MELJUN CORTES research lectures_developing_questionnaire

1. Developing a
Questionnaire
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Types of Questions
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3. Types of Questions
Open-ended
high validity, low manipulative quality
Closed-ended
low validity, high manipulative quality
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4. Open-ended
An open-ended question is one in which
you do not provide any standard answers
to choose from.
How old are you? ______ years.
What do you like best about your job?
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7. Closed-ended
A closed-ended question is one in which you
provide the response categories, and the
respondent just chooses one:
What do you like best about your job?
(a) The people
(b) The diversity of skills you need to do it
(c) The pay and/or benefits
(d) Other: ______________________________
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11. Dichotomous Questions
Dichotomous Question: a question that
has two possible responses only
Could be
Yes/No
True/False
Agree/Disagree
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12. Interval Level
Attempt to measure on an interval level
Likert response scale: ask an opinion
question on a 1-to-5, 1-to-7, etc. bipolar scale
Bipolar: has a neutral point and scale ends are at
opposite positions of the opinion
Semantic differential: an object is assessed by the
respondent on a set of bipolar adjective pairs
Guttman scale: respondent checks each item with
which they agree; constructed as cumulative, so if
you agree to one, you probably agree to all of the
ones above it in the list
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14. .14
Strongl
y
Disagre
e
Strongl
y Agree
1 2 3 4 5
RESPONSE OPTIONS:
Neutral
Strongl
y
Disagre
e
Strongl
y Agree
1 2 3 4
New Four–Point Likert
Scale
Disagre
e
Agree
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