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The attention you deserve.
To Reach the New Market for Education, 
Colleges Have Some Learning to Do 
Just Graduated, and Fumbling Through a First Job 
America's young workers: Destined for failure? 
New Documentary Weighs 
Costs of Higher Ed 
Is college worth it?
To Reach the New Market for Education, 
Colleges Have Some Learning to Do 
Just Graduated, and Fumbling Through a First Job 
America's young workers: Destined for failure? 
New Documentary Weighs 
Costs of Higher Ed 
Is college worth it? 
MAY 25, 2014 
Colleges Rattled 
as Obama Seeks 
Rating System 
By MICHAEL D. SHEAR 
WASHINGTON — The college presidents were appalled. Not 
only had President Obama called for a government rating 
system for their schools, but now one of his top education 
officials was actually suggesting it would be as easy as 
evaluating a kitchen appliance. 
!
What are the main reasons you decided to go to college? 
Source: Improving Student Outcomes, Crux Research March 2014 
Students
What are the main reasons you decided to go to college? 
32% 
43% 
57% 
73% 71% 
Gain skills 
employers value 
and are willing 
to pay for 
Gain greater 
earning 
potential 
Be ready for 
the world of 
work 
Become a 
strong critical 
thinker 
Get a strong 
general 
education 
Source: Improving Student Outcomes, Crux Research March 2014 
Students
The primary purpose of a college degree is to produce…? 
Source: Improving Student Outcomes, Crux Research March 2014 
Educators
The primary purpose of a college degree is to produce…? 
30% 
48% 
55% 
65% 
80% 
Grads who’ve 
been exposed 
to new ideas 
Grads with 
greater 
earning 
potential 
Job-ready 
grads 
Strong critical 
thinkers 
Grads with a 
broad, 
general 
education 
Source: Improving Student Outcomes, Crux Research March 2014 
Educators
The primary purpose of a college degree is to produce…? 
Source: Improving Student Outcomes, Crux Research March 2014 
Employers
The primary purpose of a college degree is to produce…? 
25% 
43% 
55% 54% 
57% 
Source: Improving Student Outcomes, Crux Research March 2014 
Grads with skills 
employers are 
willing to pay for 
Grads with 
greater 
earning 
potential 
Job-ready 
grads 
Strong critical 
thinkers 
Grads with a 
broad, 
general 
education 
Employers
Who is responsible for teaching the 
job skills that meet employers’ needs?
Who is responsible for teaching the 
job skills that meet employers’ needs? 
“Employers are!” 
Students 
say 
(35%) 
“College is!” 
(45%) 
“Students are!” 
Employers 
say 
(32%) 
“College is!” 
(39%)
Who is responsible for teaching the 
job skills that meet employers’ needs?
Who is responsible for teaching the 
job skills that meet employers’ needs? 
Higher ed 
says 
“Employers are!” 
(23%) 
“Students are!” 
(19%)
Who is responsible for teaching the 
job skills that meet employers’ needs? 
Higher ed 
says 
“Employers are!” 
(23%) 
“Students are!” 
(19%) 
“We are!” ! 
(53%)
Skills gap?
Perception Gap?
Sample of 1,000 entry level job listings on Indeed, LinkedIn and Monster.com, March 2014
Accounting/ 
finance 
Engineering IT/Software 
Medical/ 
health 
Training/ 
instruction 
Sales/ 
business dev 
Communication skills Communication skills Communication skills Communication skills Communication skills Communication skills 
MS Office MS Office MS Office MS Office MS Office 
Analytical skills 
Java 
AutoCAD SQL Computer skills Team player Team player 
Sample of 1,000 entry level job listings on Indeed, LinkedIn and Monster.com, March 2014
Internships/practical experience 
Communication/English & writing skills 
Basic life skills 
People skills/teamwork 
Critical thinking/problem solving 
Computer skills 
Work ethic/discipline 
Math & science 
Leadership skills 
Business/finance 
Technical/trade skills 
Other 
9% 
8% 
9% 
1% 
0.5% 
0.5% 
7% 
7% 
6% 
5% 
12% 
14% 
Don't know 22% 
Source: What America Needs to Know About Higher Education Redesign, Gallup-Lumina Foundation, February 2014
Internships/practical experience 
Communication/English & writing skills 
Basic life skills 
People skills/teamwork 
Critical thinking/problem solving 
Computer skills 
Work ethic/discipline 
Math & science 
Leadership skills 
Business/finance 
Technical/trade skills 
Other 
9% 
8% 
9% 
1% 
0.5% 
0.5% 
7% 
7% 
6% 
5% 
12% 
14% 
Don't know 22% 
Source: What America Needs to Know About Higher Education Redesign, Gallup-Lumina Foundation, February 2014
300+ 
Colleges & universities 
2.45 million 
4.5 million 
Students 
Updates

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Merit and the Higher Ed Perception Gap

  • 1. The attention you deserve.
