This document discusses innovation and creativity. It defines creativity as introducing new ideas and innovation as creating imaginatively. Innovation involves creativity, strategy, implementation and profitability. The roots of creative thinking include believing in creativity, learning and unlearning, being curious, challenging conventions, thinking like a child with an open mind, and listening to brainstorming. Very simple innovations are presented as examples. The document discusses how management, time, place and technology are axes that require innovation and adaptation to changes. It emphasizes listening to change, thinking with the time, being inquisitive, challenging beliefs, open collaboration, and connecting across generations to drive radical thinking and innovation.