Meg Pickard provides an "abecedarium" or alphabetized list of concepts relevant to online community management and social interaction for the next generation. The concepts range from anonymity and bullying to trolling and virtual communities. Pickard suggests these ideas may better equip children with the skills needed to interact in today's digital world.
The document discusses how social media can be used during an economic recession to promote businesses and organizations. It provides examples of how hospitals, non-profits, and other groups have used Twitter and other social media tools successfully. Key points made include that social media requires participation, conversation, and community building rather than one-way marketing messages. It also notes that social media should have the same strategic planning as traditional marketing in terms of defining brands, objectives, and audiences.
This presentation was designed for the step BEFORE taking the plunge into social networking. For individuals that grew up after party lines but BT (before Twitter), this puts in context the why of social media.
For information, presentation tips, or a copy, contact: david@choristepartners.com
This document discusses strategies for creating content that spreads naturally online. It argues that content should aim to generate a physical reaction in people by being weird, wonderful, or WTF. Examples are given of viral memes and videos that fit these categories. The document also stresses that content needs to be timely and disruptive to catch people's attention. While viral success can't be guaranteed, focusing content on these principles increases the chances it will spread organically.
The document discusses whether media queries can help make websites responsive to different devices. It argues that media queries alone are not enough and that a mobile-first approach is needed. Key points covered include using responsive images, designing for mobile sizes first before larger screens, and combining media queries with device detection. The presentation provides examples of how to implement responsive design techniques.
Google's Material design emphases with User experience ,giving a wider approach for users to design Distinct products and software relating them to principles of Innovation and Technology by adapting the ideas from the real wold elements and nature , which makes design more realistic and easy to use
More than Media Queries: Reframing Responsive UX - SXSW 2016Matt Gibson
My slides from my presentation at SXSW, Austin, Texas on 12/03/16 about going beyond the media query to deliver truly responsive experiences for people regardless of the device they're using.
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
The document discusses how social media can be used during an economic recession to promote businesses and organizations. It provides examples of how hospitals, non-profits, and other groups have used Twitter and other social media tools successfully. Key points made include that social media requires participation, conversation, and community building rather than one-way marketing messages. It also notes that social media should have the same strategic planning as traditional marketing in terms of defining brands, objectives, and audiences.
This presentation was designed for the step BEFORE taking the plunge into social networking. For individuals that grew up after party lines but BT (before Twitter), this puts in context the why of social media.
For information, presentation tips, or a copy, contact: david@choristepartners.com
This document discusses strategies for creating content that spreads naturally online. It argues that content should aim to generate a physical reaction in people by being weird, wonderful, or WTF. Examples are given of viral memes and videos that fit these categories. The document also stresses that content needs to be timely and disruptive to catch people's attention. While viral success can't be guaranteed, focusing content on these principles increases the chances it will spread organically.
The document discusses whether media queries can help make websites responsive to different devices. It argues that media queries alone are not enough and that a mobile-first approach is needed. Key points covered include using responsive images, designing for mobile sizes first before larger screens, and combining media queries with device detection. The presentation provides examples of how to implement responsive design techniques.
Google's Material design emphases with User experience ,giving a wider approach for users to design Distinct products and software relating them to principles of Innovation and Technology by adapting the ideas from the real wold elements and nature , which makes design more realistic and easy to use
More than Media Queries: Reframing Responsive UX - SXSW 2016Matt Gibson
My slides from my presentation at SXSW, Austin, Texas on 12/03/16 about going beyond the media query to deliver truly responsive experiences for people regardless of the device they're using.
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
The document summarizes a conversation the author had at a family dinner where his sister was raving about a TV ad she had seen for replacing roof tiles. Though the author hadn't seen the ad himself, it had clearly made a big impression on those at the dinner who don't work in advertising. This got the author thinking about how the best ideas are those that are talked about by regular people, not just recognized at industry awards. The goal should be communications ideas that enter public consciousness through word-of-mouth, becoming part of cultural landscape.
This document provides an overview of an English 106 course on Introduction to Literary Forms and Critical Writing I taught by Dr. Daniel Feldman. It includes sections on writing blurbs, sample assignments on analyzing essays about social media and friendship, and a discussion of constructing thesis statements. Key points covered include the benefits of writing for learning, analyzing short stories by James Joyce, editing exercises, and examples of effective and ineffective thesis statements.
