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BUSINESS VALUATION &
FINANCIAL ADVISORY SERVICES
Automobile Dealership 	
Valuation 101	 1
Year-End Highlights:
Online Dealerships	 6
Average Annual Auto
Dealer Profile	 	7
Domestic, Import, Luxury, Mass
Market Dealerships 8
Public Auto Dealers	 11
Public Auto Manufacturers 12
Light Weight Vehicle Sales:
Auto and Light Trucks (SAAR) 14
Blue Sky Multiples	 15
Blue Sky Multiples History 16
Mergers and Acquisitions 18
About Mercer Capital	 19
www.mercercapital.com
VALUE FOCUS
Year-End 2017
Auto Dealer Industry
Mercer Capital is a large valuation and financial advisory firm with offices in Memphis, Dallas, and Nashville.
Valuations of auto dealers require special knowledge of the industry, hybrid valuation methods and understand-
ing of industry terminology. This newsletter provides useful statistical metrics of the auto industry as well as
content about the unique industry factors and value drivers of business valuations. We seek to assist you and
your clients in valuation and consulting matters within the auto industry.
We hope you find the newsletter to be a resource and appreciate any feedback along with any suggested
content topics or ideas that you’d like to see in future editions. You can send your feedback and ideas to Scott
Womack at womacks@mercercapital.com.
© 2018 Mercer Capital // www.mercercapital.com 1
Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017
Valuation of a business can be a complex process requiring
certified business valuation and/or forensic accounting
professionals. Valuations of automobile dealerships are
unique even from valuation of manufacturing, service,
and retail companies. Automobile dealership valuations
involve the understanding of industry terminology, factory
financial statements, and hybrid valuation approaches. For
these reasons, it’s important to hire a business valuation
expert that specializes in automobile dealership valuation
and not just a generalist business valuation appraiser.
Terminology
Blue Sky
Unlike most valuations used in the corporate or MA
world, cash flow metrics such as Earnings Before Interest,
Taxes, and Depreciation (“EBITDA”) are virtually meaningless
in automobile dealership valuations. Instead, this industry
communicates value in terms of Blue Sky value and Blue Sky
multiples. What is Blue Sky value? Any intangible/goodwill
value of the automobile dealership over/above the tangible
book value of the hard assets is referred to as Blue Sky value.
Typically, Blue Sky value is measured as a multiple of pre-
tax earnings, referred to as a Blue Sky multiple. Blue Sky
multiples vary by franchise/brand and fluctuate year-to-year.
Dealer Financial Statements
Another unique aspect of automobile dealership valuations is
the reported financial statements. Unlike valuations in other
industries where the preferred form of financial statements
might be audited/compiled or reviewed financial statements,
most reputable valuations of automobile dealerships rely
upon the financial statements that each dealer reports to the
franchise/factory, referred to as Dealer Financial Statements.
Why are Dealer Financial statements preferred? Dealer
Financial statements provide much more detailed information
pertaining directly to the operations of the dealership than any
audited financial statement. Valuable information includes the
specific operations and profitability of the various departments
including, new vehicle, used vehicle, parts and service, and
finance and insurance. Each department is unique and has
a different impact on the overall success and profitability of
the entire dealership. Automobile dealerships are required to
report these financial statements to the factory on a monthly
basis. However, an experienced business valuation expert
knows to request the 13th month dealer financial statements.
If a year only has twelve months, then what are the 13th month
dealer financial statements? The 13th month dealer financials
typically include the year-end tax adjustments such as
adjusting the value of new/used vehicles to fair market value
by reflecting current depreciation and other adjustments.
Automobile
Dealership
Valuation 101
© 2018 Mercer Capital // www.mercercapital.com 2
Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017
Valuation Approaches
Asset-Based Approach
The asset-based approach is a general way of determining
a value indication of a business or a business ownership
interest using one or more methods based on the value of
the assets net of liabilities. Asset-based valuation methods
include those methods that seek to adjust the various
tangible and intangible assets of an enterprise to fair market
value. In automobile dealership valuations, the asset
method is utilized to establish the fair market value of the
tangible assets. This value is then combined with a Blue
Sky “market” approach to conclude the total fair market
value of the automobile dealership.
Income Approach
The income approach is a general way of determining
a value indication of a business or business ownership
interest using one or more methods that convert anticipated
economic benefits into a single present amount.
The income approach can be applied in several different
ways. Valuationmethodsundertheincomeapproachinclude
those methods that provide for the direct capitalization of
earnings estimates, as well as valuation methods calling for
the forecasting of future benefits (earnings or cash flows)
and then discounting those benefits to the present at an
appropriate discount rate. The income approach allows for
the consideration of characteristics specific to the subject
business, such as its level of risk and its growth prospects
relative to the market.
How is the income approach unique to the automobile
dealership industry? First, projections are rarely produced
or tracked by automobile dealers, so historical capitalization
methods are mostly used. Second, most automobile
dealerships are dependent on the national economy, and
sometimes to a larger degree, their local economies. This
is important because business appraisers need to analyze
and understand the dependence of each dealership to
the national and local economy which usually affects the
seasonality/cyclicality of operations and profitability. Once
again the automobile dealership is unique in that it can
experience seasonal/cyclical fluctuation in a given year, or
more importantly, it fluctuates over a longer period of more
like five-to-seven years.
Market Approach
The market approach is a general way of determining
the value indication of a business or business ownership
interest by using one or more methods that compare the
subject to similar businesses, business ownership interests,
securities, or intangible assets that have been sold.
Market methods include a variety of methods that compare
the subject with transactions involving similar investments,
including publicly traded guideline companies and sales
involving controlling interests in public or private guideline
companies. Consideration of prior transactions in interests
Automobile
Dealership
Valuation 101
© 2018 Mercer Capital // www.mercercapital.com 3
Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017
Automobile
Dealership
Valuation 101
of a valuation subject is also a method under the market
approach.
In the automobile dealership industry, traditional market
approaches are basically meaningless. While there are
a few publicly traded companies in the industry, they
are large consolidators and own numerous dealership
locations of many franchises in many geographic areas.
Private transactions exist, but generally not in a large
enough sample size of the particular franchise to provide
meaningful comparisons.
So, how does a business valuation expert utilize the market
approach in the valuation of automobile dealerships? The
answer is a hybrid method utilizing published Blue Sky
multiples from transactions of various franchise dealership
locations. Two primary national sources, Haig Partners and
Kerrigan Advisors, publish Blue Sky multiples quarterly by
franchise. As discussed earlier, these multiples are applied
to pre-tax earnings and indicate the Blue Sky or intangible
value of the dealership. When combined with the tangible
value of the hard assets determined under the Asset
Approach, an experienced business valuation expert is able
to conclude a total value for the dealership using this hybrid
approach and communicate that result as a multiple of Blue
Sky that will be understood and accepted in the industry.