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  • 4. To Reach the New Market for Education, Colleges Have Some Learning to Do Just Graduated, and Fumbling Through a First Job America's young workers: Destined for failure? New Documentary Weighs Costs of Higher Ed Is college worth it?
  • 5. To Reach the New Market for Education, Colleges Have Some Learning to Do Just Graduated, and Fumbling Through a First Job America's young workers: Destined for failure? New Documentary Weighs Costs of Higher Ed Is college worth it? MAY 25, 2014 Colleges Rattled as Obama Seeks Rating System By MICHAEL D. SHEAR WASHINGTON — The college presidents were appalled. Not only had President Obama called for a government rating system for their schools, but now one of his top education officials was actually suggesting it would be as easy as evaluating a kitchen appliance. !
  • 6. What are the main reasons you decided to go to college? Source: Improving Student Outcomes, Crux Research March 2014 Students
  • 7. What are the main reasons you decided to go to college? 32% 43% 57% 73% 71% Gain skills employers value and are willing to pay for Gain greater earning potential Be ready for the world of work Become a strong critical thinker Get a strong general education Source: Improving Student Outcomes, Crux Research March 2014 Students
  • 8. The primary purpose of a college degree is to produce…? Source: Improving Student Outcomes, Crux Research March 2014 Educators
  • 9. The primary purpose of a college degree is to produce…? 30% 48% 55% 65% 80% Grads who’ve been exposed to new ideas Grads with greater earning potential Job-ready grads Strong critical thinkers Grads with a broad, general education Source: Improving Student Outcomes, Crux Research March 2014 Educators
  • 10. The primary purpose of a college degree is to produce…? Source: Improving Student Outcomes, Crux Research March 2014 Employers
  • 11. The primary purpose of a college degree is to produce…? 25% 43% 55% 54% 57% Source: Improving Student Outcomes, Crux Research March 2014 Grads with skills employers are willing to pay for Grads with greater earning potential Job-ready grads Strong critical thinkers Grads with a broad, general education Employers
  • 12. Who is responsible for teaching the job skills that meet employers’ needs?
  • 13. Who is responsible for teaching the job skills that meet employers’ needs? “Employers are!” Students say (35%) “College is!” (45%) “Students are!” Employers say (32%) “College is!” (39%)
  • 14. Who is responsible for teaching the job skills that meet employers’ needs?
  • 15. Who is responsible for teaching the job skills that meet employers’ needs? Higher ed says “Employers are!” (23%) “Students are!” (19%)
  • 16. Who is responsible for teaching the job skills that meet employers’ needs? Higher ed says “Employers are!” (23%) “Students are!” (19%) “We are!” ! (53%)
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  • 20. Sample of 1,000 entry level job listings on Indeed, LinkedIn and Monster.com, March 2014
  • 21. Accounting/ finance Engineering IT/Software Medical/ health Training/ instruction Sales/ business dev Communication skills Communication skills Communication skills Communication skills Communication skills Communication skills MS Office MS Office MS Office MS Office MS Office Analytical skills Java AutoCAD SQL Computer skills Team player Team player Sample of 1,000 entry level job listings on Indeed, LinkedIn and Monster.com, March 2014
  • 22. Internships/practical experience Communication/English & writing skills Basic life skills People skills/teamwork Critical thinking/problem solving Computer skills Work ethic/discipline Math & science Leadership skills Business/finance Technical/trade skills Other 9% 8% 9% 1% 0.5% 0.5% 7% 7% 6% 5% 12% 14% Don't know 22% Source: What America Needs to Know About Higher Education Redesign, Gallup-Lumina Foundation, February 2014
  • 23. Internships/practical experience Communication/English & writing skills Basic life skills People skills/teamwork Critical thinking/problem solving Computer skills Work ethic/discipline Math & science Leadership skills Business/finance Technical/trade skills Other 9% 8% 9% 1% 0.5% 0.5% 7% 7% 6% 5% 12% 14% Don't know 22% Source: What America Needs to Know About Higher Education Redesign, Gallup-Lumina Foundation, February 2014
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  • 42. 300+ Colleges & universities 2.45 million 4.5 million Students Updates