Using Social Media In Cross Media Direct Influence MarketingJeffrey Stewart
Social media is becoming the way that people communicate with their friends, family and the world in general. Marketers are finding that all these social networks provide new and exciting ways to communicate with customer communities and target like-minded prospects. In this session, Stewart explores how social media channels are providing new opportunities to directly influence customer behavior. He will explain how social media can be harnessed and integrated into 'traditional' cross-media campaigns. Attendees will leave this workshop with a much better understanding of where the future of direct marketing is headed and how the rules are changing.
The document provides an overview of insights and how simple, unexpected insights can be highly effective at connecting with consumers and driving business outcomes. It begins with the story of Bernard Sadow developing the wheeled suitcase in the 1970s based on his observation of a man towing heavy machinery on a dolly, demonstrating how acute observation can lead to impactful innovations. It then discusses how insights are most powerful when they are unexpected and cause reexamination of standards. Several case studies are presented to illustrate how leveraging simple insights into human behavior through creative executions can be compelling, such as the Swedish Armed Forces recruitment campaign and the Monopoly City Streets online game. The document emphasizes that gaining critical consumer insights requires curiosity and a refreshed perspective to
The document discusses concerns about how social media like Facebook and Twitter may be impacting communication and relationships. Specifically, it raises questions about whether these platforms: (1) encourage isolation from offline connections, (2) promote more self-involved posting of trivial information, and (3) foster more fragmented thinking due to character limits. Additionally, it explores how social media may blur lines between personal and professional as well as public and private sharing of information. The document provides examples of how organizations use social media to engage and educate people.
Happening dc introducingsocialcreativityTerence Ling
This document introduces the concept of social creativity, which involves creating content that encourages social interaction and sharing. It provides examples of campaigns by brands like Hasbro, McDonald's, and Phillips that incorporated social elements to increase engagement. The document argues that to be effective today, content needs to have "ShareValue" by appealing to social networks rather than just individuals. It concludes that producing social content requires new forms of collaboration between creative teams.
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...Brian Solis
This book was created as an exclusive reward for backers
of ThinkUp in the fall of 2013. The interviews
documented here took place over the span of several
months, but have been edited as lightly as possible to
best capture the energy and inspiration of the
interviewees.
The book’s first goal is to help members get more value out of using ThinkUp. More deeply, we hope these interviews reveal the thought involved in creating technology that is meaningful, built on ideas thatemerge over years or even decades of work.
Marketing Innovation Summit: Integrating Social Media into the MixJeffrey Stewart
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1. The document discusses the evolution of social media from its early beginnings to its current widespread global reach and integration across platforms.
2. It notes that social media is now the fourth most popular online activity and examines how organizations are using social media for marketing, communication, and influence.
3. The document suggests that future developments will include further integration across platforms and media, personalized experiences driven by social graphs and user data, and new forms of social search enabled by technologies like the semantic web.
In less than 20 years the Internet has evolved from an academic exercise of interconnected computers, to communication systems that redefine corporate communication. From a few thousand static web pages, to always-on on-demand multimedia news and entertainment channels. From providing simple discussion forums and chat rooms to a hugely popular web of experiences for real-time social interaction. So what comes next? Social media will infiltrate and enhance all of our personal and commercial, private and public endeavors faster than you think.
Compelling story-telling is essential to social success. Stories are memorable, compelling and, of course, sharable. This presentation will review why story telling is critical for brands today, what makes a great storyteller, as well as thoughts on emerging knowledge on behavioural economics. Story telling is helping organizations and brands gain social traction.
My 1/2 hr keynote presentation for the 2013 Ontario Cycle Tourism Forum
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The document discusses social media and lessons that can be learned from how businesses have engaged with social media. It provides several case studies of both positive and negative experiences that businesses have had and key lessons that can be extracted, including listening to customers, responding authentically, allowing people to interact with your brand, and addressing myths directly. The document also discusses how schools can apply similar lessons by using social media to engage with parents and monitor discussions while also being open to feedback.
1. The document discusses the rise of internet memes as a form of picture-based communication. Memes have become ubiquitous in online culture as a way to convey humor, sarcasm, and other ideas in a relatable manner.
2. Memes continue to evolve and spread rapidly via social media. They are now used effectively by various groups for marketing, political movements, and other purposes.
3. The document provides an overview of meme basics, popular meme types, how to use memes for marketing, and key takeaways for effectively leveraging memes.