Normalizing Adjustments
Normalizing adjustments adjust the balance sheet and
income statement of a private company to show the
financial results from normal operations of the business
and reveal a “public equivalent” income stream. Some
typical areas of potential normalization adjustments in the
automobile dealership industry include, but are not limited,
to the following.
Inventories
Most dealerships report the value of their new and used
vehicle inventories on a Last-In, First-Out (“LIFO”) basis.
LIFO accounting allows the dealership to reduce the value
of their inventories and pay fewer taxes. General valuation
theory calls for inventories to be restated at First-In, First-
Out (“FIFO”) basis. The FIFO adjustments affect both the
balance sheet and the income statement. The inventory
adjustment on the balance sheet generally raises the
value of the inventory. On the income statement, the
inventory adjustment affects the cost of goods sold, and
ultimately, the gross profit margin.
© 2018 Mercer Capital // www.mercercapital.com 4
Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017
Automobile
Dealership
Valuation 101
Officer/Dealer Compensation
Like all valuations, the compensation of the officer/dealer is
important. Typically, a business valuation expert will review
actual compensation paid and determine a replacement or
market equivalent compensation level.
Rent
Most automobile dealership entities contain the operations
of the dealership only and not the underlying real estate.
Typically, the underlying real estate is owned by the dealer
in a related entity. As such, the dealership pays rent to the
related party entity. It’s important for the business valuation
expert to determine if the rental rate paid is equivalent with
a market rental rate. Often, this rental rate is set to create
additional profitability at either the dealership entity or the
real estate entity.
Working Capital
Most factory dealer financial statements list the dealership’s
actual working capital, along with the requirements from
the factory. It’s important for the business valuation expert
to assess whether the dealership has adequate working
capital, or perhaps an excess or deficiency.
Fixed Assets
As discussed earlier, most dealerships do not own the
underlying real estate. In those cases, most dealerships still
report some cost value of land or leasehold improvements
on their factory dealer financial statements.
It’s important for the business valuation expert to
determine who owns the real estate, and if not owned
by the dealership, the value of the land and leasehold
improvements needs to be adjusted, reflecting the true
value of the tangible assets of the dealership.
Failure to properly assess and make this adjustment will
skew the implied Blue Sky multiple on the concluded value
for the dealership.
Other Income Items
Most factory dealer financial statements have a line item
on the income statement for other income items/additions.
This category can be a sizeable number for a dealership
depending on its sales volume and level of profitability.The
business valuation expert should determine the items that
comprise this category and how likely they are to continue
at historical levels.
Some common items that appear in this category include
factory dealer incentives on sales volume levels for
© 2018 Mercer Capital // www.mercercapital.com 5
Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017
Automobile
Dealership
Valuation 101
vehicles, factory dealer incentives for service performance,
document/preparation fees on the sale of new and used
vehicles, and additional costs for financing and other
services sold as a part of the vehicle transaction referred
to as PACKs.
Conclusion
The valuation of automobile dealerships can be more
complex than other valuations due to their unique financial
statements, varying cost structures and profitability
of departments, different terminology, and hybrid
valuation methods.
Hiring a business valuation expert that specializes in
this industry rather than a generalist business valuation
appraiser can make all the difference in providing a
reasonable valuation conclusion.
Scott A. Womack, ASA, MAFF
womacks@mercercapital.com | 615.345.0234
© 2018 Mercer Capital // www.mercercapital.com 6
Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017
With the brick-and-mortar retailers already feeling the heat from online shopping platforms, the trend of moving to a
completely digital way of shopping has hit almost every goods market. However, the auto industry so far is strikingly absent
from the shift. With the world becoming so digitalized, the traditional way of buying a car through visiting a dealership,
looking through all the cars on the lot, and haggling with a salesman seem outdated. Although purchasing from dealerships
is still the primary way to buy a new vehicle, online car dealers are beginning to gain momentum in the market.
Further evidence of dealers going digital in the future is how consumers have shifted in the ways that they shop for a new
vehicle. A survey done by Capgemini in 2017 found that 42% of consumers said they are “likely” or “very likely” to buy a
car online in the future (up from 35% in 2015). This increase could be due to the changing ways consumers shop for cars.
In 2015, the dealer/manufacturing websites and the dealerships themselves were the number one place consumers
received information about vehicles. However, consumers are now relying on the independent press for information,
meaning dealerships are becoming less important as an information source. However, consumers still visit dealerships to
view and test drive cars. Online dealerships face the hurdle of convincing consumers to buy without test driving or seeing
the car.
Year-End
Highlights
Online Dealerships
Sources Used Researching Next Car (2017)
50%
46%
40%
35%
Independent Press
Manufacturing Website
Dealership
Dealership Website
0% 10% 20% 30% 40% 50% 60%Source: Capgemini
70%
68%
58%
44%
26%
Test Drive Car
See Car in Real Life
Negotiate Price
Get Additional Info
Get advice
0% 20% 40% 60% 80%
Source: Capgemini
Reasons for Visiting a Dealership (2017)
© 2018 Mercer Capital // www.mercercapital.com 7
Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017
The number of dealerships in the U.S.is continuing
to increase every year, as a booming economy
and job increases are making it easier for people
to purchase cars. However, the increase in sales
percent per year is beginning to decrease.
Average Annual
Auto Dealer
Profile
2017
Although total sales have been increasing over
the past 4 years, the rate of this increase is
beginning to slow, with a percent growth from 2016
to 2017 being less than one percent. Although the
industry is still profitable, the slowing rate could
be pointing to a shift in auto dealer profitability in
the coming years.
The number of new vehicles sold per new vehicle
dealership plateaued in 2016 and then saw a
small decrease (2%) in 2017. This decrease could
be due to the average vehicle life continuing to
increase, with the Department of Energy’s latest
reported age increasing to 11.6 years in 2016,
and growth expected to continue. However, with
average retail price up almost 1% from 2016, and
service and parts revenue up 3%, auto dealers
are still seeing relatively stable revenues.
Dealerships
New Vehicles Sold Per New Dealerships
Total Sales of Average Light Vehicle Dealer
16,100
16,200
16,300
16,400
16,500
16,600
16,700
16,800
16,900
2014 2015 2016 2017
Source: NADA
$0
$10
$20
$30
$40
$50
$60
$70
2014 2015 2016 2017
Millions
Service and Parts Used Vehicle New Vehicle
Source: NADA
$26,000
$28,000
$30,000
$32,000
$34,000
$36,000
0
200
400
600
800
1000
1200
2010 2011 2012 2013 2014 2015 2016 2017
New Vehicles Sold Per New Vehicle Dealership
Average Retail Selling Price
Source: NADA
© 2018 Mercer Capital // www.mercercapital.com 8
Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017
Gross profits for domestic and mass market dealerships have remained relatively stable from 2016 to 2017. Luxury
dealerships on the other hand have seen a decrease in gross profit of 5.5%, while import dealerships saw a decrease
of almost 2%.
