The document describes a study that analyzed the characteristics of the dental services cluster in Tijuana, Mexico. The study examined dental providers in the Baja Medical Tourism cluster and those promoted by the Baja California Secretary of Tourism. It found that the cluster represented a small percentage of dental offices in Tijuana and lacked complementary services. The Secretary of Tourism platform promoted few dental practices but verified their certifications. Interviews with cluster and tourism leaders identified opportunities to strengthen certifications, cross-border processes, and linkages between tourism providers to better support the growing dental tourism industry.
"Made in Morocco: How can nation branding revamp the strategic positioning of...Jihad Jorio
Abstract:
From November 2017 to September 2018, this study examined the performance appraisal of Morocco in the field of Medical Tourism, a booming market. It challenges the current position of the nation and the causes for its ranking as 31st out of 41 countries, listed by the Medical Tourism Index. The main objective of the study is to explore the possibilities of a better ranking through a nation branding strategy. To do so, the research paper starts by a literature review of the different key words of the problematic and attempts to contribute to the academic world by setting a new definition for “Medical Tourism” and “Nation branding”. Moreover, it introduces a new concept: “Made in Morocco” which corresponds to the nation branding strategy this study tries to apply to the field of Medical Tourism, in the case of Morocco. To complete an exhaustive strategic assessment of this business case, a study of the market was made to position Morocco and improve its status thanks to the best practices retained from the analysis of the different competitors within the chosen scope. The latter, “Middle East and Africa”, was determined following the current “South-South” strategy adopted by the kingdom; such as strengthening its partnerships and developing new alliances. Also, considering its core competencies, it is only within this region, that it could potentially surpass its competitors (mainly Tunisia and South Africa) in the near future. Additionally, a sample of 120 respondents were researched on and two questionnaires were used to collect data. This helped set the perceived performance of the nation within the industry and assess how the panel responds to the concept of “Made in Morocco”. The study then synthesizes the findings. This allows it to settle on the question: whether a nation branding strategy could revamp the strategic positioning of Morocco in the field. Although it concludes on the fact that is not really achievable in the few upcoming years, it does hand in recommendations on how to potentially reach a better position. Consequently, a hybrid strategy is suggested to develop the Wellness and Healthcare aspects of Medical Tourism in accordance with the two identified segments, respectively a niche market strategy for the first and a cost leadership one for the second. Finally, eleven golden rules are disclosed to ease the settling of an effective strategy plan for the country in the field of Medical tourism.
This document outlines a marketing strategy to boost medical tourism in Korea. It discusses trends in the global medical tourism market and introduces the 7Ps marketing mix approach. For each P, global trends are examined and specific strategies for Korea are suggested. The strategies focus on differentiating Korean healthcare products, ensuring price transparency, emphasizing cultural sensitivity in customer service, designing the patient experience through service packaging, positioning Korea as a destination for smart and kind healthcare, expanding foreign sales channels, and diversifying promotional activities targeting different countries. The goal is for Korea to attract more foreign patients and become a leading global medical tourism destination.
Company names mentioned herein are the property of, and may be trademarks of, their respective owners and are for educational purposes only. - Medical identity theft has existed in various forms for decades, but it was in 2006 that World Privacy Forum published the first major report about the crime. The report called for medical data breach notification laws and more research about medical identity theft and its impacts. Since that time, medical data breach notification laws have been enacted, and other progress has been made, particularly in the quality of consumer complaint datasets gathered around identity theft, including medical forms of the crime. This report uses new data arising from consumer medical identity theft complaint reporting and medical data breach reporting to analyze and document the geography of medical identity theft and its growth patterns. The report also discusses new aspects of consumer harm resulting from the crime that the data has brought to light
This document summarizes the international patient services provided by Methodist Healthcare System in San Antonio, Texas. It discusses the large potential patient population from Mexico, the strengths of San Antonio as a medical tourism destination, and Methodist Healthcare's dedicated international services department which provides culturally competent care and programs tailored to international patients. The international services program was created in 1993 and coordinates all aspects of care, including translation services, financial assistance, and a membership program providing health information and discounts.
The document analyzes the hospital industry through a PEST analysis, Porter's Five Forces model, and discussion of key success factors. It finds that political factors like the Affordable Care Act significantly impact hospitals. Competition is high within the industry. Bargaining power of suppliers and buyers is moderate. The most important success factors are reinventing the patient experience, having a diverse set of medical professionals, and leveraging innovative technology. Overall, the industry is currently unattractive for new entrants.
The health care industry in San Francisco is a $28 billion economic engine that employs over 121,000 people. It includes hospitals, biotech companies, medical research, and other services. San Francisco has a tradition of innovation in health care and was a leader in treating AIDS patients. It also has programs to provide care for the underserved and uninsured. Future challenges include changing demographics, technology, and health care reforms, but with community support, San Francisco's health sector will continue to be a global leader in health, healing, and hope.
This document explores the marketing environment and border health services market between Tijuana, Mexico and San Diego, USA. It finds that differences in costs, availability, and quality of healthcare between the two countries are significant. While trade in health services is important given industry growth, regulatory barriers still exist. The removal of some barriers at regional, multilateral, and national levels could further trade in the near future. The document then focuses on defining the trans-border Tijuana-San Diego health services market.
