The document describes an authenticity control system from Messaging365 that uses mobile phones to verify whether pharmaceutical and other branded products are authentic. Customers can check a product's authenticity by calling or texting a provided number and entering a code from the product's packaging. The system also allows suppliers to directly market to customers via their provided mobile numbers. The system offers verification in multiple languages and currencies and integration is described as simple with costs including integration, code generation, and ongoing messaging and support fees.

1. AUTHENTICITY
CONTROL SYSTEM
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2. “Estimates for the size of the counterfeit drug
market range from $75 billion to $200 billion a year.
The market is likely much bigger because many cases
are hard to detect. And the problem is expected to
get worse.” (USA Today, Sep 2010)
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3. One of these drugs is fake.
Can you tell which?
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4. Are you worried what drugs your potential
customers would buy?
Are you constantly losing your revenue
because of counterfeit drugs?
There are up to 15% of deadly drugs on the
market that kill people every day!
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5. Messaging365 has a solution…

6. Messaging365 Authenticity Control is a mobile service designed for
verification of product authenticity.
The service is ideal to be used in the pharmaceutical industry to
Congratulations! check authenticity of various medical products, and also in retail
Your product is trade, especially for luxury and branded items.
authentic.
A customer can easily and free of charge verify authenticity of a
product by dialing an advertised free phone number or by sending
an SMS and entering the code printed on the packaging.
A wholesale customer can also benefit from knowing the origin of
supplies.
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7. How it works using Call2Service:
1. The user places a call from mobile phone (it can be a toll-free number or a number in
international format like +353 1 526 29 28)
2. The call will drop in order to avoid charges
3. In response to the call the user receives a USSD Menu
4. The user scratches a label printed on a package and inputs its authenticity code
5. Receives a verification response via USSD Flash
6. Receives a duplicate verification response via SMS
1 2 3 4 5 6
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8. How it works using Text2Service:
1. The user sends SMS with the keyword CHECK to a service number (eg. +353 87 142 3333)
2. In response to the SMS the user receives a USSD Menu and selects a Check Option (eg. 1)
3. The user scratches a label printed on a package and inputs its authenticity code
4. Receives a verification response via USSD Flash
5. Receives a duplicate verification response via SMS
1 2 3 4 5
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9. The above examples are both available for live demo purposes:
- For Call2Service please dial +353 1 526 29 28 and select option 4
- For Text2Service please send the word CHECK to +353 87 142 3333
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10. The system opens up a channel for supplier to start direct marketing
communication with the customer.
The supplier gets a mobile phone number of the customer that later can be used in
mobile marketing.
The customer gets information about the product, the manufacturer or supplier, and
the current promotions (coupons, special offers, etc.).
For example, the marketing channel can be used:
- To deliver information about new arrivals, current and planned special promotions;
- To deliver invitations, coupons, discounts, bonuses;
- To sign up the customer for future special offers;
- To host lotto, contests, quizzes, and other interactive events.
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11. Requirements and costs.
Integration of Messaging365 Authenticity Control System is very simple and
can be determined in a very short period of time.
You only pay for:
1. System integration (Once off payment)
2. Code generator (Once off payment)
3. Messages costs and USSD interaction (Ongoing payments)
4. Technical maintenance and support (Ongoing payments)
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12. Messaging365 is a developer and service provider of direct mobile marketing and mobile self-service
solutions that enable businesses to connect with customers globally irrespective of country, network or
handset in order to boost sales.
Messaging365 uniquely offers 3rd parties the capacity to benefit from the value proposition of the standard
mobile text technologies known as Unstructured Supplementary Service Data (USSD) and Short Message
Service (SMS).
We develop mobile service applications based on USSD and SMS technologies that give businesses
interaction with end-users at the speed of Instant Messaging (IM), integration with all mobile phones,
functionality of any Call Centre, and the simplicity of an Automated Teller Machine (ATM).
What's most important the service is FREE to use for end-users.
The business was established in 2008 and located in the beautiful West of Ireland. Messaging365 is part of
Teqnoco Group headquartered in Warsaw, Poland.
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13. For more details please contact
Stan Kuznetsov
email: stan@teqnoco.com
skype: belarusy
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