Domestic,
Import, Luxury,
Mass Market
Dealerships
Gross Profit
Vehicle sales for domestic dealerships were stable from 2016 to 2017, while their used vehicles sales dropped about 1%.
Luxury dealerships saw the biggest decreases in new and used vehicle sales, decreasing 11% and 5.5% respectively.
Import vehicles saw a decrease in new and used vehicles by 4% and 2%. Mass market vehicle sales remained
relatively unchanged with a small increase in new vehicles and a small decease in used.
Vehicle Sales Domestic, Import, Luxury, and Mass Market
$0
$2
$4
$6
$8
$10
$12
2014 2015 2016 2017
Millions
Domestic Dealership Import Dealership Luxury Dealership Mass Market Dealership
Source: NADA
$0
$10
$20
$30
$40
$50
$60
Millions
New Vehicle Sales Used Vehicle Sales
Domestic Import Luxury Mass Market
Source: NADA
© 2018 Mercer Capital // www.mercercapital.com 9
Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017
Percent of total gross of both used vehicles and new vehicles have seen decreases across the board. The parts and
services department and financing department growth are contributing to these decreased percentages, as well as
increasing age of vehicles. For all of the different types of dealerships, the service and parts department’s gross
percentage is about half of total gross percentage for the dealerships.
Domestic,
Import, Luxury,
Mass Market
Dealerships Total Gross Percentage Breakdown
29%
27%
44%
Domestic
New
Vehicle
Used
Vehicle
Service,
Parts, and
Body Shop
28%
26%
46%
Mass Market
New Vehicle
Used Vehicle
Service, Parts,
and Body
Shop
25%
23%
52%
Import
New
Vehicle
Used
Vehicle
Service,
Parts, and
Body
Shop
20%
19%61%
Luxury
New
Vehicle
Used
Vehicle
Service,
Parts,
and Body
Shop
© 2018 Mercer Capital // www.mercercapital.com 10
Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017
Domestic,
Import, Luxury,
Mass Market
Dealerships
The average number of new and used vehicles retailed decreased across the board, except for mass market dealerships,
which saw increases in new vehicles retailed for both new and used both by 1%.
Retail gross profit decreased for both new and used vehicles in each category. The largest decrease (9%) was found
in new luxury vehicles.
New and Used Vehicles Retailed
0
200
400
600
800
1,000
1,200
Avg # New Vehicles Retailed Avg # Used Vehicles Retailed
Domestic Import Luxury Mass Market
Source: NADA
Retail Gross Profit
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
Retail Gross Profit Per New Vehicle Retailed Retail Gross Profit Per New Vehicle Retailed (Used)
Domestic Import Luxury Mass Market
Source: NADA
© 2018 Mercer Capital // www.mercercapital.com 11
Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017
All public auto dealerships saw an increase in the number of dealerships except for AutoNation, which had a slight
decrease of two dealerships from 2016 to 2017. These increases come from mom and pop dealerships selling because
they are no longer able to compete given decreasing profit margins on vehicles. When large auto dealers buy these
shops, it gives them a competitive edge by increasing sales volume to counter the decreasing margins.
Public Auto Dealers
Total Number of Dealerships
From 2016 to 2017, auto dealers saw increased revenues except for AutoNation and Asbury, with AutoNation’s revenue
plateauing and Asbury’s seeing a decrease around 1%. Increases in revenue show that public auto dealers are turning
over larger volumes to make up for decreasing profit margins.
Auto Dealer Revenues
$0
$5,000
$10,000
$15,000
$20,000
$25,000
2013 2014 2015 2016 2017
Millions
AutoNation Inc Penske Automotive Group Inc Group 1 Automotive Inc
Sonic Automotive Inc Lithia Motors Inc Asbury Automotive Group Inc
Source: AutoNews
0
50
100
150
200
250
300
350
2013 2014 2015 2016 2017
AutoNation Inc Penske Automotive Group Inc Group 1 Automotive Inc
Sonic Automotive Inc Lithia Motors Inc Asbury Automotive Group Inc
Source: AutoNews
© 2018 Mercer Capital // www.mercercapital.com 12
Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017
New vehicle sales saw its sharpest decrease in 2009 during the recession. Since then, there has been a trend of growth
until the past two years, with sales starting to slump a bit across all manufacturers. The “other”category now has the highest
sales, which means consumers are breaking away from the historically large and successful manufacturing companies.
This can be seen in the second graph with other imports increasing from around 10% of the market share to nearly 20%.
GM has the second largest percentage of the market share at 17.5%, followed by Ford at 14.7%.
Public Auto
Manufacturers
New Vehicle Sales by Manufacturer
0%
20%
40%
60%
80%
100%
Other Imports Volkswagen Nissan Honda Toyota General Motors Ford Chrysler
Source: NADA
Market Shares by Manufacturer
$0
$1
$2
$3
$4
$5
$6
Millions
Chrysler Ford General Motors
Toyota Honda Nissan
Source: NADA
© 2018 Mercer Capital // www.mercercapital.com 13
Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017
Public Auto
Manufacturers
Every year, JD Power releases the Sales Satisfaction Index Study, gauging the experience of customers that purchase
and do not purchase vehicles from either a dealership or elsewhere. The JD Power website explains that satisfaction
level is based on 6 criteria: dealer personnel (28%), delivery process (21%), working out the deal (18%), paperwork
completion (16%), dealership facility (13%), and dealership website (4%). Rejecter satisfaction is based on five
measures: salesperson (40%); fairness of price (15%); experience negotiating (15%); variety of inventory (15%); and
dealership facility (14%). Scoring is based on a 1000 point scale.
For mass market vehicles, Buick had the highest
SSI at 808. Not far behind, MINI had a score of 803,
followed by GMC at 793. Rounding out the top 5 were
Chevrolet with a score of 788 and Ford with a score of
776. Buick, MINI, GMC, and Chevrolet were in the top
5 last year, but Ford managed to push out Subaru after
gaining 6 points from the 2016. The average score for
2017 was 766, up 2 points from last year.
For luxury vehicles, Lincoln and Mercedes-Benz tied
for first with scores of 830, both up from last year.
Infiniti was third with a score of 821, and the top 5 was
rounded out with Porsche at 818 and Lexus at 810.
Porsche dropped from first to fourth this year, dropping
6 points, while Lincoln gained 24 points to push them
from sixth to first.
