Trade marketing & Industrial design portfolio of Mediascope Agency in Europe.
Independent agency, ran by trade marketing veterans, commited to creating BEST PRACTICE shopper campaigns and Innovative Industrial design.
Nice to meet you!
We are Mediascope, your one-stop shop for Best-Practice trade marketing.
What allowed us to create best practice trade campaigns in the past and will allow us to do the same in the future is the Mediascope proprietary 5-step process: a 360 approach that controls the entire output of the campaign, from strategy to creative to production to implementation to evaluation.
Sandra Costa Design Group - Residential PresentationMattéo Bitetti
Sandra Costa Design Group is an interior design firm based in Los Angeles that specializes in residential and commercial design. Led by Sandra Costa, the firm takes a collaborative approach and focuses on creating timeless designs tailored to each client's needs, priorities, and budget. With over 25 years of experience, the firm offers comprehensive design services for interiors, exteriors, kitchens, bathrooms, estates, and more using high quality and sustainable materials.
True Value came to Big Red Rooster for a concept store that might upgrade or replace their existing stores. This store was envisioned as a place for home owners to go for decorating and maintenance needs.
The agency presents itself as a team of professionals dedicated to providing unique and personalized solutions to clients. They aim to understand each client's specific needs and desires in order to develop the best solutions. The agency listens to clients, acts in their benefit through international expertise and creative approaches, and innovates by taking on new challenges presented by each client. The document then provides an overview of the agency's portfolio and references in areas like graphic design, integrated campaigns, events, digital marketing, photography, and more. Examples of past work are displayed.
This document discusses various aspects of designing and planning a project, including:
- Identifying clear goals, timeline, and available resources when starting a project.
- Discussing concepts with others and protecting intellectual property if patenting.
- Using tools like SWOT analysis and feasibility studies in the planning process.
- Important stages of a project like analysis, design, implementation, and maintenance.
- Resources that can help like coworking spaces, incubators, and networking events.
Fa2013 studio assignment3_finalversion_henning_thomsenHenning Thomsen
The document outlines an architectural design assignment for a new building to house a Carlsberg sponsorship flagstore. The building must contribute to common ground and sacrifice private space for public use. It will be located on the former Carlsberg brewery site, which is being redeveloped into a new neighborhood. The 1,800 square meter building must showcase Carlsberg's global sponsorship activities through media and retail spaces, while adhering to the site's redevelopment goals. The assignment requires consideration of themes like branding, spatial organization, structure, and the relationship between inside and outside spaces.
Nice to meet you!
We are Mediascope, your one-stop shop for Best-Practice trade marketing.
What allowed us to create best practice trade campaigns in the past and will allow us to do the same in the future is the Mediascope proprietary 5-step process: a 360 approach that controls the entire output of the campaign, from strategy to creative to production to implementation to evaluation.
Sandra Costa Design Group - Residential PresentationMattéo Bitetti
Sandra Costa Design Group is an interior design firm based in Los Angeles that specializes in residential and commercial design. Led by Sandra Costa, the firm takes a collaborative approach and focuses on creating timeless designs tailored to each client's needs, priorities, and budget. With over 25 years of experience, the firm offers comprehensive design services for interiors, exteriors, kitchens, bathrooms, estates, and more using high quality and sustainable materials.
True Value came to Big Red Rooster for a concept store that might upgrade or replace their existing stores. This store was envisioned as a place for home owners to go for decorating and maintenance needs.
The agency presents itself as a team of professionals dedicated to providing unique and personalized solutions to clients. They aim to understand each client's specific needs and desires in order to develop the best solutions. The agency listens to clients, acts in their benefit through international expertise and creative approaches, and innovates by taking on new challenges presented by each client. The document then provides an overview of the agency's portfolio and references in areas like graphic design, integrated campaigns, events, digital marketing, photography, and more. Examples of past work are displayed.
This document discusses various aspects of designing and planning a project, including:
- Identifying clear goals, timeline, and available resources when starting a project.
- Discussing concepts with others and protecting intellectual property if patenting.
- Using tools like SWOT analysis and feasibility studies in the planning process.
- Important stages of a project like analysis, design, implementation, and maintenance.
- Resources that can help like coworking spaces, incubators, and networking events.
Fa2013 studio assignment3_finalversion_henning_thomsenHenning Thomsen
The document outlines an architectural design assignment for a new building to house a Carlsberg sponsorship flagstore. The building must contribute to common ground and sacrifice private space for public use. It will be located on the former Carlsberg brewery site, which is being redeveloped into a new neighborhood. The 1,800 square meter building must showcase Carlsberg's global sponsorship activities through media and retail spaces, while adhering to the site's redevelopment goals. The assignment requires consideration of themes like branding, spatial organization, structure, and the relationship between inside and outside spaces.
Worldline Production is a communication design and production company based in Vietnam. They provide services such as creative design, project management, production, logistics, and more. Their services cover events, exhibitions, retail interiors, merchandising, and point-of-sale materials. They have production workshops in Ho Chi Minh City and Hanoi, and can serve clients across 64 provinces in Vietnam. Worldline aims to be a one-stop shop for clients, handling projects from initial design through final production.
