This document outlines a web evaluation scorecard concept of operations. It describes how to conduct a heuristic review to evaluate a website against usability best practices. Key items are assigned weights and graded on a scale of 0 to 1, with scores added up and charts used to present results to leadership. The scorecard covers three core website processes - providing valuable content, helping people find information, and leveraging user feedback - as well as an enabling process of asset management.