This document provides guidance on effective blogger outreach. It discusses why bloggers are influential due to the conversation shift to social media. The 4 R's of blogger outreach are outlined as research, relationships, relevance, and respect. Case studies demonstrate how targeted blogger campaigns can significantly boost user growth. While trends may start with a small number of influencers, immersing oneself in blogging communities allows one to identify emerging trends. Only 10% of people online actively create content, but they spread ideas and can become influential. Effective blogger outreach requires understanding niche audiences.
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The 3rd edition of "Social Media: what's going on?". 2011 trends on social media, insights. This presentation is used as an introduction to digital marketing in the era of Social Web.
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The document discusses the concept of participatory culture and how it relates to education and literacy in the 21st century. It defines participatory culture as involving relatively low barriers to artistic expression and civic engagement, support for creating and sharing creations with others, and informal mentorship. It also discusses various forms of participatory culture like affiliations, expressions, collaborative problem-solving and circulations. It outlines implications like opportunities for peer learning and changed attitudes toward intellectual property. It examines how participatory culture shifts the focus of literacy and outlines new literacies involved in participation.
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Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
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This document introduces the concept of social creativity, which involves creating content that encourages social interaction and sharing. It provides examples of campaigns by brands like Hasbro, McDonald's, and Phillips that incorporated social elements to increase engagement. The document argues that to be effective today, content needs to have "ShareValue" by appealing to social networks rather than just individuals. It concludes that producing social content requires new forms of collaboration between creative teams.
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...Brian Solis
This book was created as an exclusive reward for backers
of ThinkUp in the fall of 2013. The interviews
documented here took place over the span of several
months, but have been edited as lightly as possible to
best capture the energy and inspiration of the
interviewees.
The book’s first goal is to help members get more value out of using ThinkUp. More deeply, we hope these interviews reveal the thought involved in creating technology that is meaningful, built on ideas thatemerge over years or even decades of work.
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Learn how to balance emerging social networks and channels with your clients’ existing marketing mix to effectively generate more leads and increase response rates. Jeffrey Stewart, CTO of Trekk Cross-Media, sheds light on how social media will infiltrate and enhance all personal and commercial, private and public endeavors at lightning speed. He will offer guidance on how to merge offline and online marketing elements together in order to gain the most momentum and traction in the marketplace.
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2. It notes that social media is now the fourth most popular online activity and examines how organizations are using social media for marketing, communication, and influence.
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In less than 20 years the Internet has evolved from an academic exercise of interconnected computers, to communication systems that redefine corporate communication. From a few thousand static web pages, to always-on on-demand multimedia news and entertainment channels. From providing simple discussion forums and chat rooms to a hugely popular web of experiences for real-time social interaction. So what comes next? Social media will infiltrate and enhance all of our personal and commercial, private and public endeavors faster than you think.
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The document discusses social media and lessons that can be learned from how businesses have engaged with social media. It provides several case studies of both positive and negative experiences that businesses have had and key lessons that can be extracted, including listening to customers, responding authentically, allowing people to interact with your brand, and addressing myths directly. The document also discusses how schools can apply similar lessons by using social media to engage with parents and monitor discussions while also being open to feedback.
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An Abecedarium of Community Management (for VirComm13)
1. ABC
An abecedarium
of community
management
Meg Pickard
Independent Digital Engagement Consultant megpickard.com
Email: hello@megpickard / Twitter:@megpickard
2. HELLO
I’ve recently started reading books with
my baby daughter. At the moment, she’s
more interested in eating them than
learning from them, but as I look at the
various ABC tomes we have, I wonder
whether these words will be relevant to
her in later life.
What if Badgers are extinct by the time
she grows up? Will she recognise that
thing on the T page as a telephone, since
none of them look like that anymore?
Perhaps it’s time to start thinking about words and concepts which might equip the next
generation to better deal with the world they will inherit - and in particular, our world of
community management and online social interaction.
@megpickard
3. A is for anonymity
A big red herring.
The last few years have demonstrated that
using a real name is no obstacle to people
being disruptive or obnoxious (just ask
Facebook and sites which use Facebook
comments).
Stable and persistent identity is more
important than real name.
@megpickard
4. B is for bullying
We hear a lot about trolling these days
and the word is used interchangeably
with bullying.
Bullying is an unfortunate
consequence of the way social
interaction online has developed over
the years, but not caused by the
internet and no more acceptable
online than off.