Marble LDN is a live experience agency that builds experiences through design collaboration, sustainability, and forging emotional connections between brands and consumers. They have worked on over 136 projects in 2018 across industries such as wellness, festivals, fashion, media, fin-tech, technology, food and beverage, and more. Some of their international locations include Goa, Tel Aviv, Montreal, New York, Miami, Amsterdam, Chicago, Greece, Abu Dhabi, Bahrain, Italy, France, Spain, Ireland, Marrakech, Cape Town, Scotland, Nevada, Germany, and more. They provide services such as conceptualization and storytelling, creative production and design, project management and planning, light,
DBEAR & Co is an event design and delivery company that specializes in creating custom exhibition stands, modular display systems, and full event experiences around the world. They have delivered over 18 custom stands, 60 modular displays, and events in 11 countries. Their collaborative approach focuses on understanding each client's brand and needs to deliver memorable and impactful events. They have expertise in graphics, lighting, and logistics to bring projects in on time and on budget.
The rise of the business park v.22072015Bassam Karam
The document proposes an event to promote a business park project in Lebanon. The event aims to raise awareness of the business park, introduce the concept of business clusters, and provide networking opportunities. It would involve a panel discussion on workspace design and productivity, followed by a networking session. The proposal outlines plans for venue, speakers, agenda, promotions, and documentation of the approximately 200-person, half-day event.
OEMKIOSKS, Company Presentation, Products & ServicesMiguel Soares
The commercial success of a company is actually connected to a strategic plan, that approach citizens to digital technologies, promoting experiences sharing...we are in the 2.0 age !
Having started its activity in 2000 Partteam Group,operates in several areas, including multimedia interactive systems, industrial production, graphic design
and advertising, engineering and telecommunications, web based applications development, software development, etc.
The main business area of the company are the multimedia kiosks. Partteam Group is proud to be one of the few national manufacturers of multimedia kiosks, with standard models and with the ability to produce customized models for clients.
Located in Portugal Partteam Group has modern facilities, capable of take part in major projects, both national and international.
Nest is an exhibition design and event management company with over 40 years of experience. They work closely with clients to understand their objectives and deliver creative and functional exhibition stand designs, event experiences, and project management. Notable past clients include Baxi, Lifeplus, Microsoft, Pearson, and Euroclear, for whom Nest designed and built customized exhibition stands and planned large-scale conferences and events.
Development of a Conceptual Space Smart Kitchen MixerMarlene Holm
The authors and designers Marlene Holm and Olof Nordström, have developed a product concept based on the former kitchen mixer Electrolux N15, that fills the gap in the product segment that is referred to as ’Urban Compact Living’, in which there is currently no equivalent product offered.
The focus has been on understanding the market segment and defining the target customer in order to conduct multiple user tests and observations to design a product with high usability and user satisfaction.
Two stand mixers of the wall mounted model Electrolux N15, with all the attachments and manuals, was purchased and forms the base for making the practical tests and studies.
Much of the work consists of usability analyzes in order to understand what users want, both what they consciously seek but also implicit needs; what they do not yet know that they want. User studies are conducted where users are observed and the product’s usability is analyzed with the help of a CW, -Cognitive Walkthrough and a PHEA, -Predicted Human Error Analysis test.
Electrolux's design dna is analyzed to create a product that exudes their visual brand identity and meet the customer expectations. The idea generation is an iterative process where creative tools such as brainstorming, exploratory sketching and clay modelling are used to create the concept, its features and final design. To further develop and visualize, the concept is 3D-modeled in CAD software and finally rendered into photo realistic images. A full scale prototype is made using a 3D printer to evaluate the shape and the size.
The result is an innovative, user friendly and time saving stand mixer that inspires people with an urban lifestyle and a compact living to a true and wholesome cooking experience.
This is a 30 credit Master Thesis for the MSc Industrial Design Engineer program.
Erica Brown is an award-winning interior designer with over 10 years of experience in retail design, production design, museum design, and residential design. She has experience with conceptual design, 2D and 3D modeling, construction documents, specifications, and project management. Notable past projects include design work for Food Basics, Metro, Winners/Homesense, NHL Winter Classic events, and the Ontario Heritage Trust. She aims to create timeless, functional, and detailed design executions that implement brand identities while complementing existing architectural contexts.
Future Applications is a campaign aimed at creating interest and discussions around the Italian Ceramic and Marble sector targeting top London architects and designers potentially specifying these products. The campaign will be cross platform and provide coverage before and during Ecobuild, supported by UBM’s client solutions team and by the Italian Chamber of Commerce.
Ravi Tandon wants to build a brand for his steel hollow sections business but does not have money. The document discusses how much money Ravi will need and how he should spend it to create an effective brand. It recommends investing in workshops, seminars, publications and competitions to educate target customers in industries like construction. Examples are given of how Tata Steel invested heavily in branding steel hollow sections, which grew their market share from 2% to become a ₹600 crore business.
Roca Groups presentation on BIMobject LIVe 2014BIMobject
The document discusses Roca Group's BIM project from 2013-2014. It began as a pilot project to create BIM objects for 50 of Roca's products in Revit and ArchiCAD formats. The objectives were to learn how to properly create BIM components, control ownership and distribution, and determine a strategy for future large-scale production. The pilot was completed over 8 weeks and involved defining standards, creating early prototypes, testing, and documentation. Lessons learned included the need to specify BIM component requirements, define a strategy for ongoing component management, and estimate costs and time required for mass production.