"Made in Morocco: How can nation branding revamp the strategic positioning of...Jihad Jorio
Abstract:
From November 2017 to September 2018, this study examined the performance appraisal of Morocco in the field of Medical Tourism, a booming market. It challenges the current position of the nation and the causes for its ranking as 31st out of 41 countries, listed by the Medical Tourism Index. The main objective of the study is to explore the possibilities of a better ranking through a nation branding strategy. To do so, the research paper starts by a literature review of the different key words of the problematic and attempts to contribute to the academic world by setting a new definition for “Medical Tourism” and “Nation branding”. Moreover, it introduces a new concept: “Made in Morocco” which corresponds to the nation branding strategy this study tries to apply to the field of Medical Tourism, in the case of Morocco. To complete an exhaustive strategic assessment of this business case, a study of the market was made to position Morocco and improve its status thanks to the best practices retained from the analysis of the different competitors within the chosen scope. The latter, “Middle East and Africa”, was determined following the current “South-South” strategy adopted by the kingdom; such as strengthening its partnerships and developing new alliances. Also, considering its core competencies, it is only within this region, that it could potentially surpass its competitors (mainly Tunisia and South Africa) in the near future. Additionally, a sample of 120 respondents were researched on and two questionnaires were used to collect data. This helped set the perceived performance of the nation within the industry and assess how the panel responds to the concept of “Made in Morocco”. The study then synthesizes the findings. This allows it to settle on the question: whether a nation branding strategy could revamp the strategic positioning of Morocco in the field. Although it concludes on the fact that is not really achievable in the few upcoming years, it does hand in recommendations on how to potentially reach a better position. Consequently, a hybrid strategy is suggested to develop the Wellness and Healthcare aspects of Medical Tourism in accordance with the two identified segments, respectively a niche market strategy for the first and a cost leadership one for the second. Finally, eleven golden rules are disclosed to ease the settling of an effective strategy plan for the country in the field of Medical tourism.
This document outlines a marketing strategy to boost medical tourism in Korea. It discusses trends in the global medical tourism market and introduces the 7Ps marketing mix approach. For each P, global trends are examined and specific strategies for Korea are suggested. The strategies focus on differentiating Korean healthcare products, ensuring price transparency, emphasizing cultural sensitivity in customer service, designing the patient experience through service packaging, positioning Korea as a destination for smart and kind healthcare, expanding foreign sales channels, and diversifying promotional activities targeting different countries. The goal is for Korea to attract more foreign patients and become a leading global medical tourism destination.
Company names mentioned herein are the property of, and may be trademarks of, their respective owners and are for educational purposes only. - Medical identity theft has existed in various forms for decades, but it was in 2006 that World Privacy Forum published the first major report about the crime. The report called for medical data breach notification laws and more research about medical identity theft and its impacts. Since that time, medical data breach notification laws have been enacted, and other progress has been made, particularly in the quality of consumer complaint datasets gathered around identity theft, including medical forms of the crime. This report uses new data arising from consumer medical identity theft complaint reporting and medical data breach reporting to analyze and document the geography of medical identity theft and its growth patterns. The report also discusses new aspects of consumer harm resulting from the crime that the data has brought to light
This document summarizes the international patient services provided by Methodist Healthcare System in San Antonio, Texas. It discusses the large potential patient population from Mexico, the strengths of San Antonio as a medical tourism destination, and Methodist Healthcare's dedicated international services department which provides culturally competent care and programs tailored to international patients. The international services program was created in 1993 and coordinates all aspects of care, including translation services, financial assistance, and a membership program providing health information and discounts.
The document analyzes the hospital industry through a PEST analysis, Porter's Five Forces model, and discussion of key success factors. It finds that political factors like the Affordable Care Act significantly impact hospitals. Competition is high within the industry. Bargaining power of suppliers and buyers is moderate. The most important success factors are reinventing the patient experience, having a diverse set of medical professionals, and leveraging innovative technology. Overall, the industry is currently unattractive for new entrants.
The health care industry in San Francisco is a $28 billion economic engine that employs over 121,000 people. It includes hospitals, biotech companies, medical research, and other services. San Francisco has a tradition of innovation in health care and was a leader in treating AIDS patients. It also has programs to provide care for the underserved and uninsured. Future challenges include changing demographics, technology, and health care reforms, but with community support, San Francisco's health sector will continue to be a global leader in health, healing, and hope.
This document explores the marketing environment and border health services market between Tijuana, Mexico and San Diego, USA. It finds that differences in costs, availability, and quality of healthcare between the two countries are significant. While trade in health services is important given industry growth, regulatory barriers still exist. The removal of some barriers at regional, multilateral, and national levels could further trade in the near future. The document then focuses on defining the trans-border Tijuana-San Diego health services market.
Dubai Medical Tourism – A Case StudyIntroductionTo enhancAlyciaGold776
This document provides background information on medical tourism in Dubai. It discusses Dubai's efforts to become a leading medical tourism destination through investments in healthcare infrastructure and facilities. Dubai aims to attract wealthy medical tourists from around the world with packages that include high-quality treatment and rehabilitation services alongside luxury accommodations and entertainment. Expanding rehabilitation services could help Dubai meet its goal of innovation in medical tourism by offering tourists an enhanced experience during their recovery. The document considers whether Dubai should implement this rehabilitation enhancement based on its potential to attract new patients and generate economic benefits for the emirate.
Insights and Opportunities for the Philippine Medical Student in the ASEAN Co...Albert Domingo
Presentation delivered by Albert Francis E. Domingo, MD, MSc at San Beda College Mendiola, during the 49th Annual National Convention of the Association of the Philippine Medical Colleges. Discusses ASEAN integration and the trade in health services, from the perspective of future physicians (i.e. medical students).
This document discusses sustainable development in medical tourism. It defines medical tourism and outlines its environmental, economic, and social impacts. Some challenges to sustainable medical tourism are identified, such as issues with logistics, collaboration, social behavior, and medical capacity. Suggestions are provided to overcome these challenges, and potential unethical problems are discussed. The importance of public awareness to the development of the medical tourism sector is also covered.
This paper articulates the function of Malaysia Healthcare Travel Council (MHTC) in developing the Health
Tourism Industry. Focus was given in identifying the challenges faced by MHTC, understanding the
competitiveness of the industry and proposing a suitable value chain framework for the industry. Total of 12
organizations have been identified, which were including private and public organizations. Conclusions of
findings have been derived and few recommendations made at the end of this article.
Keywords: Health tourism, medical tourism, competitive, leisure services and value chain
Effect of globalization on health care meghadevgan3
Globalization is characterized by the circulation of goods and services between countries using the criteria of efficiency.
