This document discusses strategic management and the impacts of the internet on business planning. It covers topics such as electronic commerce, types of e-commerce like business-to-business and business-to-customer, potential supply chain members, basic e-commerce strategies, key business drivers, competitive advantages, and barriers and strategies for global e-commerce. It also briefly discusses marketing, marketing plans, strategic marketing management models, and Porter's generic strategies framework.

1. Strategic Management
UNIT-II NMBA 041
DR. ZIAUL HASSAN BAKHSHI

2. Impacts of Internet on planning
Business Strategy
IS Strategy
IT Strategy
Implications
of
Internet

3. 3
Internet Portfolio Map

4. Electronic Commerce
• Any transaction completed over a computer-
mediated network that involves the transfer of
ownership or rights to use goods or services.
• Completed transactions may have a zero price.

5. Types of E-Commerce
• Customer-to-Customer (C2C)
• Business-to-Customer (B2C)
• Business-to-Business (C2C
• Government-to-Business (G2B)
• Government-to-Citizens (G2C)

6. Examples of E-Commerce
• Retailing and Marketing
• Entertainment and Travel
• Education and Learning
• Banking and Investment
• Health-Care
• Auction
• Personal and Business Service

7. Potential Supply Chain Members of E-
Commerce
• End users
• E-store
• payment processor
• Distributors’/Producers’ supply chain
• Transportation/logistics providers
• Customer service providers

8. Basic E-Commerce Strategies
(P. Evans & T. Wurster, HBR, 1999)
• Reach (access and connection with customers)
• Richness (depth and detail of information
to/from customers)
• Affiliation (advancing customers’ interests)

9. Key Business Drivers of
E-Commerce
• Internet
• Information
• Collaboration
• Agility
• Speed
• Service

10. Competitive Advantages of
E-Commerce
• Offers personalized products/services
• Enables customer self-service
• Reduces lead time
• Reduces overall cost for seller and customers
• Improves utilization of resources throughout the
supply chain
• Increases customer satisfaction and loyalty
• Expands to global marketplace

11. 11
Global E-Commerce
• Benefits and Extent of Operations
– The drivers behind global EC are the ability to do
business at any time, from anywhere, and at a
reasonable cost
• Barriers to Global EC
– Cultural Issues
– Administrative Issues
– Geographic Issues
– Economic Issues

12. 12
Marketing
Marketing is a societal process by which
individuals and groups obtain what they need
and want through creating, offering, and freely
exchanging products and services of value with
others.
- Philip Kotler

13. 13
Marketing Plan
• This is a document that puts together the process that
the organisation will undergo in order to achieve its
marketing objectives
• It spells out the following activities that marketing
managers need to do:
– Set marketing objectives
– Evaluate opportunities
– Create marketing strategies
– Prepare marketing programmes
– Specify expected results

14. 14
The Goal of Strategic Marketing
Management
• To select reality-based desired accomplishments
(e.g., goals & objectives)
• To effectively develop or alter business
strategies
• To set priorities for operational change
• To improve the organisation’s performance

15. 15
Strategic Marketing Management
Model
• The above, discussed in this chapter, is divided
as follows:
– External/self analysis
– Strategic posture
– Market planning

16. Global E-Commerce
• Breaking Down the Barriers to Global EC
– Be strategic
– Know your audience
– Localize
– Think globally, act consistently
– Value the human touch
– Clarify, document, explain
– Offer services that reduce barriers

17. 17
 Analysis of industry and environment:
– Assessment of macro environment:
• Technology.
• Government.
• Social structures and population demographics.
• Global economy.
• Natural environment.
– Analysis of industry environment:
• Resource suppliers.
• Competitors.
• Customers.

18. 18
Three levels of strategy in organizations—corporate,
business, and functional strategies.

19. 19
Porter’s generic strategies framework: soft-drink
industry examples.