Milford Enterprises Inc. – Superb Designs, Quality Manufacturing & “Best in C...Sal Gattuso
Innovative designs, uncompromising production engineers, the highest quality materials, wide spectrum of techniques, best price-valued equation, and a full service team to ensure your absolute satisfaction, all add up for choosing Milford Enterprises, Inc.
You are invited to visit our website at www.milfordei.com for a more extensive look at Milford’s projects and capabilities.
Service Graphics 2015 has seen our installation crews busy crossing the country do great work. To showcase just some of the marquee projects delivered our 2015 yearbook is hot off the press. Have a look and see what our specialist teams can do for you. #wechangespace
Freeney's Graphics provides signage, graphics, and branding services. They designed and installed signage for multiple hotel, medical, commercial, and retail clients. Projects included monolith signs, interior directional signs, wall graphics, logo designs, and lettering for buildings. Freeney's works with architects and designers to create visually impactful and informative signage that meets clients' branding needs and improves wayfinding.
Intimacy is essential for the development of all projects in which I am involved. As a communicator my approach requires in-depth research, processing and adapting information that will define the most suitable communication strategy.
This document contains profiles of various architectural, design, and visualization projects completed by Martina Verderio. It includes summaries of projects like the Grosvenor Bridge Link pedestrian entrance to Battersea Power Station in London, a Village Hall community space, a hoarding area with viewing platform, and POWER sculpture. It also outlines conceptual designs for marketing suites and an office refurbishment. Additional sections provide examples of Verderio's architectural visualization work for projects like 21 Harley Street and 85 Piccadilly in London. Finally, it shows examples of Verderio's graphic design work including logos and branding for interpretation services, Verbe, and Feed'em.
This document provides an overview of Besco, a Singapore-based company that specializes in managing space through innovative restroom and facility solutions. It discusses Besco's history and growth since being established in 1984, including establishing strategic partnerships, expanding to new markets, and investing heavily in research and development. The document also highlights some of Besco's product lines and design concepts for restroom cubicles, wall claddings, grab bars, lockers, and other interior solutions.
This document summarizes Service Graphics, a UK-based company that provides visual communication solutions including exhibitions, graphics, and signs. Some key points:
- Service Graphics has expertise in visual communication and ensures client ideas are brought to life with maximum impact. They have production facilities and installers throughout the UK.
- For over 50 years they have designed, produced, and installed promotional materials for many high-profile clients and events. They embrace new technologies and skills.
- They are committed to delivering the highest quality solutions and service, from initial planning through final installation. They invest in innovation and training to provide the best for clients.
Green Room are the UK's fastest growing retail and digital design agency for very good reason. Passionate, creative, instinctive and experts in working with the world's leading brands and retailers.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
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Worldline Production is a communication design and production company based in Vietnam. They provide services such as creative design, project management, production, logistics, and more. Their services cover events, exhibitions, retail interiors, merchandising, and point-of-sale materials. They have production workshops in Ho Chi Minh City and Hanoi, and can serve clients across 64 provinces in Vietnam. Worldline aims to be a one-stop shop for clients, handling projects from initial design through final production.
Marble LDN is a live experience agency that builds experiences through design collaboration, sustainability, and forging emotional connections between brands and consumers. They have worked on over 136 projects in 2018 across industries such as wellness, festivals, fashion, media, fin-tech, technology, food and beverage, and more. Some of their international locations include Goa, Tel Aviv, Montreal, New York, Miami, Amsterdam, Chicago, Greece, Abu Dhabi, Bahrain, Italy, France, Spain, Ireland, Marrakech, Cape Town, Scotland, Nevada, Germany, and more. They provide services such as conceptualization and storytelling, creative production and design, project management and planning, light,
DBEAR & Co is an event design and delivery company that specializes in creating custom exhibition stands, modular display systems, and full event experiences around the world. They have delivered over 18 custom stands, 60 modular displays, and events in 11 countries. Their collaborative approach focuses on understanding each client's brand and needs to deliver memorable and impactful events. They have expertise in graphics, lighting, and logistics to bring projects in on time and on budget.
The rise of the business park v.22072015Bassam Karam
The document proposes an event to promote a business park project in Lebanon. The event aims to raise awareness of the business park, introduce the concept of business clusters, and provide networking opportunities. It would involve a panel discussion on workspace design and productivity, followed by a networking session. The proposal outlines plans for venue, speakers, agenda, promotions, and documentation of the approximately 200-person, half-day event.
OEMKIOSKS, Company Presentation, Products & ServicesMiguel Soares
The commercial success of a company is actually connected to a strategic plan, that approach citizens to digital technologies, promoting experiences sharing...we are in the 2.0 age !
Having started its activity in 2000 Partteam Group,operates in several areas, including multimedia interactive systems, industrial production, graphic design
and advertising, engineering and telecommunications, web based applications development, software development, etc.
The main business area of the company are the multimedia kiosks. Partteam Group is proud to be one of the few national manufacturers of multimedia kiosks, with standard models and with the ability to produce customized models for clients.
