The document proposes using Segways for advertising brands in Delhi University and malls. Segways outfitted with digital displays and branding could promote products to students on campus or thousands of daily mall visitors. Promoters would interact with potential customers, distribute samples and coupons, and reinforce brand messages in an eco-friendly and tech-savvy way. Options include branding the Segways, attaching displays, and outfitting promoters in branded clothing to answer questions and persuade customers.

1. Proposal
For
Segway Advertising

2. www.cashurdrive.com

3. Innovative Medium

4. Segway Advertising
Is an Eco-Friendly way to
present your brand
directly to consumers,
open the door for a very
new brand experience
and surprise them with
the approach.

5. Branding Options
• In Delhi University
• In Malls

6. Information Display : Delhi University
 Delhi university attracts the students(Youth of the
country) not only from the whole nation but also
from the abroad.
 Covers almost whole city (Delhi/NCR)
 Every Year More than 2,00,000 Students apply for
Delhi University
 Every year More than 10 Cut-off list issued to
Selected students for different courses.
www.cashurdrive.com

7. Information Display : Malls
Mall Attracts every age Group and every
Class of people.
Thousands of people visit mall every day
for a variety of reasons: for business, to
work, for entertainment , shop, or just
sightsee.
www.cashurdrive.com

8. Concept
Eco-Friendly Vehicle
Mobile Module
Digital Information Provider
Promotional Promoter
Direct Interaction with Youth
Techno Savvy Way of
Advertising

9. If You are Looking to…
• Expose your Product or Service
• Impact with your advertising campaign
• Interact with prospect customers
• Reinforce your brand message
• Create target exposure right up to your front
door
www.cashurdrive.com

10. In the Present
Segway covers different
social and corporative
global aspects like airport
patrolling, transit stations,
institutions, shopping
malls, campuses, etc.
www.cashurdrive.com

11. And Recently
An innovative way of advertising that allows
your brand or company to surprise the targeted
audience.
It’s fully practical and it can be branded on the
front, the sides and even the wheels.
www.cashurdrive.com

12. EL Stickers : The Eye Catcher
Can also be parked as an
advertising wall while the
brand ambassadors
participate in
promotional activities
like giveaways, sampling,
interaction activities and
more.
• They can reach and involve
customers in to your brand creating a memorable
campaign and create the WOW factor it deserves.
www.cashurdrive.com

13. The referral effect: Private Vehicle
Your Advertising Campaign will consist on
four basic elements:
Branding: Understand your needs and
integrate a campaign that Delivers,
Connects and Motivates
Segway Outfitted: Make the Segway as
visible as we can with your brand Like
digital Information Screen etc.
Segway Ambassador: These are
professional promoters who will wear
promotional clothing and be fully trained in
every aspect of your campaign and brand
in order to persuade prospect costumers
and answer any questions they may have!
www.cashurdrive.com

14. Sampling and Coupons
This are optional but very effective. Since
interaction is one of the keys of this media,
sampling would be equal to “closing the sale” and
will stay for a longer period of time on prospect
costumers’ minds.
www.cashurdrive.com

15. Auto Branding : Options
The advertising shields are made out of Aluminum with
removable attachments for easy storage and transportation
(include the wheel cover)
www.cashurdrive.com

16. Having the Segway outfitted at your event deliver memorable
marketing power and meaningful results anywhere and
anytime.
www.cashurdrive.com

17. The new brand ambassadors: Look Walkers
It is a mobile advertising format, consists of backlit LED illumination, front and rear
billboards perfectly positioned to view at any angle and at sight reaching distance.
 EL Look Walker” (Walking Billboard) is an unique, creative and innovative concept.
www.cashurdrive.com

18. • Let us make your brand engaging,
interactive and fun with our mobile
billboard solutions!
Thanks!