The direct health effects of globalization has not been yet observed but there are factors which may influence this phenomenon the further discussion of the impacts is given under following:
Circulation of Patients
Circulation of Health Professionals
International Accreditation System
Unit II Project Benefits of Organizational Diversity You a.docxmarilucorr
Unit II Project
Benefits of Organizational Diversity
You are the consultant assigned to study the organizational environment in the Miami, Florida, and the Kansas City, Missouri, offices. Both are service call centers for Fig Technologies. The workforces have a large cross-section of locals from the area, university graduates from nearby institutions, and transfers from other offices within the organization. The offices are facing issues in several areas.
The two offices have a friendly rivalry with regard to professional sports and local college teams. In the Florida office, there have been concerns raised, including some complaints that the rivalry has gone to extremes.
Contingent software developers in both offices from Brazil and South Africa have been unable to get people excited about fútbol instead of football. A few individuals in the Kansas City office have begun hanging out together and talking in the break areas about their relationships with same-sex partners, multiple partners, and some encounters of homosexual and heterosexual relationships together. A petition is circulating around the Kansas City office about these types of discussions being banned.
You are being sent to assess the environment and provide a report of your findings. The report should be in three sections:
1: assessment of findings in Miami, FL;
2: assessment of findings in Kansas City, MO; and
3: recommendation for addressing these findings to the Executive Leadership Council (ELC) for review.
In your assessment of findings, be sure to evaluate how organizational cultures are perceived and how problem solving and creativity are promoted with organizational diversity.
In your recommendations for the ELC, contrast the benefits and disadvantages of diversity, and establish the value of working through these issues to create a dynamic organizational culture.
How will you channel this diversity and help create a positive atmosphere?
Support your recommendation through the use of at least two sources, one of which can be the textbook. Content should be three to four pages in length. Length does not include an assessment tool, if used, though it may be added as an addendum (recommended, not required). All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
All references and citations used must be in APA style.
Have some fun with the assignment. Use your creative thinking along with your critical thinking to include your perspective of the findings and how to address the issue.
Discussion 14
Please paraphrase the previous one and Compare and contrast the governance, population access, and availability of technology and electronic health records to Saudi Arabia
· be sure to draw from, explore, and cite credible reference materials, including at least one scholarly peer-reviewed reference.
Due date 19/12/2017
HEALTH CARE SYSTEM IN THE UNITED ARAB EMIRATES (UAE)
Int ...
"Made in Morocco: How can nation branding revamp the strategic positioning o...Jihad Jorio
This document is a synthesis. For the full thesis, please refer to: https://fr.slideshare.net/JihadJorio/made-in-morocco-how-can-nation-branding-revamp-the-strategic-positioning-of-morocco-thesisjoriodinia
Your business environment
al analysis should answer the following prompt: Select a market domain such as transportation, healthcare, manufacturing, or the
service industry. This selected domain will be your area of focus throughout the MBA program, although you will be able to change if you need to. Begin by
evaluating the business environment of the market domain. Then, select a specific company within the market domain. The company you select should be a
company where you can envision intrapreneurial and entrepreneurial opportunities, as you will identify and assess these opportunities in this project. Finally,
evaluate the trends relevant to the business environment of your company and market domain.
Motivation and Decision on Medical Tourism Service in Thailand Nattie Bua
This research involves discovering what are the motivations and factors that influence customers on making decision for medical tourism service in the case of Thailand.
2. contexto del turismo de salud en estados unidos y resultados preliminares ...ProColombia
The document summarizes research on attracting American medical tourists to Colombia. It finds that the rising costs and capacity issues in the US healthcare system are driving patients abroad. Colombia has strengths like low costs but also weaknesses in infrastructure perceptions. The document recommends that Colombia offer a continuum of services, prioritize investments in healthcare facilities and retirement tourism, and get involved in education to attract American medical tourists rather than waiting for other stakeholders to act.
Center For Medical Tourism Research Latin America MtaDavid Vequist
The Center for Medical Tourism Research was founded to study trends in medical tourism and its economic, social, and societal impacts. The Center aims to serve as the premier research center for medical tourism worldwide. Its mission is to conduct influential, ethical research on medical tourism to examine perspectives from various fields and stakeholders. The Center's research agenda includes studies on the drivers of medical tourism, its marketing, quality of care, economic impacts, and legal issues. Current activities include research partnerships, conferences, and publications to further understanding of the industry.
This document is from the International Journal of Marketing and Human Resource Management and discusses several previous studies on medical tourism. It provides an abstract of a study that analyzes why developing countries like India attract foreign patients for medical treatment and evaluates patient satisfaction levels at a hospital in New Delhi. The document also summarizes 6 previous reviews on medical tourism that examined topics like definitions of medical tourism, what motivates medical tourists, ethical issues, and the benefits and consequences of medical tourism for developing and developed countries. Overall, the studies concluded that countries can benefit economically from medical tourism but must ensure quality care and avoid creating dual healthcare systems.
An introduction to Myanmar's current healthcare system with an eye on whether the country is ready for meaningful foreign direct investment in the sector.
The document discusses the future outlook for the healthcare and medical industries globally and in Thailand. It notes that rapid technological developments are driving increased interest from investors. Precision medicine and innovations like artificial intelligence, 3D printing, virtual reality, and robotic surgery are expanding treatment options. Thailand is positioning itself as an attractive market and is developing its medical industry through technology and innovation. The healthcare sector in Thailand is expected to continue growing strongly, driven by demand for pharmaceuticals and medical services to support the aging population and rising non-communicable diseases.
MENA’S HEALTH STARTUPS Unlocking the path to scale &
the future of healthcare .
Authors: William Altman, Habib Haddad, Elias Boustani, Kia Davis and Jamil Wyne.
For more information on this report or the Wamda Research Lab please contact research@wamda.com.