Located in Portugal Partteam Group has modern facilities, capable of take part in major projects, both national and international.
Nest is an exhibition design and event management company with over 40 years of experience. They work closely with clients to understand their objectives and deliver creative and functional exhibition stand designs, event experiences, and project management. Notable past clients include Baxi, Lifeplus, Microsoft, Pearson, and Euroclear, for whom Nest designed and built customized exhibition stands and planned large-scale conferences and events.
Development of a Conceptual Space Smart Kitchen MixerMarlene Holm
The authors and designers Marlene Holm and Olof Nordström, have developed a product concept based on the former kitchen mixer Electrolux N15, that fills the gap in the product segment that is referred to as ’Urban Compact Living’, in which there is currently no equivalent product offered.
The focus has been on understanding the market segment and defining the target customer in order to conduct multiple user tests and observations to design a product with high usability and user satisfaction.
Two stand mixers of the wall mounted model Electrolux N15, with all the attachments and manuals, was purchased and forms the base for making the practical tests and studies.
Much of the work consists of usability analyzes in order to understand what users want, both what they consciously seek but also implicit needs; what they do not yet know that they want. User studies are conducted where users are observed and the product’s usability is analyzed with the help of a CW, -Cognitive Walkthrough and a PHEA, -Predicted Human Error Analysis test.
Electrolux's design dna is analyzed to create a product that exudes their visual brand identity and meet the customer expectations. The idea generation is an iterative process where creative tools such as brainstorming, exploratory sketching and clay modelling are used to create the concept, its features and final design. To further develop and visualize, the concept is 3D-modeled in CAD software and finally rendered into photo realistic images. A full scale prototype is made using a 3D printer to evaluate the shape and the size.
The result is an innovative, user friendly and time saving stand mixer that inspires people with an urban lifestyle and a compact living to a true and wholesome cooking experience.
This is a 30 credit Master Thesis for the MSc Industrial Design Engineer program.
Erica Brown is an award-winning interior designer with over 10 years of experience in retail design, production design, museum design, and residential design. She has experience with conceptual design, 2D and 3D modeling, construction documents, specifications, and project management. Notable past projects include design work for Food Basics, Metro, Winners/Homesense, NHL Winter Classic events, and the Ontario Heritage Trust. She aims to create timeless, functional, and detailed design executions that implement brand identities while complementing existing architectural contexts.
Future Applications is a campaign aimed at creating interest and discussions around the Italian Ceramic and Marble sector targeting top London architects and designers potentially specifying these products. The campaign will be cross platform and provide coverage before and during Ecobuild, supported by UBM’s client solutions team and by the Italian Chamber of Commerce.
Ravi Tandon wants to build a brand for his steel hollow sections business but does not have money. The document discusses how much money Ravi will need and how he should spend it to create an effective brand. It recommends investing in workshops, seminars, publications and competitions to educate target customers in industries like construction. Examples are given of how Tata Steel invested heavily in branding steel hollow sections, which grew their market share from 2% to become a ₹600 crore business.
Roca Groups presentation on BIMobject LIVe 2014BIMobject
The document discusses Roca Group's BIM project from 2013-2014. It began as a pilot project to create BIM objects for 50 of Roca's products in Revit and ArchiCAD formats. The objectives were to learn how to properly create BIM components, control ownership and distribution, and determine a strategy for future large-scale production. The pilot was completed over 8 weeks and involved defining standards, creating early prototypes, testing, and documentation. Lessons learned included the need to specify BIM component requirements, define a strategy for ongoing component management, and estimate costs and time required for mass production.
Milford Enterprises Inc. – Superb Designs, Quality Manufacturing & “Best in C...Sal Gattuso
Innovative designs, uncompromising production engineers, the highest quality materials, wide spectrum of techniques, best price-valued equation, and a full service team to ensure your absolute satisfaction, all add up for choosing Milford Enterprises, Inc.
You are invited to visit our website at www.milfordei.com for a more extensive look at Milford’s projects and capabilities.
Service Graphics 2015 has seen our installation crews busy crossing the country do great work. To showcase just some of the marquee projects delivered our 2015 yearbook is hot off the press. Have a look and see what our specialist teams can do for you. #wechangespace
Freeney's Graphics provides signage, graphics, and branding services. They designed and installed signage for multiple hotel, medical, commercial, and retail clients. Projects included monolith signs, interior directional signs, wall graphics, logo designs, and lettering for buildings. Freeney's works with architects and designers to create visually impactful and informative signage that meets clients' branding needs and improves wayfinding.
Intimacy is essential for the development of all projects in which I am involved. As a communicator my approach requires in-depth research, processing and adapting information that will define the most suitable communication strategy.
This document contains profiles of various architectural, design, and visualization projects completed by Martina Verderio. It includes summaries of projects like the Grosvenor Bridge Link pedestrian entrance to Battersea Power Station in London, a Village Hall community space, a hoarding area with viewing platform, and POWER sculpture. It also outlines conceptual designs for marketing suites and an office refurbishment. Additional sections provide examples of Verderio's architectural visualization work for projects like 21 Harley Street and 85 Piccadilly in London. Finally, it shows examples of Verderio's graphic design work including logos and branding for interpretation services, Verbe, and Feed'em.
