This document summarizes the 30th anniversary of the BMW GS motorcycle model. It describes how the first R 80 G/S model introduced in 1980 bucked industry trends by being a universal motorcycle capable of both on and off-road use. The R 80 G/S paved the way for a new category of "touring enduro" motorcycles. It also discusses how early prototypes in the late 1970s laid the groundwork for the G/S series, and how the new models helped BMW Motorrad boost falling sales in the late 1970s against competition from Japanese manufacturers.