Role of the modern entrepreneurship in the development of the health tourism ...inventionjournals
Tourism in general, and especially health tourism is one of the fastest growing, most important industrial sector and one of the most characteristic global phenomena in the 21st century. Tourism induces growth, stimulates economic development, revives cultural heritage and contributes for national integration of people. Nowadays in times of great changes it is necessary for the firms to apply innovative concept of doing business. Modern entrepreneurship is such an innovative process which by default means finding and application of new methods of doing business and behaviour towards employees. Therefore, in the tourism market the recognizing opportunities and entrepreneur’s innovativeness is very important. This paper besides theoretical part consists also of applied part where questionnaire is being used for data collection. Hypothesis set here is that development of health tourism is dependent on existence of appropriate supply and institutions – firms. This paper will contribute by showing the importance of the concept of entrepreneurship in the enterprises from the area of health tourism and contribution to the development of the sports tourism.
Medical tourism is a term to describe the rapidly
across international borders
travellers include elective procedures as well as complex specialized surgeries.
50 countries have identified medical tourism
healthcare revenues upward of US$3.3 trillion health care is world’s second largest
business after retailing. The healthcare industry in India is worth US$19 billion and is
expected to grow at an annual rate of 13% for the next three
spending on healthcare is 5.2% of GDP and is distributed bet
and public sector (37%) and pr
ventures (63%).
The aim of this study is to determine the effective factors for attracting medical
tourism to Bangalore in a variety of aspect such as propel’ function of related
organization, ‘ proper marketing mix according to special circumstances of
Bangalore. It seems that kno
Bangalore to medical tourism mar
be addressed for the medical tourism
range of strategic and tactical initiatives that would contribute to a faster growth
the industry. Special emphasis is placed on the need for
various stakeholders such as me
transportation services, tourism departments and the government.
on the factors that make India the most potential medical tourism market in
Actors such as lo cost, scale and ran
other medical tourism destinations
Using quantitative research we have tried to figure how each coefficient is helping respondent to reach its destination caring all the factors and its influences
This document analyzes different fraud theories - the fraud triangle, fraud diamond, and fraud pentagon - and their ability to detect corporate fraud in Indonesia. It reviews the literature on each theory and their components (pressure, opportunity, rationalization, capability, arrogance). The study uses secondary data from 310 publicly listed Indonesian companies from 2012-2017 to empirically test if the theories significantly affect corporate fraud. The results of statistical tests show the data supports all the hypotheses, indicating all three fraud theories can be used to investigate corporate fraud based only on publicly available secondary data.
Traditional markets in Indonesia were created so that people from all walks of life can fulfill their needs, especially staple food products, without having to spend a lot of money. However, the prices of food products in different markets vary depending on the consumers of the particular market. The aims of this article were to compare the price difference of staple food products in several traditional markets and to find out the factors that cause the price difference. The data were collected by carrying out a survey to five traditional markets around Jakarta regarding the prices of ten staple food products. The data were analyzed quantitatively using statistical calculation ANOVA from SPSS version 22, and also qualitatively to discuss several factors underlying the price differences. Results revealed that price differences of staple food products were not only caused by market location, but other factors such as pricing strategy and consumer specification. This research implied that traditional markets were still chosen by Indonesian consumers to fulfill their needs because of the competitive price.
More Related Content
Similar to Medical Cluster of Dental Services of the City of Tijuana. A Description of its Competitive Forming and Operation
Dubai Medical Tourism – A Case StudyIntroductionTo enhancAlyciaGold776
This document provides background information on medical tourism in Dubai. It discusses Dubai's efforts to become a leading medical tourism destination through investments in healthcare infrastructure and facilities. Dubai aims to attract wealthy medical tourists from around the world with packages that include high-quality treatment and rehabilitation services alongside luxury accommodations and entertainment. Expanding rehabilitation services could help Dubai meet its goal of innovation in medical tourism by offering tourists an enhanced experience during their recovery. The document considers whether Dubai should implement this rehabilitation enhancement based on its potential to attract new patients and generate economic benefits for the emirate.
Insights and Opportunities for the Philippine Medical Student in the ASEAN Co...Albert Domingo
Presentation delivered by Albert Francis E. Domingo, MD, MSc at San Beda College Mendiola, during the 49th Annual National Convention of the Association of the Philippine Medical Colleges. Discusses ASEAN integration and the trade in health services, from the perspective of future physicians (i.e. medical students).
This document discusses sustainable development in medical tourism. It defines medical tourism and outlines its environmental, economic, and social impacts. Some challenges to sustainable medical tourism are identified, such as issues with logistics, collaboration, social behavior, and medical capacity. Suggestions are provided to overcome these challenges, and potential unethical problems are discussed. The importance of public awareness to the development of the medical tourism sector is also covered.
This paper articulates the function of Malaysia Healthcare Travel Council (MHTC) in developing the Health
Tourism Industry. Focus was given in identifying the challenges faced by MHTC, understanding the
competitiveness of the industry and proposing a suitable value chain framework for the industry. Total of 12
organizations have been identified, which were including private and public organizations. Conclusions of
findings have been derived and few recommendations made at the end of this article.
Keywords: Health tourism, medical tourism, competitive, leisure services and value chain
Effect of globalization on health care meghadevgan3
Globalization is characterized by the circulation of goods and services between countries using the criteria of efficiency.
The direct health effects of globalization has not been yet observed but there are factors which may influence this phenomenon the further discussion of the impacts is given under following:
Circulation of Patients
Circulation of Health Professionals
International Accreditation System
Unit II Project Benefits of Organizational Diversity You a.docxmarilucorr
Unit II Project
Benefits of Organizational Diversity
You are the consultant assigned to study the organizational environment in the Miami, Florida, and the Kansas City, Missouri, offices. Both are service call centers for Fig Technologies. The workforces have a large cross-section of locals from the area, university graduates from nearby institutions, and transfers from other offices within the organization. The offices are facing issues in several areas.
