How to use megatrend assessment in a corporate innovation and strategy exercise

1. Megatrend internal survey
-Get your team’s input on the threats and opportunities of
key long-term trends for your company-
Sample report
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2. • The aim of this document is to provide an example of the outcome
of an internal survey about the impact of megatrends on a specific
company.
• The survey intends to highlight the respondent’s opinions on the
threats and opportunities specific megatrends have on the
company, as well as the company’s preparedness to respond to
these.
• The results serve as valuable discussion points in a meeting or
workshop, to uncover new innovation potential, or sharpen the
long-term corporate strategy.

3. Conduct a preliminary survey to generate insights and discussion points
Step 1: select 20-25 trends
Step 2: send the survey
4 questions for each trend
(score 1-5):
• Disruptive impact on your industry
• Threat level on your company
• Opportunity level for your company
• How prepared is your company for
these threats & opportunities?
Step 3: analyze results
Step 4: Discuss the findings
• What does it mean for us?
• How can we prepare for future threats?
• How to catch new opportunities?
• How do competitors prepare?
We can help you with designing the survey and
producing a world-class document of the findings!
Contact frederic@i4fi.com for more information

4. 1. Preparation
• 59 megatrend fact sheets to be sent to participants to
educate them on the megatrends that will be assessed
2. Survey
• Agree on selection of megatrends to include in the
assessment
• Design survey (i4fi uses Typeform and Surveymonkey
as survey tool, both can be customized to include your
logo, or you use your own survey tool)
• (max) 5 business days after all responses are collected,
you will receive an assessment pack with world-class
analysis of the results, ready to be discussed internally!
3. Discuss
• Discuss the findings in a meeting or workshop. Need
facilitation in the discussion? We can help as well…
The different steps are optional! Feel free to ask
for a customized offer: frederic@i4fi.com
helping you anticipate the future

5. RETURN
TO MENU

19. Get the most value out of the megatrend
exercise, the Institute for Future Insights is here
to help you!
• Ask for more information at frederic@i4fi.com
• Or ask for a tailor made quote using this form:
helping you anticipate the future
NAME: _________________________________
EMAIL: _________________________________
COMPANY: _______________________________
COUNTRY: _______________________________
I’m interested in:
Megatrend survey
Estimated number of respondents: __________
Estimated number of trends: __________
Estimated month of the survey: __________
59 Megatrend Fact Sheets (Powerpoint)
Survey discussion session
Estimated location of the session (country): ______________
Estimated timing of the session (month): ______________
Estimated number of participants: ______________
Send this form to frederic@i4fi.com for a
personalized quote

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