The document outlines several steps and principles for design methodology based on quotes and concepts from Massimo Vignelli, David M. Kelley, and Mauricio Giraldo. It discusses defining the problem through intuition and diagnosis, understanding the purpose of a task, generating ideas through collaborative sessions with peers, developing and testing hypotheses through prototypes, and iterating the design through a process of trial and error. A bibliography of relevant sources is also provided.

1. METHODOLOGY, DESIGN AND
PRODUCTION
Julie Ghimenti- Tom Klinkowstein - Directed Research 2013
Massimo Vignelli IDEO Method Cards Mauricio Giraldo
Wednesday, June 12, 13

2. Massimo Vignelli IDEO Method Cards Mauricio Giraldo
Julie Ghimenti- Tom Klinkowstein - Directed Research 2013
“It’s useful to follow our intuition and our diagnostic ability to funnel the
research and arrive at a rather conscious definition of the problem at
hand.–Massimo Vignelli
STATE THE TOPIC AND TASK AT HAND
Wednesday, June 12, 13

3. Massimo Vignelli IDEO Method Cards Mauricio Giraldo
Julie Ghimenti- Tom Klinkowstein - Directed Research 2013
The use of semantics will provide the correct foundation for the
project. Design with meaning, not arbitrarily.–Massimo Vignelli
UNDERSTAND THE PURPOSE OF
THE TASK AT HAND
Wednesday, June 12, 13

4. “Design Thinking allows you to build on each others ideas. You get to a
place you can’t get to in one mind”– David M. Kelley ( IDEO Founder)
Massimo Vignelli IDEO Method Cards Mauricio Giraldo
Julie Ghimenti- Tom Klinkowstein - Directed Research 2013
BUILD A COLLABORATIVE RESOURCE
Wednesday, June 12, 13

5. Massimo Vignelli IDEO Method Cards Mauricio Giraldo
Julie Ghimenti- Tom Klinkowstein - Directed Research 2013
Write your ideas down and create a discussions of “HOW”
and “WHY” with your workmates to stimulate creative input.
GENERATE IDEATION SESSIONS
WITH YOUR PEERS
Wednesday, June 12, 13

6. Massimo Vignelli IDEO Method Cards Mauricio Giraldo
Julie Ghimenti- Tom Klinkowstein - Directed Research 2013
“Based on observations about a particular situation, experimentation
will conduct to test a hypothesis on users throughout the interaction
with prototypes.”– Mauricio Giraldo
DEVELOP A HYPOTHESIS, TEST &
RE-EXAMINE IT
Wednesday, June 12, 13

7. Julie Ghimenti- Tom Klinkowstein - Directed Research 2013
Throughout sessions of trial and error design will be finessed
until its process reaches the phase of completion.
TEST PROTOTYPES & ITERATE
Massimo Vignelli IDEO Method Cards Mauricio Giraldo
Wednesday, June 12, 13

8. BIBLIOGRAPHY
Vignelli, Massimo. “The Vignelli Cannon”. Baden, Switzerland. Lars
Muller Publishers. 2010.
Vignelli, Massimo. “Vignelli: From A-Z ”. Australia. The Images
Publishing Group Pty Ltd. 2007.
Bowers, John. “Introduction to Graphic Design Methodologies and
Processes”. New Jersey, U.S.A. John Wiley & Sons, Inc., 2011.
http://www.ideo.com/work/ideo-method-card-app
http://www.youtube.com/watch?
NR=1&v=kqAPedjYefY&feature=endscreen
http://stereo.nypl.org
http://www.mauriciogiraldo.com/blog
Julie Ghimenti- Tom Klinkowstein - Directed Research 2013
Massimo Vignelli IDEO Method Cards Mauricio Giraldo
Wednesday, June 12, 13

9. Thank you.
Julie Ghimenti- Tom Klinkowstein - Directed Research 2013
Massimo Vignelli IDEO Method Cards Mauricio Giraldo
Wednesday, June 12, 13