U.S. Sales Satisfaction Index (SSI)- Mass Market
U.S. Sales Satisfaction Index (SSI)- Luxury
690
710
730
750
770
790
810
830
2013 2014 2015 2016 2017
Lincoln Mercedes-Benz Infiniti Porsche Lexus Avg Luxury Brand
Source: JD Power
600
650
700
750
800
850
2013 2014 2015 2016 2017
Buick MINI GMC Chevrolet Ford Subaru Avg Mass Market Brand
Source: JD Power
© 2018 Mercer Capital // www.mercercapital.com 14
Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017
Forecasts from Edmunds, Cox Automotive, NADA, and Toyota all place new U.S. vehicle sales below the 17 million
threshold for 2018, which would be the first time in four years it dipped below this mark. A regression of about 2% in
2017 down to 17.2 million vehicles sold was the first decline since 2009, snapping a century old record of growth. It
appears dealers are equipped to deal with this decline as revenue has more than compensated for volume declines.
If this trend continues, however, dealers may feel margin pressure to drop prices or match the incentives offered at
competing dealerships.
Edmunds’ projection for 2018 is 16.8 million, while Cox’s revised post-tax reform projection is 16.7 million. Toyota also
projected in December 2017 that sales would be in the “mid-to upper 16 million” range. Despite the decline, it should be
noted that this is still a good year, a point NADA was sure to make along with their projection of 16.7 million.
Light Weight Vehicle
Sales: Auto and
Light Trucks (SAAR)
Light Weight Vehicle Sales:Autos and LightTrucks, Seasonally Adjusted Annual Rate
13
14
15
16
17
18
19
20MillionsofVehicles
Source: FRED
© 2018 Mercer Capital // www.mercercapital.com 15
Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017
These Blue Sky multiples come from the Haig Report and are calculated as a multiple of adjusted pre-tax profits. The
ranges are an expression of what buyers in a competitive situation will pay for the goodwill of dealerships. Dealerships
that are underperforming or in desirable markets will have high multiples while those that are over-performing, are in
less desirable markets, or have significant real-estate issues will have lower multiples.
Porsche currently has the highest Blue Sky multiple for luxury franchises (Mercedes-Benz, BMW, Lexus, Audi, Porsche,
Jaguar-Land Rover, Cadillac/Acura/Infinity) with an average of 8.25x, followed by Mercedes-Benz and Lexus who have
averages of 7.5x. Cadillac/Acura/Infiniti has the lowest multiple range for luxury brands at 3.0x-4.0x.
For midline-imports (Toyota-Scion, Honda, Hyundai, Kia, Subaru, VW, Nissan, Mazda), Toyota-Scion and Honda have
the highest multiples, both averaging 6.5x. The lowest Blue Sky for mid-line imports is VW. Since VW dealerships are
currently either losing money or having slight profits, it is valued based on a dollar amount for potential future profits.
Haig has their value range at $1,000,000-$2,500,000.
The highest Blue Sky multiple for domestic franchises (Ford, FCA, Chevrolet, Buick-GMC) for Q4 2017 is Ford, with a
multiple range of 5.5x-5x. FCA has the lowest multiple range for domestic franchises at 4.25x-3.75x.
Blue Sky Multiples
Q4 2017 Blue Sky Multiples
1x
2x
3x
4x
5x
6x
7x
8x
9x
10x
High Multiple Low Multiple Average MultipleSource: Haig Report
© 2018 Mercer Capital // www.mercercapital.com 16
Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017
Blue Sky Multiples
History
Luxury Blue Sky History
Midline-Import Blue Sky History
0.0x
1.0x
2.0x
3.0x
4.0x
5.0x
6.0x
7.0x
Toyota-Scion Honda Hyundai Kia
Subaru VW Nissan Mazda
Source: Haig Report
2.0x
3.0x
4.0x
5.0x
6.0x
7.0x
8.0x
9.0x
10.0x
Mercedes-Benz BMW Lexus
Audi Porsche Jaguar-Land Rover
Cadillac/Acura/Infinity
Source: Haig Report
© 2018 Mercer Capital // www.mercercapital.com 17
Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017
Blue Sky Multiples
History
Domestic Blue Sky History
3.0x
3.5x
4.0x
4.5x
5.0x
5.5x
Ford FCA Chevrolet Buick-GMC
Source: Haig Report
© 2018 Mercer Capital // www.mercercapital.com 18
Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017
MA Announced Date Transaction
12/19/2017 National Truck Funding, LLC bought by Power Land, LLC
12/12/2017 Prophet Equity LLC sold New Action Mobile Industries LLC to WillScot Corporation
11/01/2017 Northeast Great Dane bought by Trudell Holdings, Inc
10/23/2017 Abrams Capital Management LP sold Prime Motor Group to Capstone Automotive Group
9/19/2017 Bales Motor Company, Inc bought by Bachman Auto Group, Inc
8/30/2017 Jerry Ulm Dodge, Inc bought by Morgan Auto Group, LLC
8/15/2017 Mike Scarff Motors LLC bought by Rairdon Auto Group
7/14/2017 Kenny Ross Automotive Group bought by GPB Capital Holdings, LLC
7/06/2017 indiGO Auto Group LLC bought by Pon Holdings B.V.
7/03/2017 II Diamond Motors, Inc. bought by Team Automotive Group
6/23/2017 Four Stars Auto Ranch, LLC bought by Hernco Inc.
6/14/2017 Old Dominion Truck Leasing, Inc. bought by Penske Truck Leasing Co., L.P.
6/03/2017 Toyota Motor Corp sold Tesla, Inc.
6/01/2017 RLJ-McLarty-Landers Automotive Holdings, LLC sold Schaefer  Strohminger, Inc to Atlantic Automotive Corp
Source: Capital IQ
Mergers and Acquisitions
Mercer
Capital
Auto Dealer Industry Services
Contact Us
Copyright © 2018 Mercer Capital Management, Inc. All rights reserved. It is illegal under Federal law to reproduce this publication or any portion of its contents without the publisher’s permission. Media quotations with source attribution are encouraged.
Reporters requesting additional information or editorial comment should contact Barbara Walters Price at 901.685.2120. Mercer Capital’s Industry Focus is published quarterly and does not constitute legal or financial consulting advice. It is offered as an
information service to our clients and friends. Those interested in specific guidance for legal or accounting matters should seek competent professional advice. Inquiries to discuss specific valuation matters are welcomed. To add your name to our mailing list
to receive this complimentary publication, visit our web site at www.mercercapital.com.
Mercer Capital has expertise providing business valuation and financial
advisory services to companies in the auto dealer industry.
Mercer Capital provides business valuation and financial advisory services to auto dealerships throughout the nation. We provide
valuation services for tax purposes, buy-sell agreements, partner buyouts, and other corporate planning purposes. Mercer Capital
also works with owners who are considering the sale of their dealership or the acquisition of other dealership(s).
Services Provided
•	 Valuation of auto dealer industry companies
•	 Transaction advisory for mergers, acquisitions and divestitures
•	 Valuations for purchase accounting and impairment testing
•	 Fairness and solvency opinions
•	 Litigation support for economic damages and valuation and shareholder disputes
Contact a Mercer Capital professional to discuss your needs in confidence.