This document provides an overview of Besco, a Singapore-based company that specializes in managing space through innovative restroom and facility solutions. It discusses Besco's history and growth since being established in 1984, including establishing strategic partnerships, expanding to new markets, and investing heavily in research and development. The document also highlights some of Besco's product lines and design concepts for restroom cubicles, wall claddings, grab bars, lockers, and other interior solutions.
This document summarizes Service Graphics, a UK-based company that provides visual communication solutions including exhibitions, graphics, and signs. Some key points:
- Service Graphics has expertise in visual communication and ensures client ideas are brought to life with maximum impact. They have production facilities and installers throughout the UK.
- For over 50 years they have designed, produced, and installed promotional materials for many high-profile clients and events. They embrace new technologies and skills.
- They are committed to delivering the highest quality solutions and service, from initial planning through final installation. They invest in innovation and training to provide the best for clients.
Green Room are the UK's fastest growing retail and digital design agency for very good reason. Passionate, creative, instinctive and experts in working with the world's leading brands and retailers.
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In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
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This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
3. |3|
I. Who we are? 4-7
II. Services. Some of Mediascope’s projects 8-86
1. Thematic outlets 8
2. Brand strategy and creation 28
3. Conceptual outlets / Tailored branding 37
4. Tailored POSMs 44
5. Consumer activations 51
6. PR & Events 56
7. Online Platforms 62
Contents
Agency Credentials | HORECA | Contents
4. |4|
In advertising, as it is in life, nothing is
coincidental. Everything has a scope and
a Mediascope.
Our clients’ results have been
permanently the unique barometer for
Mediascope’s market value. Among our
clients and partners we are mentioning:
Ursus Breweries, P&G Balkans, Audi,
Dobrogea Group, Jolidon, L’Oréal, SPIT,
Codecs, Geplast, Capital Partners.
More than 9 years ago, Mediascope
started to develop projects for the
following advertising categories: ATL /
BTL, digital, PR & events.
The established work process, that guides
our Mediascope teams, guarantees the
respect of the stages: (1) research and
strategy planning; (2) brand development
and brand expression; (3) development,
production but also efficient
implementation of the communication
materials and promotions through all
planned distribution channels;
(4) evaluation and projects’ adaptation to
market reality and business needs.
Some of the projects that Mediascope
exclusively developed and became leaders
in the Romanian pub environment:
Beraria Ciucas, and the new concept for
Curtea Berarilor Timisoreana.
Who we are
Agency Credentials | HORECA | Who we are
5. |5|
It all started from an idea, then visual
and architectural plans developed,
interior and exterior designs were
produced and implemented, leading to
event organization and the official
opening evenings. Pubs results and
consumers satisfaction were monitored
and improved with our help.
We have planned, produced and
implemented campaigns for brands such
as: Timisoreana, Ciucas, Ursus, Ursus
Cooler, Peroni, Redd’s, Grolsch,
Timisoreana Bruna, Azuga, Pilsner
Urquell, Audi, L’Oréal, Dobrogea Group
and many more.
Majority of the projects are from
commercial categories. Nevertheless, we
have decided to involve in the social
activities as well. “Ocroteste delfinii”
and “Muzeul Bisericii Sfantul Silvestru”
are part of our social work.
It is well known that there is an invisible
and, yet, strong connection between the
brand and its consumers. Mediascope
creates and maintains this connection.
We are ready for your challenges!
Agency Credentials | HORECA | Who we are
6. |6|
Services that our teams provide:
• Tailored POSMs – concept development and internal production capabilities:
metal, plastic, wood, glass etc;
• Consumer activations;
• PR & Events;
• Conceptual Outlets / Tailored branding / Special projects;
• Thematic outlets/Production, Implementation;
• Brand strategy and creation;
Agency Credentials | HORECA | Services
7. |7|
Some of the clients, partners:
Agency Credentials | HORECA | Clients
8. |8|
1. Thematic outlets
Thematic outlets/ Production, Implementation
Agency Credentials | HORECA | Thematic outlets
Audit and Research Strategy Architectural
3D prototyping
Production and
Implementation
Standardization Launch events & PR
9. |9|
Thematic outlets/ Production, Implementation
“Curtea Berarilor Timisoreana” (CBT) – thematic pub [1/7]
Old setup of CBT ”La Fabrica” Timisoara (1) Main area; (2) Pub Entrances; (3) Bar area.
Past arrangement of CBT Ploiesti (4) Entrance; (5) Events stage; (6) Main area.
1 2 3
654
BEFORE
10. |10|
Thematic outlets/ Production, Implementation
“Curtea Berarilor Timisoreana” (CBT) – thematic pub [2/7]
New pub look, “tradition in the beer making” concept. CBT Ploiesti: (7) Interior 3D development; (8) Architectural plan of the terrace; (9) Wooden
cladding plan. CBT “La Fabrica” Timisoara: (10) Wooden cladding and decoration carriages plan; (11) Interior 3D development.
