Memcom membership awards winners 2013
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The summary outlines the key details from the document, which describes an awards lunch for various marketing categories. It includes: 1) The awards lunch was hosted for delegates and guests, with Hils Barker as host, Tessa Stone as guest speaker, and Anne Godfrey presenting the awards. 2) There were various categories of awards for marketing initiatives like brochures, newsletters, magazines, branding projects and websites. 3) Winners and highly commended organizations were recognized in each category, such as the College of Optometrists winning for their website and the Chartered Institute of Purchasing and Supply winning for their marketing team.
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Memcom membership awards winners 2013
- 1. Welcome to the awards lunch delegates and guests Awards host – Hils Barker Guest speaker - Tessa Stone Awards presentation – Anne Godfrey Headline sponsors
- 2. Other sponsors and exhibitors Headline Conference Sponsors
- 3. Judges Jon Kudlick - Director of Membership, Marketing & Comms , Society of Biology Janice Liverseidge - Marketing & Communications Director, RSM Carolyn Munton - Head of Marketing and Business Development , RCN Matt McDermott - Sales and Marketing Director, RICS UK Patrick Stubbs - Director of Marketing & Membership, RPSGB Ian Humphreys – Director of Member Services and Communications, The College of Optometrists Sarah Hathaway - Head of ACCA UK Nigel Moore - Director, Marketing, RCOG Brian Walters – Head of Proposition Development, BMA Suzanne Dobson – Chief Executive, Tourettes Action Sue Guiver – Director, Brightside Ian Phillips – Director, Ashridge Communications Kate Danbury – Total Professions Matt Wayne – Marketing Executive, IOD Andy Wilkinson – Satellite Creative James Stibbs - Head of Communications , Sport and Recreation Alliance
- 4. Design and content Ease of Use Effectiveness Development Marketing Team demonstrate how worked together to achieve a successful development in the last 12 months Judging criteria
- 5. Marketing Leaflet/Brochure Annual Report Newsletter, print/ebulletin Magazine – Charity Magazine – Sport and Recreation Magazine - Professional Association or Royal College PR or Public Affairs Campaign Re-branding/Brand development Brand Extension International Membership Development Most Innovative use of Technology Social Media Campaign Website Membership Marketing team of the year Categories
- 6. The Winners
- 7. Two Highly Commended and the Winner Category sponsor
- 8. Marketing Leaflet or Brochure Highly Commended Recruitment and Employment Confederation (REC) For - REC Handbook ‘Very clear communication piece covering member benefits and commercial products – always a challenge trying to communicate both together.’
- 9. Marketing Leaflet or Brochure Highly Commended Musicians Union For - Live Music Kit ‘Focusing on the end user for members rather than members themselves and – very clear design and simple copy to provide a useful resource for venue owners.’
- 10. Marketing Leaflet or Brochure Winner The Institution of Engineering and Technology (IET) For - the Fellows marketing leaflet
- 11. Pic of winning entry
- 12. One Highly Commended and theWinner Category sponsor
- 13. Annual Report Highly Commended Royal College of Midwives
- 16. One Highly Commended and theWinner Category sponsor
- 17. Newsletter – Print or e-bulletin Highly Commended The Society ofTrust and Estate Practitioners For – the STEP Qualified Practitioner (QP) E- Newsletter
- 18. Newsletter – Print or e-bulletin Winner Winner: Women’s Royal Voluntary Service (WRVS) Title : Action Winner: Women’s Royal Voluntary Service (WRVS) Title : Action Winner:Women’s RoyalVoluntary Service (WRVS) For - Action 39% ofWRVS volunteers never use the internet, so the WRVS team and their agency had a compelling argument for a print product to replace their national magazine. Entered by -Think
- 20. One Highly Commended and theWinner Category Sponsor
- 21. Magazine Highly Commended Historic Scotland For - Historic Scotland Entered byThink
- 22. Magazine Winner Campaign for Real Ale (CAMRA) For -Beer Entered by:Think
- 24. One Highly Commended and theWinner Category Sponsor
- 25. Magazine Highly Commended The Camping and Caravanning Club For - Camping and Caravanning
- 26. Magazine Winner British Dressage For - British Dressage Entered byThink
- 29. Category Sponsor
- 30. The Marketer (The Chartered Institute of Marketing) The Manager (Institute of Administrative Management) AccountingTechnician (Association of Accounting Technicians) The Biologist (The Society of Biology) Professional Manager (Chartered Management Institute) ‘There were many high quality entries, and some very engaging magazines, which made the judging particularly difficult.’