Scott A. Womack, ASA, MAFF
615.345.0234
womacks@mercercapital.com
Nicholas J. Heinz, ASA
901.685.2120
heinzn@mercercapital.com
David W. R. Harkins
901.322.9783
harkinsd@mercercapital.com
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Mercer Capital's Value Focus: Auto Dealer Industry | Year-End 2017

  • 1. BUSINESS VALUATION & FINANCIAL ADVISORY SERVICES Automobile Dealership Valuation 101 1 Year-End Highlights: Online Dealerships 6 Average Annual Auto Dealer Profile 7 Domestic, Import, Luxury, Mass Market Dealerships 8 Public Auto Dealers 11 Public Auto Manufacturers 12 Light Weight Vehicle Sales: Auto and Light Trucks (SAAR) 14 Blue Sky Multiples 15 Blue Sky Multiples History 16 Mergers and Acquisitions 18 About Mercer Capital 19 www.mercercapital.com VALUE FOCUS Year-End 2017 Auto Dealer Industry Mercer Capital is a large valuation and financial advisory firm with offices in Memphis, Dallas, and Nashville. Valuations of auto dealers require special knowledge of the industry, hybrid valuation methods and understand- ing of industry terminology. This newsletter provides useful statistical metrics of the auto industry as well as content about the unique industry factors and value drivers of business valuations. We seek to assist you and your clients in valuation and consulting matters within the auto industry. We hope you find the newsletter to be a resource and appreciate any feedback along with any suggested content topics or ideas that you’d like to see in future editions. You can send your feedback and ideas to Scott Womack at womacks@mercercapital.com.
  • 2. © 2018 Mercer Capital // www.mercercapital.com 1 Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017 Valuation of a business can be a complex process requiring certified business valuation and/or forensic accounting professionals. Valuations of automobile dealerships are unique even from valuation of manufacturing, service, and retail companies. Automobile dealership valuations involve the understanding of industry terminology, factory financial statements, and hybrid valuation approaches. For these reasons, it’s important to hire a business valuation expert that specializes in automobile dealership valuation and not just a generalist business valuation appraiser. Terminology Blue Sky Unlike most valuations used in the corporate or MA world, cash flow metrics such as Earnings Before Interest, Taxes, and Depreciation (“EBITDA”) are virtually meaningless in automobile dealership valuations. Instead, this industry communicates value in terms of Blue Sky value and Blue Sky multiples. What is Blue Sky value? Any intangible/goodwill value of the automobile dealership over/above the tangible book value of the hard assets is referred to as Blue Sky value. Typically, Blue Sky value is measured as a multiple of pre- tax earnings, referred to as a Blue Sky multiple. Blue Sky multiples vary by franchise/brand and fluctuate year-to-year. Dealer Financial Statements Another unique aspect of automobile dealership valuations is the reported financial statements. Unlike valuations in other industries where the preferred form of financial statements might be audited/compiled or reviewed financial statements, most reputable valuations of automobile dealerships rely upon the financial statements that each dealer reports to the franchise/factory, referred to as Dealer Financial Statements. Why are Dealer Financial statements preferred? Dealer Financial statements provide much more detailed information pertaining directly to the operations of the dealership than any audited financial statement. Valuable information includes the specific operations and profitability of the various departments including, new vehicle, used vehicle, parts and service, and finance and insurance. Each department is unique and has a different impact on the overall success and profitability of the entire dealership. Automobile dealerships are required to report these financial statements to the factory on a monthly basis. However, an experienced business valuation expert knows to request the 13th month dealer financial statements. If a year only has twelve months, then what are the 13th month dealer financial statements? The 13th month dealer financials typically include the year-end tax adjustments such as adjusting the value of new/used vehicles to fair market value by reflecting current depreciation and other adjustments. Automobile Dealership Valuation 101
  • 3. © 2018 Mercer Capital // www.mercercapital.com 2 Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017 Valuation Approaches Asset-Based Approach The asset-based approach is a general way of determining a value indication of a business or a business ownership interest using one or more methods based on the value of the assets net of liabilities. Asset-based valuation methods include those methods that seek to adjust the various tangible and intangible assets of an enterprise to fair market value. In automobile dealership valuations, the asset method is utilized to establish the fair market value of the tangible assets. This value is then combined with a Blue Sky “market” approach to conclude the total fair market value of the automobile dealership. Income Approach The income approach is a general way of determining a value indication of a business or business ownership interest using one or more methods that convert anticipated economic benefits into a single present amount. The income approach can be applied in several different ways. Valuationmethodsundertheincomeapproachinclude those methods that provide for the direct capitalization of earnings estimates, as well as valuation methods calling for the forecasting of future benefits (earnings or cash flows) and then discounting those benefits to the present at an appropriate discount rate. The income approach allows for the consideration of characteristics specific to the subject business, such as its level of risk and its growth prospects relative to the market. How is the income approach unique to the automobile dealership industry? First, projections are rarely produced or tracked by automobile dealers, so historical capitalization methods are mostly used. Second, most automobile dealerships are dependent on the national economy, and sometimes to a larger degree, their local economies. This is important because business appraisers need to analyze and understand the dependence of each dealership to the national and local economy which usually affects the seasonality/cyclicality of operations and profitability. Once again the automobile dealership is unique in that it can experience seasonal/cyclical fluctuation in a given year, or more importantly, it fluctuates over a longer period of more like five-to-seven years. Market Approach The market approach is a general way of determining the value indication of a business or business ownership interest by using one or more methods that compare the subject to similar businesses, business ownership interests, securities, or intangible assets that have been sold. Market methods include a variety of methods that compare the subject with transactions involving similar investments, including publicly traded guideline companies and sales involving controlling interests in public or private guideline companies. Consideration of prior transactions in interests Automobile Dealership Valuation 101
  • 4. © 2018 Mercer Capital // www.mercercapital.com 3 Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017 Automobile Dealership Valuation 101 of a valuation subject is also a method under the market approach. In the automobile dealership industry, traditional market approaches are basically meaningless. While there are a few publicly traded companies in the industry, they are large consolidators and own numerous dealership locations of many franchises in many geographic areas. Private transactions exist, but generally not in a large enough sample size of the particular franchise to provide meaningful comparisons. So, how does a business valuation expert utilize the market approach in the valuation of automobile dealerships? The answer is a hybrid method utilizing published Blue Sky multiples from transactions of various franchise dealership locations. Two primary national sources, Haig Partners and Kerrigan Advisors, publish Blue Sky multiples quarterly by franchise. As discussed earlier, these multiples are applied to pre-tax earnings and indicate the Blue Sky or intangible value of the dealership. When combined with the tangible value of the hard assets determined under the Asset Approach, an experienced business valuation expert is able to conclude a total value for the dealership using this hybrid approach and communicate that result as a multiple of Blue Sky that will be understood and accepted in the industry. Normalizing Adjustments Normalizing adjustments adjust the balance sheet and income statement of a private company to show the financial results from normal operations of the business and reveal a “public equivalent” income stream. Some typical areas of potential normalization adjustments in the automobile dealership industry include, but are not limited, to the following. Inventories Most dealerships report the value of their new and used vehicle inventories on a Last-In, First-Out (“LIFO”) basis. LIFO accounting allows the dealership to reduce the value of their inventories and pay fewer taxes. General valuation theory calls for inventories to be restated at First-In, First- Out (“FIFO”) basis. The FIFO adjustments affect both the balance sheet and the income statement. The inventory adjustment on the balance sheet generally raises the value of the inventory. On the income statement, the inventory adjustment affects the cost of goods sold, and ultimately, the gross profit margin.
