2
0
2
0
Noun/Plural. (port·fo·li·o)
- A collection of works or
documents that are
representative of a
person's skills and
accomplishments
Editorial Design
Logo & Poster
Branding x 360 Campaign
Product Design
Photography
01.
BIOGRAPHY_
02.
SKETCHES_
03.
POSTERS_
04.
LOGO_
05.
PACKAGE_
06.
ILLUSTRATION_
07.
WEB
UI/UX_
Good
design
is
all
about
making
other
designers
feel
like
idiots
because
that
idea
wasn’t
theirs.
Designs
come
in
three:
Yes,
No
&
Wow.
Wow
is
what
you’re
looking
for
to
achieve
because
anything
other
than
that
is
simply
called
practice.
I fell in love with it since i was 19 and our relationship status
is stronger than even. A while later i realized that design
is a solution for problems. I am a “graphic” designer by
traditional title but looking back over the years, I should
have been an architect and engineer too. With design, there
is always a problem to solve even if it is for a business card.
How do I lay it out? Who is the audience I am reaching? What
colors do I use? What elements do i use and which medium
explains the message best? The list goes on but with time
i’ve seen myself grow to a highly creative and multitalented
Designer with extensive experience in multimedia, marketing
and print design.
Being an exceptional collaborative designer
with interpersonal skills and having the ability to
be a dynamic team player with well-developed
written and verbal communication abilities are
all qualities that come along the way. Like M.C.
Escher once said, “It is human nature to want to
exchange ideas, and I believe that, at bottom,
every artist wants no more than to tell the world
what he has to say.”
Design
creates
culture.
Culture
shapes
values.
Values
determine
the
future.
02.
SKETCHES You see, for me, putting ideas quickly on
paper is the only way to evaluate them
to see if they are worth exploring further.
Computer renderings and modern CAD
and modeling packages are great, but
thinking on paper with a good old-fash-
ioned pencil is always the place to start.”
HAND SKETCH
(BODY PART DETAILED SKETCH)
Graphite & Pencil Grades On 180 GSM
2014
The project is based on choosing a body part and
sketching it with details inclusive of all aspects such as
rapid concept development, basic composition layoyt/
design, visual exploratoion & refining visual solution
after approvals.
HAND SKETCH
(BODY PART DETAILED SKETCH)
Graphite & Pencil Grades On 180 GSM
2014
The project is based on choosing a body part and
sketching it with details inclusive of all aspects such as
rapid concept development, basic composition
layoyt/design, visual exploratoion & refining visual
solution after approvals.
EMOTION
2H On 120 GSM
The main perspective
was to sketch figures
that impose emotional
affection. After research
the main comprehension
that the eye and
compactness induce the
most emotion, and so
by that the eyes closed
display devotion added
with the “tight hug” add
passion.
LOVE / HATE
2B On 160 GSM
The aspect was to perform optical
illusion through typography by sketching
two words into one. I worked with clay
before finalising the shape of each letter
merged with the other for spectators to
comprehend each word distintictively.
03.
POSTERS
One has to design with the audience in mind while
gathering branding information with implementing
a specified style and grab attention in posters.
Lost in the Ocean
(POSTER SERIES)
8 Poster Series Print (Sem-Glossy) 420mm X 594mm)
The series bring to life each aspect of the aquarium with the different
types of fish that will be prestented to the customes in the “lost in the
ocean” aquarium opening in Dubai. Each different species will be
presented in a poster one week apart before the grand finale opening.
BCDEFGHIJKLMNO
2 Retro
(POSTER SERIES)
6 Poster Series Print (Sem-
Glossy) 210mm X 297mm)
The series is a remake of posters to be
placed as posters. All posters are inclusive
of modern figures that would be re-
interpretted in retro style designs.
I formulated the structure of finalizing my Retro based
designs researches by adding corners and visible paper
grains and creases.
Secondly, I applied percentage tints of color swatches
to bring the strength of the color down, and avoid flashy
neons or modern ink finishes like metallics.
