The document outlines the career journey of a female entrepreneur from her early career working for corporations in 2002 to founding multiple companies between 2004-2018. It shows her progression from founding her first company in 2004 to building it up and starting new ventures, including dealing with the challenges of execution, priorities, customers, and scaling businesses. The document also discusses traits common to successful female entrepreneurs like determination, building a strong team, and having a support system to fall back on during difficult periods.

1. The journey of a female entrepreneur
by Seren Eilmann

2. WORKING
SPECIALIST
TOP SPECIALIST
C-LEVEL
ENTREPRENEUR
my first
company
Chinese
Cool cars
EU money & BizDev
Climbing
the career
ladder
British corporates
2002 2003 2004 2005 2006 2007 2010 2011 2012 2013 2014 2015 2016 2017 201820092008

3. ● Great plan does not guarantee
execution
● Business idea is nothing like
wine
Early years
Kauniks24.ee

4. Being a parent
Cloudland
● The importance of customers
● Must. Scale.
● Priorities and 24 h

5. Itching for own
Heelosophy
“No one can whistle a symphony.”
-HE Luccock
● How to exceed expectations
● Strings attached
● Creative freedom

6. Renaissance
Createit
● Female-heavy industry
● Building on strengths
● Being on the same page

7. What’s a female entepreneur made of?
The ultimate formula

8. 50/60
Genetics and environment

9. Starter kit
● Determination
● Team
● Couch to land on
Essentials

10. about startup world, marathon running,
good cuppa specialty tea, or Estonian design
seren@buildit.ee
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