The two offices have a friendly rivalry with regard to professional sports and local college teams. In the Florida office, there have been concerns raised, including some complaints that the rivalry has gone to extremes.
Contingent software developers in both offices from Brazil and South Africa have been unable to get people excited about fútbol instead of football. A few individuals in the Kansas City office have begun hanging out together and talking in the break areas about their relationships with same-sex partners, multiple partners, and some encounters of homosexual and heterosexual relationships together. A petition is circulating around the Kansas City office about these types of discussions being banned.
You are being sent to assess the environment and provide a report of your findings. The report should be in three sections:
1: assessment of findings in Miami, FL;
2: assessment of findings in Kansas City, MO; and
3: recommendation for addressing these findings to the Executive Leadership Council (ELC) for review.
In your assessment of findings, be sure to evaluate how organizational cultures are perceived and how problem solving and creativity are promoted with organizational diversity.
In your recommendations for the ELC, contrast the benefits and disadvantages of diversity, and establish the value of working through these issues to create a dynamic organizational culture.
How will you channel this diversity and help create a positive atmosphere?
Support your recommendation through the use of at least two sources, one of which can be the textbook. Content should be three to four pages in length. Length does not include an assessment tool, if used, though it may be added as an addendum (recommended, not required). All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
All references and citations used must be in APA style.
Have some fun with the assignment. Use your creative thinking along with your critical thinking to include your perspective of the findings and how to address the issue.
Discussion 14
Please paraphrase the previous one and Compare and contrast the governance, population access, and availability of technology and electronic health records to Saudi Arabia
· be sure to draw from, explore, and cite credible reference materials, including at least one scholarly peer-reviewed reference.
Due date 19/12/2017
HEALTH CARE SYSTEM IN THE UNITED ARAB EMIRATES (UAE)
Int ...
"Made in Morocco: How can nation branding revamp the strategic positioning o...Jihad Jorio
This document is a synthesis. For the full thesis, please refer to: https://fr.slideshare.net/JihadJorio/made-in-morocco-how-can-nation-branding-revamp-the-strategic-positioning-of-morocco-thesisjoriodinia
Your business environment
al analysis should answer the following prompt: Select a market domain such as transportation, healthcare, manufacturing, or the
service industry. This selected domain will be your area of focus throughout the MBA program, although you will be able to change if you need to. Begin by
evaluating the business environment of the market domain. Then, select a specific company within the market domain. The company you select should be a
company where you can envision intrapreneurial and entrepreneurial opportunities, as you will identify and assess these opportunities in this project. Finally,
evaluate the trends relevant to the business environment of your company and market domain.
Motivation and Decision on Medical Tourism Service in Thailand Nattie Bua
This research involves discovering what are the motivations and factors that influence customers on making decision for medical tourism service in the case of Thailand.
2. contexto del turismo de salud en estados unidos y resultados preliminares ...ProColombia
The document summarizes research on attracting American medical tourists to Colombia. It finds that the rising costs and capacity issues in the US healthcare system are driving patients abroad. Colombia has strengths like low costs but also weaknesses in infrastructure perceptions. The document recommends that Colombia offer a continuum of services, prioritize investments in healthcare facilities and retirement tourism, and get involved in education to attract American medical tourists rather than waiting for other stakeholders to act.
Center For Medical Tourism Research Latin America MtaDavid Vequist
The Center for Medical Tourism Research was founded to study trends in medical tourism and its economic, social, and societal impacts. The Center aims to serve as the premier research center for medical tourism worldwide. Its mission is to conduct influential, ethical research on medical tourism to examine perspectives from various fields and stakeholders. The Center's research agenda includes studies on the drivers of medical tourism, its marketing, quality of care, economic impacts, and legal issues. Current activities include research partnerships, conferences, and publications to further understanding of the industry.
This document is from the International Journal of Marketing and Human Resource Management and discusses several previous studies on medical tourism. It provides an abstract of a study that analyzes why developing countries like India attract foreign patients for medical treatment and evaluates patient satisfaction levels at a hospital in New Delhi. The document also summarizes 6 previous reviews on medical tourism that examined topics like definitions of medical tourism, what motivates medical tourists, ethical issues, and the benefits and consequences of medical tourism for developing and developed countries. Overall, the studies concluded that countries can benefit economically from medical tourism but must ensure quality care and avoid creating dual healthcare systems.
An introduction to Myanmar's current healthcare system with an eye on whether the country is ready for meaningful foreign direct investment in the sector.
The document discusses the future outlook for the healthcare and medical industries globally and in Thailand. It notes that rapid technological developments are driving increased interest from investors. Precision medicine and innovations like artificial intelligence, 3D printing, virtual reality, and robotic surgery are expanding treatment options. Thailand is positioning itself as an attractive market and is developing its medical industry through technology and innovation. The healthcare sector in Thailand is expected to continue growing strongly, driven by demand for pharmaceuticals and medical services to support the aging population and rising non-communicable diseases.
MENA’S HEALTH STARTUPS Unlocking the path to scale &
the future of healthcare .
Authors: William Altman, Habib Haddad, Elias Boustani, Kia Davis and Jamil Wyne.
For more information on this report or the Wamda Research Lab please contact research@wamda.com.
Role of the modern entrepreneurship in the development of the health tourism ...inventionjournals
Tourism in general, and especially health tourism is one of the fastest growing, most important industrial sector and one of the most characteristic global phenomena in the 21st century. Tourism induces growth, stimulates economic development, revives cultural heritage and contributes for national integration of people. Nowadays in times of great changes it is necessary for the firms to apply innovative concept of doing business. Modern entrepreneurship is such an innovative process which by default means finding and application of new methods of doing business and behaviour towards employees. Therefore, in the tourism market the recognizing opportunities and entrepreneur’s innovativeness is very important. This paper besides theoretical part consists also of applied part where questionnaire is being used for data collection. Hypothesis set here is that development of health tourism is dependent on existence of appropriate supply and institutions – firms. This paper will contribute by showing the importance of the concept of entrepreneurship in the enterprises from the area of health tourism and contribution to the development of the sports tourism.
