MetLife's strategic plan aims to increase market share, net profit, and revenues through international expansion, new product offerings, and strengthening their personnel. Their goals are supported by core values of integrity, leadership, and social responsibility. Specific projects include increasing their Southeast Asian market share through partnerships and acquisitions, and creating new CSR opportunities by implementing green policies, donating supplies, and awarding scholarships.

1. Business Administration 462
Business Strategy
Fall 2014
MetLife Strategic Plan
The Great Pumpkins
The Pennsylvania State University

2. The Great Pumpkins
➢ Jonathan Sailor
➢ Andrea Hosage
➢ Paige Morey

3. Key Information
➢ Growth Opportunities lie in international emerging markets and:
○ providing retirement solutions to the rapidly aging population in
the US Market
○ diversification of products and product offerings
➢ Corporate Social Responsibility is an integral part of the company’s
Strategic Advantage
➢ Strengthening and empowering our personnel will give us a
competitive advantage via customer service
➢ Competition drives the Insurance industry and forces Metlife to
continually strive to maintain its market share

4. ➢Background
➢Mission and Vision
➢Strengths, Weaknesses, Opportunities & Threats
➢SWOT Analysis Summary
➢Strategic Plan on a Page
➢Timeline
➢Measurements
➢Additional Information
➢Questions
Agenda

5. ➢ Starting in 1863, MetLIfe begin as the National Union Life and Limb
Insurance Company. They created plan for Civil War sailors and soldiers.
➢ 5 years later the named changed to Metropolitan Life insurance Company.
MetLife official opened in 1868.
➢ 1879 they went to England where insurance programs like “industrial” and
“workingman’s” was widely successful
➢ 1909 MetLife became the nation’s largest insurer in term of insurance in
force, has held leader position sense
➢ MetLife has had a relationship with the Peanuts Characters since 1985.
➢MetLife has a Best Cost Provider Approach
Background

7. ➢ Mission Statement:
○ MetLife, the leading global provider of insurance, annuities, and employee
benefits, is devoted to enabling and empowering everyone to attain financial
independence and to be recognized as the world’s most trusted company.
MetLife Mission and Vision
➢ Vision
○ Unprecedented levels of world-class customer service, a long history of
sound investments, proven corporate social responsibility, innovative
products and services, and solid leadership will keep MetLife leading the
industry for another 140 years.

8. ➢ Strong Market Share at 4.2% vs competitiors
➢ Brand Image Well Known and Positively received
➢ Solid Core competencies in insurance, annuities and employee benefits
➢ Has Existing Relationships and Sponsorships
➢ Ample financial resources
➢ Global Reach
➢ Cost Structure Advantages
➢ Strong Asset Management
➢ Diverse and multi-culturally aware
Strengths

9. ➢ Other insurance options like home and auto not highly advertised
➢ Low presence in Emerging Markets
➢ Over reliance on legacy products with adverse risk profile
➢ Business lines are not synergistic with core strategy
➢ Size limits ability to respond to emerging and changing market conditions
➢ Integrations of acquisitions into company culture
➢ Employees lack of understanding of current market trends
➢ Not enough adequate communication with clients
Weaknesses

10. ➢ High Potential for Growth
➢ Expand product offerings
➢ Partner with existing health, dental, and vision service providers
➢ Underrepresented customer demographics
➢ Expand into untapped geographic markets
➢ Emerging trend for income and wealth protection
➢ Shift to greater consumer control for retirement planning in United States
➢ Growing middle class in emerging markets
Opportunities

11. ➢ Economic downturns
➢ Strength of competitors
➢ The Affordable Care Act
➢ Employers downsizing of benefit packages
➢ Easy access to information by individuals
➢ Regulatory changes
➢ Younger generations who do not see the importance of investing in the
future
➢ Volatility of stock market
➢ Low interest rates in the United States
Threats

12. SWOT Analysis Summary

13. Goals:
Increase our market share by 25%
Increase our Net Profit by 10%
Increase our Revenues by 15%
Strategic Plan Goals and Values
Values:
Integrity, Leadership, Citizenship, Excellence, Professionalism,
Ethical Operations, and Respect are the core values instilled in
MetLife at its inception.

14. Strategic Plan

15. ScoreCard Project 1
Increase our international market share in Southeast Asia

16. Workplan Project 1
2015
Projet 1-Phase
Research Partnerships
X=Yearly measurement

17. ScoreCard Project 1Cont.
Increase our international market share in Southeast Asia

18. 2015
Project 1 - Phase 2
Acquisition Increase by 5% per year
Workplan Project 1 Cont.
X=Yearly measurement

19. ScoreCard Project 5
Create New CSR Opportunities

20. 2015
Project 5 - Phase 1
Implement Green Policies
Workplan Project 5
X=Yearly measurement

21. ScoreCard Project 5 Cont.
Create New CSR Opportunities

22. Project 5 - Phase 2
Donate Computer and Supplies
Workplan Project 5 Cont.

23. ScoreCard Project 5 Cont.
Create New CSR Opportunities

24. Project 5 - Phase 3
Establish and Award Scholarships
Workplan Project 5 Cont.

25. Timeline

26. Key Information
➢ Growth Opportunities lie in international emerging markets and:
○ providing retirement solutions to the rapidly aging population in
the US Market
○ diversification of products and product offerings
➢ Corporate Social Responsibility is an integral part of the company’s
Strategic Advantage
➢ Strengthening and empowering our personnel will give us a
competitive advantage via customer service
➢ Competition drives the Insurance industry and forces Metlife to
continually strive to maintain its market share

27. Questions?