This document provides an analysis of the conventions and techniques used in the teaser trailer for a crime/action thriller film. The teaser begins with the film studio logos edited to match the film's color scheme. Clips shown include a car being destroyed with a voiceover about "fire and blood" to set the tone. Text stating "THE WORLD GOES MAD" is presented one word at a time between shots of characters in action to indicate the film is an action/thriller genre. The characters are shown fighting and have scary, unrealistic clothing to signal the fictional setting. At the end, brief clips introduce the main actors along with their real names and roles.