7 8
9 10 11
11. |11|
Thematic outlets/ Production, Implementation
“Curtea Berarilor Timisoreana” (CBT) – thematic pub [3/7]
Work in progress (12) Radiator mask for CBT Ploiesti; (13) Implementation of the wooden cladding structure; (14) Beer tanks; (15) Assembling the beer
carriage; (16) CBT “La Fabrica” during elements implementation; (17) Beer tanks – last production stage; (18) Self service area, work in progress.
12 13 14 15
16 17 18
WORK IN PROGRESS
12. |12|
New pub look (19) New bar area; (20) Conceptual CBT furniture set: barrel table and chairs; (21) Interior communication; (22) Historical hot spot of the
Timisoreana brand evolution.
Thematic outlets/ Production, Implementation
“Curtea Berarilor Timisoreana” (CBT) – thematic pub [4/7]
19
20
21 22
AFTER
13. |13|
New pub look (23) Outdoor signage; (24) Beer tanks on brick pedestal; (25) Brass plate with beer stories developed to decorate the beer tanks; (26) Barrel
shaped reserved sign and staff outfit; (27) Overall view of the pub’s bar area. The design materials were carefully chosen in order to have a lasting life, upon
regular usage.
Thematic outlets/ Production, Implementation
“Curtea Berarilor Timisoreana” (CBT) – thematic pub [5/7]
23 24
25 26 27
AFTER
14. |14|
New pub look (28) Wooden indoor carriage decoration; (29) Phonograph decoration, one of the restored antiques found by Mediascope; (30) Custom made
canvas layout; (31) Window graphics to celebrate the concept; (32) Bar detail with a “Beer meter “– selling device in CBT pub.
Thematic outlets/ Production, Implementation
“Curtea Berarilor Timisoreana” (CBT) – thematic pub [6/7]
28
29 30
31 32
AFTER
15. |15|
Press reviews for the “Curtea Berarilor Timisoreana” concept pubs:
(33) Blog de bere; (34) Ziua de Vest; (35) Timis Online; (36) Iasi 123; (37) Elena Pelmus blog; (38) Opinia Timisoarei.
Thematic outlets/ Production, Implementation
“Curtea Berarilor Timisoreana” (CBT) – thematic pub [7/7]
33
36
34
37
35
38
16. |16|
Thematic outlets/ Production, Implementation
“Beraria Ciucas” – thematic pub [1/7]
Old setup of Beraria Ciucas location (1) Interior; (2) Front room of the pub; (3) Terrace;
New Beraria Ciucas. “Best friend of nature” concept (4) Interior 3D development; (5) Detailed architectural plan.
BEFORE
1
4 5
2 3
17. |17|
Thematic outlets/ Production, Implementation
“Beraria Ciucas” – thematic pub [2/7]
Work in progress (6) Outdoor signage, wood board; (7) Self service area; (8) Lobby decorations; (9) Wooden bar design – great visual impact using raw
pieces of wood; (10) Terrace wooden foot path; (11) Implementation of the wooden cladding structure.
WORK IN PROGRESS
6 7 8
9 10 11
18. |18|
Thematic outlets/ Production, Implementation
“Beraria Ciucas” – thematic pub [3/7]
New pub look (12) Natural wood light unit and decorative hangers; (13) Beer storage illuminated decoration; (14) Living plants panel, designed and pro-
duced to complete the concept, on brick background; (15) Interior; (16) Brand symbol intarsia on the table; (17) Natural wood slices wall.
AFTER
12
13 14
15
16 17
19. |19|
Thematic outlets/ Production, Implementation
“Beraria Ciucas” – thematic pub [4/7]
New pub look (18) Interior; (19) Bar area; (20) Bar draught column on the self-service, custom made beer counters.
AFTER
18
19
20
20. |20|
Thematic outlets/ Production, Implementation
“Beraria Ciucas” – thematic pub [5/7]
New pub look (21) “Beer wheel”, selling device; (22) Reserved signage; (23) Light fixture made from beer bottle ; (24) Bar detail; (25) Outdoor signage: wood
decorated with metal and rope; (26) Menu.
AFTER
21 22 23
2024 25 26
21. |21|
Thematic outlets/ Production, Implementation
“Beraria Ciucas” – thematic pub [6/7]
New pub look (27, 28) Terrace view; (29) Panoramic view of the implemented concept: tables, chairs, POSMs on the tables, lightning system, custom made
paintings.
AFTER
27
28 29
22. |22|
Thematic outlets/ Production, Implementation
“Beraria Ciucas” – thematic pub [7/7]
Press reviews of the pub: (30) Crossfire; (31) Blog de bere; (32) Nova TV; (33) Noru blog.
30
31
32 33
23. |23|
Thematic outlets/ Production, Implementation
Timisoreana - modular terraces [1/2]
Mediascope’s concept, production, implementation (1) 3D design; (2) Front view of the implemented terrace; (3) Decoration barrels on the bar;
(4) Architectural detailed plan of the terrace; (5) Brand footprint; (6) Custom made barrel tables; (7) Timisoreana terrace in Galati.
1 2 3
4 5 6 7
24. |24|
Thematic outlets/ Production, Implementation
Timisoreana - modular terraces [2/2]
Mediascope’s concept, production, implementation (8) Side view; (9) Outdoor signage; (10) Front view of the terrace with custom made flower pots;
(11) Custom made bar with barrels; (12) Canvas panels for brand visibility and sun protection. Engraved plates with the brand name on the perimeter fences.
