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Roca Groups presentation on BIMobject LIVe 2014

Roca Groups presentation on BIMobject LIVe 2014 about

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Roca Groups presentation on BIMobject LIVe 2014

  1. 1. Roca Group BIM project Implementation & tips for manufacturers Joaquim Herrada Project Manager Information Technology
  2. 2. Contents 01 History 02 The Group Today 03 Worldwide Presence 04 Business Areas 05 Our Global Brands 06 BIM project BIM? Pilot – 2.013 2.014 Next steps 2
  3. 3. 3 01 History A family with a global vision
  4. 4. Roca became one of the first Spanish companies to enter the new air conditioning market. 4 01 History Company Roca Radiadores S.A started its business activity in Gavà (Barcelona) dedicated to the manufacture of cast-iron radiators for home heating. The company began to make cast-iron baths. Roca entered the vitreous china sanitary ware sector. The company began to produce faucets. The company entered the ceramic tiles sector. Roca drove its international expansion by opening commercial subsidiaries, agreements with leading companies, and corporate acquisitions. 1917 1936 19541929 1979 80s 90s1963
  5. 5. The Roca Group sold the heating and air-conditioning businesses and concentrates on the bathroom sector. 5 01 History Roca bought the Keramik Laufen firm in Switzerland, which at that moment was the world’s fourth largest manufacturer of vitreous china sanitary ware. This acquisition signified a 50% leap in turnover. From then on, Roca continued its process of internationalization by expanding its presence through different strategic purchases or greenfield developments in the BRIC’s, Croatia, Romania, Malaysia, Switzerland and Egypt. 1999 2005 21st Century
  6. 6. 6 02 The Group Today A world leader
  7. 7. 7 World leader in the sanitary ware sector. 02 The Group Today Active in 135 markets around the globe. Leader in Europe, Latin America, India and Russia. Strong presence in China, Middle East, Asia, Australia and Africa. Turnover in 2013: €1,572 million. Directly employs 21,000 people worldwide.
  8. 8. 8 03 Worldwide presence Our products are sold in more than 135 countries
  9. 9. 9 03 Worldwide presence 77 factories in 18 countries
  10. 10. 10 03 Worldwide presence Our factory locations LATIN AMERICA (12)ASIA (19)EUROPE - AFRICA (46)
  11. 11. 11 04 Business Areas World leader in the sanitary ware sector
  12. 12. 12 04 Business Areas Top quality design & constant adaptation to new market trends. Roca’s products are the result of a manufacturing process that places them at the very forefront of world technology. Respectful towards the environment (minimizes the use of water and energy). Adaptation to the market
  13. 13. 13 04 Business Areas Vitreous china Roca provides everything needed to fit out a complete bathroom.
  14. 14. 14 04 Business Areas Faucets
  15. 15. 15 04 Business Areas Furniture
  16. 16. 16 04 Business Areas Bathtubs
  17. 17. 17 04 Business Areas Shower trays
  18. 18. 18 04 Business Areas Shower spaces, cabins and columns
  19. 19. 19 04 Business Areas Shower screens
  20. 20. 20 04 Business Areas Accessories
  21. 21. 21 04 Business Areas Spas
  22. 22. 22 04 Business Areas Wellness toilets
  23. 23. 23 04 Business Areas Kitchen sinks and faucets
  24. 24. 24 04 Business Areas Installation systems
  25. 25. 25 04 Business Areas Ceramic tiles for indoor and outdoor use Roca has ceramic tile factories in Spain and Brazil.
  26. 26. 26 05 Our Global Brands ROCA: The leading global bathroom brand LAUFEN: Bathroom culture since 1892
  27. 27. 27 5.1. Our Local Brands
  28. 28. 28 06 BIM project Ø “BIM  Components  Strategic  Recommenda6ons”  conference  held  in  Roca  Barcelona  Gallery  in   February  2.013  strongly  introduces  the  BIM  concept  and  triggers  the  need    to  be  present  as  BIM   manufacturers.     Ø BIM  is  coming…   •  United  Kingdom     In  June  2011,  the  UK  government  published  "Building  Informa6on  Modeling  (BIM)  Working  Party   Strategy",  where  the  government  announced  its  inten6on  to  require  all  3D  BIM  in  construc6on  projects   from  2016.       •  Norway     BIM  is  essen6al  for  major  infrastructure  and  all  government  buildings.  From  2014  all  newly  built   hospitals  should  be  carried  out  using  the  latest  version  of  openBIM  (IFC).       •  United  States     Since  2007,  the  General  Services  Administra6on  requires  that  the  geometric  defini6on  and  spa6al   construc6on  projects  are  managed  by  BIM  format.  The  Corps  of  the  Navy  (USACE)  demands  the  same   from  2008.       •  Singapore     The  Building  and  Construc6on  Authority  has  a  roadmap  for  BIM  that  pushes  its  construc6on  industry  to   be  using  BIM  widely  by  2015.     BIM?
