Menjurus dunia sistem maklumat

Bengkel Sistem Maklumat Pasaran Tempatan &
Antarabangsa
Anjuran
Lembaga Perindustrian Kayu Malaysia
Kementerian Perusahaan Perladangan & Komoditi
28 - 31 Julai 2008
Hotel Seri Malaysia, Ayer Keroh, Melaka

Sistem Maklumat Pasaran
Tempatan & Antarabangsa MTIB, KPPK 1

Managers work in different departments of an
organization.
Most departments specialize in activities
relating to finance, operations, marketing,
human resource, administration, public
relations and others.


Marketing Managers
 Concerned with the organization's marketing and
sales.
 Also involved in product design, its promotion and
distribution.

Human Resource Managers
 Responsible for hiring, training and developing
people.
 Advise the company on industrial relations.
 Responsibilities - plan human resource needs,
select and recruit employees, orientate them,
prepare for their training and development needs,
help design compensation and benefit packages,
and formulate appraisal systems.


1. Communicates and is also a willing listener
2. Is interested and appreciative
3. Is honest
4. Is objective, open-minded and fair
5. Delegates and trusts subordinates
6. Motivates and is a team-builder
7. Is knowledgeable, experienced and has good
judgment
8. Is approachable
9. Is enthusiastic and positive
10. Is decisive courageous and committed


Communicate
All leaders must be able to convey their thoughts in a clear
and concise manner.

Team-builder
They must be able to keep together members from a variety
of backgrounds, interest and opposing viewpoints.

Motivator
Get people to do their best!

Knowledge-sharing
A leader must be more knowledgeable than his subordinates.
He must also show the followers this ability through advice
and performance.


Responsibilities of a Leader

Enquirer
A leader today practices management by walking
about MBWA) and moves around and observes what
is happening on the shop floor. This enables him to
know his followers well. Management through
"remote control" is not the order of the day!

Warmth
A leader loves and cares for his people. His warmth
radiates and his genuine care and concern are felt
and seen. "Plastic smiles" will not work! Konosuke
Matsushita spoke to his people from the heart. His
care and warmth have brought forth great
sacrifices from his followers.


Responsibilities of a Leader
Integrity
He can be trusted, especially in difficult
circumstances. This is a very important element in
personal relations. Their dealings with external
agencies such as government departments,
licensing authorities and customers should be
beyond reproach.

Following through
A leader must be tough and have the tenacity to
complete a job. Once a target is set and agreed
upon, all efforts must be channeled to achieve
them.


 An international outlook - possess good English
and communication skills.

 Ability to manage information -computer literate.

 A greater sense of corporate responsibility.

 Skilful in business -government relationship.


KEY CHARACTERISTICS OF EFFECTIVE MANAGERS

 A long-term view in their decision-making process
-operate with a high degree of flexibility and
adaptability.

 Ability to design adaptable structures and
management systems.

 A good human resource development policy -see
people as a strategic resource

 Sensitivity to the organization's culture.

 Ability to manage change.

 Willingness to enhance their education through
continuous learning.

 Habits are patterns of behavior that involve three overlapping
components:

KNOWLEDGE ATTITUDE SKILL

 These three components are learned rather than inherited.
 Habits of effectiveness can be learned, and habits of
ineffectiveness can be unlearned.
 Successful people practice habits of effectiveness, internally
motivated with a mission.
 The seven habits are interrelated, interdependent, and
sequential.
 The first three are habits of character (dependence to
independent) while the next three are habits of outward
expression of character (interdependence).

Furniture Manufacturing APO - TES Bangladesh 10

:: CHALLENGES & TRENDS

• Uncertainties in the global economy
• Inclusion of China into WTO
• Implementation of AFTA
• Global sourcing for cheaper/higher quality of finished
goods and components
• Impact on new technologies (ICT) in business process
• Information is available at your fingertips
• Consumers taste and preferences are dynamically
changing
• New criteria for international competitiveness : Timely
Delivery Of Service (besides price & quality)
• LATEST! : Post-War Iraq, SARS Outbreak, Avian
Flu and War on Terrorism
Sistem Maklumat Pasaran &
Antarabangsa MTIB, KPPK 11

:: Conventional Trade Promotional
Activities

• Conventional Way
 Participation in general/specialised trade fairs and exhibitions
worldwide
 Participation in Trade and Investment Missions
 Participation in Specialised Selling Missions

 Participation in Malaysian Products Exhibition / In-Store
Promotion / Promotion Booths


::

NEW WAY (e-way)

E-COMMERCE


:: WHAT IS e-COMMERCE?

• Abbreviation of “electronic commerce”
• Putting “e” into all commerce activities
• “The use of computers and electronic
network to do business”
• Transacting Online – “buying and selling of
goods/services via the Internet”
• “Business transactions conducted
electronically”
• “Electronic exchange of information, goods,
services & payments”

:: UNDERSTANDING THE CONCEPT

“All forms of business transactions conducted
over public and private networks”
SOURCE : Inter-Agency Task Force On e-Commerce, The Government Of Malaysia

• Electronic trading of goods • Electronic procurement
& services
• Collaborative designs
• Online delivery of digital
• Engineering &
content
manufacturing
• Electronic funds transfer
• Online sourcing
• Electronic share trading
• Direct consumer
• Electronic bills of lading marketing
• Commercial auctions • After sales services


:: UNDERSTANDING THE CONCEPT

• e-Commerce is:
 NOT just about the Internet
 NOT just about paying online
 NOT entail actual payment online
 NOT necessarily done over the Internet

• “electronic” medium:
 Telephone (e.g. phone banking)
 Private network (e.g. ATM)
 Credit cards
 The Internet itself!


