The document compares and contrasts teaser trailers and full theatrical trailers. Teaser trailers are shorter, around 30 seconds to 1 minute, and reveal very little information about the plot or characters. They are aimed at enticing specific target audiences and leaving viewers with questions. Full trailers are longer, around 3-4 minutes, and provide more details about the story, characters, and setting to further promote the film. The document provides examples from the teaser and full trailers for The Blair Witch Project to illustrate these differences.

1. Q9). Theatrical trailer VS Teaser
Trailer

2. Teaser Trailer Full Theatrical Trailer
•Shorter than full theatrical trailer, •Lasts for about 3-4 minutes.
lasts about 30 secs-1 minute. •Releases more information.
•Doesn’t reveal a lot, sometimes just •Reveals more of the plot.
one character is shown.
•This entices the niche audience and
•They are used to entice the niche more.
audience and to leave the audience
questioning what the film is about,
when it is coming out and who is
starring in it.

3. Teaser Trailer VS Full Theatrical Trailer
The Blair Witch Project Teaser Trailer
The Blair Witch Project Full Theatrical Trailer
•‘This Summer’ – is the only information released on the
teaser trailer to indicate when the film is coming out. •Date was changed to Halloween to maximize audience,
so says the real release date which is ‘26th October’
•Only told basic information a group of teenagers filmed
in a documentary and there footage was all that was •More information released in the text shown on the
found. trailer
•Only footage we see is at the end of the teaser trailer of
the top half of a female character’s face while they are •See more footage of characters, see them recording
crying – this makes the audience question “why she is with their camera, see the setting more; the graveyard
crying?” this starts the audience to wonder about the and woods. This helps the audience to understand more
film and creates a hype between fans for the film. information about the film. It sets the scene partially.
•The text shown at the beginning which is the only part
of the trailer which explains the plot line says; •The text shown at the beginning says: “What was
“In October 1994, three student filmmakers supposed to be a fun trip” it is then followed by some
disappeared in the woods near Burkittsville, Maryland footage then it says “becomes a hunt” then some more
while shooting a documentary. footage is shown then “you are the prey”. The next text
A year later their footage was found.” to show isn’t until the end of the trailer when it says: “be
prepared 26th October”, this is the new release date for
This roughly explain what happens in the film but the film.
doesn't give too much information away but gives
enough away to attract the niche target audience.
•Can hear someone murmuring, but it is unclear what •Humming noise builds suspense then nearer to the end
exactly they are saying; could be praying or apologizing,
but the audience doesn't know what for. This is used to of the trailer a heartbeat starts pumping. There is no
create a mysterious feel and make the audience question voice murmuring/crying/praying in the full trailer though
why this happens in the film. It gets the target audience where as the teaser trailer did.
talking and creating a hype about the film before it is
released.

4. • Can hear someone murmuring, but it is unclear
what exactly they are saying; could be praying or
apologizing, but the audience doesn't know what
for. This is used to create a mysterious feel and
make the audience question why this happens in
the film. It gets the target audience talking and
creating a hype about the film before it is released.
• Also see text saying ‘The Blair Witch Project’ with a
logo underneath it. This shows the audience the
title of the film. It is shown towards the end of the
teaser trailer to make target audiences have to
watch the whole trailer and get more of a feel for
the film before they can find out what it is called.
• After the title and season has been released they
now show a website where fans can go on to look at
perhaps behind the scenes footage, there will be
forums/chats for people to speak about the film etc
and they would also be more information on the
website released.
www.blairwitch.com
• The website then fades mysteriously and then there
is pure black screen and silence to leave the
audience wanting more and feeling adrenaline
possibly.

5. This is from part of the full trailer which shows that the film is all created from lost
footage and that all the footage was filmed on a hand camera like the one this
man is holding above. It also shows the age of the characters in the film; young,
American students. This is drip feeding the audience information about the film so
they can begin to put pieces of information together and try to work out the film
before they actually view it at the cinema.

6. This is part of the full trailer, it shows some of the footage from the film and helps to set
some of the scene for the audience. This is also releasing little bits of information to drip
feed the audience about the film before they see the film, it helps to attract their attention.

7. This is part of the full trailer. It helps set the scene and show some of the
footage from the film itself. This is all useful information for the audience’s to
see if they would enjoy the film or if it’s not to their tastes and enjoyment.

8. Releases information about the film in general to entice the audience. This
information is shown because it’s the full trailer and these release more
information than the teaser trailers.

9. Releases information about the film in general to entice the audience. This
information is shown because it’s the full trailer and these release more
information than the teaser trailers.

10. Releases information about the film in general to entice the audience.
This information is shown because it’s the full trailer and these release
more information than the teaser trailers.

11. ‘Be prepared October 26th’ – This is shown in the teaser trailer. It tells the date of
release and adds ‘be prepared’ for dramatic effect t o show the audience that it is
a scary film.

12. This is the first thing we see in the teaser trailer. It shows the company who
helped produce the film’s logo. This shows the audience that the film was
produced by a good company.

13. This is the next part of the Teaser trailer. It releases some information highlighting
the outlines of what the film is about but it doesn’t release information or footage of
all the characters or settings etc.

14. We then have a pure black screen for a couple of seconds to add dramatic effect
and leave the audience guessing what is next.

15. The next thing we are shown in the title of the film with a little Blair Witch logo.

16. We are then shown the top half of one of the character’s face for a couple of
seconds. It sounds as though she is praying, murmuring or apologising. As the
audience we feel the fear for her, she is crying but the audience doesn’t know
why. This is used to draw in the attention of the audience and helps to create an
atmosphere and ‘hype’ about the film before it is released.

17. It then shows ‘THIS SUMMER’. This is a hint of what season the film will be released
in. it doesn’t specifically say the particular date because it is only a teaser and the
full trailer releases more information such as the exact day of release as well.
Artisan Entertainment changed the date of release from creating the teaser trailer
and the full trailer, they didn’t release it in the summer as planned to in the trailer (as
shown above) they released in on October 26th, around the time of Halloween to
attract a larger audience and it fitted into the film market better.

18. The website is then shown for the target audience to view and look around. There may be
behind the scene footage, interviews, games and competitions on there related to the film
to attract more of a larger audience for the film when it is released.