Adding shadows and layers of texture helped the
illustrative parts of your poster will help to give the design a
hand-painted look, and add interest and depth to the
layout.
RETRO
Obama
Himself
(POSTER SERIES)
Former US pres-
ident set up in an
Arab/Sudanese
traditional dress
& quote.
The Joker
(POSTER SERIES)
Renowned DC
character with the
famous saying “the
envy me”, in an Ara-
bic caligraphy type.
Cardi-B
(POSTER SE-
RIES)
Well-Khnow
Rap & Hip-Hop
singer, Cardi
B in traditional
Arab/Mid-
dle-Eastern
head scarf.
DJ Khalid
(POSTER SE-
RIES)
The infamous
“We The Best”
DJ in tradition-
al Arab/Mid-
dle-Eastern
head wear.
C.Brown
(POSTER SERIES)
Known “Levels”
R&B Chris
Brown in tra-
ditional Arab/
Middle-Eastern
wear.
Shẚäḇëyaẖ
(POSTER SERIES)
6 Poster Series Print (Sem-Glossy) 120mm X 120mm)
This project brings photography & editing generating skills to life as the series
is based on composing urban areas day to day interactions on a different
perspective to beautify the habitat.
#BlueForSudan
(POSTER SERIES)
10 Poster Series Print (Sem-Glossy) 297mm X 210mm)
This project brings different styles of illustrations about the Sudanese
revolution. The main aspect is to list 10 different qualities that Sudanese people
personify. With other artists involved in the process of implementation, the idea
is to preview those personality traits in illustration with the Sudanese map.
Compassion
Agriculture
Liberty
Justice
Aspiration
Triumph
Loyalty
Patience
Faith
Ambition
LG G3 Launch
(POSTER SERIES)
3 Poster Series Print (Digital AD)
This project is a thank you note to top communicaton service
providers and trusted rating websites that realeased articles
praising LG G3 specs. The project is an illustration of a thank you
note (B2B) for the compliments in the press-release.
04.
LOGOS
The Foundation of my definision from experience
of Brand Identity is mandatory to make a strong
first impression. I aim to have memorable logos
that seperates my final design from competition.
Alice Springs Australian Zoo
A remake of the Austalian Spring Zoo that was started as
non-porofit organization for sheltering orangatung and
chimpanzee monkeys. The logo is attributed around the
monkeys as a gratified appreciation to where the company
started from and where they reached.
Ernesto
Menswear
A set-up of a a new Italian menswear made in Dubai by 5 leading fashion
designers. Since the design is made up of mostly earthly & recycled
products, the base of the design was leaf like with each company holder
represented by a leaf to combine a twig with fivedifferent leafs.
Castle Toys
With primary colors and rounded edges,
the format is a merge between the basic
castle shape and the puzzle shape that
are some what alike to an extent. The
main aspect between the merge shapes
into logos is to make the final shape
appear visible in both ends.
Koora
In the redesigning for top football teams
as a project, a theme was mandatory
to be chosen. The Arabic slanted
typographic font was the base to brand
all the work together as well as a dark
theed color variation.
The Two Brothers
Sheesha & Smoking Accessories
Great
Brothers
Tire Repair Shop
La Coquette
Hair Dresser
AbuDhabi
Chatters
Pet Shop
Container Shop
Z'ees
05.PACKAGE
From a personal perspective, all packaging
material, graphics, colors and fonts that are used
on wrapping a box, a can or any kind of container
should hold a meaning. Point is it should, would
& could explain the brand perfectly.
Creative Mints
Creative Mints is a set of Ten pencils.
Each pencil is made with a different size
and proportion. Collectively, the variety
is manufactured with specially chosen
premium wood from Czech republic.
Creative Mints stationary presentation
Minor Figures
A foamable, suitable for vegans & source for
calcium, Minor figures is an oat milk dairy free
alternative that supplies Baristas. The packaging is
based on expressive figures in each flavor.