Medical tourism is a term to describe the rapidly
across international borders
travellers include elective procedures as well as complex specialized surgeries.
50 countries have identified medical tourism
healthcare revenues upward of US$3.3 trillion health care is world’s second largest
business after retailing. The healthcare industry in India is worth US$19 billion and is
expected to grow at an annual rate of 13% for the next three
spending on healthcare is 5.2% of GDP and is distributed bet
and public sector (37%) and pr
ventures (63%).
The aim of this study is to determine the effective factors for attracting medical
tourism to Bangalore in a variety of aspect such as propel’ function of related
organization, ‘ proper marketing mix according to special circumstances of
Bangalore. It seems that kno
Bangalore to medical tourism mar
be addressed for the medical tourism
range of strategic and tactical initiatives that would contribute to a faster growth
the industry. Special emphasis is placed on the need for
various stakeholders such as me
transportation services, tourism departments and the government.
on the factors that make India the most potential medical tourism market in
Actors such as lo cost, scale and ran
other medical tourism destinations
Using quantitative research we have tried to figure how each coefficient is helping respondent to reach its destination caring all the factors and its influences
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Medical Cluster of Dental Services of the City of Tijuana. A Description of its Competitive Forming and Operation
1. www.theijbmt.com 38| Page
The International Journal of Business Management and Technology, Volume 1 Issue 1 September 2017
Research Article Open Access
Medical Cluster of Dental Services of the City of Tijuana.
A Description of its Competitive Forming and Operation
M.A. Karla Daniela Corona Ramírez1
PhD. Omaira C. Martínez Moreno2
PhD. José Gabriel Ruiz Andrade3
1 Master in Administration with specialization in Marketing from the Universidad Autónoma de Baja California,
Tijuana, B. C., Mexico.
2,3 Professor-researcher at the Faculty of Tourism and Marketing, Universidad Autónoma de Baja California, Tijuana,
B.C., México.
Summary
The international success of companies and industries depends largely on their ability to develop and apply innovations
adapted to suit the particular needs of global markets which change constantly and are interrelated. According to
several studies, there is an urgent need to manage Medical Tourism from the cluster perspective since this leads to
innovation and competitiveness of companies, and their vision adapts to a world that constantly changes. Based on this
information, a qualitative and descriptive, non-experimental and transversal study was raised, which objective was to
identify the characteristics that define the dental services provision that belongs to the medical cluster in Tijuana's city,
which favor or limit its consolidation in the international market. Dental providers that belong to the “Baja Medical
Tourism” and dental offices promoted in the Secretary of Tourism platform, “Baja Health Tourism”, from Baja
California State were analyzed. In order to consolidate and strengthen the medical tourism, is considered that the
organizations and local governments must establish certificates, regulations and standards be adapted according to the
requirements and international demands, enabling their legitimization, and ensure an integral dental health service
provision and the patient wellbeing.
KEYWORDS: cluster, dental tourism, tourism.
I. Background
During the last decades, the globalization process, as well as the technological changes acceleration, has arisen
new challenges for the national and regional economies of the countries. In this context, the notion of cluster has
acquired strength as the conceptual and operative unity that favors economic growth and competitiveness, allowing the
introduction of innovative, efficient and positive public policies of "spill" over the institutional and technological fabric
(Rodríguez, & Arreola, 2013).
A cluster is a concentration of interrelated companies working on the same industrial sector, located in a specific
geographical area and collaborating strategically to obtain common benefits. Porter (1998) define it as geographic
concentration of companies and interrelated institutions in a particular geographic area, with a same productive sector,
of relative specialization, with a pronounced work division, and in permanent process of adoption of the best
techniques, resulting in scale and productivity advantages. Likewise, Pizarro (2015), considers that a cluster represents
a space that favors the interaction between companies, providers, authorities, and other institutions related to the same
sector, where an efficient communication is established in order to share needs and opportunities, as well as addressing
barriers and constraints together.
Medical Tourism has strongly emerged during the last decades, representing an important market niche which requires
to be notice because it constitutes a variable option of economic development in the region where it is carried out.
Mexico is known, in dental Tourism, as a destination due to its proximity to United States, where the 25% of dental
Tourism, in the world, comes from (Kamath, Hugar, Kumar, Gokhale, Uppin, Hugar, 2015).
According to the Economics Intelligence United (2011) medical tourism industry has changed. In the past, medical
tourism occurred when people with good economic situation and who lived in countries with a deficient medical service
traveled to North America or Europe looking for medical attention. At present, just when developed world health care
costs are rapidly increasing, many developed countries are building world class sanitation facilities. A traffic flow
change has been produced, because patients from developed countries are starting to go to developing countries.
2. www.theijbmt.com 39| Page
Medical Cluster of Dental Services of The City of Tijuana. A Description of its Competitive…..
The two main driving forces of world trade health services are low costs and medical expertise. As medical costs
continue to rise in the United States and Europe, the gap between them and developing markets is growing. In addition,
as the "baby boomer" generation continues retiring in the west, health systems will be under increasing stress, cutbacks
in health services and lengthy patient waiting lists will be expected, this will lead more people to cross the borders to
receive faster care and a lower price. Other factors that are also driving medical tourism industry growth are:
information technology development, low air fares, trade liberalization, increased foreign investment, medical labor
force internalization, medical training and accreditations internalization, medical training harmonization combined with
the spread of English as an international language, increase of facilitating companies, economic growth, public health
care funds, quality facilities, retention of staff which avoids medical standards "brain drain", and dissemination of
medical procedures (Economics Intelligence United, 2011).
Worldwide exports of health services reached $ 5.5 trillion in 2010. United States is the largest medical services exporter
counting with the 24.4% market share (2.896 billion dollars), followed by the Czech Republic, Turkey and Belgium with
5.2%, 3.14% and 2.94% respectively. In Mexico, international medical services trade begins with medical tourism in the
dental industry, mainly in cities bordering the United States, followed by the pursuit of quality care and prices up to
80% cheaper (Guzmán, n. d.).
