Sometimes it can seem as if drastic changes happen at random. One moment a country is stable; the next, a revolution begins and the government is overthrown. One day a new piece of technology is a novelty; the next, everyone has it and we cannot imagine life without it. Or an idea lingers at the fringes of society before it suddenly becomes mainstream. As erratic and unpredictable as these occurrences are, there is a logic to them, which can be explained by the concept of critical mass.

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Mental Models
003 | Critical Mass Thinking

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What is Critical Mass thinking ?
Critical mass is the minimum amount of fissile material
(such as uranium or plutonium) needed to maintain a nuclear
chain reaction.
In social dynamics, critical mass is a sufficient number of
adopters of an innovation in a social system, so that the rate
of adoption becomes self-sustaining and creates further
growth.

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Example ?
It’s hard to believe the following fact is true. But it is.
The fax machine existed for 150 years before it became
popular.
Then in 1987, people “Began to assume that everybody else
had a fax machine.” Once a certain number of people had a
fax machine, it became worthwhile for others to buy one —
as there were enough people they could send faxes to that
made the purchase worthwhile.
Interestingly, as email reached critical mass — it diminished
the fax machine’s critical mass.

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Why do you need it ?
If you're running a business that needs outside investment,
Critical mass refers to the size your company needs to reach
in order to efficiently and competitively participate in
the market. This is also the size a company must attain in
order to sustain growth and efficiency.
Critical mass is the point at which your company becomes
self-sustaining, and no longer needs additional investment to
remain economically viable. ...
It is the point at which the business becomes profitable
enough to continue growing by itself and no longer requires
investment from outsiders.

5. Mental Models
"When an idea reaches critical mass, there's no
stopping the shift its presence will induce"
- Marianne Williamson
Mental models are a conduit to a Superhuman Mind.
I’m posting a new mental model every day for 100 days.
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