Dairy free alternative Nitro Cold Brew in different flavors such as Mocha, Black & Latte
B/W (Experemental)
The project brief was to choose a set chosen famous
& international based products rebranded on one
specified style chosen. A Black & White simple cut
was chosen as it completly diversifies the product
and makes it look different.
Colgate toothpaste, Lego Classic box, Prongles chips can, Subway sandwich wrap
Coca Cola can, Skittles sweets package, M&M’s sweets plate, Lays Classic pack,
Kellog’s Original Cereal box & Kellog’s Froot Loops
06.
ILLUSTRATION
An illustration is used to create
emotion or give a message. My
illustrations are expressive and
demand attention. I use Illustrations
in all mediums and I tend to be very
experemental in styles.
The Beauty
Of Melanin
Due to the recent and reciprocated events of violence agains Racism and
other social discords, the implementations of the design were to support dark
skin specifically and provide quotes around the city to endorse the movements
and its uniquness.It would be applied through posters as the initial step that
explain melanin. (the pigment that makes the skin look dark to the naked eye)
IF MY MELANIN
MAKES YOU
UNCOMFORT
ABLE,
GOOD.
IF MY MELANIN
MAKES YOU
UNCOMFORT
ABLE,
GOOD.
The Deadly 7
The project brief was
to choose a high-end
brand & create a series of
illustration based on the
company look & feel.
A picture is nothing but a
bridge between the soul
of the artist and that of
the spectator.
07.
WEB
&
UI/UX
Web design is important because it impacts
how your audience perceives your brand. The
impression you make on them can either make
them stay or leave your page and turn to a
competitor. I believe Web Design is a window to
the soul of the brand.
MeǝtPorts
The Meetports is a system designed to integrate upcoming
and active Airlines tickets through B2B sellings. The Website
was designed through UI/UX study of making users scroll as
easy as possible and implement Advertising spots for possible
sponsors and international Business chains.
FitGoal
Fit Goal extension of Branding goes beyond the Gym
membership. The company goes beyond to attract more
customers by Social networking. An App was created along
with the Official website to help customers on the healthy
lifestyle they want to lead. Pedometer, exercising and Food
intakes are calculated to keep customers up to date.
TO
BE
CONTI
UED
Portfolio_Latest2022 .pdf
Portfolio_Latest2022 .pdf

Portfolio_Latest2022 .pdf

  • 1.
    2 0 2 0 Noun/Plural. (port·fo·li·o) - Acollection of works or documents that are representative of a person's skills and accomplishments Editorial Design Logo & Poster Branding x 360 Campaign Product Design Photography
  • 4.
  • 5.
    I fell inlove with it since i was 19 and our relationship status is stronger than even. A while later i realized that design is a solution for problems. I am a “graphic” designer by traditional title but looking back over the years, I should have been an architect and engineer too. With design, there is always a problem to solve even if it is for a business card. How do I lay it out? Who is the audience I am reaching? What colors do I use? What elements do i use and which medium explains the message best? The list goes on but with time i’ve seen myself grow to a highly creative and multitalented Designer with extensive experience in multimedia, marketing and print design. Being an exceptional collaborative designer with interpersonal skills and having the ability to be a dynamic team player with well-developed written and verbal communication abilities are all qualities that come along the way. Like M.C. Escher once said, “It is human nature to want to exchange ideas, and I believe that, at bottom, every artist wants no more than to tell the world what he has to say.”
  • 6.
    Design creates culture. Culture shapes values. Values determine the future. 02. SKETCHES You see,for me, putting ideas quickly on paper is the only way to evaluate them to see if they are worth exploring further. Computer renderings and modern CAD and modeling packages are great, but thinking on paper with a good old-fash- ioned pencil is always the place to start.”
  • 7.
