An effective message for a campaign or organizing effort should be credible, concise, relevant, and compelling. It answers the question of "why" by explaining why the issue matters and why people should care. The message is a conversation, not just a slogan or list of demands. It must be credible based on trustworthy content and messenger. It should also be compelling to the audience by connecting on a personal level. Finally, an effective message is concise and clear without jargon, and contrasts the choices to offer a decision between the campaign and its opposition.
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This keynote was delivered at the MyCharityConnects Conference as part of Net Change 2011, on June 6, 2011, by Amy Sample Ward. For more information, visit http://amysampleward.org
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Microsoft, Oracle, Adobe, and LinkedIn provide best practices for enterprises to leverage LinkedIn Pages effectively. Key recommendations include: limiting page administrator access, training admins comprehensively, centralizing communication channels, posting daily while scheduling 1-2 days in advance, leveraging content suggestions and communities features, responding to comments promptly, and considering paid promotional options to complement organic content. Examples from Amazon and Toyota showcase leveraging employee voices and behind-the-scenes videos to enhance talent brand.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
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This 9-Step Website Dev Checklist by Nabeel Adeni provides a comprehensive guide for developing a website.
It starts with defining goals and target audience, setting the scope of features and content, and seeking developers with relevant expertise.
The checklist emphasizes the website as a marketing tool, requiring effective content creation, SEO optimization, and clear calls-to-action.
It also covers the importance of design, selecting a robust CMS, ensuring mobile-friendliness, and planning for maintenance and future updates. Comparing quotes and setting aligned expectations regarding output and timelines are also crucial steps in the process.
An effective message for a campaign or organizing effort should be credible, concise, relevant, and compelling. It answers the question of "why" by explaining why the issue matters and why people should care. The message is a conversation, not just a slogan or list of demands. It must be credible based on trustworthy content and messenger. It should also be compelling to the audience by connecting on a personal level. Finally, an effective message is concise and clear without jargon, and contrasts the choices to offer a decision between the campaign and its opposition.
Technology and Community: Strategic Options for Movement BuildingAmy Sample Ward
This keynote was delivered at the MyCharityConnects Conference as part of Net Change 2011, on June 6, 2011, by Amy Sample Ward. For more information, visit http://amysampleward.org
Trying to organize a content curation and publishing effort? Avoid the information overload and spend 10 minutes here before investing 10 months of execution.
Whether you are a beginner looking to create your first website or a seasoned professional aiming to enhance your skills, this guide covers everything you need to know. From conceptualizing your website idea to selecting the right technologies, designing user-friendly interfaces, writing efficient code, and ensuring optimal functionality, this step-by-step guide provides invaluable insights and practical tips. Dive deep into the world of web development and learn how to bring your vision to life with this comprehensive resource.
It’s not just marketing and advertising executives who’ve discovered the benefits of a content marketing campaign. Small business owners are using digital marketing successfully, too.
According to Insideview, B2B companies that blog generate 67% more leads on a monthly basis versus companies that don’t. And, a whopping 80% of business decision-makers prefer to get company information in a series of articles—and not via advertising.
There are many different types of contents available online - and many sources of best practice. The focus here is on a high level over how to distribute useful content to your target audience.
Microsoft, Oracle, Adobe, and LinkedIn provide best practices for enterprises to leverage LinkedIn Pages effectively. Key recommendations include: limiting page administrator access, training admins comprehensively, centralizing communication channels, posting daily while scheduling 1-2 days in advance, leveraging content suggestions and communities features, responding to comments promptly, and considering paid promotional options to complement organic content. Examples from Amazon and Toyota showcase leveraging employee voices and behind-the-scenes videos to enhance talent brand.
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The checklist emphasizes the website as a marketing tool, requiring effective content creation, SEO optimization, and clear calls-to-action.
It also covers the importance of design, selecting a robust CMS, ensuring mobile-friendliness, and planning for maintenance and future updates. Comparing quotes and setting aligned expectations regarding output and timelines are also crucial steps in the process.
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2. Creating a relevance score for keywords and mapping the highest scoring keywords to existing or new content.
3. Writing optimized content focused on user experience and keywords, and strengthening on-page and off-page SEO for the content.
4. Repeating the process by monitoring progress, optimizing further, and documenting successes to refine the strategy. Data-driven planning, research, focus, and repetition are emphasized as keys to success.