8 9
10 11 12
25. |25|
Thematic outlets/ Production, Implementation
URSUS - Beach bars, Mamaia
(1) Production and implementation of beach bar tents – Mamaia; (2) Branding detail; (3) Beach bar tents, work in progress; (4) 3D architectural plans; (5)
Front view: canvas tent, wood floor and interior beach-bar.
1 2
3 4 5
26. |26|
Thematic outlets/ Production, Implementation
Pilsner Urquell - Leonidas outlet terrace, Sibiu
(1) 3D plan before starting production; (2) Interior view after production and implementation; (3) Terrace menu, in-line design with Pilsner Urquell brand;
(4) Table setup; (5) Front view of the implemented terrace; (6) Exterior menu display with stylish layout.
1 2 3
4 5 6
27. |27|
Thematic outlets/ Production, Implementation
Peroni – Perla Timis outlet terrace, Sibiu
(1) Polycarbonate ceiling of the terrace; (2) Front view of the implemented terrace – clean, stylish, refined look; (3) 3D design before starting production;
(4) Flowers and plants that complete the Italian look of the terrace.
1 2
3 4
30. |30|
In 2012, we took the old “Curtea Berarilor Timisoreana” concept to the present level. It became a national wide desired thematic pub for many HoReCa op-
erators. Brand’s equity was brought into ON Premise through is high class Franchise Manual. This is the core of a successful “Curtea Berarilor Timisoreana”,
presenting visual & architectural plans, menu, staff outfit and behavior, brand presence, etc.
Brand strategy and creation
“Curtea Berarilor Timisoreana” - Franchise manual (URSUS Breweries, SabMiller plc)
31. |31|
The elaborate creation process of the Ciucas Pub brand extension went hand-in-hand with the development of the franchise manual, which covers all archi-
tectural, technical and design aspects, from the unique floor design to the plan of events, for a high-coverage national network of this popular beer locations.
Brand strategy and creation
“Beraria Ciucas” - Franchise manual (URSUS Breweries, SabMiller plc)
32. |32|
The identity and development of the Nikos Greek Taverna concept is based on traditional Greek visual elements, combined with a touch of modernity.
Brand strategy and creation
NIKOS Greek Taverna [1/2]
33. |33|
The identity and development of the Nikos Greek Taverna concept is based on traditional Greek visual elements, combined with a touch of modernity.
Brand strategy and creation
NIKOS Greek Taverna [2/2]
34. |34|
Located at the ground floor of the tallest office building in Romania - SkyTower, the Entre Aromas Spanish Restaurant has a distinct identity, combining both
Spanish tradition and the location’s specific mosaic decoration based on Gaudi’s art in Barcelona.
Brand strategy and creation
Entre Aromas - Spanish Restaurant [1/2]
35. |35|
Located at the ground floor of the tallest office building in Romania - SkyTower, the Entre Aromas Spanish Restaurant has a distinct identity, combining both
Spanish tradition and the location’s specific mosaic decoration based on Gaudi’s art in Barcelona.
Brand strategy and creation
Entre Aromas - Spanish Restaurant [2/2]
36. |36|
An every day gourmet experience, Q's Inn menu is dedicated to traditional Romanian and International cuisine. The brand identity and its implementation
are dedicated to create the right atmosphere and introduce the customer into the the times of "good food".
Brand strategy and creation
Q's Inn Take Away
37. |37|
3. Conceptual outlets
Tailored branding
Agency Credentials | HORECA | Conceptual outlets / Tailored branding
Audit and Research Strategy Architectural
3D prototyping
Production and
Implementation
Standardization Launch events & PR
38. |38|
Past (1) Past DJ board; (4) Past outdoor sign;
New (2) DJ board - 3D design; (3) DJ board - work in progress; (5) Outdoor totems - 3D design proposals; (6) Outdoor totems, work in progress.
Conceptual outlets/Thematic outlets/ Production, Implementation
Porky’s pub, URSUS - Timisoara [1/2]
1
4
2
5
3
6
WORK IN PROGRESS3D SIMULATIONBEFORE
39. |39|
(7) DJ board; (8) Exterior signage; (9) Chairs branding; (10) Custom made metal panels; (11) Outdoor totem.
Conceptual outlets/Thematic outlets/ Production, Implementation
Porky’s pub, URSUS - Timisoara [2/2]
7
8 9
10 11
AFTER
42. |42|
(1, 4) Interior light signs; (2, 3) Brand visibility items (5) Illuminated red tag on the club.
Conceptual outlets/Thematic outlets/ Production, Implementation
Fratelli Beach and Club, PERONI - Mamaia
1
2 3 4 5
43. |43|
(1) Main entrance lane by night; (2) Printed illuminated panels at the VIP entrance; (3) Main entrance lane by day; (4) Interior view of the main entrance
lane; (5) DJ board and LED screen area refreshment; (6) Branded VIP car access in the club.
