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White Ducky
Expectations vs Reality
Big Data
Marianna Michałowska
Chief Operations Ducky
Stanisław Bręczewski
Chief Strategy Ducky
2013
Big Data is:
the new gold
2013
Big Data is:
the new black
2013
Big Data is:
the new oil
2013
Big Data is:
the new frontier
Was it?
Mostly it was (and still is)
just a highly overused term
#mm16pl
Doing Big Data can be
compared to... plumbing
What Big Data really is?
volume
velocity
variety
veracity/value
#mm16pl
Democratization of Big Data
#mm16pl
#mm16pl
Feeling overwhelmed?
You’re not alone
Tips & Tricks
So what you can actually do?
Personalization is key
Identify your business goals
Walk before you can run
Culture of measurement
Choose your data wisely
Clean before doing anything else
Hire a numbers nerd
(and beware of amateur data scientists)
2 (or even 3) heads are better than 1
Big Data as a Service
Move fast
Break things
Learn and try again
#mm16pl
Future
What’s next?
Big Data + AI =
#mm16pl
Dataism
#mm16pl
Big Data
#mm16pl
Thanks!
White Ducky
White Ducky
Marianna Michałowska
Chief Operations Ducky
Stanisław Bręczewski
Chief Strategy Ducky

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