The Congress’ high end debates and conferences are a true inspiration source to the participants. The event programme is set up to highlight outstanding creative campaigns, exciting new marketing actions and innovative technologies in a digital era.
Beyond best practice: Crafting purposefully distinct experiencesAndrewUX
Best practice makes a great starting point but a mediocre end game. Why? It simply doesn’t create sustainable competitive advantage. For that you need to craft experiences that are not just well designed and seamless but experiences that are meaningful, purposeful, distinctive to the brand and - ultimately - transformative in your customers and employees lives. You need experiences that are purposefully distinct. An experience that is purposefully distinct is not just deliberately distinct but purposeful in a deep, meaningful and human way that is unique to the organisation that delivers it. This concept is particularly effective for more ambitious transformation projects - especially ones with multiple touchpoints and stakeholders - and uses storytelling to create meaning and competitive advantage in design.
Beyond best practice: Crafting purposefully distinct experiencesAndrewUX
Best practice makes a great starting point but a mediocre end game. Why? It simply doesn’t create sustainable competitive advantage. For that you need to craft experiences that are not just well designed and seamless but experiences that are meaningful, purposeful, distinctive to the brand and - ultimately - transformative in your customers and employees lives. You need experiences that are purposefully distinct. An experience that is purposefully distinct is not just deliberately distinct but purposeful in a deep, meaningful and human way that is unique to the organisation that delivers it. This concept is particularly effective for more ambitious transformation projects - especially ones with multiple touchpoints and stakeholders - and uses storytelling to create meaning and competitive advantage in design.
This presentation is set for 15 seconds before each slide advances. While in slide show mode, you can advance manually if you prefer. The references are cited in the notes page.
The first version of what became today’s TOP500 list started as an exercise for a small conference in Germany in June 1993. Out of curiosity, the authors decided to revisit the list in November 1993 to see how things had changed. About that time they realized they might be on to something and decided to continue compiling the list, which is now a much-anticipated, much-watched and much-debated twice-yearly event.
The TOP500 list is compiled by Erich Strohmaier and Horst Simon of Lawrence Berkeley National Laboratory; Jack Dongarra of the University of Tennessee, Knoxville; and Martin Meuer of Prometeus, Germany.
CoolBrands - Storytelling Expedition in Brazil 2011CoolBrands People
In 2011 we did a storytelling expedition in Brazil. We met people with a vision and brands with a purpose. In this presentation are some of the people we met.
SMG's 1st ever DMO website user survey was developed to understand the role of the DMO website in the destination travel planning process, research and understand DMO user behaviors, perceptions and attitudes toward destination tourism websites, identify DMO website user characteristics and demographics and analyze and assess the potential for improved DMO website performance.
"People do not want to connect with you because of what you do... They want to connect with you because of why you do the things you do."
Maarten Schäfer and Anouk Pappers - Founders CoolBrands
Presentation by Maarten Schäfer and Anouk Pappers
Given as an inspirational presentation for start-ups at 'ROCKSTART' in Amsterdam
This presentation is set for 15 seconds before each slide advances. While in slide show mode, you can advance manually if you prefer. The references are cited in the notes page.
The first version of what became today’s TOP500 list started as an exercise for a small conference in Germany in June 1993. Out of curiosity, the authors decided to revisit the list in November 1993 to see how things had changed. About that time they realized they might be on to something and decided to continue compiling the list, which is now a much-anticipated, much-watched and much-debated twice-yearly event.
The TOP500 list is compiled by Erich Strohmaier and Horst Simon of Lawrence Berkeley National Laboratory; Jack Dongarra of the University of Tennessee, Knoxville; and Martin Meuer of Prometeus, Germany.
CoolBrands - Storytelling Expedition in Brazil 2011CoolBrands People
In 2011 we did a storytelling expedition in Brazil. We met people with a vision and brands with a purpose. In this presentation are some of the people we met.
SMG's 1st ever DMO website user survey was developed to understand the role of the DMO website in the destination travel planning process, research and understand DMO user behaviors, perceptions and attitudes toward destination tourism websites, identify DMO website user characteristics and demographics and analyze and assess the potential for improved DMO website performance.
"People do not want to connect with you because of what you do... They want to connect with you because of why you do the things you do."
Maarten Schäfer and Anouk Pappers - Founders CoolBrands
Presentation by Maarten Schäfer and Anouk Pappers
Given as an inspirational presentation for start-ups at 'ROCKSTART' in Amsterdam
We, Brandhomies had an awesome time at the eurobest festival. We went from workshop to lecture to interactive installation like kids in a candy store. A lot of it was familiar, but there were also a lot of new insights to draw our attention. We made the following slideshow full of insights from intriguing lectures that opened our minds. See what we took home from eurobest 2015 and find out who our favorites were!
Presentation for the Luxury Marketing Council Brazil
By Anouk Pappers (Brand Anthropologist CoolBrands)
and Maarten Schäfer (Chief Storyteller CoolBrands)
What is BackYard, Yard's cultural & consumer research unit ?Rafael Janosevic
Let us introduce you to BackYard. Yard’s cultural & consumer research unit.
