Our winter sports channel is the largest digital consumer platform in the Netherlands focused on winter vacations. Consumers visit the websites in this channel to orientate themselves on winter destinations but also to find the latest trends in winter wear. Semilo offers impressive display sizes as well as branded content opportunities for advertisers to connect with this above average income group.

1. WINTER SPORTS
Automotive
The Semilo Channel Winter sports
Get in touch with the winter sports lover
Food & Drinks
Family
Health & Personal Care
Kids
News & Information
Travel
Weather & Traffic
Websites: 5
|
Unique range: 1.662.500
| Views: 22.900.000
Living
Winter sports
Our winter sports channel is the largest digital consumer platform in the
Netherlands focused on winter vacations. Consumers visit the websites
in this channel to orientate themselves on winter destinations but also
to find the latest trends in winter wear. Semilo offers impressive display
sizes as well as branded content opportunities for advertisers to connect
with this above average income group.
Young Professionals

2. Why advertising
possibilities
UNIQUE SELLING POINTS
• Reach winter sports enthousiasts when they are looking
Specific audience targeting
Content Integration
for the perfect destination for their upcoming Winter
Newsletters
vacation.
• The channel offers a valuable combination of inspiration
and winter sports experience, the perfect opportunity to
Range (p.m.)
Websites
market your brand within a relevant setting.
Views
Unique range
Sneeuwhoogte
10.000.000
1.000.000
Weerplaza.nl/wintersport
10.000.000
575.000
1.500.000
500.000
700.000
250.000
700.000
50.000
22.900.000
1.662.500
Daily
Weekly
Snowplaza
MijnSneeuw
Sneeuwhoogten
Newsletters
Snowplaza
70.000
visitor profile
Gender
M 62%
F 38%
Age
<18
18-24 years
25-34 years
%
0,38
2,30
9,19
35-49 years 37,32
50-64 years 42,97
65+
7,85
2

3. Standard display ads
possibilities
Leaderboard
Skyscraper
120x600
Leaderboard
728x90
Medium rectangle
300x250
More information
Display ads are the most used forms of
online advertising. Besides the international (IAB) standards we offer a range
of custom formats to reach your target
audience. This ranges from specific taMedium Rectangle
ke-over formats to branded content opportunities.
3

4. Impactful presence
possibilities
Homepage Takeover
Billboard
Roadblock
Billboard
More information
Impactful creations like take-overs, skins
or billboards are the perfect choices for
branding driven campaigns, offering
enough room for different creative
Homepage Takeover
solutions.
4

5. Content integration
More information
Branded content has no limits! Advertorials, blog posts, sponsored
sections, editorials... our branded content solutions enable
brands to tell more about their offerings in relevant environments.
POSSIBILITIES
Advertorial
XL Advertorial
XL Advertorial
Holiday tip
Holiday tip
Textlinks
BENEFITS
Advertorial
Subtle
Textlink
Editorial-looking
Additional
5

6. Advertorials in newsletters
More information
Branded content usually offers more credibility than standard display as content is created specifically for the environment it is placed in and is mixed with
editorial content. Branded content can be used on a variety of devices (desktop, email, mobile) and with different types of content (visuals, video, text).
Advertorial
6

7. Our channels
Automotive
Food & Drinks
About Semilo
Semilo offers a network of quality websites reaching over 7 million consumers
every month. All these consumers have one thing in common: they are actively
looking for a (new) car, weekend trip or dinner recipe for instance. Activities that
offer advertisers the opportunity to connect with these consumers at the right time
and in the right environment. Opportunities that are increasingly harder to find as
consumers are confronted with more advertising messages every day.
Semilo combines relevant environments with the necessary reach so advertisers
can interact with consumers at relevant scale.
Interested in what we can do for your company and brand? Please don’t hesitate
to contact us!
For the most actual information check www.semilo.nl.
Family
Health & Personal Care
Kids
News & Information
Travel
Weather & Traffic
Living
Winter sports
Semilo B.V.
Tweet: @Semilo
Isaac Titsingkade 111
Call: +31 (0)20 520 6100
1018 LL Amsterdam
Mail: info@semilo.nl
The Netherlands
Fax: +31 (0)20 717 6222
Link: LinkedIn.com/company/semilo
Find more presentations, cases and mediakits on SlideShare.net/Semilo
Young Professionals