    HAND SKETCH (BODY PARTDETAILED SKETCH) Graphite & Pencil Grades On 180 GSM 2014 The project is based on choosing a body part and sketching it with details inclusive of all aspects such as rapid concept development, basic composition layoyt/ design, visual exploratoion & refining visual solution after approvals. HAND SKETCH (BODY PART DETAILED SKETCH) Graphite & Pencil Grades On 180 GSM 2014 The project is based on choosing a body part and sketching it with details inclusive of all aspects such as rapid concept development, basic composition layoyt/design, visual exploratoion & refining visual solution after approvals.
  • 8.
    EMOTION 2H On 120GSM The main perspective was to sketch figures that impose emotional affection. After research the main comprehension that the eye and compactness induce the most emotion, and so by that the eyes closed display devotion added with the “tight hug” add passion. LOVE / HATE 2B On 160 GSM The aspect was to perform optical illusion through typography by sketching two words into one. I worked with clay before finalising the shape of each letter merged with the other for spectators to comprehend each word distintictively. 03. POSTERS One has to design with the audience in mind while gathering branding information with implementing a specified style and grab attention in posters.
  • 9.
    Lost in theOcean (POSTER SERIES) 8 Poster Series Print (Sem-Glossy) 420mm X 594mm) The series bring to life each aspect of the aquarium with the different types of fish that will be prestented to the customes in the “lost in the ocean” aquarium opening in Dubai. Each different species will be presented in a poster one week apart before the grand finale opening.
  • 10.
  • 11.
    2 Retro (POSTER SERIES) 6Poster Series Print (Sem- Glossy) 210mm X 297mm) The series is a remake of posters to be placed as posters. All posters are inclusive of modern figures that would be re- interpretted in retro style designs.
  • 12.
    I formulated thestructure of finalizing my Retro based designs researches by adding corners and visible paper grains and creases. Secondly, I applied percentage tints of color swatches to bring the strength of the color down, and avoid flashy neons or modern ink finishes like metallics. Adding shadows and layers of texture helped the illustrative parts of your poster will help to give the design a hand-painted look, and add interest and depth to the layout. RETRO
  • 13.
    Obama Himself (POSTER SERIES) Former USpres- ident set up in an Arab/Sudanese traditional dress & quote. The Joker (POSTER SERIES) Renowned DC character with the famous saying “the envy me”, in an Ara- bic caligraphy type. Cardi-B (POSTER SE- RIES) Well-Khnow Rap & Hip-Hop singer, Cardi B in traditional Arab/Mid- dle-Eastern head scarf. DJ Khalid (POSTER SE- RIES) The infamous “We The Best” DJ in tradition- al Arab/Mid- dle-Eastern head wear.
  • 14.
    C.Brown (POSTER SERIES) Known “Levels” R&BChris Brown in tra- ditional Arab/ Middle-Eastern wear. Shẚäḇëyaẖ (POSTER SERIES) 6 Poster Series Print (Sem-Glossy) 120mm X 120mm) This project brings photography & editing generating skills to life as the series is based on composing urban areas day to day interactions on a different perspective to beautify the habitat.
  • 16.
    #BlueForSudan (POSTER SERIES) 10 PosterSeries Print (Sem-Glossy) 297mm X 210mm) This project brings different styles of illustrations about the Sudanese revolution. The main aspect is to list 10 different qualities that Sudanese people personify. With other artists involved in the process of implementation, the idea is to preview those personality traits in illustration with the Sudanese map. Compassion Agriculture Liberty
  • 17.
  • 18.
    Ambition LG G3 Launch (POSTERSERIES) 3 Poster Series Print (Digital AD) This project is a thank you note to top communicaton service providers and trusted rating websites that realeased articles praising LG G3 specs. The project is an illustration of a thank you note (B2B) for the compliments in the press-release.
  • 20.
    04. LOGOS The Foundation ofmy definision from experience of Brand Identity is mandatory to make a strong first impression. I aim to have memorable logos that seperates my final design from competition. Alice Springs Australian Zoo A remake of the Austalian Spring Zoo that was started as non-porofit organization for sheltering orangatung and chimpanzee monkeys. The logo is attributed around the monkeys as a gratified appreciation to where the company started from and where they reached.