Thanks to its privileged geographical situation, in Baja California tourism has naturally developed since it shares more
than three thousand kilometers of border with the United States. Tourism is an important economic activity for the area,
and medical tourism represents a growth opportunities niche, which generates an economic spill of $ 86 million (Leyva,
Saldivar, González, Muñoz, Valenciana & Jabalera, 2014).
In Tijuana, the economic spill for dental services during 2012 was $ 8,381,834, not to mention the indirect economic
expenditure that this generated as transportation, fuel, restaurants, hotels, entertainment, crafts, etc. (Baja California
Secretary of Tourism, 2013). According to the publication of the Tourism Observatory Baja California (OTBC for its
initials in Spanish) in 2013, health tourism represents an important market niche which requires to be notice because it
constitutes a variable option of economic development in the region where it is carried out.
Some patients have no choice between receiving dental care in their locality or receiving it in another country. Unable to
pay for care in their place of residence, they must choose between not being treated or crossing borders seeking
treatment. The absence of dental insurance is a key factor for low-income Americans to cross Mexican borders to receive
dental care.
II. Methodology
In view of this precedent, a concern emerged to carry out an investigation that was aimed at identifying what are the
characteristics that define the dental services that belongs to the medical cluster in the city of Tijuana, that favor or limit
its consolidation in front of the international market. For the development of the research the qualitative research
method was used and its scope was established as descriptive, non-experimental and transversal. Dental providers that
belong to the “Baja Medical Tourism” and dental offices promoted in the Secretary of Tourism platform, “Baja Health
Tourism”, from Baja California State were analyzed.
The variables analyzed in the dentists belonging to the Baja Medical Tourism cluster are: the dentist's acquisition year,
office location, if they speak English, if they accept United States dental insurance, accept payments by credit or debit
card, attend conferences at least once a year, have a website, have a direct telephone line from the United States, offer
the fast border crossing or Fast Lane to return to USA by car using the medical line and if they offer transportation
service to one of the two garitas of the city.
In the dentists promoted by the Secretary of Tourism were analyzed the variables of location, if they have a telephone
line in the United States, a website, accept United States dental insurance, accept payments by debit or credit cards and
if they have the service of fast border crossing or Fast Lane.
There were also in-depth interviews with three key actors in the sector, who, due to the impact of their management on
the development and enhancement of tourism activity, were considered relevant and in line with the research objectives.
These were the Coordinator of the Baja Medical Tourism cluster; the Coordinator of Health and Welfare Tourism of the
Secretary of Tourism of Baja California and the Director of the Faculty of Tourism and Marketing of the Autonomous
University of Baja California.
III. Analysis Results
The analysis of the results obtained was analyzed individually and subsequently a table with the information obtained
from the in-depth interviews was generated. See Table no. 1
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Medical Cluster of Dental Services of The City of Tijuana. A Description of its Competitive…..
Table. No. 1 Attributes associated with the quality of dental medical services provision.
Coordinator of Health and
Welfare Tourism (AU)
Director of the Faculty of
Tourism and Marketing
of the Autonomous
University of Baja
California, Tijuana
Campus
Coordinator of the Baja
Medical Tourism cluster
How do you see
medical tourism
specifically that
comes for dental
services in the
region?
-In medical tourism dental
services are the ones that
have more affluence and
more complaints.
-Medical tourism had, in
2015, a spill of 647 million,
while in 2016 was 873, and
this corresponds to an
annual growth of 12%.
-Tijuana is located next to
California, who provides
health tourism to the world.
-Tijuana will be considered
in 2018 the Latin American
capital of health tourism.
Medical and dental
tourism has been a
service vocation for
Tijuana for a long time,
but it had not been
considered important, it
just happened, lately it
got more attention.
Large opportunity area.
What are the most
important challenges
in the city facing
medical/dental
tourism?
Certifications, to ensure
professionalism, a dignified
treatment and the quality.
Speed up the border
crossing.
Credibility, maintain
quality in care and ensure
the well-being of the
patient, and thereby take
care of the prestige.
Certifications, be open to
new platforms and
innovate.
What are the
opportunity areas in
the sector?
Count with an university.
The language because
most people speak
English.
A State rich state in other
variety of supply like wine
route, hotels, restaurants,
recreational activities.
Certifications and quality
indicators.
There is a wide array of
dental services. New
linking technologies.
Do you identify the
main competitors at
the national level?
Mexico City, Nuevo León,
Jalisco, Sonora, Sinaloa.
Algodones, Mexicali, and
with respect to other
border cities would be
Ciudad Juárez.
Tamaulipas
And whicht are the
main competitors at
the international
level?
In health tourism, Thailand. In medical tourism,
Thailand and Colombia.
India, Colombia and
Peru.
What is your opinion
about the problems
that arise at the
border related to the
social security
policies imposed in
the United States by
the new president?
It will benefit and it would
be appropriate if we
prepare enough for them if
they cannot continue to
provide social protection,
be prepared, and be in the
best mood to help them.
It will benefit because, if
the Obama Care
enhanced that this
activity happened, if you
remove what you are
going to put, the price of
the services will not
decrease, it will not give
universal coverage.
It will be a risk if he go
against a majority.
It will benefit because
they spend less money
here.
How do you visualize
the medical tourism
sector in the next 5
With the strategies that
have been implemented
and encouraged, it is going
to detonate in something
important, we are seeing
It should continue
consolidating.
With a high level,
companies like New City
will continue, there will be
more options and
opportunities.
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Medical Cluster of Dental Services of The City of Tijuana. A Description of its Competitive…..
years? even with the reduction of
complaints by the foreign
users who come to be
treated in bariatric surgery,
plastic and dental
surgery.
Source: Prepared by the authors on the basis of data obtained from the in-depth interview (2017).