- 31. Institute of Administrative Management For - The Manager ‘For the significant development made to their magazine with limited resources’.
- 32. Magazine Highly Commended The Society of Biology For – The Biologist Entered by -Think
- 33. Magazine Highly Commended Chartered Management Institute (CMI) For – Professional Manager Entered by -Think
- 34. Magazine Highly Commended The Chartered Institute of Marketing (CIM) For - The Marketer Entered by - Redactive
- 35. Magazine Winner Association of AccountingTechnicians (AAT) For - AccountingTechnician Entered by -Think
- 38. One Highly Commended and theWinner Category Sponsor
- 39. Public Affairs Campaign Highly Commended Chartered Institute of Payroll Professionals For their ‘National PayrollWeek’ campaign ‘Made effective use of research on understanding of payslips.’
- 40. Public Affairs Campaign Winner The Institute of Credit Management For their campaign - ‘Raising the profile of professional credit management’ Entered by – Gravity London
- 41. Pic of press cut
- 42. One Highly Commended and theWinner Category sponsor
- 43. Re-branding/brand development Highly Commended The Institute of Recruitment Professionals (IRP)
- 47. Brand Extension Winner Royal College Of Obstetricians & Gynaecologists (RCOG) For –Women’s health care app
- 49. One Highly Commended and theWinner Category sponsor Stone Consulting
- 50. International Development Highly Commended Chartered Institute of Purchasing and Supply (CIPS) ‘For outstanding achievement in creating a global community of 94,000 in 150 countries’
- 51. International Development Winner Society ofTrust and Estate Practitioners (STEP) ‘69% growth in USA’ ‘38% growth in Latin America’
- 53. One Highly Commended and theWinner Category sponsor
- 54. Most Innovative use of Technology Highly Commended The Chartered Quality Institute (CQI) For their Mobile Game Site supportingWorld Quality Day ‘An innovative and interactive transition from traditional direct mail packs’
- 55. Most Innovative use of Technology Winner The Chartered Institute of Marketing (CIM) For The Marketer magazine tablet edition Entered by - Redactive
- 57. One Special award, one Highly Commended and theWinner Category sponsor
- 58. Social Media Campaign Special Award Musicians Union For – their ‘work not play’ Campaign to support fair pay for live performances Judges liked the image which appeared in the promotional fan give away - ‘back musicians’
- 59. Social Media Campaign Highly Commended Royal Academy of Dance For – the 2013Valentines promotion ‘The campaign was designed to increase awareness of membership and significantly boosted social media interaction’
- 60. Social Media Campaign Winner Spurgeons For – their ‘Every 22 minutes’ campaign Centred on raising awareness that every 22 minutes in the UK a child loses a parent.
- 62. Two Highly Commended and theWinner Category sponsor
- 63. Chartered Institute of Logistics andTransport www.ciltuk.org.uk National Hairdressers’ Federation www.nhf.info Professional Manager www.professionalmanager.co.uk College of Optometrists www.lookafteryoureyes.org Institute of Chartered Accountants in England and Wales http://economia.icaew.com BMA www.bma.org.uk
- 64. Web Site Highly Commended National Hairdressers’ Federation www.nhf.info Entered by - NetXtra
- 65. Web Site Highly Commended Chartered Management Institute (CMI) - Professional Manager magazine web site www.professionalmanager.co.uk Entered by -Think
- 66. Web Site Winner College of Optometrists For - www.lookafteryoureyes.org
- 69. One Highly Commended and theWinner Category sponsor MemCom recruitment partner
- 70. Marketing Team Highly Commended Society ofTrust and Estate Practitioners (STEP)
- 71. Marketing Team Winner Chartered Institute of Purchasing and Supply (CIPS)
- 73. www.memcom.info for awards transcripts and for photographs on our Facebook page Complete the exit survey
Editor's Notes
- IET Fellows marketing leaflet. …the proposition is very clear and based firmly around the member in all communications. The clarity of how you can give something back is excellent as well as linking it to time-commitments showsing real understanding of what the key barrier to response would be. It is broken down into a few days a year makes it something the reader can respond to. Evidence was also provided of increased sign-up
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- ‘ We liked the unusual format, paper stock and design which made information that can be quite dry much more accessible. The publication’s job is to encourage ongoing support from members, and the use of case studies interspersed with more formal reporting does this job well, drawing the reader in and reinforcing the ‘Think Children’ message. “Straight-talking” copy also supports this, explaining which targets have been met.’