A platform that allows us to keep being true to the youth, on a daily basis.
Because it can be easy for a brand to get stuck in a static & preconceived vision of culture.
Backyard is the insight reactor that powers Yard’s creativity, reactivity and relevance.
Providing our partners with the freshest material to build propelling strategies.
Allowing us all to keep being true to the energies of the now.
And better:
Be there, Speak right and Do good.
Join the team.
I moved into studying fashion, drawn to how it affects our lives.
When we put on clothes we can change the shape texture and outline of our bodies. And clothing also helps us travel between identities.
Annette Azan - Creator & Freedom Ambassador - Nuudii System
Meeting John Wilhelm in Washington DC - Dinte Executive SearchCoolBrands People
I’m meeting with John Wilhelm, Vice President at Dinte Executive Search. John invited me to meet him in Washington DC, the city from where Dinte covers the world.
John joined Dinte in 2017, after a comprehensive thought process of what his next career step would be. John is new to executive search, having an extensive background in strategic business consulting. However, adding his specialty to the current capabilities of the leadership team at Dinte has proven to be a differentiator.
I’m in Stockholm, attending the Annual Global Meeting of IIC Partners. It’s always an interesting gathering of people; members of the board of IIC Partners, the CEOs, founders, and leaders of the individual search firms that are the members of IIC, and an inspiring array of speakers.
One of my goals of being here is to meet up with Paul Dinte, Founder and CEO of Dinte Executive Search. A firm that has been around over 25 years, operating from the Washington DC area but actually, covering the world.
I want to understand from Paul how he started and what he learns from working on a global level.
Responding to an ever-transforming world - Paul DinteCoolBrands People
Right after lunch at the last day of the IIC Partners annual global meeting in Stockholm, Paul and I decided to have a coffee and continue the discussion we started about his professional Walkabout.
Because of his 35 year Walkabout experience, I’m curious to find out how he has seen the industry change and how he makes sure his firm stays at the top of its game.
So Paul, what are some of the main changes you have witnessed in your business in the past years?
Building trusted advisor relationships - John WilhelmCoolBrands People
I’m catching up with John Wilhelm, who has been working with the leadership team at Dinte to transform their business. His background in business strategy consulting, combined with Dinte’s extensive track-record in executive search, makes for a unique and valuable proposition to clients who think longterm.
John believes that the added value resides in delivering strategic human capital advice to their clients. By focusing on the big picture, Dinte goes far beyond filling an open job position.
Can you explain how you build and maintain relationships with clients?
The Rauschenberg Foundation Case - Charles W Ranson CoolBrands People
In 2013, I was engaged by the law firm of Foley and Lardner in Orlando, Florida, which represented the trustees of the Robert Rauschenberg Trust.
At issue was the determination of reasonable trustee fees under the circumstances. In this case, the trustees were seeking between $25 and $55 million in trustee fees, while the beneficiary foundation thought that a fee of less than $350,000 was reasonable.
In Florida the reasonableness of a trustee’s fee is based on the 1958 Supreme Court ruling in “Florida West Coast Hospital Association v. Florida National Bank”. In that case, the Florida Supreme Court held that in determining reasonable trustee fees, 11 factors must be considered in order to determine whether the trustee’s fee is reasonable given the circumstances.
At the time of Mr. Rauschenberg’s death, his estate was valued at between $800 million and $900 million, which included his intellectual property. The trust agreement appointed 3 trustees to administer his estate and trust for the beneficiary, a non-profit – the Rauschenberg Foundation and Museum.
Charles W Ranson - Expert Witness Wealth Management
Direction le SMI, toute. Le patron du «nouveau» Petroplus ne l'e pas cache: il vise le titre de Blue Chip et au plus vite. Le groupe spécialisé dans le raffinage en Europe occidentale tient donc à la Bourse suisse au 30 novembre. Il met sur le marché 18 millions de nouvelles actions et 22 millions de titres de son actionnaire RIVR Holding (Carlyle Group) à un prix qu'il espère compris entre 55 et 68 francs. Si elle atteint les 2,7milliards de francs, le haut de la fourchette, cette IPO sera la plus importante sur la place helvétique depuis 2002.
Jamie Covello has built a reputation of excellence among both clients and colleagues. Her areas of specialty include high-growth companies, mergers and acquisitions, due diligence and headquarter rationalization.
Jamie Covello joined Avison Young in 2017 as an Executive Director in Avison Young’s New York City office. She will utilize her 30-plus years of industry experience and expertise in transaction management and occupier services to create strategic solutions for her clients.
Charles W. Ranson - The Rauschenberg Foundation - a CaseCoolBrands People
Since 2011, I have worked on over 30 cases dealing with breach of fiduciary duty. This can involve duty of impartiality, the duty to account, or duty to diversify. But also the fiduciary duties of loyalty, candor, and fair disclosure.