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Submit Files - Assignment 4 Social Media PresenceLinkedIn Top .docxpicklesvalery
Submit Files - Assignment 4: Social Media Presence/LinkedIn
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Hide Submission Folder Information
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Assignment 4: Social Media Presence/LinkedIn
Instructions
Designing your Social Media Presence
Introduction
The head of your company passed you in the hall and asked, “Why couldn’t I find you on LinkedIn? I want to make a connection with you!"
Companies are expanding their use of social media to external stakeholders for a variety of reasons, including, as cited by Social Media Today (2014):
· Customer Service – successful use of social media provides channels to customers that allow for real-time communication that can be used to
· answer questions
· solve problems
· support the sales process
· convey care for customers
· solicit customer feedback
· Brand Building – by increasing exposure through more channels brands can be strengthened by
· building awareness and identity
· associating a “voice” with the brand
· reaching more customers
· enabling competition with larger companies
· expanding reach to global markets
· while making relationships more personal
· Reputation Management – through monitoring of online presence that enables companies to
· become more accessible
· drive more traffic to web presence
· link to other partners
· respond swiftly to negative comments and complaints
In addition, companies are employing social media internal to their organizations. Towers Watson (2013) found in their surveys that “56% of the employers surveyed currently use various social media tools as part of their internal communication initiatives.”
· Internal Communications – serving as official and unofficial channels of communication for the purposes of
· sharing company-wide official information
· introducing and reinforcing company culture
· facilitating communication among employees across organizational boundaries
· supporting collaborative work
· building a sense of community
There has also been a rise in “social recruiting,” employers, recruiters, and job seekers employing social media to find jobs and hire candidates.
· Recruiting – by performing web searches
· Employers and recruiters seek out prospective employees to obtain more information about them, both professional and personal; examine examples of their past work; and gain insights into potential “fit” with the organization
· Job seekers are using social media to gather information on potential employers, checking their outlets for information company culture, management, benefits, and employee opinions
A survey of recruiters reports that overwhelmingly, recruiters who use social media use LinkedIn to post jobs, search for candidates, contact candidates and do pre-interview vetting (Jobvite 6th Annual Social Recruiting Survey). A new survey from Careerbuilder found:
· 43% of employer respondents use social networking sites to research job candidates, and that
· 51% of those employers who researched job candidates found content in their profiles that ...
This document provides an overview of building brands that last through effective brand management. It discusses how delivering a consistent brand experience has become more complex in today's omnichannel marketplace. The key is communicating consistently with customers across all channels in the way they want to be reached. This requires streamlining work processes from content intake to creation to measurement. A digital asset management solution is a critical tool to support brand strategies by simplifying and automating content distribution. It provides a central hub for brand guidelines, assets, and experiences to ensure consistency across touchpoints and over time.
You may have developed a very useful product that might address the basic needs of your target audience. But without prospecting those target audiences, selling your product seems
difficult. Prospecting is a necessary activity in the sales cycle as this is one activity that lets the prospective customers know who we are and what we do. LinkedIn is an ideal social media platform for B2B sales and furthermore. Here are some fresh ideas that might help you in prospecting on LinkedIn.
This document discusses 13 ways to repurpose content, including creating infographics, pins for Pinterest, social media ecosystems, publishing on platforms like Medium and LinkedIn, slideshow presentations, emails, case studies, ebooks, downloadable PDFs, videos, podcasts, quizzes, apps, and more. It emphasizes maximizing the value of content by stretching each piece into multiple formats and shares tips for each repurposing method. The overall message is that repurposing content is a key part of an effective content marketing strategy.
In this presentation, I'll talk through about how we think about inbound content at IBM. This will include a variety of topics such as: workflows, staffing models, approaches to keyword research, writing and content creation. Finally, I'll share how I think about feedback loops for both business and individual performance.
The document discusses strategies for optimizing a LinkedIn company page presence. It provides tips on setting up the company page with a professional profile, banner images, and complete company information. Some key engagement strategies include using SEO techniques when updating profiles and posts, strategically growing a targeted network, actively participating in relevant groups, highlighting products/services, and posting engaging content with calls to action.
Search Engine Optimization (SEO) for Small BusinessesBridget Gibbons
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This document provides tips for cutting-edge website strategies to beat competition, including pursuing a hub and spoke model, measuring everything with tools like Google Analytics, building with purpose by planning goals and user needs, designing for effective conversion, developing robust and scalable code, optimizing hosting and performance, leveraging social media, and implementing search engine optimization best practices.
Are you considering a website redesign? Our checklist will help guide you along the process, including benchmarking, SEO, design considerations and your competition.
Mastering Content Marketing on LinkedIn: Will Hambly's Inbound 2013 PresentationWill Hambly
Learn how to master content marketing on the world's largest professional network. This presentation is from my discussion at Inbound 2013, HubSpot's annual customer conference in Boston, MA.
