Nataliya Nazar, Director of Business Analysis Office, SoftServe.

1. EXPAND
YOUR HORIZONS
IN
BIZ ANALYSIS
by Nati Nazar

2. SPEAKER
Nataliya Nazar
Director of Business Analysis Office, SoftServe.
VP of Public Relations, IIBA® Ukraine Chapter
Areas:
• Business Analysis
• Product Ownership
• Business Development
• Marketing
• Management

3. SoftServe Confidential
WHAT IS INNOVATION?
Innovation is a process that
involves multiple activities to
uncover new ways to do
things.

4. SoftServe Confidential
WHAT DOES BUSINESS DO?
“Too many innovators and
entrepreneurs think if they just find
the right idea everything else comes
easy. They got it the wrong way
around.”
Alexander Osterwalder

5. EXPERT’S SAY…
Creativity* is really driven by:
• domain expertise
• methodology
• engagement
• acceptance of new ideas
*Source: Teresa Amabile

6. HOW IT CAN BE DONE?
Preparation
Incubation
Insight
Experiment

7. WHY SHOULD BA CARE?
*Source: Discover to Deliver by Ellen Gottesdiener, Mary Gorman

8. SoftServe Confidential
CASE STUDY | PWC WORKSHOP*
*Source: PwC Workshop

9. SoftServe Confidential
CASE STUDY | DESIGN SPRINT*
*Source: Google Design Sprint

10. SoftServe Confidential
CASE STUDY | SOFTSERVE
*Source: Business Innovation Hackathon by SoftServe

11. EXPERT’S SAY…
Human Traits extremely needed in the
future:
• creativity
• imagination
• intuition
• emotion
• ethics

12. WILL A ROBOT REPLACE THE ROLE OF
A BUSINESS ANALYST?

13. THANK
YOU
by Nati Nazar | LinkedIn | Facebook