:: e-COMMERCE vs e-BUSINESS

• e-Commerce defined:
 The process of buying and selling goods or
services through the Internet (ICT as intermediary
or enabler) or other electronic network.
• e-Business defined:
 The utilization of ICT and Internet-based
applications in existing business processes,
business strategies and business value-chain. It
influences all aspects of company's strategy and
business transactions, hence helping streamlining
operations and improve profits while ensuring a
sustainable competitive advantage.



Mathematically,
EB = EC + BI + SCM + CRM + ERP
Where:
EB = e-Business EC = e-
Commerce BI = Business
Intelligence SCM = Supply Chain
Management CRM = Customer Relationship
Management ERP = Enterprise Resource Planning



E-BUSINESS

SUPPLY-CHAIN
E-COMMERCE MANAGEMENT

ENTERPRISE
RESOURCE
PLANNING

CUSTOMER
BUSINESS RELATIONSHIP
INTELLIGENCE MANAGEMENT

SOURCE : Strauss, J & Frost, R (2001), eMarketing


:: NEW WAYS TO DO BUSINESS

• Emergence of new business intermediaries (portals, B2B e-
marketplaces)
• “Old Economy” VS “New Economy”,
 i.e. “brick & mortar” VS “virtual enterprises”
• Information is available immediately
• Expand existing market & access new markets
• Customise clients’ requirements (add value)
• More services are web-enabled (travel, banking, health, etc.)
THUS, e-Commerce redefines criteria for international
competitiveness : Price, Quality, Time and Service


:: IN THE BUSINESS
E-Commerce is applicable in external & internal
aspects of the business:
• EXTERNAL – Facilitate marketing activities and widen the business
prospects through:
 Customers/clients (e-mail)
 Supplier/distributor/agents (portals, e-marketplace)
 Government (e-procurement)
 Electronic transaction (e-banking, auction, etc)
• INTERNAL – Effective information management:
 Business information (marketing, intelligence)
 Financial information (integration & control)
 Stock/inventory control (database)
 Efficient production (ERP, CRM systems, etc)


:: BEAUTY OF e-COMMERCE

• “24-7-365” factor
• Worldwide reach-out in real time
• Make the size of a company irrelevant
• Make the location of a company irrelevant
• Do most business transactions online : E-
Banking, E-Payment, E-Procurement etc.
• Increase customer feedback towards
faster and better business decision
making
• Lower cost of transaction


:: A COMPARISON

CONVENTIONAL E-COMMERCE

• Limited coverage • 24 hours daily, all over the
world
• High advertising cost
• Low advertising cost
• High traveling &
accommodation costs • Save on first time business
traveling costs
• High postage cost
• Lower costs using
• High cost of exhibiting
computers/Internet
• Slow communication
• Low cost for Virtual Exhibition
process
• Direct contact to
• Wide marketing coverage
importers/buyers
• Longer marketing channel
• Flexible wide marketing
• Low profit margin coverage
• High profit margin

:: TOOLS FOR TRADE

• E-Commerce Site
 Website with e-commerce facilities (B2C) - online catalogues,
payment gateway, shopping cart, e-forms
• Electronic mail (E-Mail)
 Communicating through the net, e-mail marketing, mailing lists
• Electronic Data Interchange (EDI)
 Customs declaration, inventory control, logistics, warehousing,
ports clearance, shipping/vessel tracking
• Electronic Funds Transfer & Payment
 EFTPOS, e-Cash, Online Letter of Credit, etc


:: TOOLS FOR TRADE

• Participation in Trade portals / e-
marketplaces / business exchanges
 Business-To Business (B2B)
 Business-To-Consumer (B2C)
• Web-based Directories/Listing
 Trade/Industry Associations
 Online Business Directories
• Global sourcing/supply chain management
 TiGER, RosettaNet, virtual manufacturing
• Participation in Virtual Trade Fairs / Shows
/ Exhibitions
 Cost effective, impressive images


:: SOME RELEVANT ISSUES

• SECURITY : Always be The Reason
• COST : Many companies put very conservative
approach and skeptical consideration
• TECHNOLGICAL KNOW-HOW : How to choose
the best solutions / service providers for my
company?
• KNOWLEDGE : Lack of relevant knowledge as e-
commerce develops rapidly
• MINDSET : e-Commerce is “owned” by the
(Gen-X, Gen-Y, etc..) guys… “wiser” /
“experienced” people always left out


:: BUSINESS INFORMATION GATEWAYS

• Directory listings of business-related sites, compiled by business
information specialists
• Some useful sites
 Datamonitor (www.datamonitor.com)
 Economist Intelligence Unit (www.eiu.com)
 Euromonitor (www.euromonitor.com)
 ITC Product Maps (www.p-maps.org)
 Market Research (www.marketresearch.com)
 Mindbranch (www.mindbranch.com)
 Business.Com (www.business.com)
 ExportAll.Com (www.exportall.com
 Yellow Pages (www.yellowpages.com)
 The Edge Daily (www.theedgedaily.com)


:: OTHERS

• Malaysian Government Sites
 Malaysian Civil Service Link (mcsl.mampu.gov.my)
 e-Perolehan (www.eperolehan.com.my)
 MITI (www.miti.gov.my)
• Trade-related organisations
 World Trade Organisation (www.wto.org)
 International Trade Centre (www.intracen.org)
 Federation Of International Trade Associations
(www.fita.org)
• E-Commerce-related
 E-Commerce/IT news (malaysia.cnet.com,
www.ecommercetimes.com)
 RosettaNet (www.rosettanet.org.my)
 B2Business (www.b2business.net)
 Building a website (www.sellitontheweb.com)


:: Conclusion

The Best Way…..

Conventional Way
+
e-Way


Menjurus dunia sistem maklumat

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