
335,291,0683,0052192Step Up
Revolution11,731,70835,074,6772,6061093Tyler Perry's Good
Deeds15,583,92435,025,7912,1321294Monsters, Inc.
(3D)4,774,68634,043,0062,61819952016 Obama's
America31,61033,449,0862,0171396House at the End of The
Street12,287,23431,611,9163,0831397The Pirates! Band of
Misfits11,137,73431,051,1263,3581498Joyful
Noise11,225,19030,932,1132,7351099Chimpanzee10,673,74828
,972,7641,56716100The Five-Year
Engagement10,610,06028,835,5282,9418

14. MGT 351 Fall 2015
New Mexico State University 1
Case Study Guidelines
The objectives of case studies are to:
• Apply and improve your critical thinking skills.
• Identify and suggest potential solution(s) to business
problems.
• Apply the skills and concepts discussed in the classroom.
Some of the case studies might be somewhat complex at first
since they deal with real issues,
but often the underlying symptoms of the problem mask the root
cause of the problem. Your
task is to determine the critical information provided in the case

15. and propose
recommendations as required. The key to a successful case
analysis is integrate and apply the
knowledge you have learned in class.
In preparing the write-up of the case, please follow these
general guidelines:
• Be concise and well-structured: no more than three pages (not
including tables, figures,
and/or references), unless otherwise indicated.
• Articulate the content of your case clearly. For proper writing
and styling standards
please refer to http://goo.gl/GCZ0j5.
Some of the cases are to be completed individually, and some
will be done in teams. The class
honor’s code stipulates that you may include your name on the
submission only if you
contributed to the case write-up.

16. Suggested Structure*
The following is a suggested structure when writing up the case.
Please note that depending on
the case, some of these sections might not be required.
• Title Section: include the title of the case, member(s), due
date. (*)
• Executive summary: a one-to-two paragraph summary of the
case and your
recommendation(s). Make sure to include supporting analyses
and/or justifications (if
any). (*)
• Introduction: include relevant information about the
company’s industry, key
competitors, and financial performance NOT included in the
case study.

17. • Problem definition: identify the key issues that need to be
addressed. (*)
• Analysis/Answers: find key 3-5 points of interest and/or
answer the questions asked in
the case. Be as descriptive as possible and apply and integrate
the class discussions
topics covered in the textbook to support your analyses/answers.
(*).
• References: supporting materials that might include
trade/academic journals, books,
URLs. Use APA referencing style(*).
* Indicates the section is required for all cases.
MGT 351 Fall 2015
New Mexico State University 2

18. Grading Rubric
The following rubric is intended to provide you with a guideline
regarding the evaluation of your case analysis submission.
Performance Rating
Evaluation dimensions Excellent Competent Weak
Identification of Main
issues/problems
Identifies and demonstrates a solid
understanding of main
issues/problems
Identifies and demonstrates an
understanding of most of the
issues/problems

19. Identifies and demonstrates
acceptable understanding of some of
the issues/problems
Analysis and evaluation of
issues/problems
Insightful and thorough analysis of
all identified issues/problems;
includes all necessary calculations
when appropriate
Thorough analysis of most of the
issues identified; missing some
necessary calculations when

20. appropriate
Superficial or incomplete analysis of
some of the identified issues; omits
necessary calculations when
appropriate
Recommendations on
Effective