  • 5. © 2018 Mercer Capital // www.mercercapital.com 4 Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017 Automobile Dealership Valuation 101 Officer/Dealer Compensation Like all valuations, the compensation of the officer/dealer is important. Typically, a business valuation expert will review actual compensation paid and determine a replacement or market equivalent compensation level. Rent Most automobile dealership entities contain the operations of the dealership only and not the underlying real estate. Typically, the underlying real estate is owned by the dealer in a related entity. As such, the dealership pays rent to the related party entity. It’s important for the business valuation expert to determine if the rental rate paid is equivalent with a market rental rate. Often, this rental rate is set to create additional profitability at either the dealership entity or the real estate entity. Working Capital Most factory dealer financial statements list the dealership’s actual working capital, along with the requirements from the factory. It’s important for the business valuation expert to assess whether the dealership has adequate working capital, or perhaps an excess or deficiency. Fixed Assets As discussed earlier, most dealerships do not own the underlying real estate. In those cases, most dealerships still report some cost value of land or leasehold improvements on their factory dealer financial statements. It’s important for the business valuation expert to determine who owns the real estate, and if not owned by the dealership, the value of the land and leasehold improvements needs to be adjusted, reflecting the true value of the tangible assets of the dealership. Failure to properly assess and make this adjustment will skew the implied Blue Sky multiple on the concluded value for the dealership. Other Income Items Most factory dealer financial statements have a line item on the income statement for other income items/additions. This category can be a sizeable number for a dealership depending on its sales volume and level of profitability.The business valuation expert should determine the items that comprise this category and how likely they are to continue at historical levels. Some common items that appear in this category include factory dealer incentives on sales volume levels for
  • 6. © 2018 Mercer Capital // www.mercercapital.com 5 Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017 Automobile Dealership Valuation 101 vehicles, factory dealer incentives for service performance, document/preparation fees on the sale of new and used vehicles, and additional costs for financing and other services sold as a part of the vehicle transaction referred to as PACKs. Conclusion The valuation of automobile dealerships can be more complex than other valuations due to their unique financial statements, varying cost structures and profitability of departments, different terminology, and hybrid valuation methods. Hiring a business valuation expert that specializes in this industry rather than a generalist business valuation appraiser can make all the difference in providing a reasonable valuation conclusion. Scott A. Womack, ASA, MAFF womacks@mercercapital.com | 615.345.0234
  • 7. © 2018 Mercer Capital // www.mercercapital.com 6 Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017 With the brick-and-mortar retailers already feeling the heat from online shopping platforms, the trend of moving to a completely digital way of shopping has hit almost every goods market. However, the auto industry so far is strikingly absent from the shift. With the world becoming so digitalized, the traditional way of buying a car through visiting a dealership, looking through all the cars on the lot, and haggling with a salesman seem outdated. Although purchasing from dealerships is still the primary way to buy a new vehicle, online car dealers are beginning to gain momentum in the market. Further evidence of dealers going digital in the future is how consumers have shifted in the ways that they shop for a new vehicle. A survey done by Capgemini in 2017 found that 42% of consumers said they are “likely” or “very likely” to buy a car online in the future (up from 35% in 2015). This increase could be due to the changing ways consumers shop for cars. In 2015, the dealer/manufacturing websites and the dealerships themselves were the number one place consumers received information about vehicles. However, consumers are now relying on the independent press for information, meaning dealerships are becoming less important as an information source. However, consumers still visit dealerships to view and test drive cars. Online dealerships face the hurdle of convincing consumers to buy without test driving or seeing the car. Year-End Highlights Online Dealerships Sources Used Researching Next Car (2017) 50% 46% 40% 35% Independent Press Manufacturing Website Dealership Dealership Website 0% 10% 20% 30% 40% 50% 60%Source: Capgemini 70% 68% 58% 44% 26% Test Drive Car See Car in Real Life Negotiate Price Get Additional Info Get advice 0% 20% 40% 60% 80% Source: Capgemini Reasons for Visiting a Dealership (2017)
  • 8. © 2018 Mercer Capital // www.mercercapital.com 7 Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017 The number of dealerships in the U.S.is continuing to increase every year, as a booming economy and job increases are making it easier for people to purchase cars. However, the increase in sales percent per year is beginning to decrease. Average Annual Auto Dealer Profile 2017 Although total sales have been increasing over the past 4 years, the rate of this increase is beginning to slow, with a percent growth from 2016 to 2017 being less than one percent. Although the industry is still profitable, the slowing rate could be pointing to a shift in auto dealer profitability in the coming years. The number of new vehicles sold per new vehicle dealership plateaued in 2016 and then saw a small decrease (2%) in 2017. This decrease could be due to the average vehicle life continuing to increase, with the Department of Energy’s latest reported age increasing to 11.6 years in 2016, and growth expected to continue. However, with average retail price up almost 1% from 2016, and service and parts revenue up 3%, auto dealers are still seeing relatively stable revenues. Dealerships New Vehicles Sold Per New Dealerships Total Sales of Average Light Vehicle Dealer 16,100 16,200 16,300 16,400 16,500 16,600 16,700 16,800 16,900 2014 2015 2016 2017 Source: NADA $0 $10 $20 $30 $40 $50 $60 $70 2014 2015 2016 2017 Millions Service and Parts Used Vehicle New Vehicle Source: NADA $26,000 $28,000 $30,000 $32,000 $34,000 $36,000 0 200 400 600 800 1000 1200 2010 2011 2012 2013 2014 2015 2016 2017 New Vehicles Sold Per New Vehicle Dealership Average Retail Selling Price Source: NADA