@megpickard
5. C is for climate change
Climate change is a red flag for community
*@$%€?! managers. It’s one of the topics that seems
to be impossible to discuss without ire or
insult.
C is also for Customer Service: if you’re
going to do it, especially in a public sphere
(e.g. Twitter, Facebook), don't do half a job,
only focusing on the positive.
@megpickard
6. D is for Dimbleby
David Dimbleby on Question Time is more
than a host: he’s a kind of moderator.
He frames the discussion, ensures
different voices are heard, encourages
contribution and participation and
generally keeps things running in a civil
way.
Moderators online could benefit from this
approach - more host than bouncer.
@megpickard
7. E is for editorial control
In content-led communities, there are always
choices about what/when to publish and how to
frame or support a piece of content for maximum
community benefit.
Sometimes, organisations actively choose to
provoke or rile their audiences (to generate
discussion, or viral effect, or attention, or all of
the above). This is trolling, even if it’s happening
“above the line”.
Bear in mind that if you position something
provocatively, you can’t be surprised if people are
provoked. That’s not to say that authors deserve
every comment they get, but editors need to
share some responsibility for the quality of the
@megpickard conversation.
8. F is for fisking
Named for journalist Robert Fisk,
Fisking is point-by-point rebuttal of an
article or argument.
The practice may be well-established,
but has been recently popularized (and
named) by various American
conservative blogs, which took issue
with Mr. Fisk’s skeptical view of US
foreign policy in his articles.
The term "fisking" has come to denote
the practice of "savaging an argument
and scattering the tattered remnants to
the four corners of the internet"
@megpickard
9. G is for Godwin’s Law
Godwin's Law is a natural law of Usenet
named after Mike Godwin concerning
Usenet "discussions". It reads:
“As a Usenet discussion grows longer,
the probability of a comparison
involving Nazis or Hitler approaches
one”
Twenty years later, this still holds true.
@megpickard
10. H is for heckling
We’re used to thinking of heckling as destructive,
drunken yelling during a performance., intended to
disrupt and insult. But originally, this wasn’t the case.
The term originates from the textile trade. A Heckle
was a comb used for teasing jute or flax fibres so they
could be spun into hemp or linen. In 19thC Dundee
which already had a reputation for being radical, the
“hecklers” would have someone at the front of the
workshop reading out the day’s newspapers,
accompanied - and often interrupted - by furious
debate. This vocal practice was carried over to public
meetings for politicians, and the term took on new
http://www.flickr.com/photos/aniara/2798189665/
meaning.
So heckling: informed, if rowdy, debate and questioning
of authority on current affairs. Sounds like many
@megpickard newspaper comments!
11. I is for Internet (someone is wrong on the)
Opinions make the internet go round.
Remember that opinion (or experience) isn’t
the same as fact. You don't need to convert
people or win every single time.
Source: the ever-marvellous xkcd
@megpickard
12. J is for justification
A sense of ownership or entitlement means
that community members often demand
explanations for mod actions.
This can be a type of trolling, as it puts the
burden of wrongdoing on the moderator not
the community member.
Image by one of the web’s genius legion of macro-makers,
whose name I couldn’t find. Thank you!
Transparency is good, but be wary of getting
derailed by going into great detail in public
space. Offer individuals the opportunity to
contact the moderation team, and refer to
clear community guidelines.
@megpickard
13. K is for kidding
A get-out clause which allows people to
say unsayable things. It usually means
they’re NOT kidding.
@megpickard
14. L is for lulz
LULZ or ‘doing it for the lulz’ means
doing destructive/cruel/daft things for
laughs, playing to crowd.
It takes shadenfreude (taking joy in the
suffering of others) to a different level.
Schadenfreude is laughing because you
saw someone fall over. Lulz is laughing
because you tripped them up.
It’s a depressing form of online
behaviour, partly because it has a
tendency to escalate, and partly because
it normalises cruel, offensive or
Image by one of the web’s genius legion of macro-
obnoxious behaviour.
@megpickard makers, whose name I couldn’t find. Thank you!
15. M is for mansplaining
Explaining things in a patronising/
condescending/inaccurate way to
knowledgeable audience, under the
assumption that they are ignorant or
inexperienced in the subject matter.
Despite the name, any member of either
sex can be guilty of mansplaining.
