The document discusses the history of wine trade in the Mediterranean region, particularly focusing on Ancient Greece. It describes how wine played an important role in Greek culture and economy during antiquity, with the god Dionysus as the symbol of wine. Wine was widely traded between Mediterranean civilizations and amphorae were commonly used as containers. The modern Greek wine industry continues to build upon this ancient heritage, with over 300 indigenous grape varieties and four main wine-producing regions. The future of the Greek wine industry will focus on balancing domestic and international markets while highlighting traditional varieties.

1. Mediterranean tradeWSC5.05Introduction to Wine Business1

2. Introduction2

3. The Ancient GreeceJohnson, H. (1989). The story of wine. London, England: Mitchell Beazley3

4. History of the Greek Wine Industry4

5. History The Mediterranean trade with wineThe Dark Age (BC 1200-BC1100) Depression : Culture, Economy5

6. History The Mediterranean trade with wine(Cont.)6

7. History The Mediterranean trade with wine (Cont.)7

8. About The Mediterranean trade 8

9. The importance of wine9

10. Dyonysus“the god of wine”http://en.wikipedia.org/wiki/Dionysus10

11. Influence s on the current wine industry Enable to sell wine11

12. The evidence at vintage time, about 540BC. Johnson, H. (1989). The story of wine. London, England: Mitchell Beazley12

13. ~Ancient~ Wine bar at Pompeii http://en.wikipedia.org/wiki/File:Ancient_Bar,_Pompeii.jpg13

14. ~Now~Wine bar http://www.wineloft.co.nz/wawcs0124481/ln-private-parties.html14

15. ~Ancient~AmphoraePlayed a role of container15

16. ~Now~Wine bottle and barrelhttp://www.freevectors.net/details/Wine+Bottlehttp://www.gifttree.com/p3/6748/Vintage_Wine_Barrel-1.html16

17. Current Greece Wine~modern Greece~17

18. Current Greece Wine ~modern Greece~ (Cont.)18

19. Current Greece Wine 4 categories of the Greek wine 19

20. Current Greece Wine Vine varietiesThere are more than 300 indigenous varieties in Greece20

21. Future Greece wineThe key is Balance ?Target Marketing : DomesticvsInternationalWine variety: Indigenous(Restina) vsForeign(Cabernet Sauvignon)21

22. Johnson, H. (1989). The story of wine. London, England: Mitchell BeazleyRobinson, J.(1999). The oxford companion to wine (2nd ed.). New York, NY: Oxford University Press Unwin, T. (1996). Wine and the vine: An historical geography of viticulture and the wine Trade. London, England: RoutledgeAncient Greece. (n.d.). Retrieved July, 26, fromhttp://www.greekwinemakers.com/czone/history/2ancient.shtmlDyonysus. (n.d.). Retrieved August, 10, fromhttp://en.wikipedia.org/wiki/DionysusFile: Ancient bar, Pompeii.jpg. (2006). Retrieved August, 10, fromhttp://en.wikipedia.org/wiki/File:Ancient_Bar,_Pompeii.jpgEuro zone agrees emergency steps to contain crisis. (2010). Retrieved August, 10, fromhttp://uk.reuters.com/article/idUKLNE64608020100507Greece now. (n.d.). Retrieved August, 8, fromhttp://www.greekwinemakers.com/czone/history/8now.shtmlHistory of wine. (n.d.). Retrieved August, 10, fromhttp://www.mediterraneanwines.com/history_of_wine.htmlMediterranean trade. (n.d.). Retrieved July, 29, fromhttp://www.jrank.org/history/pages/6287/Mediterranean-Trade.htmlModern Greece. (n.d.). Retrieved August, 8, fromhttp://www.greekwinemakers.com/czone/history/7modern.shtmlThe future. (n.d.). Retrieved August, 8, fromhttp://www.greekwinemakers.com/czone/history/9future.shtmlThoughts on antiquity. (2007). Retrieved August, 10, fromhttp://neonostalgia.com/weblog/?p=354Wine in the Mediterranean. (n.d.). Retrieved July, 29, fromhttp://world-food-and-wine.com/wine-in-the-mediterranean.htmlVintage wine barrel. (n.d.). Retrieved August, 15, from http://www.gifttree.com/p3/6748/Vintage_Wine_Barrel-1.htmlWine bottle . (n.d.). Retrieved August, 15, from http://www.freevectors.net/details/Wine+BottlePrivate parties. (n.d.). Retrieved August, 15, from http://www.wineloft.co.nz/wawcs0124481/idDetails=178/Private%20Parties22Resources