Gujarat Ambuja Cement Ltd, a large private cement company, acquired Ambuja Cement Rajasthan Ltd through a friendly horizontal merger. This acquisition was aimed to help revive Ambuja Cement Rajasthan Ltd, a sick company, through Gujarat Ambuja Cement Ltd's financial support and management expertise in the cement industry. The merger was approved by BIFR and allows Ambuja Cement Rajasthan Ltd to benefit from economies of scale as part of the larger Gujarat Ambuja Cement Ltd company.