Search engine marketing, also called pay-per-click (PPC) advertising, is an effective method of connecting your brand with potential customers. Many medical device companies use PPC ads to successfully target and reach their audience at the exact moment they are seeking a solution. Some companies, however, have become gun-shy when it comes to running PPC advertisements, and rightfully so. The FDA is not afraid to send out warning letters alerting healthcare companies that they are in violation of acceptable marketing practices – PPC included. View the presentation to learn how to successfully and safely run PPC advertising for your medical device. In our latest entry you will learn: 1. What is acceptable according to the most recent FDA guidance 2. What a company can do to work within these guidelines 3. The different strategies companies are already using for PPC advertising