Image by one of the web’s genius legion of meme-makers,
whose name I couldn’t find. Thank you!
@megpickard
16. N is for nobody knows you’re a dog
The famous New Yorker cartoon poked fun at
the relative anonymity of internet users.
But these days, between behaviour profiling,
reputation, tenure, shared ID tokens and so
on, while it’s true that no-one knows you’re a
dog, site owners, other users and advertisers
may be able to infer things from the fact that
you like chewing bones, chasing cars, peeing
on trees and having your tummy tickled.
@megpickard
17. O is for outrage
Internet communities (or, more
accurately, groups of people in social
spaces online) are prone to getting
pitchforky about things, being quick to
deride, defend and decry and slow to
praise.
@megpickard
18. P is for participation & passion
Nothing says ‘this is a community that people
care about’ like participation, especially by
those who are ‘in charge’ or responsible for it.
Be part of your communities, understand the
passions that drive them, share them if you
can.
@megpickard
19. Q is for quality/quantity
The everlasting debate.
Sometimes more isn’t better. Sometimes
(actually, frequently when it comes to
online interactions), more is just... more.
In any case, you need to decide what you
want to achieve (quantity or quality) and
then create engagement strategies to
drive towards that goal. These strategies
can be quite different!
@megpickard
20. R is for Rick Astley
Sorry. Couldn’t resist.
But it’s a good reminder of the playful
side of online interaction too.
Rickrolling people is a kind of trolling,
but not destructive or offensive. It can be
disruptive, of course - because who can
resist dancing along?
Image by one of the web’s genius legion of meme-makers,
whose name I couldn’t find. Thank you!
@megpickard
21. S is for the Streisand effect
Attempting to conceal something has
unintended effect of making it more
interesting or visible.
This applies to moderation actions and
invisible editing of social media timelines as
much as diva’s Malibu mansions.
@megpickard
22. T is for trolling
People often talk about trolls when they
mean bullies or haterz. Trolling isn’t always
destructive and usually isn’t offensive,
though it can be playfully disruptive or
distracting.
One of the origins of the word trolling is
trawling, fishing for reaction, hunting for
gullible folks to distract and derail.
@megpickard
23. U is for unrealistic expectations
It’s often assumed that a community manager
(or community team) exists in order to
manage the activity of participants in a
discussion or service.
But part of good community management is
managing expectations for senior management
about community activity & tone, and helping
to influence products, positioning, staff
participation and so on to optimise it.
Image by one of the web’s genius legion of macro-makers, whose
name I couldn’t find. Thank you!
@megpickard
24. V is for virtual
I hate this word. It should be consigned to
the history books.
Virtual community is real community:
real people, with real emotions and
experiences and opinions, sitting in front
of real computers. We don’t call telephone
calls “virtual conversations”. We don’t call
watching television “virtual
entertainment”.
People sometimes say “in real life” as if
different rules apply there - “oh, I’d never
say that in real life”.
Image by one of the web’s genius legion of macro-makers, whose name I
couldn’t find. Thank you!
@megpickard Being online IS real life.
25. W is for windows (broken)
Broken Windows Syndrome isn’t something to
do with Microsoft. It’s a sociological theory
about crime. It posits that broken windows,
grafitti, derelict cars, litter etc - things which
make a place feel uncared for - can signal to
others that it's ok to perpetuate negative
behaviour.
This is potentially true for communities online
& off.
http://www.flickr.com/photos/alanstanton/4051469852
@megpickard
26. X is for xxx
What's with kisses littering social
spaces these days?
Another example of evolving
interaction norms.
X at the end of a tweet or facebook
post or email doesn’t mean kiss
(sorry). It means “this is personal”
or “I like you” or “I’m finished”
@megpickard
27. Y is for You Own Your Own Words
You Own Your Own Words was one of the
establishing rules of the WELL
community. It originally referred to
accountability & personal responsibility.
This is a useful concept to remember in
modern social spaces.
I like to say the platform may belong to us
but the conversation belongs to
everybody. We all play role in the quality
of interaction online.
@megpickard
28. Z is for Zzzzzzz....
The goal of many children’s books is to encourage the infant to
sleep. That’s not my intention here today with you.
However, it’s the end of a long and stimulating day, and I’m
conscious that I’m the only thing standing in between you and
the bar. A dangerous place to be.
So thank you for your time and attention, and for
accompanying me on this journey through the alphabet of
community management.
@megpickard