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Memes Overview
Memes Associates, Ltd specializes in providing tactical and strategic business intelligence solutions to foster growth across sectors like agriculture, manufacturing, and construction. Founded in 2001, the company utilizes a phased approach to disrupt traditional markets by understanding customer processes and innovating through technology. Their team comprises experts with extensive experience in agricultural innovation and market analysis, aimed at developing new business models and improving operational efficiency.
Memes Overview
- 1. Memes Associates, Ltd Groupoverview Discovering Memes Memes Associates, Ltd Actionable Business Intelligence
- 2. Memes Overview –What we do…. • Tactical & strategic solutions to encourage business growth 1) Know the customer and the industry • Domain expertise • Customer process mapping • Industry networks 2) Generate opportunity concepts through phased investigation • Concept exploration • Market refinement • Customer expectations 3) Develop products, markets, strategies ,& business models for systems solutions • Assumption validation and functional requirements • Advisory role as corporations position themselves into the opportunity 2
- 3. A brief historyof Memes • Memes officially formed in 2001, but the history is much richer…. Start Up and GrowthEarly Years before Memes Steve Faivre partners to form AgriCad – Early entrant in PF business 1992 Pinakin Desai joins AgriCad to write code 2001 Faivre joins AFS group Pinakin joins Case IH AFS group Monk joins Memes Taylor joins Memes Kevin Monk joins Deere Monk joins CNHNate Taylor joins Deere Taylor joins Zedx Faivre joins Memes AgriCad sold to RDI Pinakin Starts Memes 2012 Faivre joins Deere Agri- Services Memes collaborates with BTG on portfolio strategy 3
- 4. Memes Services -Areas of Specialization Customer Process Mapping Market Disrupting Innovation Current Market Assessment 4
- 5. Memes Approach -Disruptive Innovation Avoiding commoditization requires change beyond product improvement • Wider focus from equipment to encompass customer Processes • Adoption of technology innovation to enable System Improvement • New market segments beyond traditional Ag & Construction Product Improvements Equipment Focus System Improvements Process Focus SP Combine Rotary Thresher Product S y s t e m Horse drawn Reaper Motorized Reaper Harvesting System 5
- 6. • A comprehensiveprocess which can be repeatedly applied to different market segments in order to gain : • Understanding of customers’ • Business • Process • Needs • Insight into feasibility of solutions • incremental improvements • market altering or disruptive innovations. Memes Approach – Disruptive Innovation 6
- 7. Memes Output –Disruptive Innovation– A systematic phased approach to opportunity Phase Concept Confidence Interval Investment Understand Customer Value (1-5) (5=high) Understand Impact (1-5) (5=high) I Concept Exploration - High Level Customer Benefit and Market Potential, IP Opp. I---------------I $ 3-4 2-3 II Refine Market Potential and Cost Estimates, Validate Assumptions I---------I $ 4-5 3-4 III Customer Value Prop, Functional Requirements Doc, Business Case, Cost Estimate I----I $ 5 4-5 7 Phase Example -Precision in Construction I “Virtual Conveyer” Concept exploration - Haul Economic Overview, Market Sizing, Levered Opportunities II Research Assumptions, Refine Concept, Identify Partners, Refine Business Case III CVP, FRD, Business Plan, Adopt Est., Mine Demo Critical to Success – Concept Introduction at correct Management Level Decision point (proceed/stop) after each phase based upon opportunity assessment. Don’t invest heavily on projects with small potential.
- 8. Disruptive Innovation ExampleProject – Seed Tape Production System • STPS Concept • Bringing high precision at low cost to the field • Addressing the need of proper handling of seed and reducing the cost drivers for crop production • Focus on emerging markets for corn/maize and canola • Initial research indicated, there are potential opportunities • Further research and exploration to refine the business model Slight misplac ement Ideal Planting Hand Planting 1-2” in. Conventi onal Planting Une ven Dep th Uneven Spacing Ski ps Dou ble Plan t 8
- 9. Memes Team Pinakin Desai Pinakinuses the current and anticipated business environment, new and existing technologies to design unique products and services for the global marketplace focusing on agriculture, manufacturing, transportation, and construction. His specialty is the development of new business models based upon detailed process maps and in-depth understanding of a customer’s business Steve Faivre Steve has a lifetime of advanced agriculture innovation experience. He has operationally and financially managed a large corn and soybean farm, created one of the first yield monitors, brought to market one of the first agriculture mapping products, worked for John Deere and Case New Holland, and has dozens of patents in his name. Steve’s ability to see 10 to 15 years into the future of agriculture gives clients a strategic advantage for long term growth. 9
- 10. Memes Team Kevin Monk Kevinhas experience operating a production family farm and working with leading equipment manufacturers. Kevin explores innovative & economical ways to automate & mechanize production, agriculture, construction, & mining. He works with developing sustainable agriculture, construction, and mining systems in both emerging & traditional markets. Kevin develops assessments on market potential & growth projections for innovation opportunities, & recommends go-to- market plans for entering into new opportunities Nate Taylor Nate started his agriculture marketing, product management & sales career in 2005 with John Deere in their advanced services division. He has built a wide network of contacts within the agriculture market while at Deere & ZedX. Nate sits on the Advisory Board of the AgChat Foundation, an organization designed to provide a forum to the agriculture community on current farm management issues. . 10