A netnography of the sector was carry out, after doing the first part of the qualitative research. According to the
National Statistical Directory of Economic Units (DENUE for its initials in Spanish) (2016), Tijuana has 1210 dental
offices in the private sector, and only 87 clinics belong to the Baja Medical Tourism cluster (Medical Tourism, 2017), it
just represents a 7.19% of dental offices in Tijuana.
The years in which dentists belonged to the cluster egress vary from the year 1973 to 2009, being predominant those who
egressed between 2000-2004 with a 20% and following in decreasing order 2005-2009, 1985-1989, 1980-1984 , 1975-1979
with 18%, 16%, 16% and 11% respectively.
The delegation with the predominant dental offices of the Baja Medical Tourism cluster in the city of Tijuana was the
Zona Centro delegation (50 offices), with the majority in El Centro (30 offices) and followed by the Zona Río with 14
offices. The following delegation is La Mesa with 10 offices, and Mesa de Otay with 8 offices. Of the offices belonging to
the cluster Baja Medical Tourism (2017), in 75 they speak English, and in 10 they do not speak the language.
Regarding the acceptance of United States dental insurance, 55 of the dentists stated whether to accept and 26 said they
do not accept insurance. In 51 dental offices they accept payments with credit or debit card, while in 22 do not accept,
however in 13 offices could not capture the information as it was not possible to have contact with the dentists. 60 of the
dentists reported attending a congress at least once a year, however, 13 say they do not attend. In relation to the website
only 26 have one, while 47 do not have a website. Regarding the medical passes to return to the United States by the
medical line or Fast Lane, 38 clinics have this service, while 35 do not have it; and in relation to dentists who offer
transportation services, only 8 indicated offering the service, while 65 do not offer it.
As mentioned earlier, the Baja California Secretary of Tourism promotes a Health and Wellness Tourism platform called
Baja Health Tourism (2017), where 8 dental practices are promoted, representing only .66% of dental offices in Tijuana.
Of these 8 offices, 3 are located in Zona Río, 2 in Zona Centro, 2 in Fraccionamiento Chapultepec and 1 in Playas de
Tijuana. With regard to a telephone line in the United States, 7 offices have it, and all the offices have a website. In the
payment methods, 2 of them do not accept payments with debit or credit card, they accept only cash payments or US
checks, 6 of them accept it. Regarding the acceptance of American dental insurances, 2 of them accept it, 3 of them do
not accept but help with the paperwork so that the patient can receive a refund by the insurer and two dental offices
neither accept nor help with paperwork. Of the 8 offices, 7 have the fast border crossing system or Fast Lane, therefore
the patient to return to the United States in his car can enter by a special line where the time to cross the border is
smaller than the regular row.
IV. Conclusions
Regarding the first objective, the characteristics defining the supply of dental services and belonging to the medical
cluster in the city of Tijuana, both the Medical Cluster of Baja California, Baja Medical Tourism, and the health tourism
platform of the Baja California Secretary of Tourism, Baja Health Tourism.
It was found that the Baja Medical Tourism cluster is a privately held company that promotes medical tourism in the
city by attracting residents of California, Nevada and Arizona and links them with registered health professionals. At
the moment, they are in process of restructuring and operate more as a directory, as they do not currently provide other
complementary services or rely on other tourism providers such as hotels, restaurants, travel agencies, transport
companies, recreation centers, which is a disadvantage, since the medical tourist may feel interested in receiving a more
complete care.In this way, the cluster approach should encourage business networks to generate an instance of
communication and dialogue that encourages the systematic, deliberate and committed work of collaboration to achieve
common goals.
Regarding the tourism and health tourism platform of the Baja California Secretary of Tourism, it was found that it is a
platform where private sector health providers can register, once they have verified the certifications required by the
standard and are legally authorized to provide the service they offer. This is an advantage, since those interested in
contacting professionals to acquire dental services can be confident that the promoted dentists have the certifications
and fulfill the necessary norms to operate.
5. www.theijbmt.com 42| Page
Medical Cluster of Dental Services of The City of Tijuana. A Description of its Competitive…..
Regarding the characteristics that define the dentists belonging to the cluster Baja Medical Tourism, it was found that
58% of the dentists belonging to the cluster are located in Zona Centro delegation, mainly located in El Centro and Zona
Río. This represents an important advantage, since the medical tourist does not have to travel long distances from the
US border, as well as there exists a greater access to transportation, restaurants, hotels or recreational activities to
complement their visit. The location of the office can play a determining role in the competitive position and the chances
of success especially in sectors such as tourism. Another advantage is that a greater percent of the dentists speaks
English, which favors communication between the patient and the professional. It is imperative that the patient knows
and understands the procedures, risks and has all the information about his condition and treatment options so that he
can make the decisions that suit him best.
Regarding to the acceptance of United States dental insurance, 55 of 81 of the dentists stated that if they accept American
insurance, which is important since many medical tourists want to take advantage of the benefits of their insurance
because they know that outside the United States, they can acquire a greater number of services with the same policy.
A priority attention situation is the fact that 47 of the 73 dentists belonging to the cluster do not have an individual web
page. And it is considered that priority should be given to this situation because the market segment to which the cluster
wants to go, has a high penetration in the use of the internet as a source of documentation and information and because
it is not available, it is possible that a priori can be discarded within the decision making processes of the medical
provider by the client.
Half of the 73 consultants from whom information could be obtained does not offer the fast border crossing system.
This situation puts them at a disadvantage, because patients crossing the border do not want to make big lines to return
to their place of residence. Similarly, there are just a few of dentists who offer transportation services (8 only). This may
be due to the fact that, since most of them are located in the Zona Centro delegation, it is easy for them to move to the
border.
Finally, it is considered that in order to strengthen and consolidate medical tourism, organizations and local
governments must proceed to establish certifications, regulations and standards that adapt to international requirements
and demands, so that they can legitimize and ensure quality in the provision of a comprehensive dental health service
and the well-being of the patient.
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