2. Mrs. and Mr.
Conscientious
“My actions have a direct
result on my energy usage.
I keep track of my progress
in my bill”
Requirements:
Things to mitigate energy usage.
Better understanding of thermostat
Wood burning stove
Space heaters in individual rooms
Attic fan and ceiling fans
Better insulation
80% efficiency heater
Decoration lights with less impact
Unplugging appliances
Power Strips

3. Comfort/Common sense
“Don’t really want to think
about it too much or change
their routine. Energy usage is
manageable right now so they
don’t worry about it.”
Requirements:
Control what’s easiest.
Reasonable range for thermostat
Ceiling fans in summer
Easy way to pay
Common sense
Easy way to heat and cool - set
thermostat

4. Well-intentioned
But inactive
“Disassociation between usage
and bills. Don’t really know
about ways to save energy.”
Requirements: Live comfortably.
Thermostat ranges from 62 to 78
throughout the year.
Ceiling fans in summer
Doesn’t have time to think about
making any major changes.
Large home with a few drafty rooms.
Gas fireplace
Warm blankets and slippers in winter

5. Target Area: Our goal is to increase awareness of Energy Management, but
provide a solution that does not require extensive activity from the user.
Conscientious
Target Area
Comfort/Common
Sense
Well-intentioned
But inactive