The document discusses challenges and opportunities in the medical industry, focusing on improving document workflow and meeting regulations like HIPAA. It notes medical spending accounts for 18% of GDP and will continue outpacing overall economic growth. Within the industry, color printing, scanning, and document sharing are still evolving. The document also provides an overview of key terms, regulations, and areas where medical facilities generate revenue through billing.

1. Konica Minolta Business Solutions U.S.A., Inc. Kate, Marilyn and Todd Improving Office productivity by Using Fast, Efficient and Dependable Multi Function Copiers . By:

2. Vertical Market Medical

3. Medical Industry

4. Medical Industry In the United States the medical field is one of the fastest growing industries. In the industry spending accounted for 18% of the GDP(Gross Domestic Product) in 2008. At this rate medical spending will out weigh the growth in the overall economy. Involves over 400,000 medical establishments in the U.S. not including pharmaceutical companies. Within the medical industry, color, document creation, scanning, printing and distribution is virtually non-existent.

5. Industry Challenges Nursing shortage Inability to meet Medicare/Managed care pricing levels. Consolidation and Competition Traditionally been slow adaptors of modern technology

6. Medical Document Workflow

7. THE DECISION MAKERS AND INFLUENCERS Physicians Practice Managers Practice Administrators OPENING QUESTIONS How are you currently generating your marketing materials? How are you presently creating your documents? How are you currently storing your medical files? Are you currently meeting HIPAA regulations? How do you currently out source the cost of your printing documents? Do you have a disaster recovery plan in place for your files. How important is confidentiality of designs and presentations? Is the material you print/copy affected by timelines/deadlines? Do you charge for prints/copies?

8. Telephone Benefits Statement: The reason of my call, I have been working with medical facilities similar to yours and have found that converting documents electronically can be very challenging. Does this sound like a similar challenge in your environment? I have also found that it can be quite a task transferring patient charts and maintaining within the guidelines of HIPAA and patient confidentiality. Would you agree with this statement?

9. Key Terms – Industry Lingo ACCOUNTABILITY Electronic Health Record (EHR) Health Information Organization (HIO) HIPAA Nationwide Health Information Network (NHIN) OPENNESS AND TRANSPARENCY Patient Health Record (PHR) SAFEGUARDS PRINCIPLE Section 404 of the Sarbanes-Oxley Act of 2002

10. What is HIPAA? Health Insurance Probability & Accountability Act. What does this mean? In acted in 1996. It requires the establishment of national standards for electronic healthcare transactions and national identifier for provider, health insurance plans and employers.

11. HIPAA “ The administrations simplification provisions also address the security and privacy of health data.” The standards are meant to improve the efficiency and effectiveness of nations medical system by encouraging the wide spread of electronic data interchange in the US healthcare system.

12. Financial Clinical Services Industry makes money in these areas: Hospital billing in all areas of medical services Insurance billing in all areas of medical Services Direct billing of the private sector in all areas of medical services. State funded programs Non-Profit programs

13. Increasing Value in this Vertical Market Provide solutions in document management and privacy. Recommend security and a turnkey processes such as DocRecord and eCopy Workstation. Evaluating current workflow and small printers for potential upgrade or Optimized Print Services. “ Go Get ‘em”