  • 9. © 2018 Mercer Capital // www.mercercapital.com 8 Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017 Gross profits for domestic and mass market dealerships have remained relatively stable from 2016 to 2017. Luxury dealerships on the other hand have seen a decrease in gross profit of 5.5%, while import dealerships saw a decrease of almost 2%. Domestic, Import, Luxury, Mass Market Dealerships Gross Profit Vehicle sales for domestic dealerships were stable from 2016 to 2017, while their used vehicles sales dropped about 1%. Luxury dealerships saw the biggest decreases in new and used vehicle sales, decreasing 11% and 5.5% respectively. Import vehicles saw a decrease in new and used vehicles by 4% and 2%. Mass market vehicle sales remained relatively unchanged with a small increase in new vehicles and a small decease in used. Vehicle Sales Domestic, Import, Luxury, and Mass Market $0 $2 $4 $6 $8 $10 $12 2014 2015 2016 2017 Millions Domestic Dealership Import Dealership Luxury Dealership Mass Market Dealership Source: NADA $0 $10 $20 $30 $40 $50 $60 Millions New Vehicle Sales Used Vehicle Sales Domestic Import Luxury Mass Market Source: NADA
  • 10. © 2018 Mercer Capital // www.mercercapital.com 9 Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017 Percent of total gross of both used vehicles and new vehicles have seen decreases across the board. The parts and services department and financing department growth are contributing to these decreased percentages, as well as increasing age of vehicles. For all of the different types of dealerships, the service and parts department’s gross percentage is about half of total gross percentage for the dealerships. Domestic, Import, Luxury, Mass Market Dealerships Total Gross Percentage Breakdown 29% 27% 44% Domestic New Vehicle Used Vehicle Service, Parts, and Body Shop 28% 26% 46% Mass Market New Vehicle Used Vehicle Service, Parts, and Body Shop 25% 23% 52% Import New Vehicle Used Vehicle Service, Parts, and Body Shop 20% 19%61% Luxury New Vehicle Used Vehicle Service, Parts, and Body Shop
  • 11. © 2018 Mercer Capital // www.mercercapital.com 10 Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017 Domestic, Import, Luxury, Mass Market Dealerships The average number of new and used vehicles retailed decreased across the board, except for mass market dealerships, which saw increases in new vehicles retailed for both new and used both by 1%. Retail gross profit decreased for both new and used vehicles in each category. The largest decrease (9%) was found in new luxury vehicles. New and Used Vehicles Retailed 0 200 400 600 800 1,000 1,200 Avg # New Vehicles Retailed Avg # Used Vehicles Retailed Domestic Import Luxury Mass Market Source: NADA Retail Gross Profit $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 Retail Gross Profit Per New Vehicle Retailed Retail Gross Profit Per New Vehicle Retailed (Used) Domestic Import Luxury Mass Market Source: NADA
  • 12. © 2018 Mercer Capital // www.mercercapital.com 11 Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017 All public auto dealerships saw an increase in the number of dealerships except for AutoNation, which had a slight decrease of two dealerships from 2016 to 2017. These increases come from mom and pop dealerships selling because they are no longer able to compete given decreasing profit margins on vehicles. When large auto dealers buy these shops, it gives them a competitive edge by increasing sales volume to counter the decreasing margins. Public Auto Dealers Total Number of Dealerships From 2016 to 2017, auto dealers saw increased revenues except for AutoNation and Asbury, with AutoNation’s revenue plateauing and Asbury’s seeing a decrease around 1%. Increases in revenue show that public auto dealers are turning over larger volumes to make up for decreasing profit margins. Auto Dealer Revenues $0 $5,000 $10,000 $15,000 $20,000 $25,000 2013 2014 2015 2016 2017 Millions AutoNation Inc Penske Automotive Group Inc Group 1 Automotive Inc Sonic Automotive Inc Lithia Motors Inc Asbury Automotive Group Inc Source: AutoNews 0 50 100 150 200 250 300 350 2013 2014 2015 2016 2017 AutoNation Inc Penske Automotive Group Inc Group 1 Automotive Inc Sonic Automotive Inc Lithia Motors Inc Asbury Automotive Group Inc Source: AutoNews
  • 13. © 2018 Mercer Capital // www.mercercapital.com 12 Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017 New vehicle sales saw its sharpest decrease in 2009 during the recession. Since then, there has been a trend of growth until the past two years, with sales starting to slump a bit across all manufacturers. The “other”category now has the highest sales, which means consumers are breaking away from the historically large and successful manufacturing companies. This can be seen in the second graph with other imports increasing from around 10% of the market share to nearly 20%. GM has the second largest percentage of the market share at 17.5%, followed by Ford at 14.7%. Public Auto Manufacturers New Vehicle Sales by Manufacturer 0% 20% 40% 60% 80% 100% Other Imports Volkswagen Nissan Honda Toyota General Motors Ford Chrysler Source: NADA Market Shares by Manufacturer $0 $1 $2 $3 $4 $5 $6 Millions Chrysler Ford General Motors Toyota Honda Nissan Source: NADA
  • 14. © 2018 Mercer Capital // www.mercercapital.com 13 Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017 Public Auto Manufacturers Every year, JD Power releases the Sales Satisfaction Index Study, gauging the experience of customers that purchase and do not purchase vehicles from either a dealership or elsewhere. The JD Power website explains that satisfaction level is based on 6 criteria: dealer personnel (28%), delivery process (21%), working out the deal (18%), paperwork completion (16%), dealership facility (13%), and dealership website (4%). Rejecter satisfaction is based on five measures: salesperson (40%); fairness of price (15%); experience negotiating (15%); variety of inventory (15%); and dealership facility (14%). Scoring is based on a 1000 point scale. For mass market vehicles, Buick had the highest SSI at 808. Not far behind, MINI had a score of 803, followed by GMC at 793. Rounding out the top 5 were Chevrolet with a score of 788 and Ford with a score of 776. Buick, MINI, GMC, and Chevrolet were in the top 5 last year, but Ford managed to push out Subaru after gaining 6 points from the 2016. The average score for 2017 was 766, up 2 points from last year. For luxury vehicles, Lincoln and Mercedes-Benz tied for first with scores of 830, both up from last year. Infiniti was third with a score of 821, and the top 5 was rounded out with Porsche at 818 and Lexus at 810. Porsche dropped from first to fourth this year, dropping 6 points, while Lincoln gained 24 points to push them from sixth to first. U.S. Sales Satisfaction Index (SSI)- Mass Market U.S. Sales Satisfaction Index (SSI)- Luxury 690 710 730 750 770 790 810 830 2013 2014 2015 2016 2017 Lincoln Mercedes-Benz Infiniti Porsche Lexus Avg Luxury Brand Source: JD Power 600 650 700 750 800 850 2013 2014 2015 2016 2017 Buick MINI GMC Chevrolet Ford Subaru Avg Mass Market Brand Source: JD Power
