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Merchandising the web: designing for the user Chris How Web Content Manager First Choice
Designing for the user ,[object Object],[object Object],[object Object],[object Object]
Designing for the user
Designing for the user “  Design is a plan for arranging elements in such a way as best to accomplish a particular purpose ” Charles Eames - designer
Designing for the user: User Centered Design images technology copywriting promotions Up-sells/cross-sells video offers User generated content
Designing for the user: User Centered Design Business needs Merchandising / content User goals
Good design is always focused on User’s goals
UCD techniques: meet our customers Tania –  look & book Robin –  compare crazy Sharon –  nice & needy
UCD techniques: put designs in front of users
UCD techniques: put designs in front of users
UCD techniques: put designs in front of users
UCD techniques: put designs in front of users
UCD techniques: rapid iterations
UCD techniques: rapid iterations
UCD techniques: rapid iterations
UCD techniques: rapid iterations
UCD techniques: writing for the user on the web
UCD techniques: writing for the user on the web Attention grabbing – For both user’s and Search engines
UCD techniques: writing for the user on the web Attention grabbing – For both user’s and Search engines Brevity –  Short and sharp
UCD techniques: writing for the user on the web Attention grabbing – For both user’s and Search engines Brevity –  Short and sharp Clarity – Crystal clear & customer focused
UCD techniques: building the pages
UCD techniques: measuring the results
Case studies: firstchoice.co.uk/manchester
Case studies: new website
Case studies: new website
Case studies: new website
Case studies: new website
Case studies: new website
Case studies: new website
Keep the user at the centre of every design decision on your site and always think about their goals . . . . . . because the user is your revenue stream

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Merchandising The Web Designing The User Experience