The document discusses the challenges of sustaining social change movements over the long term. It notes that while some campaigns see initial bursts of interest and participation, engagement often drops off rapidly. True change requires coordinating efforts and receiving feedback from those most impacted over long periods. Designing movements with input and accountability to impacted communities is important for achieving lasting impact rather than just short-term goals.

1. megaphones to
(no)where:
on sustaining change
kaitlin thaney
@kaythaney

2. Puppies
Kony2012
Communitylandtrusts
elinorostrom
Marchforscience

3. They love to say, “We’ve always done
it this way.” I try to fight that.”
“
- Grace Hopper, 1987

5. Puppies
Kony2012
Communitylandtrusts
elinorostrom
Marchforscience

6. designingforreach+LastingPower

7. 120m views in 5 days

8. mapping interest (in)action

9. lessons in clicktivism
$100m +
~10% donated
NEK1 discovery

10. rapid response
vs
the long tail

11. “where did
everybody go?”
AMBITION REALITY
scale!mobilize!

13. What is missing [...] is an
adequately specified theory of
collective action whereby a
group of principals can
organize themselves
voluntarily to retain the
residuals of their own efforts.
“
”- Governing the Commons: The Evolution of Institutions for Collective Action (1996)

14. collective action (n): an action taken together by
a group of people whose goal is to enhance their
status and achieve a common objective.

15. who is most impacted?
are they invested?
(have they been invited?)
learning > feedback loops
what does accountability look like

17. Puppies
Kony2012
Communitylandtrusts
elinorostrom
Marchforscience

18. ... what’s next?

20. thinking long-term is hard.
(and we’ve messed it up a lot)
coordination + calibration are key.
be careful of long-term memory.
design for those most impacted.

21. thankyou!
kt@kaythaney.com/@kaythaney