2. 60+
Mobile Finance Experts
partnership is a collection of
credible mobile finance
experts with experience
in at-scale, profitable mobile
finance deployments in
emerging markets.
We have experience in every
area of Mobile Finance, Product,
process, technology, channel,
sales, Go to Market, Operations,
KYC, AML, regulatory, Fraud,
Strategy, Commercials, tariffs,
Agent Management, Marketing…
Everything you need to build and
maintain a profitable operation.
Between us we have over
60 years of experience
with Mobile Money.
Introducing Mobile Finance Experts LLP - MFX
4. A few of our achievements
DRC and Chad:
Taken operations to
No. 1 in Mobile Money
Kenya: Defined new
platform and migrated
live system with over
12M active accounts
Mozambique:
Planned and
executed launch
of new MFS
market
Tanzania: Accelerated
existing market from
300K to 12M users
Senegal:
Relaunch of
Tigo Cash
India: Worked
with regulator
to prove pilot
and launch of
Mobile Money
in India
5. Our clients operate in three areas
Mobile Operators
In the strategy,
operational delivery,
design, technology
and execution of
Mobile Money
systems.
Regulators
With independent
advice on regulatory
oversight, product
review, audit and
management tasks.
NGOs
With support for in
the field programs
and projects,
and creation of
new initiatives.
6. We have operational experience in all areas of Mobile Money
• Commercial Management
- drive operations to profitable growth
• Technology selection (RFI/RFP process)
• Technology upgrade
• Defining market specific GTM approach
• Developing Business and Product Strategy
• Channel management in market
• Agency management and development
• Process development
• Product definition
• Defining a clear Customer Proposition
• Customer approach and understanding
7. The team have helped to deliver a number of World Firsts
First savings
account
(M-Kesho/
M-Shwari)
First ‘bond’
savings
(Tigo - TZ)
First
insurance
products
(KE/TZ)
First live
technology
upgrades
(Kenya)
World First Mobile
Money System
(M-Pesa
development)
8. Meet the team
Greg Reeve
Partner
Greg was Global Head of
M-Pesa from 2009-2013
and GM Tigo MFS from
2014-2015. He has overseen
the growth of Mobile Money
in over 18 markets.
Greg has a number of
published patents in Data,
Mobile Money, and
Smartphone Security.
Lesley-ann Vaughan
Partner
Lesley-Ann is one of the creators
of M-PESA as one of the team of
five consultants who delivered the
M-PESA platform for Vodafone
from concept to launched service.
Lesley-Ann has deep subject
matter expertise in MFS
initiatives, both telco-led
& bank-led.
Lesley-Ann graduated from
Cambridge with MEng
(Distinction), BA (1st Class
Honours) in Engineering.
Chris Blackburn
Partner
Chris formed part of the
executive team that launched
Vodacom M-Pesa in Tanzania
in 2008. He had the key role
of Managing Executive
of Prepaid Distribution
building outlets from 70
to over 10,500.
Chris holds an Executive MBA
from Cass Business School.
Gareth Pateman
Partner
Gareth plays a central role in
the technical evolution of
Digital Financial Services
across Africa, Asia and LatAM
since 2007, having led the
M-Pesa Technology Centre
of Excellence for Vodafone.
More recently he held the
CTIO MFS position for
Millicom (Tigo).
9. Meet the team
Dylan Lennox
Partner
Dylan is an experienced
Executive having
demonstrated success in
launching and managing
Mobile Money operations in
Tanzania (2008) and
Mozambique (2013) with
Vodacom M-Pesa.
Dylan is a Chartered
Accountant (SA).
Emil Sjöblom
Associate
Emil Sjöblom is highly
experienced managing Mobile
Financial Services for Tigo Cash
in Rwanda with full P&L
responsibility, with over
1 million active users, and a
distribution network of over
12,000 agents.
Emil holds a Masters degree
from the KTH Royal Institute of
Technology mastering in Human
Computer interaction and
Entrepreneurship.
Richard Morecroft
Associate
Whilst at Ooredoo, Richard
led the launch of the $10m
Group Digital/Mobile
regulated financial services
business from strategy,
investment sign off, platform
selection and management
(SAP), team formation, build
and launch. Grew business to
over 150k customers
(15% Qatar market share)
in 18 months after launch
with transactions in excess
of $15m/yr.
10. Meet the team
Madlyne Njoroge
Customer Care
Executive
Madlyne lead the set-up of the
M-PESA in the largest call center
in Sub-Saharan Africa at
Safaricom-Vodafone, which has
over 20M active customers. From
2005-2014, she has gained broad
expertise in MFS operations
management while partnering in
global interoperability projects..
She holds a Masters Certification
in Project Management from
George Washington University
and is a Certified Contact Center
Manager from QAI Global-India.
Stewart White
Regulatory and Commercial
lawyer
With more than 30 years of experience
Stewart has worked in many jurisdictions in
developed and developing countries
advising both the public and private sectors
in fixed, mobile and satellite. He was the
founding Group Public Policy Director of
Vodafone Group plc (where he was known
as Vodafone’s “Foreign Minister”), and has
been a director of many Vodafone operating
companies and more recently a director of
Etisalat’s Nigerian operation.
He has been an expert to the European
Commission, an advisor to four Secretaries
General of the ITU
Albin Lingman
Associate
Global Project Leader of time
critical and at scale projects.
Delivered process model for
Tigo across 14 Africa and
LatAM markets.
Led 11 African MNOs in
delivering ‘Africa against
Ebola’ campaign across
40 markets.
11. We have worked for many of the largest Mobile Money organizations and NGOs
12. How we can help you
Provide
strategic
insight
Improving
operational
performance
Audit
and review
support
Channel
Management
Agency
channel
planning
Process
development
Product
development
C-Level
interim
roles
Domain
expertise
Fraud
/AML /KYC
review
Technology
selection
Technology
upgrade
Interim
management
/leadership
13. Greg Reeve
Partner, Mobile Financial Experts LLP
Mobile: +44-7876-575671
Email: greg@mfx-partners.com
Skype: gregreeve
Twitter: @seat2d
Linkedin: https://uk.linkedin.com/in/gregreeve
THANK YOU