  • 15. © 2018 Mercer Capital // www.mercercapital.com 14 Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017 Forecasts from Edmunds, Cox Automotive, NADA, and Toyota all place new U.S. vehicle sales below the 17 million threshold for 2018, which would be the first time in four years it dipped below this mark. A regression of about 2% in 2017 down to 17.2 million vehicles sold was the first decline since 2009, snapping a century old record of growth. It appears dealers are equipped to deal with this decline as revenue has more than compensated for volume declines. If this trend continues, however, dealers may feel margin pressure to drop prices or match the incentives offered at competing dealerships. Edmunds’ projection for 2018 is 16.8 million, while Cox’s revised post-tax reform projection is 16.7 million. Toyota also projected in December 2017 that sales would be in the “mid-to upper 16 million” range. Despite the decline, it should be noted that this is still a good year, a point NADA was sure to make along with their projection of 16.7 million. Light Weight Vehicle Sales: Auto and Light Trucks (SAAR) Light Weight Vehicle Sales:Autos and LightTrucks, Seasonally Adjusted Annual Rate 13 14 15 16 17 18 19 20MillionsofVehicles Source: FRED
  • 16. © 2018 Mercer Capital // www.mercercapital.com 15 Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017 These Blue Sky multiples come from the Haig Report and are calculated as a multiple of adjusted pre-tax profits. The ranges are an expression of what buyers in a competitive situation will pay for the goodwill of dealerships. Dealerships that are underperforming or in desirable markets will have high multiples while those that are over-performing, are in less desirable markets, or have significant real-estate issues will have lower multiples. Porsche currently has the highest Blue Sky multiple for luxury franchises (Mercedes-Benz, BMW, Lexus, Audi, Porsche, Jaguar-Land Rover, Cadillac/Acura/Infinity) with an average of 8.25x, followed by Mercedes-Benz and Lexus who have averages of 7.5x. Cadillac/Acura/Infiniti has the lowest multiple range for luxury brands at 3.0x-4.0x. For midline-imports (Toyota-Scion, Honda, Hyundai, Kia, Subaru, VW, Nissan, Mazda), Toyota-Scion and Honda have the highest multiples, both averaging 6.5x. The lowest Blue Sky for mid-line imports is VW. Since VW dealerships are currently either losing money or having slight profits, it is valued based on a dollar amount for potential future profits. Haig has their value range at $1,000,000-$2,500,000. The highest Blue Sky multiple for domestic franchises (Ford, FCA, Chevrolet, Buick-GMC) for Q4 2017 is Ford, with a multiple range of 5.5x-5x. FCA has the lowest multiple range for domestic franchises at 4.25x-3.75x. Blue Sky Multiples Q4 2017 Blue Sky Multiples 1x 2x 3x 4x 5x 6x 7x 8x 9x 10x High Multiple Low Multiple Average MultipleSource: Haig Report
  • 17. © 2018 Mercer Capital // www.mercercapital.com 16 Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017 Blue Sky Multiples History Luxury Blue Sky History Midline-Import Blue Sky History 0.0x 1.0x 2.0x 3.0x 4.0x 5.0x 6.0x 7.0x Toyota-Scion Honda Hyundai Kia Subaru VW Nissan Mazda Source: Haig Report 2.0x 3.0x 4.0x 5.0x 6.0x 7.0x 8.0x 9.0x 10.0x Mercedes-Benz BMW Lexus Audi Porsche Jaguar-Land Rover Cadillac/Acura/Infinity Source: Haig Report
  • 18. © 2018 Mercer Capital // www.mercercapital.com 17 Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017 Blue Sky Multiples History Domestic Blue Sky History 3.0x 3.5x 4.0x 4.5x 5.0x 5.5x Ford FCA Chevrolet Buick-GMC Source: Haig Report
  • 19. © 2018 Mercer Capital // www.mercercapital.com 18 Mercer Capital’s Value Focus: Auto Dealer Industry Year-End 2017 MA Announced Date Transaction 12/19/2017 National Truck Funding, LLC bought by Power Land, LLC 12/12/2017 Prophet Equity LLC sold New Action Mobile Industries LLC to WillScot Corporation 11/01/2017 Northeast Great Dane bought by Trudell Holdings, Inc 10/23/2017 Abrams Capital Management LP sold Prime Motor Group to Capstone Automotive Group 9/19/2017 Bales Motor Company, Inc bought by Bachman Auto Group, Inc 8/30/2017 Jerry Ulm Dodge, Inc bought by Morgan Auto Group, LLC 8/15/2017 Mike Scarff Motors LLC bought by Rairdon Auto Group 7/14/2017 Kenny Ross Automotive Group bought by GPB Capital Holdings, LLC 7/06/2017 indiGO Auto Group LLC bought by Pon Holdings B.V. 7/03/2017 II Diamond Motors, Inc. bought by Team Automotive Group 6/23/2017 Four Stars Auto Ranch, LLC bought by Hernco Inc. 6/14/2017 Old Dominion Truck Leasing, Inc. bought by Penske Truck Leasing Co., L.P. 6/03/2017 Toyota Motor Corp sold Tesla, Inc. 6/01/2017 RLJ-McLarty-Landers Automotive Holdings, LLC sold Schaefer Strohminger, Inc to Atlantic Automotive Corp Source: Capital IQ Mergers and Acquisitions
  • 20. Mercer Capital Auto Dealer Industry Services Contact Us Copyright © 2018 Mercer Capital Management, Inc. All rights reserved. It is illegal under Federal law to reproduce this publication or any portion of its contents without the publisher’s permission. Media quotations with source attribution are encouraged. Reporters requesting additional information or editorial comment should contact Barbara Walters Price at 901.685.2120. Mercer Capital’s Industry Focus is published quarterly and does not constitute legal or financial consulting advice. It is offered as an information service to our clients and friends. Those interested in specific guidance for legal or accounting matters should seek competent professional advice. Inquiries to discuss specific valuation matters are welcomed. To add your name to our mailing list to receive this complimentary publication, visit our web site at www.mercercapital.com. Mercer Capital has expertise providing business valuation and financial advisory services to companies in the auto dealer industry. Mercer Capital provides business valuation and financial advisory services to auto dealerships throughout the nation. We provide valuation services for tax purposes, buy-sell agreements, partner buyouts, and other corporate planning purposes. Mercer Capital also works with owners who are considering the sale of their dealership or the acquisition of other dealership(s). Services Provided • Valuation of auto dealer industry companies • Transaction advisory for mergers, acquisitions and divestitures • Valuations for purchase accounting and impairment testing • Fairness and solvency opinions • Litigation support for economic damages and valuation and shareholder disputes Contact a Mercer Capital professional to discuss your needs in confidence. Scott A. Womack, ASA, MAFF 615.345.0234 womacks@mercercapital.com Nicholas J. Heinz, ASA 901.685.2120 heinzn@mercercapital.com David W. R. Harkins 901.322.9783 harkinsd@mercercapital.com MERCER CAPITAL Memphis 5100 Poplar Avenue, Suite 2600 Memphis, Tennessee 38137 901.685.2120 Dallas 12201 Merit Drive, Suite 480 Dallas, Texas 75251 214.468.8400 Nashville 102 Woodmont Blvd., Suite 231 Nashville, Tennessee 37205 615.345.0350 www.mercercapital.com BUSINESS VALUATION FINANCIAL ADVISORY SERVICES