  • 21.
    Ernesto Menswear A set-up ofa a new Italian menswear made in Dubai by 5 leading fashion designers. Since the design is made up of mostly earthly & recycled products, the base of the design was leaf like with each company holder represented by a leaf to combine a twig with fivedifferent leafs.
  • 22.
    Castle Toys With primarycolors and rounded edges, the format is a merge between the basic castle shape and the puzzle shape that are some what alike to an extent. The main aspect between the merge shapes into logos is to make the final shape appear visible in both ends.
  • 24.
    Koora In the redesigningfor top football teams as a project, a theme was mandatory to be chosen. The Arabic slanted typographic font was the base to brand all the work together as well as a dark theed color variation.
  • 25.
    The Two Brothers Sheesha& Smoking Accessories Great Brothers Tire Repair Shop La Coquette Hair Dresser AbuDhabi Chatters Pet Shop Container Shop Z'ees
  • 26.
    05.PACKAGE From a personalperspective, all packaging material, graphics, colors and fonts that are used on wrapping a box, a can or any kind of container should hold a meaning. Point is it should, would & could explain the brand perfectly. Creative Mints Creative Mints is a set of Ten pencils. Each pencil is made with a different size and proportion. Collectively, the variety is manufactured with specially chosen premium wood from Czech republic.
  • 27.
  • 28.
    Minor Figures A foamable,suitable for vegans & source for calcium, Minor figures is an oat milk dairy free alternative that supplies Baristas. The packaging is based on expressive figures in each flavor.
  • 29.
    Dairy free alternativeNitro Cold Brew in different flavors such as Mocha, Black & Latte
  • 30.
    B/W (Experemental) The projectbrief was to choose a set chosen famous & international based products rebranded on one specified style chosen. A Black & White simple cut was chosen as it completly diversifies the product and makes it look different. Colgate toothpaste, Lego Classic box, Prongles chips can, Subway sandwich wrap
  • 31.
    Coca Cola can,Skittles sweets package, M&M’s sweets plate, Lays Classic pack, Kellog’s Original Cereal box & Kellog’s Froot Loops
  • 32.
    06. ILLUSTRATION An illustration isused to create emotion or give a message. My illustrations are expressive and demand attention. I use Illustrations in all mediums and I tend to be very experemental in styles. The Beauty Of Melanin Due to the recent and reciprocated events of violence agains Racism and other social discords, the implementations of the design were to support dark skin specifically and provide quotes around the city to endorse the movements and its uniquness.It would be applied through posters as the initial step that explain melanin. (the pigment that makes the skin look dark to the naked eye) IF MY MELANIN MAKES YOU UNCOMFORT ABLE, GOOD.
  • 33.
    IF MY MELANIN MAKESYOU UNCOMFORT ABLE, GOOD.
  • 34.
    The Deadly 7 Theproject brief was to choose a high-end brand & create a series of illustration based on the company look & feel. A picture is nothing but a bridge between the soul of the artist and that of the spectator.
  • 35.
    07. WEB & UI/UX Web design isimportant because it impacts how your audience perceives your brand. The impression you make on them can either make them stay or leave your page and turn to a competitor. I believe Web Design is a window to the soul of the brand.
  • 36.
    MeǝtPorts The Meetports isa system designed to integrate upcoming and active Airlines tickets through B2B sellings. The Website was designed through UI/UX study of making users scroll as easy as possible and implement Advertising spots for possible sponsors and international Business chains.
  • 37.
    FitGoal Fit Goal extensionof Branding goes beyond the Gym membership. The company goes beyond to attract more customers by Social networking. An App was created along with the Official website to help customers on the healthy lifestyle they want to lead. Pedometer, exercising and Food intakes are calculated to keep customers up to date.
  • 39.