Merlin trend analysis
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The document discusses digital trend analysis for new product launches at Merlin-Digital. It provides feature lists and trend analysis details for several new products, including a power surge protector, fitness smartwatch for teens, and convertible laptop. It also lists the total number of existing products in Merlin's product pool across categories like robotics/drones, Bluetooth accessories, tablets/mobility, and fitness tech. Finally, it provides some notes on improving Merlin's website, such as making blog URLs and site structure more organized and ensuring related products and product pages are more relevant.
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Merlin trend analysis
- 1. DIGITAL TREND ANALYSIS FOR NEW PRODUCT LAUNCH
- 2. Power Master Feature list • Surge protector • 12 Points • Individual switches • USB Connectors
- 3. Fitness Smart Watch for Teens • Feature list
- 4. Convertible Laptop Feature list • Windows 10 • 4 GB RAM • 64GB Storage • 11.6” touchscreen
- 5. Trend based on • User Reviews • Based on Google Search Results • Based on Google Keyword Planner
- 6. Trend based on • User Reviews • Based on Google Search Results • Based on Google Keyword Planner
- 7. Trend based on • User Reviews • Based on Google Search Results • Based on Google Keyword Planner • IDC Report • Pcmag Report
- 8. THANK YOU ASHISH JAJU for Merlin-Digital
- 9. Merlin’s Product Pool as per the site • Robotics and drone - 10 • Bluetooth and multimedia - 77 • Tablets and mobility - 78 • Fitness tech - 22 • Security solutions – 4 TOTAL # 191
- 10. Web Content Few Notes • Blogs URL aren’t friendly • Site Structure is not organized in SILHOS • Related Products are irrelavant • Product Pages should be more of Colorful Brochures- http://www.samsung.com/ae/smartphones/gala xy-s8/phone-plus/