I have also rendered opinions in cases involving challenges to the amount of a trustee’s fee. In so doing, I have been engaged by both plaintiff and defense counsel.
As our client organizations realign and transform to meet the rapid pace of change across all industries, we, too, are transforming. Effective December 1st, Chadick Ellig will become Ellig Group. Our new name reflects a change in ownership, with Janice Ellig leading the team in a new office in the heart of
Midtown Manhattan. And, based on input and feedback from you, our valued community of clients, candidates and colleagues, we are debuting a new Leadership Practice.
This author’s belief is that a family member’s ability to monetize illiquid interests at a fair value is critical not only to the overall health of the entire family but also to reducing the likelihood of
long term conflict. Too much time is spent by professionals in a one directional linear manner of planning – that of how to get something off your balance sheet to reduce taxes.
Michael Gerhard Eckert - Cross-Fertilization is KeyCoolBrands People
“I firmly believe in cross-fertilization. The strengths and practices of a particular field can be invaluable to furthering the interests of another, seemingly unrelated, industry. For instance, the marketing and sales approach of pharma
proved extremely beneficial to a – then – state-owned company such as Lufthansa in moving toward a more market-oriented, commercial way of working. It is a concept that I believe is essential to executive search.”
Radu Manolescu - How do you know if your employees are really engagedCoolBrands People
I have recently had a debate with several executives on the paradox inside many companies regarding the difference between the real engagement (seen also by the exponentially increasing amount of CVs sent to recruiters during the last
years) and the employee engagement results (which are often underlining a very high engagement).
Jamie Covello - The Ultimate Steward for companies through the real estate pr...CoolBrands People
Nationally recognized as a leader in the real estate industry, Jamie has 30+ years
of experience and knowledge. Most recently Executive Director, Cushman &
Wakefield, she joined Avison Young as Executive Director in 2017. Jamie tells
me she’s in “build mode” and “having a blast” working with tech companies,
investment banking, medical offices and, of course, her corporate clients. She’s
anticipating an exciting new paradigm as technology infiltrates all aspects of the
industry.
In my experience, executives often come to me in times of specific career
junctures. That’s when they are considering leaving corporate life for the next
chapter, which could be board work, nonprofit engagement or some other
pursuit. Or to improve their success when undergoing an active job search.
Sometimes they just need a sounding board to map out the next step in their
career trajectory.
I often get asked by clients some form of the following two questions:
“Why is it that many families fulfill the proverb of shirtsleeves to shirtsleeves by
descending into intra-family conflict or plundering the wealth bestowed on the
family by an earlier generation?”
And,
“Why is it that some second and third generations of other families are able to
perpetuate their core values staying united by the fabric of their family’s shared
values and whose next generations are flourishing into thought leaders in their
businesses and philanthropic endeavors?”
Linda Keene Solomon - Cultural Exchange AcceleratorCoolBrands People
Linda is a trailblazer with 30 years of leadership, managerial, and board director experience. She advanced quickly and left her legacy as a senior executive and partner at Deloitte Consulting. A woman of many “firsts,” she was a founding partner of Deloitte’s federal practice and one of the first three
African-American partners in Deloitte Consulting USA. She also launched Deloitte Consulting’s diversity effort on a global basis.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
4. TRAVEL THE WORLD GET INSPIRED INSPIRE OTHERS
MEET BRANDS
WITH A PURPOSE
CREATE BRANDED CONTENTTRAVEL THE WORLD
SHARE THE STORIES
5. WE TRAVEL THE WORLD…
MEET BRANDS WITH A PURPOSE…
CREATE BRANDED CONTENT…
”BRANDED CONTENT IS ENTERTAINING CONTENT… THAT GIVES THE BRAND
THE OPPORTUNITY TO CONNECT WITH THEIR AUDIENCE… WITHOUT TALKING
ABOUT THE PRODUCT.”
7. WITHOUT TALKING
ABOUT THE HOTELS
CREATING BRANDED CONTENT FOR
KEMPINSKI HOTELS
GIVING THEM THE OPPORTUNITY TO
CONNECT WITH THEIR AUDIENCE
AND TALK ABOUT THE EXPERIENCES
YOU CAN HAVE IN THE DIFFERENT
DESTINATIONS
8. THE RISE OF
THE REPUTATION ECONOMY
THE RISE OF
THE REPUTATION ECONOMY
9. THE RISE OF
THE REPUTATION ECONOMY
THE RISE OF
THE REPUTATION ECONOMY
“Professionals are rated, commented on,
and judged based on their online reputation”
80% of people Google you before they accept to meet you
Achievements, Vison, Passion
A lot, but nothing really relevant
Some information
Nothing really
WHAT IS THE DIFFERENCE BETWEEN 1 AND 4? CONTENT CREATION
In the socially connected world of the new millennium a brand's reputation is vetted online nearly in real-time by consumers leaving online reviews and citing experiences on social media websites.