This document provides instructions for several assignments related to developing digital marketing plans. It includes instructions to select a company and write a paper analyzing that company's online reputation management strategies. It also provides directions for a final presentation that combines Phases 1 and 2 of a digital marketing plan, including a social media plan and recommendations for managing online conversations. The document outlines assignments for developing individual sections of a multi-phase digital marketing plan for a hypothetical product.
6-Step Guide to B2B Content Marketing that WorksBlack Marketing
This 6-step guide outlines how to develop an effective B2B content marketing strategy:
1. Develop a strategy and mission statement by defining goals, objectives and target audiences.
2. Identify buyers and develop buyer personas.
3. Research popular topics and questions from target audiences.
4. Create a mix of content types on an editorial calendar.
5. Amplify content organically through SEO and employee/influencer promotion, and paid promotion.
6. Analyze performance and optimize the strategy based on metrics.
This document outlines a web evaluation scorecard concept of operations. It describes how to conduct a heuristic review to evaluate a website against usability best practices. Key items are assigned weights and graded on a scale of 0 to 1, with scores added up and charts used to present results to leadership. The scorecard covers three core website processes - providing valuable content, helping people find information, and leveraging user feedback - as well as an enabling process of asset management.
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3. Writing optimized content focused on user experience and keywords, and strengthening on-page and off-page SEO for the content.
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Submit Files - Assignment 4 Social Media PresenceLinkedIn Top .docxpicklesvalery
Submit Files - Assignment 4: Social Media Presence/LinkedIn
Top of Form
Hide Submission Folder Information
Submission Folder
Assignment 4: Social Media Presence/LinkedIn
Instructions
Designing your Social Media Presence
Introduction
The head of your company passed you in the hall and asked, “Why couldn’t I find you on LinkedIn? I want to make a connection with you!"
Companies are expanding their use of social media to external stakeholders for a variety of reasons, including, as cited by Social Media Today (2014):
· Customer Service – successful use of social media provides channels to customers that allow for real-time communication that can be used to
· answer questions
· solve problems
· support the sales process
· convey care for customers
· solicit customer feedback
· Brand Building – by increasing exposure through more channels brands can be strengthened by
· building awareness and identity
· associating a “voice” with the brand
· reaching more customers
· enabling competition with larger companies
· expanding reach to global markets
· while making relationships more personal
· Reputation Management – through monitoring of online presence that enables companies to
· become more accessible
· drive more traffic to web presence
· link to other partners
· respond swiftly to negative comments and complaints
In addition, companies are employing social media internal to their organizations. Towers Watson (2013) found in their surveys that “56% of the employers surveyed currently use various social media tools as part of their internal communication initiatives.”
· Internal Communications – serving as official and unofficial channels of communication for the purposes of
· sharing company-wide official information
· introducing and reinforcing company culture
· facilitating communication among employees across organizational boundaries
· supporting collaborative work
· building a sense of community
There has also been a rise in “social recruiting,” employers, recruiters, and job seekers employing social media to find jobs and hire candidates.
· Recruiting – by performing web searches
· Employers and recruiters seek out prospective employees to obtain more information about them, both professional and personal; examine examples of their past work; and gain insights into potential “fit” with the organization
· Job seekers are using social media to gather information on potential employers, checking their outlets for information company culture, management, benefits, and employee opinions
A survey of recruiters reports that overwhelmingly, recruiters who use social media use LinkedIn to post jobs, search for candidates, contact candidates and do pre-interview vetting (Jobvite 6th Annual Social Recruiting Survey). A new survey from Careerbuilder found:
· 43% of employer respondents use social networking sites to research job candidates, and that
· 51% of those employers who researched job candidates found content in their profiles that ...
This document provides an overview of building brands that last through effective brand management. It discusses how delivering a consistent brand experience has become more complex in today's omnichannel marketplace. The key is communicating consistently with customers across all channels in the way they want to be reached. This requires streamlining work processes from content intake to creation to measurement. A digital asset management solution is a critical tool to support brand strategies by simplifying and automating content distribution. It provides a central hub for brand guidelines, assets, and experiences to ensure consistency across touchpoints and over time.
You may have developed a very useful product that might address the basic needs of your target audience. But without prospecting those target audiences, selling your product seems
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2. Identify buyers and develop buyer personas.
3. Research popular topics and questions from target audiences.
4. Create a mix of content types on an editorial calendar.
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jimsmith30024@gmail.com
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