Conceptual outlets/Thematic outlets/ Production, Implementation
Fratelli Social Club, PERONI - Bucharest
1
2
3 4 5 6
44. |44|
4. Tailored POSMs
Concept development and internal production capabilities:
metal, plastic, wood, glass etc
Agency Credentials | HORECA | Tailored POSMs
45. |45|
(1-4) Creation of Key Visuals for the Draught Program, aimed at educating both consumers and pub owners and staff; (5-8) Custom-made, brand-oriented
serving guides for tapster and staff.
Tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc
URSUS Breweries Draught Program [1/2]
1
5
2
6
3
7
4
8
46. |46|
(9-11) Hotspots promoting draught beers; (12) Table tent promoting the 50th anniversary of the Peroni brand; (13) Gift box containing skimmer and
serving guides for tapster and staff; (14) Table tent aimed at educating consumers; (15) Beer mats; (16) Table tent URSUS/Lay’s Happy Hours co-marketing.
Tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc
URSUS Breweries Draught Program [2/2]
9 10 11 12
13 14 15 16
47. |47|
Regional Promo in ON locations: (1-2) Timisoreana poster and bottle cap prize system; (3-4) URSUS poster and scratch card can-shaped dispenser; (5) URSUS
apron for staff; (6-7) Ciucas poster and blackboard with wooden frame; (8) Ciucas backgammon sets designed and produced for the competition.
Tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc
URSUS Breweries – Regional Promo Campaign
1
5
6 7
82
3
4
48. |48|
An every day gourmet experience, Q's Inn menu is dedicated to traditional Romanian and International cuisine. The brand identity and its implementation
are dedicated to create the right atmosphere and introduce the customer into the the times of "good food".
Tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc
Q's Inn Take Away
49. |49|
(1) Timisoreana Premium wooden hotspot; (2-4) Timisoreana and Timisoreana Bruna hotspots; (5) Timisoreana brand device with ad/price tag/beer mats/
napkins; (6) Timisoreana beer wheel; (7) Timisoreana table setup with wooden holders and beer mats,. menu, table mats, napkins.
Tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc
Timisoreana - Horeca campaigns
1 2 3 4
5 6 7
50. |50|
(1) Premium URSUS metal hotspot; (2) URSUS hotspot; (3) URSUS Cooler hotspot; (4) Premium URSUS Cooler light hotspot; (5) URSUS "beer meter";
(6) URSUS Brnd device - with ad/price tag/beer mats; (7) URSUS metal poster for bar; (8) URSUS light sign in retrobar.
Tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc
URSUS - Horeca campaigns
1 2 3 4
5 6 7 8
54. |54|
(1) Innovative activation mechanics: iPad game – be the waiter and deliver the beer bottle on the table; (2) Promotional six pack, as a prize for the activation;
(3) Promoter outfit; (4, 6, 7) Consumer activation; (5) Prizes of the activation.
Consumer activations/creative concept, planning, production, implementation
URSUS – Brand re-launch in ON Premise
1 2 3 4
5 6 7
55. |55|
(1) Hostess outfit; (2, 3, 5) Interactive consumer activation; (4) URSUS Cooler needs to be served cold (6 – 8 C degrees). Sampling was delivered at this
temperature target.
Consumer activations/creative concept, planning, production, implementation
URSUS – New Cooler line-up sampling
1
2 3
4 5
57. |57|
December 1st
2012. Evening set-up included a Mihai Margineanu concert, consumer activations with attractive gifts for the participants: T-shirts for men
and bracelets for women. (1) Overview of the pub; (2) Mihai Margineanu; (3) Master brewer; (4) Consumers having fun; (5) Hostesses in thematic CBT
outfit.
PR & Events
“Curtea Berarilor Timisoreana “(CBT) opening in former Beraria Teatrului - Ploiesti
1 2
3 4 5
58. |58|
21st
of December 2012, “Vienna bal “concept. (1) Beer meterr; (2) Guests were gifted top hats (men) and cameo broaches (women); (3) Incanto Quartetto
representation; (4) Mircea Baniciu band performing on stage.
PR & Events
“Curtea Berarilor Timisoreana – La Fabrica” launch event - Timisoara
1
2 3 4
59. |59|
19th
and 20th
of April’13, Brasov (former restaurant of Aurora beer brand). Within the thematic pub concept, event included: (1) Ducu Bertzi & Vasile Seicaru;
(2) Hostesses offering wood bracelets; (3, 4) Guests and staff; (5) Artists drawing comic portraits of guests; (6) Pantomime show.
PR & Events
“Beraria Ciucas” launch event - Brasov
1 2
3 4 5 6
60. |60|
April 5th
2013, ‘Gala Dinner’ concept (Sibiu). (1) Reserved sign; (2) Metallic hot spot; (3) Key visual for Sibiu’s magazines; (4) Opening moment; (5) Invita-
tion; (6) Photo frame for on the spot printed pictures.
PR & Events
“URSUS Cotton Pub” - Release event, Sibiu [1/2]
1
2 3
4
5 6
70. |70|
Best Western Savoy
Hotel & Restaurant
Lead Generation
Services:
• creative services
• online marketing strategy
• website development & support
• email marketing
• social media marketing
www.savoy.ro
72. |72|
Hohe Rinne
Hotel & Spa
Lead Generation
Services:
• creative services
• online marketing strategy
• website development & support
• email marketing
• social media marketing
www.hoherinne.com