This document summarizes a mobile health platform called Visible Health that aims to enhance clinician-patient collaboration through mobile, web, and cloud-based solutions. It discusses how mobile devices are increasingly being used by physicians and how Visible Health's platform can be used to develop apps for conditions explanation, clinical protocols, and integrating patient data. An example is provided of their drawMD app that urologists use to explain conditions and procedures to patients. Metrics are presented on the growth of drawMD users and downloads. The document outlines their vision to operationalize clinical research into practice using connected technology and examples of apps and services they are developing.

1. Technology-Enabled Clinician-Patient
Collaboration
October 2013
1

2. Our Mission:
To enhance clinician-patient
collaboration, patient safety,
physician workflow and clinical
outcomes, while providing
opportunities and value to
organizations through point-of-care
mobile + web + cloud solutions.
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3. 0
25
50
75
100
2011 2012 2013
PhysiciansOwningiPad(%,US)
WHY MOBILE?
The mHealth Revolution
80%
of doctors use
smartphones & medical
apps
35%
of doctors use their
device at point-of-care
78%
of US consumers are
interested in mHealth
solutions
56%
of doctors who use mobile devices say
they expedite decision-making
40%
say they decrease time spent on
administration
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4. WHAT IS ?
mHaaS platform for clinician-patient
collaboration, patient education and engagement
at the point-of-care and beyond
CONFIDENTIAL VISIBLE HEALTH, INC. MAY 2013
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5. mHealth-as-a-Service
We take care of all the tech stuff...
BuildDesign Submit
Operate Support Improve
Submit
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6. Visible Health Platform Model
KDIGO App
Users include KDIGO members,
directors, and other users
Administrative Console
Users include KDIGO marketing and
administration
Escalation Point also uses this for
administration and support
End-User Mobile Apps
•Functionality based on specific objectives
•Distributed through app stores (available to anyone)
•Consistent interaction design and component
features
Visible Health Connect
•Cloud-based, hosted application infrastructure
•Provides identity, content, communication, and
connectivity
Visible Health Console
•Administrative console - content, analytics
•Accessible via modern web browser
•Available to authorized client representatives only
•Different user roles
Supports rapid development and consistency of
experience and functionality
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7. CASE STUDY: drawMD UROLOGY
Motive:
- Number of urologists declining
- Less time to spend with patients
- Need for efficient way to explain and visualize
conditions and procedures
“Boston Scientific is proud to sponsor
innovative solutions that optimize
patient care.”
Evan Brasington
Opportunity:
- Brand and product presence
- Enhancing physician engagement at trade
shows;
- Use as a sales tool.
Solution:
Mobile drawing tool that urologists use as a
canvas to quickly and effectively explain
conditions and procedures.
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8. drawMD UROLOGY PERFORMANCE
5%
10%
20%
65%
Who are the active users?
Medical Doctor
Nurse/Medical Professional
Medical Student
Other 0%
10%
20%
30%
40%
50%
0 1-2 3-5 6-9 10-19 20+
Uses Per Week
108,103
Downloads & Updates
3,939
Active Users
5
Average Rating
15%
of all urologists in the
United States are active
users, within year of
launch.
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9. #1
#2
“Cardiology”
“Critical Care”
“ENT”
“Female Surgery”
“General Surgery”
“OB/GYN “
“Orthopedics”
“Thoracic Surgery”
“Transplant”
“Urology”
“Vascular Surgery”
“Anesthesia”
“Pediatrics”
GROWING FAMILY OF drawMD
App Store
Search Ranking
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10. IN THE NEWS
“These apps by drawMD
alone should give
physicians a legitimate
reason to purchase an
iPad.”
“Amazing...very
functional and smart,
drawMD apps are no
doubt an invaluable
resource to physicians
and their patients.”
“11 Awesome Mobile
Apps - #1 drawMD!”
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11. We have experience in creating mobile solutions
that physicians use.
GROWING NETWORK OF USERS
5%
7%
8%
14%
17%
49%
United States
Asia
Europe
Canada & Mexico
South America
Other
33,227
Active Users
404,863
Unique App Installs
835,303
Downloads + Updates
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12. OUR VISION
Operationalizing best of clinical research into
clinical practice using mobile + cloud + web to
create shared experience between clinician and
patient
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13. IN THE WORKS...
- Mobile app to initiate implant tracking & pt. education
- Cloud system to monitor symptoms, track events
- Analytics to support follow-up workflow, research
Implant
Tracking &
Registry
- Mobile clinical protocols & research-based tools
- Patient education and interactive tools
- Integration of 3rd party services (labs, surveys, etc.)
- Initial targets: cancer care, infertility, pregnancy
Care
Planning &
Management
- Mobile operationalization of clinical research
- Prognostic calculators, survey protocols, adherence
- Connectivity for shared patient experience & education
Calculators &
Other Tools
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14. Helping our clients achieve their objectives...
...by providing technology leadership and vision
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15. VISIBLE HEALTH LEADERSHIP
John K. Cox, MBA - President & CEO
Healthcare product strategist, 15+ years enterprise/web software veteran,
UCLA Anderson School of Management, University of Texas, University of
Southern California
Alex Kutikov, MD - Co-Founder, CMO
Urologic Oncologist (Fox Chase), Founder of Urologymatch.com, Creator
of drawMD, Harvard Medical School, Emory University
Todd Morgan, MD - Co-Founder, Content
Urologic Oncologist (University of Michigan), Founder of
Urologymatch.com, Creator of drawMD, Harvard Medical School, Harvard
University
Jordan Jones, MBA - Business Development
Entrepreneur and Consultant, Founder of ‘The Hahvahd Tour,’ University of
Texas McCombs School of Business, Harvard University
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16. www.visiblehealth.com
Jordan Jones
jordan@visiblehealth.com
+1-702-401-2761
John Cox
john@visiblehealth.com
+1-512-417-1934
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