  29. 29. 29 06 BIM project Main  objec9ves       Ø Select  a  representa6ve  short  list  of  50  products  to  be  used  in  the  pilot  project.   Ø Create  BIM  objects  of  these  products  using  both  Revit  and  ArchiCAD  formats.   Ø Evaluate  the  quality  of  the  BIM  objects  produced  and  ensure  they  are  built  in  a  professional   format  that  can  be  used  by  all  users.   Ø Acquire  the  knowledge  to  produce  the  objects  in-­‐house  with  the  op6mum  quality  standards.   Ø Control  the  ownership  of  our  products’  objects  and  distribute  channels  to  the  users.   Ø Make  the  most  from  the  experience  to  decide  on  how  to  face  the  massive  produc6on  of  BIM   objects  in  terms  of  internal  specifica6ons  and  meta-­‐data  automated  popula6on  from  ECM   database   Ø Define  the  strategy  for  the  mid  and  long  term  produc6on  of  objects:  internal  vs.  external  and   the  partners  to  choose.   Pilot – 2.013
  30. 30. Schedule     Ø Defined  and  finished  in  8  weeks   Tasks   06/03     06/10   06/17   06/24   07/01   07/08   07/15   07/22   Prepara9on   Data   Prepara6on   Data  Collec6on                       Standard   Prepara6on   Standard   Defini6on   Prototype       Looking  for  Early  Testers                   Developing    12  Early  Prototypes   (6  models).  Internal  tes6ng   Prototype   Approval           Tes6ng  Early   Prototypes.                 Prepara6on  of   prototypes   Developing  100  Prototypes  (50   models).  Internal  Tes6ng   Pilot  Series                   Tes6ng   Prototypes.       Massive   popula6on  tests   Documenta6on   drad   Closing                       Marke6ng   Campaign   Design   Fine  tuning.   Closing   documenta6on   30 06 BIM project Pilot – 2.013 Kick-­‐Off   Early  Prototypes   ·∙  Roca  Group  products  for  Prototype  Genera9on  are  selected   ·∙  All  necessary  Data  is  Provided   ·∙  BIM  Objects  Standards  are  established   ·∙  List  of  preferred  tester  profiles  is  given   Early  Prototypes  Test  Results   Release  Candidate   Prototypes   Interna9onal  Testers  are  Localized   RC  Prototypes   Test  Results   Documenta9on     Dra[   ·∙  Final  Prototypes   ·∙  Final  Documenta9on     ·∙  Business  Case  
  31. 31. Object  genera9on  workflow   31 06 BIM project Pilot – 2.013
  32. 32. 32 06 BIM project Lessons  learnt     •  Define  the  BIM  components  specifica6on  needs  (“Roca  Group  BIM”)   •  Define  the  strategy  to  create,  maintain,  distribute  and  control  the  ownership  of  the  components   •  Acquire  the  know-­‐how  to  produce  the  components  in-­‐house   •  Obtain  an  es6ma6on  of  costs  and  6me  to  produce  large  number  of  BIM  components   Key  strategic    decisions   •  Iden6fy  metadata  source  and  build  the  procedures  to  populate  objects.   •  Iden6fy  3D  files  resources  and  adapt  them  for  proper  geometry  compa6bility.   •  Validate  the  quality  of  the  components  in  a  professional  environment   •  Define  object  distribu6on  methodology  or  use  publishing  plagorms.   •  Use  metrics  to  analyze  downloads  and  ROI.   Pilot – 2.013
  33. 33. 33 06 BIM project Main  objec9ves       Ø Select  a  large  number  of  products  (400  from  Roca  +  400  from  Laufen).   Ø Create  BIM  objects  of  these  products  using  both  Revit  and  ArchiCAD  formats.   Ø Evaluate  the  quality  of  the  BIM  objects  produced  and  ensure  they  are  built  in  a  professional   format  that  can  be  used  by  all  users.   Ø Publish  BIM  objects  in  our  websites  and/or  in  external  distribu6on  plagorms.   Ø Obtain  analy6cs  from  downloads  for  market  discovery  and  users  feedback.   2.014
  34. 34. 34 06 BIM project Decisions       Ø Roca  Group  signed  in  May  a  global  agreement  with  Bimobject.   Ø Services  agreement  was  also  included  covering:   ü BIM  objects  genera6on.   ü Portal  services.   ü Private  cloud.   ü BIM  Analy6cs  PRO.   Ø BIM  objects  genera6on  is  ongoing  and  first  product  ranges  will  be  ready  by  March  2.015   2.014
  35. 35. 35 06 BIM project 2.014
  36. 36. 36 06 BIM project 2.014
  37. 37. 37 06 BIM project 2.014
  38. 38. 38 06 BIM project 2.014
  39. 39. 39 06 BIM project BIM  por^olio     Ø Consolidate  offering  by  conver6ng  more  product  porgolio  into  BIM  objects     à Targe6ng  UK  2.016   Ø Discover  real  demand  of  products  in  BIM  formats  by  professionals  to  add  to  the  offering   à BIM  analy6cs   à Commercial  networks   Ø Extend  BIM  catalog  to  other  brands  in  the  Group.   Organiza9onal  procedures   Ø CAD  designers  to  generate  BIM  friendly  geometry.   Ø Marke6ng  department    to  ensure  data  popula6on  and  correctness  in  BIM  objects   Ø Commercial  department  to    set  up  market  prospectors  (BIM  analy6cs  users)     Technology  enhancements   Ø Adapt  our  websites  to  the  private  cloud  system.   Ø Improve  our  metadata  workflow  to  include  new  BIM  requirements.   Next steps
  40. 40. 40 06 BIM project   Ask  yourself     Why   Iden6fy  if  you  need  to  offer  BIM  contents.  (Answer  =  yes).     When   Plan  your  target  date  for  offering  BIM  objects,  but  also  to  accept  requests  from  users.     What   Define  the  porgolio  of  products  you  want  to  offer.     Who   Choose  a  supplier  to  generate  BIM  objects  or  do  it  by  your  means.     How   Adapt  your  organiza6on  and  processes  to  be  capable  to  generate  the  informa6on.     Recommendations
  41. 41. Thank you

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