- The judges felt:- The design was modern and simple, yet strongly art directed. The content successfully mixed local with national news and features giving plenty of examples of good practice and advice and was easy to read. The entry provided strong evidence of success…. 90% of readers feel well informed about the WRVS activities and initiatives 86% of volunteers open and read every issue And the average reading time is 31 minutes – not bad for a 16 page A4+ newsletter!
- BEER’s unique and attractive design makes it stand out from other magazines. With its production mirroring the charity’s values and aspirations, it feels individual, hand-crafted and quirky and has an authentic and traditional feel. The magazine’s tone is warm and knowledgeable and embodies the welcoming regular at your local pub who knows his stuff. Its readership and advertising statistics are also impressive, clearly due to the publication’s quality and individuality.
- The judges were impressed by a publication which really got out there and engaged with a diverse group of members. As well as the superb overall creativity practical elements such as the new events section were well executed.
- Judges comments: The Association of Accounting Technicians have a tough challenge publishing a magazine which engages its large and diverse membership. The magazine clearly reinforces the AAT role of education, training and development, with interesting articles relevant to the sector. Feature issues and good use of headlines, design and imagery draw you into each article and they make weighty and dry topics readable. AAT and publishers Think were able to demonstrate the value of the magazine to their membership and its importance as an invaluable research and study tool.
- ‘ The judges were impressed with the breadth of the campaign which helped thousands of businesses gain practical support and contributed to Chief Executive Philip King being appointed to the Board of the Governments new Start Up Loans Company’
- ‘ We felt their entry was really excellent. It outlined how the re-branding aligned to their overall vision and set some specific objectives to drive membership numbers and increase events attendance. They provided specific quantitative evidence to illustrate how those objectives had been met through the re-branding exercise. The submission included “before” and “after” examples and we particularly liked the way in which the new approach has a consistency across a variety of channels, demonstrating how it can easily be developed in future.’
- The Royal College launched the App in 2013 and it contains all of the highly respected Green-top Guidelines , providing access to high-quality clinical guidance while on the move. The judges were impressed with the pre-launch level of sign-ups for this paid for App. Within 2 month sales of over 3,000 had been achieved.
- The judges were particularly impressed with the clear ROI information provided and the success that STEP had in increasing membership in the USA by 69% from a target of 30%. This in a traditionally difficult and competitive market for UK professional bodies. Their Latin American expansion was also impressive.
- If you’re a CIM member and you haven’t yet downloaded this app for your tablets then you need to !– commented the judges. This is no page reader technology but an app which truly makes significant use of the technology….with features such as video, interactive polls and animation. It’s also been rated 4 stars plus by readers in I Tunes
- The ‘Every 22 minutes’ campaign from Spurgeons combined clear objectives with good online content and succeeded in its aim of increasing the awareness of their issue. For a 24 hour period in February every 22 minutes a new child story was loaded on a bespoke web site. With related social media campaigns the reach was some 5.5 million people
- The College of Optometrists aimed to refresh their consumer-facing website, lookafteryoureyes.org and have done this with the public very much in mind. The re-launch and subsequent campaign increased traffic to the site by over 50% and the number of people using the search facility to find their nearest optometrist increased by around 40%. The judges were very impressed by the clear and accessible design of the site, as well as the engaging and occasionally humorous approach to the content. xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx For example, the Old Wives’ Tales section managed to inform and entertain, and across the site, the tone is re-assuring without being patronising. This is reflected in the site gaining the Internet Crystal Mark from the Plain English Campaign, who described the site “an attractive and well laid-out site, whose options are clear to patients.” Importantly, users with a range of eye conditions who tested the site called it “simply, clear, friendly and easy to use”.
- Following a restructure in 2012 which saw the membership and marketing teams placed in one directorate the judges were impressed with the range of objectives set and achieved . From international partnerships and development to new web tools, and concern for the environment the achievements have been manifold.